What users are saying about

7Sheep

24 Ratings

Adobe Campaign

Top Rated
90 Ratings

7Sheep

24 Ratings
Score 8 out of 101

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Add comparison

Likelihood to Recommend

7Sheep

If you need your own dedicated database then ask. It is possible to set up but it is an additional monthly cost - we chose this option because it is important for the data that we store and our data protection policy. We will do a custom integration to our internal purpose-built software and are also commissioning them to do this at an additional fee. We were very open about our use cases and this generated some good ideas from their support for set-up.

Adobe Campaign

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.

Feature Rating Comparison

Email & Online Marketing

7Sheep
7.3
Adobe Campaign
7.9
WYSIWYG email editor
7Sheep
8.3
Adobe Campaign
7.3
Dynamic content
7Sheep
6.9
Adobe Campaign
7.9
Ability to test dynamic content
7Sheep
5.9
Adobe Campaign
8.2
Landing pages
7Sheep
6.6
Adobe Campaign
8.0
A/B testing
7Sheep
6.3
Adobe Campaign
7.0
Mobile optimization
7Sheep
7.8
Adobe Campaign
8.3
Email deliverability
7Sheep
8.4
Adobe Campaign
8.6
List management
7Sheep
7.9
Adobe Campaign
8.2
Triggered drip sequences
7Sheep
7.6
Adobe Campaign
7.5

Lead Management

7Sheep
7.4
Adobe Campaign
7.0
Lead nurturing
7Sheep
8.0
Adobe Campaign
7.6
Lead scoring and grading
7Sheep
6.6
Adobe Campaign
7.3
Data quality management
7Sheep
7.8
Adobe Campaign
6.7
Automated sales alerts and tasks
7Sheep
7.1
Adobe Campaign
6.5

Campaign Management

7Sheep
8.6
Adobe Campaign
7.4
Calendaring
7Sheep
9.1
Adobe Campaign
7.6
Event/webinar marketing
7Sheep
8.0
Adobe Campaign
7.3

Social Media Marketing

7Sheep
8.3
Adobe Campaign
8.1
Social sharing and campaigns
7Sheep
8.3
Adobe Campaign
8.3
Social profile integration
7Sheep
8.3
Adobe Campaign
8.0

Reporting & Analytics

7Sheep
6.8
Adobe Campaign
7.8
Dashboards
7Sheep
6.4
Adobe Campaign
8.3
Standard reports
7Sheep
6.4
Adobe Campaign
8.2
Custom reports
7Sheep
7.6
Adobe Campaign
6.9

Platform & Infrastructure

7Sheep
7.6
Adobe Campaign
7.7
API
7Sheep
8.5
Adobe Campaign
8.1
Role-based workflow & approvals
7Sheep
6.8
Adobe Campaign
8.6
Customizability
7Sheep
7.8
Adobe Campaign
8.0
Integration with Salesforce.com
7Sheep
7.3
Adobe Campaign
7.9
Integration with Microsoft Dynamics CRM
7Sheep
Adobe Campaign
7.0
Integration with SugarCRM
7Sheep
Adobe Campaign
6.4

Pros

  • Their support is fantastic - even helping me think through the logic of my campaigns with their concierge service and offering advice on how to save time. Their new online manual is excellent too. Very clearly written.
  • The flexibility of the 7Sheep form builder allows me not only to automate a lot of outbound marketing but I am also consolidating a lot of my communications activities in one place. This is great when handling a diverse portfolio of campaigns.
  • Being able to integrate our forms within our own website wipes out the need to create standalone landing pages: we save a lot of time and keep an integration and overview with this. Love it. (Our client feedback scores have gone up since we used 7Sheep as well.)
  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data

Cons

  • The personalized tags cannot be accessed from the menu/page you create your emails. I get around this by opening two windows, but in the future this might be an improvement.
  • I needed to create custom reports in order to get the overview on the campaigns that I needed. More generic reporting would be a useful feature.
  • I would like to be able to duplicate e-mail campaigns across different activities/databases. I could set up a mailing template for this but sometimes it would be good to be able to just re-create a particular campaign that we received a good response to for another, entirely different, activity.
  • Nothing comes to mind.

Likelihood to Renew

7Sheep8.2
Based on 3 answers
Because it's affordable and really useful to me as a freelancer - I don't see that changing anytime soon!
Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.

Usability

7Sheep7.0
Based on 2 answers
It is easy to use and if I do have a problem or question I receive an answer almost immediately.
Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production

Reliability and Availability

No score
No answers yet
No answers on this topic
Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable

Support

7Sheep8.2
Based on 3 answers
I seem to always talk to the same person and they've been very helpful and given support where needed.
Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.

Alternatives Considered

Better integration in our workflow and in our own application.
We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.

Return on Investment

  • Our two drip campaings make staying in touch so much easier.
  • A big plus is to have all contact data for leads and clients in one tool to use with newsletters etc.
  • Constant communication during onboarding can be a pain and this is now easier.
  • We lowered our overall cost of routing emails, we are now using our own servers with a flat-fee cost for the connection. However against substantial initial investment - cost of deployment and training of staff.
  • Our turnover in email increased by a bit, due to the fact we can route more - and a bit better targeted
  • Employment efficiency went down. Unlike Experian we have now full time 2 people providing technical support. The Client software is slower than the Experian web interface and overall action takes more time. However this is on the shoot-per shoot basis. For the more permanent campaigns the customizability of Neolane is absolutely better (read good)

Screenshots

Pricing Details

7Sheep

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
7Sheep Editions & Modules
7Sheep
Edition
Entrepreneur
$591
Small Team
$2492
Business
$3893
Enterprise
4
1. Single User
2. Per month, up to 5 Users
3. Per month, up to 10 users
4. Above 10 users
Additional Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details