TrustRadius - From building Trust in the industry to creating a Voice of Customer platform with marketers!

TIBCO uses TrustRadius for vendors majorly for content generation, widget syndication, accessing premium content, campaigns support and intent data. TR aids in positioning our top solutions where they should be in the market and keeps us aware about our customer experiences in real-time. All of the content generated via TR reviews provides us with a social proof of our product capabilities and use cases directly from the customers. Being Top Rated or earning a Most Loved tag from TrustRadius gives a strong sense of achievement. With the widgets, Trust Quotes, customized questions, TR becomes our go-to-portal for building a relationship of "Trust" with the customers. It is really an extension of our Voice of Customer program. As a marketer, I feel TrustRadius provides very reliable vendor services with utmost transparency. TrustRadius not only impacts goals but also helps in building the right strategy and align their services, timelines and efforts towards our successes. Moreover, the turn-around time for any or each of the service or query is very efficient. I love how TrustRadius builds that "Trust" amongst both the vendors and their customers by their exceptional services. Additionally, the customer success managers are very proactive and efficient with their work! Be it the promotional activities once you've achieved a position on TrustRadius or helping us with the review generation tactics or enabling our internal teams like sales, ABMs etc, TrustRadius is always on top of it!

TrustRadius provides extensive and detailed content which gives us a clear view of a customer use case and promote that content with the related product/sales teams for measuring successes, learning about scope of improvements and sharing our achievements.