45 Ratings
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Score 7.5 out of 100
110 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

  • As mentioned earlier, transactional heavy web assets such as eStores are particularly strong candidates.
  • IBM CXA along with other, similar tools, is not set-and-forget. The solution must be well managed in order to deliver value. Purchase of the solution is one thing; driving analytic results is another. If a company's staff are not strong analytical thinkers, CXA will not help. IBM CXA is not just a technology platform - it is a basis to design strong customer touchpoints and interactions. You need to be customer journey design literate to get the best from this.
Chris Hall | TrustRadius Reviewer

Tealium iQ

The scenarios where a tag management solution is appropriate are:
  • Your marketing team needs to move faster on actionable data than your IT team can deploy tags.
  • You want to give your marketing team the power and responsibility of managing and deploying analytics tags.
  • Vendor tags are interfering with site performance or uptime and you wish to have an easy "off" switch.
One key question to ask is: "Do I need assistance with the technical implementation of the data layer?". And if you do, "how much assistance?". Another question is "does our marketing team need direction on a data layer or tagging strategy?" Tealium excels at these areas because of their excellent support before, during, and after implementation.
David Gailey | TrustRadius Reviewer

Feature Rating Comparison

Security

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Tealium iQ
8.9
Role-based user permissions
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Tealium iQ
8.9

Tag Management

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Tealium iQ
7.1
Tag library
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Tealium iQ
8.7
Tag variable mapping
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Tealium iQ
8.2
Ease of writing custom tags
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Tealium iQ
6.5
Rules-driven tag execution
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Tealium iQ
7.2
Tag performance monitoring
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Tealium iQ
5.3
Improved page load times
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Tealium iQ
5.3
Mobile app tagging
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Tealium iQ
7.4
Library of JavaScript extensions
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Tealium iQ
8.5

Data Management & Integrity

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Tealium iQ
7.3
Event tracking
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Tealium iQ
8.0
Mobile event tracking
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Tealium iQ
7.5
Data distribution management
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Tealium iQ
7.6
Universal data layer
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Tealium iQ
8.4
Automated error checking
Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Tealium iQ
4.9

Pros

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

  • Tealeaf provides a unique view into a website beyond what typical web analytics can provide.
  • It captures all of a website's traffic, no need to tag pages or decide ahead of time what data you want to capture.
  • Data is captured and processed in real-time which reveal unknown issues as they are happening.
  • Replay session to see what a customer or user actually did and not just they remember doing when a problem occured.
Nick Preese | TrustRadius Reviewer

Tealium iQ

  • Allows us to stay nimble and focus on limited developer resources to other more critical development tasks.
  • By have the flexibility to add, but also to remove tags easily, you can ensure your site speed doesn't suffer from forgotten tags still on the site.
Kelly Saux | TrustRadius Reviewer

Cons

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

  • More knowledge sharing sessions
  • UI/UX Improvements
  • More tooltips on icons
Anonymous | TrustRadius Reviewer

Tealium iQ

  • Tealium iQ can be an intimidating solution to understand and use. So, it is highly valuable to have walkthroughs and setup wizards that reduce that barrier of entry to the solution.
  • Communicating out the latest changes and ways to leverage them is a constant challenge for Tealium given the rapid release of features. Making sure this messaging is clear by leveraging a mobile Tealium Customer Application like that used for Digital Velocity to communicate out the latest and greatest changes may be an opportunity.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics) 5.2
Based on 2 answers
I do not have power over contracts.
Anonymous | TrustRadius Reviewer

Tealium iQ

Tealium iQ 9.6
Based on 14 answers
Tealium continues to impress us with their focus on innovation and continuous improvement. Their support team makes use feel as though we are their one and only client. They exceed our expectations from both a product and people perspective, so we have no reason to look elsewhere!
Anonymous | TrustRadius Reviewer

Usability

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

No score
No answers yet
No answers on this topic

Tealium iQ

Tealium iQ 8.5
Based on 5 answers
Tealium is very straight forward and transparent in its tool interface. It does a good job of providing information and resources around every function of the tool. This allows a user to be comforted knowing there is a wealth of information surrounding any specific action in the tool for a user to rely on
David Campanella | TrustRadius Reviewer

Performance

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

No score
No answers yet
No answers on this topic

Tealium iQ

Tealium iQ 9.0
Based on 2 answers
Great user interface. Easy to use. Very responsive.
Anonymous | TrustRadius Reviewer

Support Rating

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

No score
No answers yet
No answers on this topic

Tealium iQ

Tealium iQ 10.0
Based on 1 answer
Our AM is the best part of our Tealium relationship. He's well aware of our sites and KPIs, responsive, and always goes the extra mile to help.
Jeremy Myers | TrustRadius Reviewer

Implementation Rating

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

No score
No answers yet
No answers on this topic

Tealium iQ

Tealium iQ 7.0
Based on 1 answer
Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.
Jeremy Myers | TrustRadius Reviewer

Alternatives Considered

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

Added benefit
Anonymous | TrustRadius Reviewer

Tealium iQ

Tealium is the only tag management system I've personally used, but it's way better than our websites' former tagging systems (autotagging or WebTrends) because it gives us the flexibility to rename key/value pairs so our data is intuitive and easily understandable for an end user.
Courtney Craig | TrustRadius Reviewer

Return on Investment

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

  • The ROI question needs to be focused on clients and not our use internally. We leverage this as a platform for designing customer journeys for our clients.
  • The ROI case is far easier to make for eCommerce operators. Customer journey failings can be easily quantified and seemingly simple issues can generate large ROI outcomes. For web assets without a trading bias, ROI can be established using notional value attribution. For example, a lead for motor insurance that is lost can be costed based on average policy value over a typical lifetime; struggle on a customer self-service portal can be quantified on the cost of handling through a call centre; etc.
Chris Hall | TrustRadius Reviewer

Tealium iQ

  • We haven't recognized all of the benefits yet, since we're still working on implementation, but our last set of tags deployed (Quantcast, Criteo) were quite painful to implement. Once we get our Tealium data layer properly implemented, we're looking forward to the day where we can deploy a new tag for a display vendor with a few clicks.
  • Just having a paid option is a nice improvement over Google's free product, which means support is non-existent. Our business is at the point where paying for support is preferable to free product.
Anonymous | TrustRadius Reviewer

Pricing Details

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Tealium iQ

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
7.7
Tealium iQ
7.4

Likelihood to Renew

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
5.2
Tealium iQ
9.6

Usability

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Tealium iQ
8.5

Performance

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Tealium iQ
9.0

Support Rating

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Tealium iQ
10.0

Implementation Rating

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
Tealium iQ
7.0

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