71 Ratings
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Score 9 out of 100
117 Ratings
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Score 8.6 out of 100

Feature Set Ratings

    Security

    Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

    Feature Set Not Supported
    N/A
    9.0

    Tealium iQ

    90%
    Tealium iQ Tag Management System ranks higher in 1/1 features

    Role-based user permissions

    N/A
    0 Ratings
    9.0
    90%
    12 Ratings

    Tag Management

    Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

    Feature Set Not Supported
    N/A
    7.6

    Tealium iQ

    76%
    Tealium iQ Tag Management System ranks higher in 8/8 features

    Tag library

    N/A
    0 Ratings
    8.5
    85%
    12 Ratings

    Tag variable mapping

    N/A
    0 Ratings
    8.5
    85%
    12 Ratings

    Ease of writing custom tags

    N/A
    0 Ratings
    7.4
    74%
    12 Ratings

    Rules-driven tag execution

    N/A
    0 Ratings
    9.2
    92%
    12 Ratings

    Tag performance monitoring

    N/A
    0 Ratings
    4.8
    48%
    11 Ratings

    Improved page load times

    N/A
    0 Ratings
    6.2
    62%
    11 Ratings

    Mobile app tagging

    N/A
    0 Ratings
    7.5
    75%
    5 Ratings

    Library of JavaScript extensions

    N/A
    0 Ratings
    8.5
    85%
    11 Ratings

    Data Management & Integrity

    Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

    Feature Set Not Supported
    N/A
    8.5

    Tealium iQ

    85%
    Tealium iQ Tag Management System ranks higher in 5/5 features

    Event tracking

    N/A
    0 Ratings
    8.7
    87%
    12 Ratings

    Mobile event tracking

    N/A
    0 Ratings
    9.0
    90%
    7 Ratings

    Data distribution management

    N/A
    0 Ratings
    9.2
    92%
    9 Ratings

    Universal data layer

    N/A
    0 Ratings
    9.5
    95%
    12 Ratings

    Automated error checking

    N/A
    0 Ratings
    6.0
    60%
    7 Ratings

    Attribute Ratings

    • Tealium iQ Tag Management System is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew

    Likelihood to Recommend

    7.7

    Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

    77%
    5 Ratings
    8.7

    Tealium iQ

    87%
    48 Ratings

    Likelihood to Renew

    5.2

    Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

    52%
    2 Ratings
    9.6

    Tealium iQ

    96%
    14 Ratings

    Usability

    Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

    N/A
    0 Ratings
    8.5

    Tealium iQ

    85%
    9 Ratings

    Performance

    Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

    N/A
    0 Ratings
    9.0

    Tealium iQ

    90%
    4 Ratings

    Support Rating

    Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

    N/A
    0 Ratings
    6.7

    Tealium iQ

    67%
    6 Ratings

    Implementation Rating

    Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

    N/A
    0 Ratings
    7.0

    Tealium iQ

    70%
    2 Ratings

    Likelihood to Recommend

    Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

    • As mentioned earlier, transactional heavy web assets such as eStores are particularly strong candidates.
    • IBM CXA along with other, similar tools, is not set-and-forget. The solution must be well managed in order to deliver value. Purchase of the solution is one thing; driving analytic results is another. If a company's staff are not strong analytical thinkers, CXA will not help. IBM CXA is not just a technology platform - it is a basis to design strong customer touchpoints and interactions. You need to be customer journey design literate to get the best from this.
    Chris Hall | TrustRadius Reviewer

    Tealium iQ

    Tealium iQ Tag Management System should be used on websites and apps that have several different tags. Tealium iQ Tag Management System can act very well as a content layer. It is easy to manage different tags and control them centrally. It should not be used if only one Vendor is in use. If many vendors are used for apps, a combination of Tealium iQ Tag Management System and Tealium EventStream should be considered.
    Anonymous | TrustRadius Reviewer

    Pros

    Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

    • Tealeaf provides a unique view into a website beyond what typical web analytics can provide.
    • It captures all of a website's traffic, no need to tag pages or decide ahead of time what data you want to capture.
    • Data is captured and processed in real-time which reveal unknown issues as they are happening.
    • Replay session to see what a customer or user actually did and not just they remember doing when a problem occured.
    Nick Preese | TrustRadius Reviewer

    Tealium iQ

    • Allows us to stay nimble and focus on limited developer resources to other more critical development tasks.
    • By have the flexibility to add, but also to remove tags easily, you can ensure your site speed doesn't suffer from forgotten tags still on the site.
    Kelly Saux | TrustRadius Reviewer

    Cons

    Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

    • More knowledge sharing sessions
    • UI/UX Improvements
    • More tooltips on icons
    Anonymous | TrustRadius Reviewer

    Tealium iQ

    • Really the only thing I can think of is that the js templates for custom containers are hard to find. The casual marketing user would probably never find it unless they researched it. But then again, our marketing department usually isn't changing these. Just one of those things that as a developer, you have to remember how to do or make a note of.
    • This one is minor and based on the perception of certain individuals on our marketing team and didn't apply to me. After the launch of Tealium iQ Tag Management on our site, there was some confusion over a poorly performing third party tag. It was thought (wrongfully) that the Tealium servers were causing the performance problems with data not being sent to said third party. However, this was not the case at all. The Tealium servers were managing and delivering the JavaScript for the tag just fine. It was the final delivery of the data to the third party servers (via a pixel tag) that was causing the issue. So maybe the weakness here was that there was a broader misunderstanding of how Tealium iQ Tag Management actually worked.
    David Gailey | TrustRadius Reviewer

    Pricing Details

    Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Tealium iQ

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Likelihood to Renew

    Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

    Acoustic Analytics (formerly IBM Watson Customer Experience Analytics) 5.2
    Based on 2 answers
    I do not have power over contracts.
    Anonymous | TrustRadius Reviewer

    Tealium iQ

    Tealium iQ 9.6
    Based on 14 answers
    Tealium continues to impress us with their focus on innovation and continuous improvement. Their support team makes use feel as though we are their one and only client. They exceed our expectations from both a product and people perspective, so we have no reason to look elsewhere!
    Anonymous | TrustRadius Reviewer

    Usability

    Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

    No score
    No answers yet
    No answers on this topic

    Tealium iQ

    Tealium iQ 8.5
    Based on 9 answers
    Compared to Google Tag Manager, which is designed to be a "DIY" type of product making it very easy to use or at least self-service, Tealium has a little more of a learning curve. However, you also have dedicated support to help you through.
    Anonymous | TrustRadius Reviewer

    Performance

    Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

    No score
    No answers yet
    No answers on this topic

    Tealium iQ

    Tealium iQ 9.0
    Based on 4 answers
    Great user interface. Easy to use. Very responsive.
    Anonymous | TrustRadius Reviewer

    Support Rating

    Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

    No score
    No answers yet
    No answers on this topic

    Tealium iQ

    Tealium iQ 6.7
    Based on 6 answers
    On the one hand, Tealium iQ Tag Management System offers a well-maintained ticket system in which tickets can be answered in different languages. On the other hand, Tealium offers a large community and an extensive learning system. If consent is given, Tealium iQ Tag Management System can also independently make adjustments to the customer's profiles. The contact persons are always friendly and competent.
    Anonymous | TrustRadius Reviewer

    Implementation Rating

    Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

    No score
    No answers yet
    No answers on this topic

    Tealium iQ

    Tealium iQ 7.0
    Based on 2 answers
    Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.
    Jeremy Myers | TrustRadius Reviewer

    Alternatives Considered

    Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

    Added benefit
    Anonymous | TrustRadius Reviewer

    Tealium iQ

    Tealium is the only tag management system I've personally used, but it's way better than our websites' former tagging systems (autotagging or WebTrends) because it gives us the flexibility to rename key/value pairs so our data is intuitive and easily understandable for an end user.
    Courtney Craig | TrustRadius Reviewer

    Return on Investment

    Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

    • The ROI question needs to be focused on clients and not our use internally. We leverage this as a platform for designing customer journeys for our clients.
    • The ROI case is far easier to make for eCommerce operators. Customer journey failings can be easily quantified and seemingly simple issues can generate large ROI outcomes. For web assets without a trading bias, ROI can be established using notional value attribution. For example, a lead for motor insurance that is lost can be costed based on average policy value over a typical lifetime; struggle on a customer self-service portal can be quantified on the cost of handling through a call centre; etc.
    Chris Hall | TrustRadius Reviewer

    Tealium iQ

    • We haven't recognized all of the benefits yet, since we're still working on implementation, but our last set of tags deployed (Quantcast, Criteo) were quite painful to implement. Once we get our Tealium data layer properly implemented, we're looking forward to the day where we can deploy a new tag for a display vendor with a few clicks.
    • Just having a paid option is a nice improvement over Google's free product, which means support is non-existent. Our business is at the point where paying for support is preferable to free product.
    Anonymous | TrustRadius Reviewer

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