What users are saying about
24 Ratings
2 Ratings
24 Ratings
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Score 8 out of 101
2 Ratings
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Score 8.2 out of 101

Likelihood to Recommend

7Sheep

As we are primarily a B2B company, I find 7Sheep particularly suited to our needs - specifically being able to track engagement with both our digital campaigns and see the events that our buyers have attended. I don't need to have more e-mails per month than are included in our plan. I imagine that for a B2C company the volume of e-mails that need to be sent per month might exceed the limit within the plan (100,000) and this might be something to ask during the selection process.
Brian Lee profile photo

INBOX25

I think Inbox25 is a great fit for companies outgrowing lower-end, disconnected email marketing applications. Companies with a more formalized marketing organization that send a lot of emails (tens of thousands monthly or more) will be better served with a product like Inbox25 that is less complex, easier to use, and much more affordable (30% lower by our experience) from the larger marketing automation products on the market. Our company has 3 full-time marketing staff with over 100,000 contacts (with valid emails) that we target in various direct and drip email campaigns and Inbox25 fits our needs just fine. I suspect that we may outgrow the product eventually but I think it'll meet our needs just fine for many years to come.
James Mallory profile photo

Feature Rating Comparison

Email & Online Marketing

7Sheep
7.3
INBOX25
7.4
WYSIWYG email editor
7Sheep
8.3
INBOX25
7.0
Dynamic content
7Sheep
6.9
INBOX25
7.0
Ability to test dynamic content
7Sheep
5.9
INBOX25
7.0
Landing pages
7Sheep
6.6
INBOX25
9.0
A/B testing
7Sheep
6.3
INBOX25
3.2
Mobile optimization
7Sheep
7.8
INBOX25
6.2
Email deliverability
7Sheep
8.4
INBOX25
9.6
List management
7Sheep
7.9
INBOX25
8.6
Triggered drip sequences
7Sheep
7.6
INBOX25
8.8

Lead Management

7Sheep
7.4
INBOX25
8.0
Lead nurturing
7Sheep
8.0
INBOX25
8.4
Lead scoring and grading
7Sheep
6.6
INBOX25
7.3
Data quality management
7Sheep
7.8
INBOX25
7.7
Automated sales alerts and tasks
7Sheep
7.1
INBOX25
8.5

Campaign Management

7Sheep
8.6
INBOX25
7.0
Calendaring
7Sheep
9.1
INBOX25
5.0
Event/webinar marketing
7Sheep
8.0
INBOX25
9.0

Social Media Marketing

7Sheep
8.3
INBOX25
7.5
Social sharing and campaigns
7Sheep
8.3
INBOX25
9.0
Social profile integration
7Sheep
8.3
INBOX25
6.0

Reporting & Analytics

7Sheep
6.8
INBOX25
6.3
Dashboards
7Sheep
6.4
INBOX25
6.5
Standard reports
7Sheep
6.4
INBOX25
6.3
Custom reports
7Sheep
7.6
INBOX25
6.0

Platform & Infrastructure

7Sheep
7.6
INBOX25
9.1
API
7Sheep
8.5
INBOX25
Role-based workflow & approvals
7Sheep
6.8
INBOX25
8.8
Customizability
7Sheep
7.8
INBOX25
7.9
Integration with Salesforce.com
7Sheep
7.3
INBOX25
10.0
Integration with SugarCRM
7Sheep
INBOX25
9.6

Pros

7Sheep

  • It's extremely reliable - I have never lost any data and rely on the automated features to only contact the right people at the right time.
  • It's usable directly by communications/PR people like me - and does not need IT experts to get involved.
  • It's super easy to just "collect" the information which has been gathered. I love the way I can export my contacts to excel (and other formats) whenever I want.
No photo available

INBOX25

  • Inbox25 integrates very well with Sugar CRM where you do not have to manually export lists for email marketing and the results of campaigns update data back to the CRM including bounces (invalid emails), opt-outs, and lead scores when recipients click through on calls to action.
  • The automation engine takes some time to learn but is extremely flexible. We use it to build list segments that we could never build inside our CRM. We also use it for drip marketing automation.
  • The company is small enough that they take a personal approach to each implementation. We've spent a lot of one-on-one time with an Inbox25 consultant to understand the system and to troubleshoot things that we set up incorrectly as we were learning how the application works.
James Mallory profile photo

Cons

7Sheep

  • The terminology used is not always obvious to people who are not marketing automation experts, but it's essentially a personal learning curve - and 7Sheep does take user suggestions onboard and works to improve these things all the time.
  • Design flexibility already outclasses some of the other systems I have used, but even more flexibility/adaptability would obviously make my marcomms job even easier.
  • At the beginning, the wiki was a little too technical for me, when I just wanted answers to a "how do I make it do this" question.
No photo available

INBOX25

  • Inbox25 is in a growth phase and has transformed their product pretty fast. With that comes an increased need to continually learn how to leverage new features.
  • Tutorials and product documentation exist but it is relatively minimal. They overcome this with personalized, one-on-one training that is recorded for future review using a project management platform.
  • Inbox25 has expanded beyond Sugar CRM to include Salesforce.com integration. I'm not sure if they plan to add integrations to other applications but they are positioned well for growth.
James Mallory profile photo

Likelihood to Renew

7Sheep

7Sheep 8.2
Based on 3 answers
Because it's affordable and really useful to me as a freelancer - I don't see that changing anytime soon!
No photo available

INBOX25

No score
No answers yet
No answers on this topic

Usability

7Sheep

7Sheep 7.0
Based on 2 answers
It is easy to use and if I do have a problem or question I receive an answer almost immediately.
No photo available

INBOX25

No score
No answers yet
No answers on this topic

Support

7Sheep

7Sheep 8.2
Based on 3 answers
I seem to always talk to the same person and they've been very helpful and given support where needed.
No photo available

INBOX25

No score
No answers yet
No answers on this topic

Alternatives Considered

7Sheep

A normal email client does not support automation.
No photo available

INBOX25

We found Inbox25 to be the most cost-effective marketing automation platform with the best possible integration to Sugar CRM. We evaluated three additional products. Only one was comparable in scope and integration but the cost was 30% more.
James Mallory profile photo

Return on Investment

7Sheep

  • Spending less time on sending newsletters.
  • Optimised engagement with partners and the press.
  • Getting a full picture of all our donor and contact information.
  • Needed to train our team on using an additional software.
  • Needed to invest time for the integration of the 3 systems.
Mario Siokola profile photo

INBOX25

  • We have successfully moved cold suspects to leads and leads to opportunities, and opportunities to customers with Inbox25. We are just now starting to realize more value given that we've only recently started using the more advanced drip marketing and lead scoring features.
  • When we used the pay-as-you-go version we were paying just pennies per email and remained CAN-Spam Act compliant. It was harder to quantify the ROI then but it was apparent that email marketing was working and moving prospects from one sales stage to another. It was also very useful for re-engaging prospects and promoting products and services to customers.
  • Our total investment in the advanced edition is less $30,000 annually and we expect the ROI to be less than one year. It could have been sooner if we'd have been more thoughtful in our initial implementation.
James Mallory profile photo

Pricing Details

7Sheep

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

7Sheep Editions & Modules

Edition
Entrepreneur$591
Small Team$2492
Business$3893
Enterprise4
  1. Single User
  2. Per month, up to 5 Users
  3. Per month, up to 10 users
  4. Above 10 users
Additional Pricing Details

INBOX25

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

INBOX25 Editions & Modules

Additional Pricing Details

Add comparison