Item: ZoomInfo Sales
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

[It's being used by the] Sales department only. Used to effectively add contacts and organizations we want to add to our prospect list. We are exporting data into Salesforce so we can have a better time prospecting. Scraping data is a tedious task, and ZoomInfo helps us to use our time more effectively. Overall, team is really enjoying it.

Pros and Cons

Scale list building
Data Hygiene

Updating contact information a bit quicker, sometimes it is outdated with current position in company, etc.
LinkedIn data doesn't populate into Salesforce record automatically

Return on Investment

Saves time with updating contact information
Saves sales persons efforts with list building

Alternatives Considered

We were looking for a solution and ZoomInfo looked like a great one. As we rebranded and moved up-stream into different verticals - having the data helps to start getting into relationship building rather than data entry, data hygiene, etc. Unsure of the other tech we were looking at but ZoomInfo did a good job selling us on the value.

Other Software Used

Crunchbase, SpyFu, SimilarWeb PRO

Likelihood to Recommend

List building can more effectively be scaled by sales teams. Also, exporting contact information, or person in a company to Salesforce is really easy and helps with prospecting. The Google Chrome extension is great for looking at someone's LinkedIn and adding that directly to Salesforce from the extension, saving time from having to jump back and forth from platforms/websites.

Sales team now using ZoomInfo

Overall Satisfaction with ZoomInfo