What users are saying about

12mass

6 Ratings

MavSocial

3 Ratings

12mass

6 Ratings
Score 1 out of 101

MavSocial

3 Ratings
Score 8.9 out of 101

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Likelihood to Recommend

12mass

It's best used in customer service, esp for those encountering similar interactions from time to time. Also, you can totally use it to seek opinions from relevant users on a matter regarding your business, the tool is perfect for engaging and crowd-sourcing.

MavSocial

MavSocial is best suited for small businesses with 10 profiles to manage or less. The next best would be businesses with 11-30 profiles to manage. Above that, I believe there is other software that may be able to provide the same/similar features for similar cost and with more quality control on their system.

Feature Rating Comparison

Publishing

12mass
MavSocial
9.0
Content planning and scheduling
12mass
MavSocial
9.5
Audience targeting
12mass
MavSocial
9.0
Content optimization
12mass
MavSocial
9.0
Workflow management
12mass
MavSocial
8.5

Marketing

12mass
MavSocial
9.0
Paid media management
12mass
MavSocial
9.0
Campaigns and promotions
12mass
MavSocial
9.0

Channel coverage/integration

12mass
MavSocial
9.6
Twitter
12mass
MavSocial
9.5
Facebook
12mass
MavSocial
10.0
LinkedIn
12mass
MavSocial
10.0
Instagram
12mass
MavSocial
9.5
YouTube
12mass
MavSocial
9.0

Reporting/analytics

12mass
MavSocial
7.5
Campaign success analytics
12mass
MavSocial
7.0
Real-time tracking
12mass
MavSocial
8.0

Account management

12mass
MavSocial
9.0
Role-based user permissions & privileges
12mass
MavSocial
10.0
Mobile access
12mass
MavSocial
8.0

Pros

  • Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
  • Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
  • The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
  • Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
  • It allows an SME like ours to take on bigger companies with bigger budgets.
  • MavSocial offers features in one place that otherwise would require 2 or more services.
  • MavSocial offers both standard and evergreen posts.
  • The campaign calendar is wonderful to allow you to visually see what days and times you have covered.

Cons

  • Still a bit of lag, but that's compared to super slick interfaces that we usually use like Google LinkedIn and Facebook. I hope they go big soon and can throw more money into their servers so we have a better experience! With the service they provide, I'm usually willing to wait a few extra seconds to reach many extra people.
  • I would prefer the 'Delete' button to be bigger so its easier to quickly remove the unwanted stuff.
  • Maybe different colored backgrounds for their responses? Right now the layout is all in shades of blue and white. While its still easy to navigate, it might be better to have more colors so certain parts stand out more.
  • The reporting features of MavSocial are amazing; however, they tend to be a bit buggy. Some of this is due to the social media platforms changing their API so frequently; however, this feature was a huge selling point for me so I'd like to see them keep up with this a little better.

Likelihood to Renew

12mass8.2
Based on 3 answers
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
No score
No answers yet
No answers on this topic

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
No score
No answers yet
No answers on this topic

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
No score
No answers yet
No answers on this topic

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
No score
No answers yet
No answers on this topic

Alternatives Considered

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
I selected MavSocial for the number of features for the money as well as the reporting.

Return on Investment

  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
  • When I was first starting my business MavSocial allowed me to get started with very little monthly investment.
  • The reporting features which I love can be buggy and cause problems when trying to pull reports same day.

Screenshots

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
12mass Editions & Modules
12mass
Additional Pricing Details

MavSocial

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
1.  per installation
MavSocial Editions & Modules
MavSocial
Edition
Free
FREE
Enterprise/Agency
$599
Advanced
$192
PRO
$593
2. 1 user
3. for 1st user then $24
Additional Pricing Details