6sense vs. Salesforce Essentials

6sense is particularly well suited for our organization implementing ABM strategies. It helps identify and prioritize target accounts based on intent data, allowing the marketing team to deliver personalized and timely content that aligns with account interests. 6sense enables our marketing team to engage with accounts throughout the buyer's journey, nurturing relationships and increasing conversion rates.

Incentivized

SalesforceIQ is a perfect CRM to start with and get your organization used to tracking customer contact. It was an easy setup and well adopted. It allowed us to rollout completely in just 30 days. We have seen a large increase in our ability to communicate. It may be lacking in some items if you already have a tracking method but was the perfect starting point for us.

Incentivized

• Organizes and prioritizes accounts
• Notifies us when a prospect is actively on our website
• Gives us talking points when calling a prospect because it will show what areas on our website they were on showing us their specific areas of interest

Incentivized

• CRM Managment
• Streamlining Sales Funnel
• Providing data sets and analytics

Incentivized

• 6sense could do better at identifying the operational status of the potential customers.
• 6sense platform could have better training on their help page to help their customers learn.
• 6sense is a little difficult to navigate around when someone is new to the platform. They could make the dashboard a little easier to navigate.

Incentivized

• SalesforceIQ has some reporting items that are a little harder to easily uncover but I have found work arounds or manually created reporting to get that information, such as number of times a salesperson was at a location.
• Some of the upgrade items I would like to see are available in salesforce sales cloud that allow easier automation for marketing.

Incentivized

We have several resources and, although 6sense is valuable, I do not believe it's being used widely enough by the sales team due to lack of training and its complexity. I wish there was a simplified guide for use and more 1-on-1 training.

Incentivized

The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.

Incentivized

So far the one time we ran into issues they were right there to help

Incentivized

Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though

Incentivized

Their Customer Success model is delivered as advertised. We're very satisfied with the availability of support. They care as much about our success as we do. We also had an issue where we believed there was an issue in a piece of functionality. They continued to dig until they found the problem and immediately put the fix into a patch.

Incentivized

It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.

Incentivized

dont implement it

Incentivized

Bombora gives you the data raw, you then determine where you want to integrate it and pull it in. More control, but more work. Also, you need a strong understanding of what you want to do. Demandbase seemed pretty much an Ads platform that uses intent. I love the website personalization that Triblio ABM/ABX Platform offers, but it is a marketing tool. It doesn't offer the same prospecting benefits.

Incentivized

We selected SalesforceIQ over Insightly because of the email automation they offered. Their app also seemed to be a little more robust. I highly recommend a trial before you make a decision. The trial with SalesforceIQ is what sold us on the product

Incentivized

Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow

Incentivized

• It brings down the acquisition cost by many folds.
• You don't waste time reaching out to absolutely cold connects.
• It is expensive but you should be able to reach you ROI in 6 months to 1 year.
• It also gives some idea on the demographics of companies that need your services and products.

Incentivized

• Not budget friendly for smaller start-ups.

Incentivized