6sense vs. Salesforce Starter

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
6sense
Score 8.5 out of 10
N/A
6sense’s ABM platform captures buying signals, transforms data into insights, and makes those insights actionable through automations and alerts that puts marketing's message in front of the right buyers.N/A
Salesforce Starter
Score 9.0 out of 10
Small Businesses (1-50 employees)
Salesforce Starter (formerly Salesforce Essentials) is a small business CRM that replaces the former SalesforceIQ product. It is priced at $35 per user, on a monthly basis, or at $25 per month for if billed annually ($300) and can be tried free for 14 days on a trial.
$35
per month per user
Pricing
6senseSalesforce Starter
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
6senseSalesforce Starter
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
6senseSalesforce Starter
Considered Both Products
6sense
Chose 6sense
6sense seems to have a much more rounded data set. Not sure, but the backend seems a lot more customizable.
Chose 6sense
I have not evaluated other vendors in this space. I've heard of other companies using Demandbase, however, I am unaware of the pro's/cons of each. Ultimately, I 6sense helps sales. Depending on your company, you'll have to decide what's best for you. Try to weigh costs vs …
Salesforce Starter

No answer on this topic

Features
6senseSalesforce Starter
Engagement
Comparison of Engagement features of Product A and Product B
6sense
7.7
154 Ratings
1% above category average
Salesforce Starter
-
Ratings
Automated routing and prioritization7.8117 Ratings00 Ratings
Customer interaction histories7.9127 Ratings00 Ratings
Syndicated content7.385 Ratings00 Ratings
Personalization7.5129 Ratings00 Ratings
Engagement data tracking8.0149 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
6sense
7.8
143 Ratings
1% above category average
Salesforce Starter
-
Ratings
Ad campaign creation8.0137 Ratings00 Ratings
Display advertising7.9140 Ratings00 Ratings
Contextual advertising7.7110 Ratings00 Ratings
Social advertising7.7125 Ratings00 Ratings
Ad reporting and analytics7.6140 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
6sense
8.1
167 Ratings
6% above category average
Salesforce Starter
-
Ratings
Standard visitor segmentation8.3164 Ratings00 Ratings
Behavioral visitor segmentation7.9165 Ratings00 Ratings
ABM sales intelligence8.1154 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
6sense
8.0
175 Ratings
6% above category average
Salesforce Starter
-
Ratings
3rd party intent signals8.1173 Ratings00 Ratings
Downstream intent signals7.8165 Ratings00 Ratings
Account identification8.2169 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
6sense
7.6
159 Ratings
3% below category average
Salesforce Starter
-
Ratings
Automated workflow & orchestration7.6159 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
6sense
-
Ratings
Salesforce Starter
8.7
7 Ratings
11% above category average
Customer data management / contact management00 Ratings7.57 Ratings
Territory management00 Ratings7.67 Ratings
Opportunity management00 Ratings9.07 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings9.66 Ratings
Quote & order management00 Ratings9.45 Ratings
Interaction tracking00 Ratings8.46 Ratings
Channel / partner relationship management00 Ratings9.75 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
6sense
-
Ratings
Salesforce Starter
7.6
6 Ratings
2% below category average
Lead management00 Ratings7.66 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
6sense
-
Ratings
Salesforce Starter
8.3
5 Ratings
7% above category average
Task management00 Ratings9.45 Ratings
Billing and invoicing management00 Ratings6.75 Ratings
Reporting00 Ratings8.85 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
6sense
-
Ratings
Salesforce Starter
9.0
5 Ratings
16% above category average
Forecasting00 Ratings9.05 Ratings
Pipeline visualization00 Ratings8.85 Ratings
Customizable reports00 Ratings9.35 Ratings
Customization
Comparison of Customization features of Product A and Product B
6sense
-
Ratings
Salesforce Starter
7.3
6 Ratings
5% below category average
Custom fields00 Ratings7.66 Ratings
Custom objects00 Ratings7.65 Ratings
Scripting environment00 Ratings6.35 Ratings
API for custom integration00 Ratings7.75 Ratings
Security
Comparison of Security features of Product A and Product B
6sense
-
Ratings
Salesforce Starter
8.8
6 Ratings
4% above category average
Single sign-on capability00 Ratings8.86 Ratings
Role-based user permissions00 Ratings8.86 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
6sense
-
Ratings
Salesforce Starter
8.4
5 Ratings
12% above category average
Social engagement00 Ratings8.45 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
6sense
-
Ratings
Salesforce Starter
8.1
5 Ratings
8% above category average
Marketing automation00 Ratings8.35 Ratings
Compensation management00 Ratings8.05 Ratings
Platform
Comparison of Platform features of Product A and Product B
6sense
-
Ratings
Salesforce Starter
8.4
6 Ratings
10% above category average
Mobile access00 Ratings8.46 Ratings
Best Alternatives
6senseSalesforce Starter
Small Businesses
Dealfront
Dealfront
Score 9.7 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Creatio
Creatio
Score 9.0 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Creatio
Creatio
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
6senseSalesforce Starter
Likelihood to Recommend
8.7
(252 ratings)
9.0
(7 ratings)
Likelihood to Renew
9.0
(13 ratings)
4.0
(1 ratings)
Usability
8.6
(44 ratings)
8.6
(4 ratings)
Availability
10.0
(3 ratings)
-
(0 ratings)
Performance
10.0
(3 ratings)
-
(0 ratings)
Support Rating
10.0
(28 ratings)
-
(0 ratings)
Online Training
1.0
(1 ratings)
-
(0 ratings)
Implementation Rating
10.0
(4 ratings)
-
(0 ratings)
Configurability
10.0
(3 ratings)
-
(0 ratings)
Ease of integration
10.0
(2 ratings)
-
(0 ratings)
Product Scalability
10.0
(3 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(2 ratings)
-
(0 ratings)
User Testimonials
6senseSalesforce Starter
Likelihood to Recommend
6sense
6sense is best when we sell to a clear list of target accounts, and we want Sales and Marketing to focus on the right companies first. It works well for SDR daily prioritization, re-engaging accounts when they start researching again, and running ABM ads only to the accounts that matter and show intent. It is less appropriate when the business is mostly high-volume inbound leads, speed to contact matters more than account intent, the target market is very small, we already know every account, or we need perfect contact-level accuracy.
Read full review
Salesforce
If you own a business that has complex selling processes or requires integrations with 3rd party tools/systems, you should look at Professional, Enterprise, or Unlimited editions. Salesforce operates very well across pretty much every industry, but not all sales, marketing, and operational processes are created equal. If your marketing process requires a long list of sendable contacts then I would recommend adding on Pardot or Hubspot. Always start small and scale up, to avoid boxing yourself in down the road.
Read full review
Pros
6sense
  • I think one of my favorite features are the Bombora Surge topics, I'm able to take a topic that a segment is really highly active in and create an outbound sequence based on that, just targeting certain personas. Like on the buying committee, identifying activity. I can create an end-to-end campaign just with 6sense data.
Read full review
Salesforce
  • Tracking phone calls is extremely easy when using the app on the iphone. After a phone call is complete it prompts the user to enter in call details.
  • SalesforceIQ also automatically logs emails for us. This has saved us time from entering in information manually.
  • SalesforceIQ was easy to set up and allowed us customization for fields that were relevant to our business.
Read full review
Cons
6sense
  • I would love to see more academy and certifications, availability, I think some easier, faster, easy, digestible courses to jump in. Certifications are great but they're very much focused on just those two certifications, so maybe more of a specialization focus on that side as well as some ways to kind of do a quick easy onboarding for first time users or those who have 6sense within their organization but don't know how to jump in and use it right away.
Read full review
Salesforce
  • Table views can be sorted by column. Filters can be applied, but only to one column. Multi-column filtering like Excel allows would be extremely useful and a big improvement.
  • The ability to quick copy data in a table view would also be helpful, like (ctrl ') in excel.
Read full review
Likelihood to Renew
6sense
I love the tool, it makes everything we do more powerful and accurate. I'd shout it from the rooftops any day of the week. Using this tool will take your marketing efforts to the next level, no matter where you're starting from. No need to have prior experience with the tool for it to work for you
Read full review
Salesforce
No answers on this topic
Usability
6sense
I gave this rating because I’ve spent hours upon hours training reps on 6sense. A lot of my trainings have been successful and the reps are now using the tool correctly. With that, I think the usability is overall strong. It isn’t complex once it is learned by the rep or admin, just takes some practice.
Read full review
Salesforce
The system is very user-friendly on a desktop but lacks mobile friendliness. The Customer relationship manager disappears after the deal is signed. We struggled to get the system in a usable format, which was not cost-effective. The CRM system on desktop was great but way more complicated than it should be.
Read full review
Reliability and Availability
6sense
I've never noticed it being down but I rarely log into the web interface
Read full review
Salesforce
No answers on this topic
Performance
6sense
Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though
Read full review
Salesforce
No answers on this topic
Support Rating
6sense
We hardly needed any support but in the initial days we got some had to contact support for the product understanding, the suppor t was prompt and they were very quick to resolve any issues. The support team is very helpful and gives a lot of importance to unresolved issues.
Read full review
Salesforce
No answers on this topic
Online Training
6sense
It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.
Read full review
Salesforce
No answers on this topic
Implementation Rating
6sense
I wasn't involved but heard it was great
Read full review
Salesforce
No answers on this topic
Alternatives Considered
6sense
6sense sales team spent a lot more time with me building out a use case and example to take back to my team. I appreciated the support and felt confident in getting the help I needed to implement the tech.
Read full review
Salesforce
more expensive but as an industry leader and go, the learning curve pays for itself in ROI in lost time in onboarding
Read full review
Scalability
6sense
Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow
Read full review
Salesforce
No answers on this topic
Return on Investment
6sense
  • One of the big things, I think 6sense does a really good job is increasing the amount of pipeline that is generated within our organization. It's definitely one of the underrated things is I would say mental health, cold calling is very difficult. 6sense really makes it a lot easier to not stress out nearly as much going into these cold calls. Of course it is still going to happen, people are going to hang up, but I felt that people felt more confident going into these phone calls.
Read full review
Salesforce
  • It made the job more efficient for staff so they can spend time doing other tasks rather than configuring and maintaining Salesforce Starter.
Read full review
ScreenShots

6sense Screenshots

Screenshot of the 6sense Revenue Intelligence Platform, which creates a complete signal foundation that converts signals into intelligence and automates AI-powered GTM motions.

Salesforce Starter Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of