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Solid Product Review and Category-level Intent data provider
May 16, 2022

Solid Product Review and Category-level Intent data provider

Nolan Clemmons | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Premium Product Profile
  • Review Sourcing Campaigns
  • Intent Data
  • LinkedIn audience sync

Overall Satisfaction with TrustRadius for Vendors

We use TrustRadius to help generate high-quality reviews and have their intent data feed into our ABM platform, Demandbase, via their integration.
  • Robust Review capabilities.
  • Good Intent Data for product categories for Account Based Marketing.
  • You'll have to consider how many questions you should ask - and pay attention if the drop off rate is unusually high.
  • We increased the visibility of our customer references and showcased them in various campaigns.
  • The intent data, which flows into Demandbase, our Account-based marketing platform, has contributed to the overall success of our ABM initiatives, which in turn has directly resulted in increased pipeline.
The product and category intent flow both into Demandbase, which intent signals are scored on an account-level, as well as directly into LinkedIn advertising audiences themselves.
We don't believe that review (and intent data) platforms should be mutually exclusive. It's a bit tougher to show up in rankings on G2 and other sites than it was for us to be here on TrustRadius.

Do you think TrustRadius for Vendors delivers good value for the price?

Yes

Are you happy with TrustRadius for Vendors's feature set?

Yes

Did TrustRadius for Vendors live up to sales and marketing promises?

Yes

Did implementation of TrustRadius for Vendors go as expected?

Yes

Would you buy TrustRadius for Vendors again?

Yes

TrustRadius is best for getting reviews from reference-able customers that be leveraged both for content and customer marketing campaigns. Their audience of prospective customers can be later targeted via their ABM integrations.

Instead of having our sales development representatives calling upon ice-cold prospects, we orchestrated outbound tactics that factored in the intent data provided by TrustRadius into the selection criteria. This resulted in tripling the volume of set first time meetings with prospective customers.

Value of Reviews

The primary advantage of the rigorous reviews is that we can now leverage them to use as collateral in marketing campaigns. The content quality was much better than the ones we get from other review platforms.