Item: Zoho Social
Rating: 8
Author: Martín López Saiz

Use Cases and Deployment Scope

I have started using Zoho Social recently. It seems an ok app, much cheaper than Hootsuite and with the same features, plus a lot extra that haven't checked yet. The user interface is friendly and intuitive. We mainly focus on scheduling content for social media and that is easy to do and provides flawless results.

Pros and Cons

Scheduling content in different social media platforms
Connecting your different accounts in social media in one dashboard
Allowing you to publish content in Twitter, Facebook, Linkedin, Instagram and Youtube

Maybe a more clear way to navigate between different tools
The mos basic package does not include all the features, but it's cheap
Managing my account wasn't easy at the first attempt

Return on Investment

Still soon to say
However it's cheap
We are saving a lot compared to Hootsuite

Alternatives Considered

I haven't used any of the other tools yet, but would like to do it in the close future. Specially those that can help with online marketing, lead building, email campaings and B2B businesses. We use right now other tools such as Active Campaign but are open to try. A comprehensive tool that covers all aspects of Marketing is very desirable.

Key Insights

Do you think Zoho Social delivers good value for the price?

Yes

Are you happy with Zoho Social's feature set?

Yes

Did Zoho Social live up to sales and marketing promises?

Yes

Did implementation of Zoho Social go as expected?

Yes

Would you buy Zoho Social again?

Yes

Other Software Used

Hootsuite, ACTIVE Camp, Shoviv Email Converters

Usability

I think it provides good value for money, a streamlined, intuitive, user friendly platform, with lots of features I'm still discovering. The social media publishing is easy and effective to use. We would love to see the monitoring feature included in the basic package but for the price you can't ask much more, really.

Support Rating

Haven't really used the service yet, only got a few automatic emails when I registered, and everything seem to be working fine. I hope never to really need support. The less suport you need using an app the better, to be honest. I prefer to be able to use it without help.

Likelihood to Recommend

I think Zoho is a fine tool for companies such as ours, a small company focused on B2B business. We use Social Media mostly for branding and to build and nurture closer relationship with HR and Training Managers, a select group of people who are in charge of hiring training courses for their companies.

Good value for money and a lot of features for small businesses marketing

Overall Satisfaction with Zoho Social