Great for fast feedback from unbiased participants
November 03, 2020
Great for fast feedback from unbiased participants
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with UserTesting
We use User Testing to help us understand a variety of things -- workflows/usability, perception of new ideas, and goals or motivations. It's most used on the product side by researchers, but design and PMM also use it occasionally.
- Very fast turnaround; great when I'm on a quick timeline.
- General population; participants are less likely to be a superfan of our product and more likely to be very honest.
- Ability to show webpages (including google slides, which has been very helpful for us), apps, or simply ask people to talk; very versatile.
- Easier to test beta builds.
- Can't really say; hard to track.
Love being able to reach a more general population audience, and how quickly we get results. I often use UT in conjunction with other forms of research -- perhaps I hear something in interviews or a survey, but I am not sure if I really trust it to be a trend or don't fully understand it. I can go to UT to get more targeted feedback. The same in reverse: I might start with UT and if something interesting comes up, I could take it to a survey or interviews.