What users are saying about

7Sheep

24 Ratings

Adobe Campaign

88 Ratings

7Sheep

24 Ratings
Score 8 out of 101

Adobe Campaign

88 Ratings
Score 7.5 out of 101

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Likelihood to Recommend

7Sheep

As we are primarily a B2B company, I find 7Sheep particularly suited to our needs - specifically being able to track engagement with both our digital campaigns and see the events that our buyers have attended. I don't need to have more e-mails per month than are included in our plan. I imagine that for a B2C company the volume of e-mails that need to be sent per month might exceed the limit within the plan (100,000) and this might be something to ask during the selection process.

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.

Feature Rating Comparison

Email & Online Marketing

7Sheep
7.3
Adobe Campaign
7.9
WYSIWYG email editor
7Sheep
8.3
Adobe Campaign
7.3
Dynamic content
7Sheep
6.9
Adobe Campaign
7.9
Ability to test dynamic content
7Sheep
5.9
Adobe Campaign
8.1
Landing pages
7Sheep
6.6
Adobe Campaign
8.1
A/B testing
7Sheep
6.3
Adobe Campaign
7.1
Mobile optimization
7Sheep
7.8
Adobe Campaign
8.3
Email deliverability
7Sheep
8.4
Adobe Campaign
8.6
List management
7Sheep
7.9
Adobe Campaign
8.3
Triggered drip sequences
7Sheep
7.6
Adobe Campaign
7.6

Lead Management

7Sheep
7.4
Adobe Campaign
7.1
Lead nurturing
7Sheep
8.0
Adobe Campaign
7.6
Lead scoring and grading
7Sheep
6.6
Adobe Campaign
7.3
Data quality management
7Sheep
7.8
Adobe Campaign
6.8
Automated sales alerts and tasks
7Sheep
7.1
Adobe Campaign
6.6

Campaign Management

7Sheep
8.6
Adobe Campaign
7.4
Calendaring
7Sheep
9.1
Adobe Campaign
7.6
Event/webinar marketing
7Sheep
8.0
Adobe Campaign
7.2

Social Media Marketing

7Sheep
8.3
Adobe Campaign
8.2
Social sharing and campaigns
7Sheep
8.3
Adobe Campaign
8.4
Social profile integration
7Sheep
8.3
Adobe Campaign
8.1

Reporting & Analytics

7Sheep
6.8
Adobe Campaign
7.8
Dashboards
7Sheep
6.4
Adobe Campaign
8.3
Standard reports
7Sheep
6.4
Adobe Campaign
8.2
Custom reports
7Sheep
7.6
Adobe Campaign
7.0

Platform & Infrastructure

7Sheep
7.6
Adobe Campaign
7.7
API
7Sheep
8.5
Adobe Campaign
8.1
Role-based workflow & approvals
7Sheep
6.8
Adobe Campaign
8.6
Customizability
7Sheep
7.8
Adobe Campaign
8.1
Integration with Salesforce.com
7Sheep
7.3
Adobe Campaign
7.9
Integration with Microsoft Dynamics CRM
7Sheep
Adobe Campaign
7.0
Integration with SugarCRM
7Sheep
Adobe Campaign
6.5

Pros

  • 7Sheep's support is fantastic and they have been extremely helpful, whenever we have encountered issues or needed assistance, in particular when we first began using the product. They were great in helping us to customize everything for our use.
  • I particularly appreciate how easy it is to create queries and separate our contact lists. This aids us immensely with targeted communications.
  • The tags to personalize mailings are incredibly useful and save a lot of time.
  • I enabled text message campaigns within our account and it is really very simple, a very low additional cost and drives our personalized engagement further.
  • The user interface is easy to navigate, even for beginners.
  • You don't need to know MySQL to set up workflows.
  • You can build personalized emails by using modules with contitions set by previous behaviours and interests.

Cons

  • The personalized tags cannot be accessed from the menu/page you create your emails. I get around this by opening two windows, but in the future this might be an improvement.
  • I needed to create custom reports in order to get the overview on the campaigns that I needed. More generic reporting would be a useful feature.
  • I would like to be able to duplicate e-mail campaigns across different activities/databases. I could set up a mailing template for this but sometimes it would be good to be able to just re-create a particular campaign that we received a good response to for another, entirely different, activity.
  • It is not for SME, you must be an advanced marketer for the investment to pay off.
  • In Sweden consultants are hard to come by.
  • When setting end dates you must remember that the end-time is 00:00, so if you want your campaing to end midnight May 21st you have to change the end-time to 23:59 or set the end date one day later (i.e. May 22nd).

Likelihood to Renew

7Sheep8.2
Based on 3 answers
Because it's affordable and really useful to me as a freelancer - I don't see that changing anytime soon!
Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.

Usability

7Sheep7.0
Based on 2 answers
It is easy to use and if I do have a problem or question I receive an answer almost immediately.
Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.

Reliability and Availability

No score
No answers yet
No answers on this topic
Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable

Support

7Sheep8.2
Based on 3 answers
I seem to always talk to the same person and they've been very helpful and given support where needed.
Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.

Alternatives Considered

Better integration in our workflow and in our own application.
Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.

Return on Investment

  • We certainly have experienced a great efficiency for our staff.
  • We spend far less time chasing tasks as they can be divided within 7Sheep.
  • Segmentation of data and lead management is really great and has helped us enormously in terms of efficient use of data.
  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.

Screenshots

Pricing Details

7Sheep

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
7Sheep Editions & Modules
7Sheep
Edition
Entrepreneur
$591
Small Team
$2492
Business
$3893
Enterprise
4
1. Single User
2. Per month, up to 5 Users
3. Per month, up to 10 users
4. Above 10 users
Additional Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details