Item: ZoomInfo Sales
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

ZoomInfo is our primary data provider for prospecting and lead verification. We use it in both marketing and sales to identify or confirm contacts information. Without a tool like ZoomInfo I’m not sure how we would have been able to research and reach out to the number of accounts we have.

Pros and Cons

accuracy
Volume
UI

Extension
Linkedin

Return on Investment

Discovery calls
Prospecting
Sales

Alternatives Considered

ZoomInfo has been my primary data resource for most of my sales career. It compliments LinkedIn navigator quite well, yet isn’t exactly in the same sandbox as something like LeadIQ

Other Software Used

SalesLoft, LinkedIn Lead Accelerator (Discontinued)

Likelihood to Recommend

I think target vertical plays a big role in assessing the quality of a database like ZoomInfo. We targeted marketers and while not every single person was in there, I could count on ZoomInfo to have the overwhelming majority. A team focused solely on inbound might not need a database like zoom.

ZoomInfo - Sales Prospecting

Overall Satisfaction with ZoomInfo