TrustRadius for Vendors For Better Marketing

We originally learned of TrustRadius for Vendors through their partnership with 6sense, the ABM platform we use. We had access to one of the intent data features and saw that many of our strategic accounts were using TrustRadius to conduct research, so it felt like a natural fit. We now use all of the TrustRadius intent features to build campaigns in our 6sense platform and through the Matched Audience feature on LinkedIn. It's allowed us to target and/or retarget companies looking at our category, competitors, or even our profile page. Some of our highest-performing campaigns have come from leveraging this data.

As mentioned previously, we leverage the TrustRadius intent data through our 6sense platform. It's allowed us to build segments based on specific behavioral data, including launching specific campaigns to those companies looking at our competitor's profile pages but not our own. We recognize that companies researching review platforms such as TrustRadius are showing high intent and are often more advanced in their buyer's journey, so we're able to get in front of these companies with specific content tied to the intent data we see within the platform.

Our partnership with TrustRadius for Vendors is still relatively new, so outside of higher CTRs, it's too early to determine how this will ultimately impact the rest of our business objectives.

We're still gathering reviews, but in the ones that we have so far, we've been able to get good insights into how our customers are using our solution. Some of the feedback they've provided in their reviews has helped spur conversations within our product team for future features and upgrades.

We've had a long-standing partnership with G2, and while we've been happy with them, too, their audience is different than TrustRadius, so it benefits us to be prominent in both places. G2 we use more for our smaller target accounts, as the audience there tends to be more SMB and mid-market, whereas our larger enterprise target accounts are more often on TrustRadius.