Acquia Digital Experience Platform vs. Optimizely Web Experimentation

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acquia Digital Experience Platform
Score 7.6 out of 10
N/A
The Acquia Digital Experience Platform is an "Open DXP" with its two core pillars being content and data. Built on top of one of the largest open-source content management systems, Drupal, it aims to provide the flexibility and interoperability a modern organization needs. With its customer data platform, it allows organizations to understand who their customers are and deliver personalized experiences. Acquia's DXP offers variety of other tools including digital asset management,…N/A
Optimizely Web Experimentation
Score 8.6 out of 10
N/A
Optimizely Web Experimentation empowers teams to conduct experiments (without having to rely on developer resources) in order to test various user interactions, make website changes backed by data, and personalize customer experiences.N/A
Pricing
Acquia Digital Experience PlatformOptimizely Web Experimentation
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Acquia Digital Experience PlatformOptimizely Web Experimentation
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Acquia Digital Experience PlatformOptimizely Web Experimentation
Considered Both Products
Acquia Digital Experience Platform

No answer on this topic

Optimizely Web Experimentation
Chose Optimizely Web Experimentation
This is a platform that was already implemented when I started with my current company.
Chose Optimizely Web Experimentation
We went with Optimizely over Lift because it was more flexible with creating variants outside of the "blocks" of content that Lift handles. So for instance, if you wanted to test an entirely new area of content you cannot do that with Lift. You can only test images/text in …
Top Pros
Top Cons
Features
Acquia Digital Experience PlatformOptimizely Web Experimentation
Security
Comparison of Security features of Product A and Product B
Acquia Digital Experience Platform
8.3
49 Ratings
1% above category average
Optimizely Web Experimentation
-
Ratings
Role-based user permissions8.349 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Acquia Digital Experience Platform
7.8
41 Ratings
6% below category average
Optimizely Web Experimentation
-
Ratings
API7.839 Ratings00 Ratings
Internationalization / multi-language7.932 Ratings00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Acquia Digital Experience Platform
7.8
43 Ratings
2% above category average
Optimizely Web Experimentation
-
Ratings
WYSIWYG editor7.431 Ratings00 Ratings
Code quality / cleanliness7.934 Ratings00 Ratings
Admin section7.842 Ratings00 Ratings
Page templates8.030 Ratings00 Ratings
Library of website themes7.826 Ratings00 Ratings
Mobile optimization / responsive design7.928 Ratings00 Ratings
Publishing workflow8.134 Ratings00 Ratings
Form generator7.824 Ratings00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Acquia Digital Experience Platform
7.4
35 Ratings
2% above category average
Optimizely Web Experimentation
-
Ratings
Content taxonomy7.928 Ratings00 Ratings
SEO support6.729 Ratings00 Ratings
Bulk management7.331 Ratings00 Ratings
Availability / breadth of extensions7.732 Ratings00 Ratings
Community / comment management7.526 Ratings00 Ratings
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Acquia Digital Experience Platform
-
Ratings
Optimizely Web Experimentation
7.9
150 Ratings
5% below category average
a/b experiment testing00 Ratings9.0150 Ratings
Split URL testing00 Ratings8.5122 Ratings
Multivariate testing00 Ratings8.5127 Ratings
Multi-page/funnel testing00 Ratings7.9116 Ratings
Cross-browser testing00 Ratings7.986 Ratings
Mobile app testing00 Ratings7.966 Ratings
Test significance00 Ratings8.4136 Ratings
Visual / WYSIWYG editor00 Ratings7.9121 Ratings
Advanced code editor00 Ratings7.9114 Ratings
Page surveys00 Ratings6.317 Ratings
Visitor recordings00 Ratings8.418 Ratings
Preview mode00 Ratings7.7133 Ratings
Test duration calculator00 Ratings7.4101 Ratings
Experiment scheduler00 Ratings8.1101 Ratings
Experiment workflow and approval00 Ratings7.781 Ratings
Dynamic experiment activation00 Ratings7.565 Ratings
Client-side tests00 Ratings8.188 Ratings
Server-side tests00 Ratings7.344 Ratings
Mutually exclusive tests00 Ratings8.074 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Acquia Digital Experience Platform
-
Ratings
Optimizely Web Experimentation
8.3
142 Ratings
4% below category average
Standard visitor segmentation00 Ratings8.4137 Ratings
Behavioral visitor segmentation00 Ratings7.9113 Ratings
Traffic allocation control00 Ratings9.1135 Ratings
Website personalization00 Ratings7.9103 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Acquia Digital Experience Platform
-
Ratings
Optimizely Web Experimentation
8.3
138 Ratings
2% below category average
Heatmap tool00 Ratings9.313 Ratings
Click analytics00 Ratings8.833 Ratings
Scroll maps00 Ratings8.517 Ratings
Form fill analysis00 Ratings8.065 Ratings
Conversion tracking00 Ratings8.744 Ratings
Goal tracking00 Ratings8.2117 Ratings
Test reporting00 Ratings7.9126 Ratings
Results segmentation00 Ratings7.693 Ratings
CSV export00 Ratings7.892 Ratings
Experiments results dashboard00 Ratings8.049 Ratings
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Acquia Digital Experience PlatformOptimizely Web Experimentation
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User Ratings
Acquia Digital Experience PlatformOptimizely Web Experimentation
Likelihood to Recommend
8.3
(93 ratings)
8.7
(238 ratings)
Likelihood to Renew
8.9
(11 ratings)
9.4
(51 ratings)
Usability
7.7
(2 ratings)
9.9
(58 ratings)
Availability
-
(0 ratings)
10.0
(7 ratings)
Performance
-
(0 ratings)
7.3
(6 ratings)
Support Rating
9.0
(5 ratings)
10.0
(16 ratings)
Online Training
-
(0 ratings)
3.0
(1 ratings)
Implementation Rating
9.1
(1 ratings)
8.0
(11 ratings)
Configurability
-
(0 ratings)
6.0
(1 ratings)
Product Scalability
8.1
(73 ratings)
7.9
(148 ratings)
User Testimonials
Acquia Digital Experience PlatformOptimizely Web Experimentation
Likelihood to Recommend
Acquia
It made it super easy to upgrade 300+ Drupal sites to the latest major version in 12 weeks, end to end. It is easy to deploy legal changes and updates to components at scale. Turnkey service to deploy new environments and to clone sites. There are no ecosystem lock-in principles for Customer service/success services and professional services for new approaches.
Read full review
Optimizely
Best for CRO initiatives, including testing variations of landing pages,
user flows, and product pages. Optimizely may not be suitable for more complex machine
learning models. To analyze the effect of the feature usage the way we will do in our solution. Using the audience to measure the success of the features Also, to the best of my knowledge, Optimizely is the only tool that can do all this.
Read full review
Pros
Acquia
  • It's fast, no lag time
  • Exceptionally good support. When there's a problem, you reach out to your account manager who either fixes the issue or gets you to the right person. We've had no downtime.
  • Platform is very accessible to those who know how to manage the back end software.
Read full review
Optimizely
  • Powerful Stats Engine that drives conclusivity of outcomes and helps generate trust in results when shared to leadership and stakeholders.
  • Customizable metrics with various tags, properties, and attributes that allow users flexibility in what and how they architect their Optimizely analytics.
  • Flexibility for different levels of tech expertise, I live in the tool as an expert JavaScript and front-end developer, someone else might use solely the visual editor to click and make changes without knowledge of how to code.
Read full review
Cons
Acquia
  • Support responds pretty quickly to critical tickets, but they can be slow to respond on non-urgent items. Some of what we experienced may have been related to a newer ticketing system recently implemented.
  • Standard support covers business days/hours but only critical support is available outside those times. We typically schedule our website updates for the weekend or "off" hours when only critical support is available.
Read full review
Optimizely
  • Google Tag Manager. Our challenge, it's a strange use case, but our challenge is that we don't have Google Tag Manager, so we can't integrate with GA4. And that's been a bit of a bummer. So I would like to be able to integrate with GA4 even without Google Tag Manager.
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Likelihood to Renew
Acquia
We're moving away from Drupal as a platform. Drupal 8 and 9 were simply too overburdened and difficult to maintain compared to other offerings. PHP seems like a dying language so we are currently in the process of migrating all of our Drupal 7 functionality and custom modules to a Python/Django/Wagtail platform. This doesn't mean Acquia isn't a great service, they are professional and top-knotch, but the only way we'd say with them is if I didn't complete the migration.
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Optimizely
I rated this question because at this stage, Optimizely does most everything we need so I don't foresee a need to migrate to a new tool. We have the infrastructure already in place and it is a sizeable lift to pivot to another tool with no guarantee that it will work as good or even better than Optimizely
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Usability
Acquia
It's a great user interface. It's always being updated and I've never noticed a bad update that increased the complexity or reduced
Read full review
Optimizely
Optimizely Web Experimentation's visual editor is handy for non-technical or quick iterative testing. When it comes to content changes it's as easy as going into wordpress, clicking around, and then seeing your changes live--what you see is what you get. The preview and approval process for sharing built experiments is also handy for sharing experiments across teams for QA purposes or otherwise.
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Reliability and Availability
Acquia
No answers on this topic
Optimizely
I would rate Optimizely Web Experimentation's availability as a 10 out of 10. The software is reliable and does not experience any application errors or unplanned outages. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
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Performance
Acquia
No answers on this topic
Optimizely
I would rate Optimizely Web Experimentation's performance as a 9 out of 10. Pages load quickly, reports are complete in a reasonable time frame, and the software does not slow down any other software or systems that it integrates with. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
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Support Rating
Acquia
Every time we have had an issue, Acquia support has responded promptly and worked with us as a team to solve the problem. The Acquia support team is global and we have literally had interactions with all of their support offices, yet the experience has been the same - top notch
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Optimizely
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
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Online Training
Acquia
No answers on this topic
Optimizely
The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).
Read full review
Implementation Rating
Acquia
It was implemented when I got there. I don't know how it was prior.
Read full review
Optimizely
In retrospect: - I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.) - Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test. - Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.
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Alternatives Considered
Acquia
We chose Acquia for a much better UI that gave non-analytical marketers and easy to use tool where they could create their own reports. The campaign side of things also had an easier to use UI as well, that made the targeting of audiences much easier.
Read full review
Optimizely
Optimizely Web Experimentation was more robust and able to handle the broad array of sites we run than VWO. It has been a great platform to easily add additional sites onto, but still providing a universal overview of all of them, making management a simple task.
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Scalability
Acquia
The DXP tools can handle millions of requests and can scale automatically to fit your needs. We have clients that use only part of the DXP tools and have a small usage, but even in these cases they see great value in using tools like personalization and CDP.
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Optimizely
It's incredibly flexible and adapts well to organizations of all sizes, whether you’re running a single site or managing multiple departments and platforms. The ability to deploy experiments seamlessly across different environments is a huge plus, especially for growing businesses. While it’s highly scalable, the last point would depend on the right team leveraging its full potential.
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Return on Investment
Acquia
  • Acquia has helped us to stabilize and optimize our website performance, lowering page load times and dramatically decreasing the frequency of issues experienced by end-users.
  • Acquia SOLR search provided a much-improved search experience on our website.
  • Acquia's PCI-compliant hosting has helped us to remain compliant and cyber-secure.
  • We are working to implement Acquia Site Studio and Acquia Personalization now and expect those to improve our operation agility and ability to drive more relevant experiences to our various website visitors.
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Optimizely
  • increased conversions/revenue from implementing successful experiments
  • time saved by not guessing and going back and forth with stakeholder
  • Used to collect click data while our GTM is down. Giving my team eyes on click data as a work around
  • able to push a winning test to 100% of users until devs can get to project, so fast implementation of a win
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ScreenShots

Optimizely Web Experimentation Screenshots

Screenshot of the visual editor, used to make changes to the appearance and layout of a website.Screenshot of the results dashboard that displays experiment results.Screenshot of the integrations page, where integrations can be enabled.Screenshot of Advanced Audience Targeting: Custom Real-Time Segments provide customers with the ability to create rapidly-updating segments which can be used as audiences for testing or personalization. These segments can be based on profile data, omni-channel behaviors, and AI-based observations.Screenshot of AI Content Suggestions: AI-powered suggestions in the Visual Editor accelerate ideation.Screenshot of Extensions for Edge: reusable elements minimize developer dependency when launching multiple tests with the same element.