ZoomInfo - The fastest prospecting tool out there
January 10, 2020

ZoomInfo - The fastest prospecting tool out there

Fraser Murphy | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo

ZoomInfo is solely used by our sales department currently. We have a number of different users who use it slightly differently (Business development researchers and SDRS). The research subteam gets the most value out of the tool as it allows them to very quickly find and enrich accounts with contact information. It also allows them to quickly build up lists of potential companies to contact as the tool has a very nice search and filter feature where you can match existing customer profiles with other companies who meet the same criteria.

SDRs use ZoomInfo to acquire contact information, especially if they don't work with the researchers.
  • Finding correct contacts and their job title
  • Matching company profiles to make it easier to find “best fit” companies
  • The chrome extension can be slow
  • Increasing the range of search and company match criteria further would be good - not flexible enough currently
  • Increased employee efficiency, particularly our researchers who can build contact profiles much faster than before.
  • Further to point one, this has helped to grow and enrich our database with great quality accounts.
ZoomInfo really excels in its usability. It has a really slick and intuitive user interface that makes it easy to get around. This also allows you to come up with ideas for different search criteria in order to find new companies that could be a good fit.

We generally find that the quality of contact information is very high also. We rarely find contacts with incorrect information, or who have left the company. And if this is the case it is usually because of a recent change.
Hunter, Salesforce Lightning Platform (formerly Salesforce App Cloud), Outreach
ZoomInfo is very well suited for its purpose. I wouldn't say that there is a scenario where we want to use it but are unable. The only thing that would be nice is to have a greater range of search criteria. But, they do seem to be doing a good job of adding that. They recently added the ability to filter based on what funding round the company has achieved.

Well suited for:
  • Quickly and efficiently finding useful contacts within a company
  • Exporting their information to Salesforce
  • Finding contact email and phone numbers
  • Generating lists of potentially good fit companies

ZoomInfo Sales Feature Ratings

Advanced search
10
Identification of new leads
10
List quality
10
List upload/download
8
Ideal customer targeting
8
Load time/data access
7
Contact information
9
Company information
9
Industry information
10
Salesforce integration
9
Company/business profiles
8
Alerts and reminders
Not Rated
Data hygiene
9
Automatic data refresh
8
Tags
Not Rated
Filters and segmentation
9