AB Tasty vs. SEON. Fraud Fighters

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.

Incentivized

One of the ways SEON works is by preventing payment fraud and bonus abuse. SEON can verify users in real-time by analyzing digital footprints, device data, and behavioral patterns to identify high-risk transactions. It also detects chargeback. In my daily work task, I come across players who are unable to purchase due to these Chargeback errors and with SEON working on clean and on time, the issue is addressed in a timely manner and can be escalated. It stops the player from making additional purchase which could put our company at a disadvantage, in case player continues to file Chargeback, so we have control over the purchases and can have the issue rectified early and effectively.

Incentivized

• Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
• Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.

Incentivized

• Identifies chargeback issues
• Display all relevant info on front page
• Automatic block on accounts that may give a high red flag

Incentivized

• Sometimes the platform is a little glitchy and requires a refresh.
• Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
• Email notification for when an experiment reaches a certain confidence level.

Incentivized

• I wish that SEON. Fraud Fighters had a live tracking map of orders.
• Maybe IP check could be more precise with mobile IPs.

Incentivized

AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms

The tool’s usability is excellent, with a smooth and intuitive interface. It is continuously updated with new features and improvements aimed at enhancing the user experience. Setting up experiments and personalizations is straightforward, thanks to a well-structured process that even less experienced users can easily follow. There are sometimes small issues with the QA section which slows the QA process but it is so much better now compared to 2024.

Incentivized

very disappointed that they more than doubled their pricing within just 5 weeks, especially after being a loyal customer for 4 years. In my opinion, the new pricing is unreasonable for startups, and they refused to adjust it by even a dollar.

Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.

Incentivized

Their support is great, but it would be a lot better if they would have agents always ready to help.

There is a vast amount of training available on their online platform, including their university area of which you can get certified for (and then share this with your connections on platforms such as Linkedin). There is also specific hand created training which can be provided by your customer success manager if that is requested by yourself.

Incentivized

We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.

Incentivized

SEON: Offers real-time fraud detection with advanced digital footprinting, device fingerprinting, and behavioral analytics. Analyzes data from multiple sources (email, phone, IP address, social media) to build detailed user profiles. Customizable risk scoring and rule-setting allow businesses to tailor fraud prevention to their specific needs. ACOMS Risk Assessment: Typically focuses on risk assessment in financial transactions, often with more rigid and pre-configured parameters. May not provide the same level of granular control or real-time insights for businesses outside traditional finance. Advantage: SEON’s broader and more flexible features make it a better fit for industries beyond traditional finance, such as e-commerce, gaming, and subscription services.

Incentivized

• Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
• We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
• The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
• Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.

• It helps positively by finding early chargebacks
• It helps positively by help stopping fraud with high fraud scores implemented
• It helps positively by stopping excessive purchases that can lead to high exposure and possible chargeback

Incentivized