ZoomInfo is definitely a category leader
January 09, 2020

ZoomInfo is definitely a category leader

Jace Anderson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo

Used by the sales, marketing and partnership departments to identify contacts within target organizations. Most heavily used by the account based marketing team to filter prospective companies based on their industry, technology stack, location, employee count and revenue numbers. It truly helps connect with the contacts within these companies by uncovering more direct lines and emails than any other platform.
  • The direct phone lines are usually pretty spot on
  • The organization charts are handy for our ABM team
  • The search feature could be greatly improved
  • The ability to see other colleagues "Tagged" contacts is necessary
  • Grown our database
  • Sped up the research process
Much better quality and depth of data when compared to Datanyze. However, the one feature of Datanyze that was greatly appreciated was the "Last Seen" feature when looking at technology. ZoomInfo will have previous technologies remain listed even after the company has switched providers. Besides that, pretty comparable.
ZoomInfo is great when in the ABM sense, when you have highly targeted parameters for companies you are targeting. It quickly identifies these companies and makes it easy to search by the desired characteristics. However, if you are doing bulk outreach, the data, emails, information, often has to be double checked which can make this time consuming.

ZoomInfo Sales Feature Ratings

Advanced search
10
Identification of new leads
9
List quality
7
List upload/download
2
Ideal customer targeting
9
Load time/data access
5
Contact information
7
Company information
8
Industry information
9
Salesforce integration
Not Rated
Company/business profiles
8
Alerts and reminders
4
Data hygiene
5
Automatic data refresh
4
Tags
1
Filters and segmentation
9
Sales email templates
Not Rated