What users are saying about
73 Ratings
11 Ratings
73 Ratings
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Score 7.3 out of 100
11 Ratings
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Score 8.9 out of 100

Likelihood to Recommend

AB Tasty

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Laura Karhu | TrustRadius Reviewer

Thrive Leads

I have yet to find a similar system that is as easy to use and comes with the type of support that Thrive Leads does. Sometimes support is a bit slow, but they always get back to you and nine times out of ten they can fix any problems on the first go. The flexibility of the form plugin itself is also excellent.
Aaron Parker | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

AB Tasty
8.0
Thrive Leads
a/b experiment testing
AB Tasty
8.4
Thrive Leads
Split URL testing
AB Tasty
8.4
Thrive Leads
Multivariate testing
AB Tasty
8.0
Thrive Leads
Multi-page/funnel testing
AB Tasty
7.4
Thrive Leads
Mobile app testing
AB Tasty
7.6
Thrive Leads
Visual / WYSIWYG editor
AB Tasty
7.8
Thrive Leads
Advanced code editor
AB Tasty
8.2
Thrive Leads
Page surveys
AB Tasty
7.3
Thrive Leads
Preview mode
AB Tasty
8.0
Thrive Leads
Experiment scheduler
AB Tasty
8.2
Thrive Leads
Client-side tests
AB Tasty
8.9
Thrive Leads
Mutually exclusive tests
AB Tasty
8.2
Thrive Leads

Audience Segmentation & Targeting

AB Tasty
8.5
Thrive Leads
Standard visitor segmentation
AB Tasty
8.3
Thrive Leads
Behavioral visitor segmentation
AB Tasty
8.4
Thrive Leads
Traffic allocation control
AB Tasty
8.6
Thrive Leads
Website personalization
AB Tasty
8.5
Thrive Leads

Results and Analysis

AB Tasty
7.6
Thrive Leads
Heatmap tool
AB Tasty
6.4
Thrive Leads
Click analytics
AB Tasty
7.9
Thrive Leads
Scroll maps
AB Tasty
7.8
Thrive Leads
Conversion tracking
AB Tasty
7.9
Thrive Leads
Goal tracking
AB Tasty
7.8
Thrive Leads
Test reporting
AB Tasty
8.0
Thrive Leads
Results segmentation
AB Tasty
7.2
Thrive Leads
Experiments results dashboard
AB Tasty
7.7
Thrive Leads

Pros

AB Tasty

  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Matt Mattson | TrustRadius Reviewer

Thrive Leads

  • Customizable opt in options (banners, fly ins, pop ups, etc.)
  • Rich analytics for tracking conversion rates, etc.
  • Detailed filters for where to display each campaign
Anonymous | TrustRadius Reviewer

Cons

AB Tasty

  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Anonymous | TrustRadius Reviewer

Thrive Leads

  • Sometimes it is a little complex.
  • Some of the terms used are not very clear.
  • Sometimes editing the lead generation forms is a little difficult.
Max Quiroz | TrustRadius Reviewer

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
Anonymous | TrustRadius Reviewer

Thrive Leads

No score
No answers yet
No answers on this topic

Usability

AB Tasty

No score
No answers yet
No answers on this topic

Thrive Leads

Thrive Leads 9.0
Based on 2 answers
No piece of software is ever 100% perfect. There is always room for improvement and Thrive Leads is no different. They do their best to fix any problems quickly and they are constantly updating the systems to make them smoother and easier to use. I like the way Thrive has laid out the interface too. It makes it quick and easy to create a new form on the fly.
Aaron Parker | TrustRadius Reviewer

Support Rating

AB Tasty

AB Tasty 7.3
Based on 3 answers
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
Halima Satheya | TrustRadius Reviewer

Thrive Leads

Thrive Leads 9.0
Based on 2 answers
I haven't had the need to contact support and all of our problems have been solved using the knowledge base and FAQ on their website. Documentation is excellent and has helped us solve any problem that has arisen. Additionally, they have very clear and effective tutorials available to use Thrive Leads and all of their products.
Max Quiroz | TrustRadius Reviewer

Alternatives Considered

AB Tasty

We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Jeff Copetas | TrustRadius Reviewer

Thrive Leads

I reviewed a number of WordPress opt in plugins, such as Elegant Themes' Bloom opt in. None were as customizable and detailed as Thrive Leads. Many are fine for a basic opt in form, or even some more advanced filtering and display options, but only Thrive Leads allowed us to completely customize the opt in boxes, and only Thrive Leads provided the level of customization and analytics that our campaigns required.
Anonymous | TrustRadius Reviewer

Return on Investment

AB Tasty

  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Valentin Viguier | TrustRadius Reviewer

Thrive Leads

  • More signups
  • Better analytics to determine which forms perform best
  • Better list segmentation due to use of tags
Aaron Parker | TrustRadius Reviewer

Screenshots

Pricing Details

AB Tasty

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Thrive Leads

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

AB Tasty
8.8
Thrive Leads
9.0

Likelihood to Renew

AB Tasty
7.7
Thrive Leads

Usability

AB Tasty
Thrive Leads
9.0

Support Rating

AB Tasty
7.3
Thrive Leads
9.0

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