VWO has changed our ability to test and be agile in trying new things on our website!
September 24, 2018
VWO has changed our ability to test and be agile in trying new things on our website!
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with VWO
VWO is currently being used with a section of our business to optimize website performance and conversions.
- You have the ability to have heatmaps recorded on any A/B or Split URL test, allowing you to investigate where users are concentrating most of their time within a control or variation.
- VWO's ability to allow custom conversion tags to be placed and triggered on the website allows for more robust conversion tracking.
- VWO's UI is very easy to use and navigate allowing users who are not familiar with coding the ability to test a website without the need of a developer in most cases.
- Creating more technical documentation in the library, not just high level information. Example would be documentation on how you can run a test on your internal network before having a test go live.
- VWO has helped to increase awareness of where our audience are most engaged with our site and were able to see more users clicking on our CTAs with changes to the callout.
- We are currently, in the midst of a large split URL test and are hoping to see better overall conversions to build on the successes we saw in our previous A/B tests.
We stacked VWO against Google Optimize and decided to go with VWO as it offered flexibility when it came to creating goals for our tests as well as the ability to use custom goals that can be triggered on different user actions on our site.