What users are saying about
71 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9 out of 100
Based on 71 reviews and ratings
117 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.6 out of 100
Based on 117 reviews and ratings
Feature Set Ratings
Security

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Feature Set Not Supported
N/A

9.0
Tealium iQ
90%
Tealium iQ Tag Management System ranks higher in 1/1 features
Tealium iQ Tag Management System ranks higher in 1/1 features
Role-based user permissions

N/A
0 Ratings

9.0
90%
12 Ratings
Tag Management

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Feature Set Not Supported
N/A

7.6
Tealium iQ
76%
Tealium iQ Tag Management System ranks higher in 8/8 features
Tealium iQ Tag Management System ranks higher in 8/8 features
Tag library

N/A
0 Ratings

8.5
85%
12 Ratings
Tag variable mapping

N/A
0 Ratings

8.5
85%
12 Ratings
Ease of writing custom tags

N/A
0 Ratings

7.4
74%
12 Ratings
Rules-driven tag execution

N/A
0 Ratings

9.2
92%
12 Ratings
Tag performance monitoring

N/A
0 Ratings

4.8
48%
11 Ratings
Improved page load times

N/A
0 Ratings

6.2
62%
11 Ratings
Mobile app tagging

N/A
0 Ratings

7.5
75%
5 Ratings
Library of JavaScript extensions

N/A
0 Ratings

8.5
85%
11 Ratings
Data Management & Integrity

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Feature Set Not Supported
N/A

8.5
Tealium iQ
85%
Tealium iQ Tag Management System ranks higher in 5/5 features
Tealium iQ Tag Management System ranks higher in 5/5 features
Event tracking

N/A
0 Ratings

8.7
87%
12 Ratings
Mobile event tracking

N/A
0 Ratings

9.0
90%
7 Ratings
Data distribution management

N/A
0 Ratings

9.2
92%
9 Ratings
Universal data layer

N/A
0 Ratings

9.5
95%
12 Ratings
Automated error checking

N/A
0 Ratings

6.0
60%
7 Ratings
Attribute Ratings
- Tealium iQ Tag Management System is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew
Likelihood to Recommend

7.7
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
77%
5 Ratings

8.7
Tealium iQ
87%
48 Ratings
Likelihood to Renew

5.2
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
52%
2 Ratings

9.6
Tealium iQ
96%
14 Ratings
Usability

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
N/A
0 Ratings

8.5
Tealium iQ
85%
9 Ratings
Performance

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
N/A
0 Ratings

9.0
Tealium iQ
90%
4 Ratings
Support Rating

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
N/A
0 Ratings

6.7
Tealium iQ
67%
6 Ratings
Implementation Rating

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
N/A
0 Ratings

7.0
Tealium iQ
70%
2 Ratings
Likelihood to Recommend
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
- As mentioned earlier, transactional heavy web assets such as eStores are particularly strong candidates.
- IBM CXA along with other, similar tools, is not set-and-forget. The solution must be well managed in order to deliver value. Purchase of the solution is one thing; driving analytic results is another. If a company's staff are not strong analytical thinkers, CXA will not help. IBM CXA is not just a technology platform - it is a basis to design strong customer touchpoints and interactions. You need to be customer journey design literate to get the best from this.
Managing Partner
BAC PartnersDesign, 11-50 employees
Tealium iQ
Tealium iQ Tag Management System should be used on websites and apps that have several different tags. Tealium iQ Tag Management System can act very well as a content layer. It is easy to manage different tags and control them centrally. It should not be used if only one Vendor is in use. If many vendors are used for apps, a combination of Tealium iQ Tag Management System and Tealium EventStream should be considered.

Verified User
Consultant in Professional Services
Consumer Services Company, 1001-5000 employeesPros
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
- Tealeaf provides a unique view into a website beyond what typical web analytics can provide.
- It captures all of a website's traffic, no need to tag pages or decide ahead of time what data you want to capture.
- Data is captured and processed in real-time which reveal unknown issues as they are happening.
- Replay session to see what a customer or user actually did and not just they remember doing when a problem occured.
Solution Architect
BlueSky Technology PartnersComputer Software, 11-50 employees
Tealium iQ
- Allows us to stay nimble and focus on limited developer resources to other more critical development tasks.
- By have the flexibility to add, but also to remove tags easily, you can ensure your site speed doesn't suffer from forgotten tags still on the site.
Director Direct Response Marketing
Pimsleur Language Programs / Simon & Schuster AudioPublishing, 501-1000 employees
Cons
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
- More knowledge sharing sessions
- UI/UX Improvements
- More tooltips on icons

Verified User
Employee in Information Technology
Airlines/Aviation Company, 10,001+ employeesTealium iQ
- Really the only thing I can think of is that the js templates for custom containers are hard to find. The casual marketing user would probably never find it unless they researched it. But then again, our marketing department usually isn't changing these. Just one of those things that as a developer, you have to remember how to do or make a note of.
- This one is minor and based on the perception of certain individuals on our marketing team and didn't apply to me. After the launch of Tealium iQ Tag Management on our site, there was some confusion over a poorly performing third party tag. It was thought (wrongfully) that the Tealium servers were causing the performance problems with data not being sent to said third party. However, this was not the case at all. The Tealium servers were managing and delivering the JavaScript for the tag just fine. It was the final delivery of the data to the third party servers (via a pixel tag) that was causing the issue. So maybe the weakness here was that there was a broader misunderstanding of how Tealium iQ Tag Management actually worked.
Front End Web Developer
New PigInformation Technology and Services, 201-500 employees
Pricing Details
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Tealium iQ
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics) 5.2
Based on 2 answers
I do not have power over contracts.

Verified User
Project Manager in Marketing
Health, Wellness and Fitness Company, 10,001+ employeesTealium iQ
Tealium iQ 9.6
Based on 14 answers
Tealium continues to impress us with their focus on innovation and continuous improvement. Their support team makes use feel as though we are their one and only client. They exceed our expectations from both a product and people perspective, so we have no reason to look elsewhere!

Verified User
Program Manager in Marketing
Retail Company, 501-1000 employeesUsability
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
No score
No answers yet
No answers on this topic
Tealium iQ
Tealium iQ 8.5
Based on 9 answers
Compared to Google Tag Manager, which is designed to be a "DIY" type of product making it very easy to use or at least self-service, Tealium has a little more of a learning curve. However, you also have dedicated support to help you through.

Verified User
Manager in Marketing
Marketing & Advertising Company, 1001-5000 employeesPerformance
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
No score
No answers yet
No answers on this topic
Tealium iQ
Tealium iQ 9.0
Based on 4 answers
Great user interface. Easy to use. Very responsive.

Verified User
Director in Information Technology
Retail Company, 10,001+ employeesSupport Rating
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
No score
No answers yet
No answers on this topic
Tealium iQ
Tealium iQ 6.7
Based on 6 answers
On the one hand, Tealium iQ Tag Management System offers a well-maintained ticket system in which tickets can be answered in different languages. On the other hand, Tealium offers a large community and an extensive learning system. If consent is given, Tealium iQ Tag Management System can also independently make adjustments to the customer's profiles. The contact persons are always friendly and competent.

Verified User
Consultant in Professional Services
Consumer Services Company, 1001-5000 employeesImplementation Rating
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
No score
No answers yet
No answers on this topic
Tealium iQ
Tealium iQ 7.0
Based on 2 answers
Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.
Manager, Global Ecommerce Analytics
HARMAN InternationalConsumer Electronics, 10,001+ employees
Alternatives Considered
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Added benefit

Verified User
Director in Corporate
Apparel & Fashion Company, 10,001+ employeesTealium iQ
Tealium is the only tag management system I've personally used, but it's way better than our websites' former tagging systems (autotagging or WebTrends) because it gives us the flexibility to rename key/value pairs so our data is intuitive and easily understandable for an end user.
Site Operations Analyst
RentPathInternet, 1001-5000 employees
Return on Investment
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
- The ROI question needs to be focused on clients and not our use internally. We leverage this as a platform for designing customer journeys for our clients.
- The ROI case is far easier to make for eCommerce operators. Customer journey failings can be easily quantified and seemingly simple issues can generate large ROI outcomes. For web assets without a trading bias, ROI can be established using notional value attribution. For example, a lead for motor insurance that is lost can be costed based on average policy value over a typical lifetime; struggle on a customer self-service portal can be quantified on the cost of handling through a call centre; etc.
Managing Partner
BAC PartnersDesign, 11-50 employees
Tealium iQ
- We haven't recognized all of the benefits yet, since we're still working on implementation, but our last set of tags deployed (Quantcast, Criteo) were quite painful to implement. Once we get our Tealium data layer properly implemented, we're looking forward to the day where we can deploy a new tag for a display vendor with a few clicks.
- Just having a paid option is a nice improvement over Google's free product, which means support is non-existent. Our business is at the point where paying for support is preferable to free product.

Verified User
Director in Manufacturing
Retail Company, 51-200 employees