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Time and energy saver
Updated September 20, 2022

Time and energy saver

Ant Canavan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Zoho Social

Zoho Social streamlines my content distribution so that one piece of media can be shared to all the main SM platforms in a few simple clicks. It has saved so much time and effort. Its features include Instagram first comment and hashtag groups which allow for better engagement at the touch of a button.
  • Content distribution
  • Time saving
  • Metric reports on organic and paid engagement
  • Doesn't cover all SM platforms
  • Doesn't fully integrate with YouTube posting
  • Have had issues with the permissions around Google My Business which means the posts have frequently bounced back from there
  • Productive hours saved
  • Measurable KPI on posts and strategy
  • Reports have allowed a greater level of depth for future social planning
I've briefly used Hootsuite but aside from that, I have been using each platform's own tools for posting and analytics. Having all of the data collated from all of the social platforms I post on has been a massive time saver and makes the data easier to consume and strategies from this data have been more successful as a result.

Do you think Zoho Social delivers good value for the price?

Not sure

Are you happy with Zoho Social's feature set?

Yes

Did Zoho Social live up to sales and marketing promises?

Yes

Did implementation of Zoho Social go as expected?

Yes

Would you buy Zoho Social again?

Yes

It is simple enough to pick up and go straight away but has enough depth to cover all of the advanced tools you will need. The way the UI is presented makes working with Zoho Social easy and quick. There is access to user support at all times using the menu.
I didn't use support.
If you are a social media or content distribution manager, Zoho Social is ideal for not only sharing your media ad-hoc, but you can also use the in-built analytics to let it choose the time best suited what most of your audience will be online and most likely to engage. The reporting features and audience breakdown tools are especially insightful.

Zoho Social Feature Ratings

Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
Not Rated
7.3
Content planning and scheduling
8
Audience targeting
6
Content optimization
8
7.0
Automated routing and prioritization
7
Customer interaction histories
7
Not Rated
Lead generation
Not Rated
Content marketing
Not Rated
8.0
Twitter
8
Facebook
8
LinkedIn
8
Google+
Not Rated
Instagram
8
Not Rated
Campaign success analytics
Not Rated
Competitor analysis
Not Rated
8.0
Role-based user permissions & privileges
Not Rated
Mobile access
8

Using Zoho Social

ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Post scheduling
  • Cross platform posting
  • Dashboard report overview
  • Video posting can be clunky
  • Reels to Instagram don't cross post to Facebook
  • Lose some functionality when compared to posting to Insta natively
Yes - Yes, which is overall very similar to the desktop version, so if you get familiar with one it is very easy to use the other. It also retains all of the functionality as far as I can see from the desktop version to the mobile. Overall, it is very similar.