Item: ZoomInfo Sales
Rating: 9
Author: Jace Anderson

Overall Satisfaction with ZoomInfo

Use Cases and Deployment Scope

Used by the sales, marketing and partnership departments to identify contacts within target organizations. Most heavily used by the account based marketing team to filter prospective companies based on their industry, technology stack, location, employee count and revenue numbers. It truly helps connect with the contacts within these companies by uncovering more direct lines and emails than any other platform.

Pros and Cons

Pros

The direct phone lines are usually pretty spot on
The organization charts are handy for our ABM team

Cons

The search feature could be greatly improved
The ability to see other colleagues "Tagged" contacts is necessary

Return on Investment

Grown our database
Sped up the research process

Alternatives Considered

Datanyze and Demandbase

Much better quality and depth of data when compared to Datanyze. However, the one feature of Datanyze that was greatly appreciated was the "Last Seen" feature when looking at technology. ZoomInfo will have previous technologies remain listed even after the company has switched providers. Besides that, pretty comparable.

Other Software Used

Demandbase, HubSpot CRM, LinkedIn Sales Navigator

Likelihood to Recommend

ZoomInfo is great when in the ABM sense, when you have highly targeted parameters for companies you are targeting. It quickly identifies these companies and makes it easy to search by the desired characteristics. However, if you are doing bulk outreach, the data, emails, information, often has to be double checked which can make this time consuming.

ZoomInfo Sales Feature Ratings

Comments

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ZoomInfo is definitely a category leader