A2Z Events vs Cvent Event Management

• Very easy for the exhibitors and the attendees to navigate the floor.
• It looks very crisp and is easy to print.
• The online exhibitor search field is awesome - so easy for our attendees to map out who they want to visit.
• The support team is very responsive and the training opportunities are flexible.

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• Request for Proposals - our third-party sourcing agent gathers the information that we provide in a Meeting Request Form so they know exactly what we need in a property. We are able to see the top properties based on our criteria in real-time through their portal. No more sending Excel sheets back and forth!
• The invitation process is streamlined, and in conjunction with dynamic reporting, offers key stakeholders the information they need. The automation of reporting and metrics is more accurate than doing it manually and is also much faster.
• Integration - we currently use the CrowdCompass mobile app which offers seamless integration with Cvent.
• Budget - all key stakeholders are able to view our budget categories for each event and at the end of the event, have access to the actual expenses.

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• Coming from software where I had a huge amount of access to the "backend", it would be nice to be able to manipulate areas of the Exhibit Floorplan a little easier with regard to items like tables, chairs, stages, etc. Maybe add some icons that could be pasted into the floorplan for faster success?
• The agenda within A2Z does not give you the ability to host on your own conference site.
• The agenda view is sometimes perceived as being too long, there's a lot of extra "white space".

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• Cost - While I conducted a VERY thorough review of the market to make sure that Cvent was exactly the product that we needed, it was a bit of an uphill battle convincing everyone about the cost. My review however did clearly compare a few other competitors offerings and their pricing - and in that review it was clear that Cvent was in fact the most cost effective. The sticker shock sometimes is hard to get over.
• Movement of Staff - While every single person that I've connected with at Cvent has been UNBELIEVABLY smart and so amazing to work with, most do not stay in the role working with their customers for more than a year or two. This is of course GREAT for them because there is incredible upward mobility and Cvent clearly hires good people, but sometimes it's difficult to remember who my new person is.

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• Positive - it provides one place from which primary players in the conference could pull information. A2Z maintains consistency and lowers the discrepancy issue when everyone tries to keep their own little database.
• Positive - Time Saver.
• No negative that I can recall.

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• I am able to provide comprehensive reporting on open rates and CTR, which at the end of the day, helps us as an organization monitor and follow up with the customers we have invited to make sure they plan to attend. This could attribute to higher ROI numbers.
• The financial reporting has helped us be more accurate with our full financial roll up to corporate in terms of budgeting. Because of that, we can easily track expenses and calculate total return on investment at the end of the year. We had a conversion rate at our events of 63% this year! Amazing!
• The integrations with Marketo & SFDC have been crucial for us in triggering automated alerts to our sales org, ultimately allowing them to easily follow up with customers to close the loop on the event attendees' experience, thus furthering the sale and gaining revenue.

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