Acquia Digital Experience Platform vs. Tealium Customer Data Hub

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acquia Digital Experience Platform
Score 7.6 out of 10
N/A
The Acquia Digital Experience Platform is an "Open DXP" with its two core pillars being content and data. Built on top of one of the largest open-source content management systems, Drupal, it aims to provide the flexibility and interoperability a modern organization needs. With its customer data platform, it allows organizations to understand who their customers are and deliver personalized experiences. Acquia's DXP offers variety of other tools including digital asset management,…N/A
Tealium Customer Data Hub
Score 8.5 out of 10
Enterprise companies (1,001+ employees)
The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis.N/A
Pricing
Acquia Digital Experience PlatformTealium Customer Data Hub
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Acquia Digital Experience PlatformTealium Customer Data Hub
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Acquia Digital Experience PlatformTealium Customer Data Hub
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Acquia Digital Experience PlatformTealium Customer Data Hub
Security
Comparison of Security features of Product A and Product B
Acquia Digital Experience Platform
8.2
49 Ratings
0% below category average
Tealium Customer Data Hub
-
Ratings
Role-based user permissions8.249 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Acquia Digital Experience Platform
7.8
41 Ratings
6% below category average
Tealium Customer Data Hub
-
Ratings
API7.839 Ratings00 Ratings
Internationalization / multi-language7.832 Ratings00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Acquia Digital Experience Platform
7.8
43 Ratings
2% above category average
Tealium Customer Data Hub
-
Ratings
WYSIWYG editor7.331 Ratings00 Ratings
Code quality / cleanliness7.934 Ratings00 Ratings
Admin section7.842 Ratings00 Ratings
Page templates8.030 Ratings00 Ratings
Library of website themes7.926 Ratings00 Ratings
Mobile optimization / responsive design7.928 Ratings00 Ratings
Publishing workflow8.134 Ratings00 Ratings
Form generator7.824 Ratings00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Acquia Digital Experience Platform
7.4
35 Ratings
3% above category average
Tealium Customer Data Hub
-
Ratings
Content taxonomy7.928 Ratings00 Ratings
SEO support6.629 Ratings00 Ratings
Bulk management7.331 Ratings00 Ratings
Availability / breadth of extensions7.732 Ratings00 Ratings
Community / comment management7.426 Ratings00 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Acquia Digital Experience Platform
-
Ratings
Tealium Customer Data Hub
8.2
12 Ratings
0% below category average
Tag library00 Ratings9.012 Ratings
Tag variable mapping00 Ratings8.012 Ratings
Ease of writing custom tags00 Ratings8.012 Ratings
Rules-driven tag execution00 Ratings9.112 Ratings
Tag performance monitoring00 Ratings4.411 Ratings
Page load times00 Ratings8.911 Ratings
Mobile app tagging00 Ratings8.05 Ratings
Library of JavaScript extensions00 Ratings9.911 Ratings
Best Alternatives
Acquia Digital Experience PlatformTealium Customer Data Hub
Small Businesses
Yext
Yext
Score 8.9 out of 10
Bloomreach Composable Personalization Cloud
Bloomreach Composable Personalization Cloud
Score 8.7 out of 10
Medium-sized Companies
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Treasure Data
Treasure Data
Score 8.9 out of 10
Enterprises
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Treasure Data
Treasure Data
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Acquia Digital Experience PlatformTealium Customer Data Hub
Likelihood to Recommend
8.3
(93 ratings)
8.5
(128 ratings)
Likelihood to Renew
8.9
(11 ratings)
9.2
(20 ratings)
Usability
7.7
(2 ratings)
9.2
(12 ratings)
Availability
-
(0 ratings)
9.0
(2 ratings)
Performance
-
(0 ratings)
9.0
(4 ratings)
Support Rating
9.0
(5 ratings)
8.8
(81 ratings)
Online Training
-
(0 ratings)
8.0
(1 ratings)
Implementation Rating
9.1
(1 ratings)
10.0
(2 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.0
(1 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
8.1
(73 ratings)
9.0
(2 ratings)
Professional Services
-
(0 ratings)
10.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Acquia Digital Experience PlatformTealium Customer Data Hub
Likelihood to Recommend
Acquia
It made it super easy to upgrade 300+ Drupal sites to the latest major version in 12 weeks, end to end. It is easy to deploy legal changes and updates to components at scale. Turnkey service to deploy new environments and to clone sites. There are no ecosystem lock-in principles for Customer service/success services and professional services for new approaches.
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Tealium
For more suited, I'll say highly regulated industry around data like healthcare, insurance, finance, where Tealium can be very helpful and for clients that don't have much different channels where they interact with their clients. So companies that only sell on internet and are a small company, I can see Tealium being the best usage for these clients, for these companies.
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Pros
Acquia
  • It's fast, no lag time
  • Exceptionally good support. When there's a problem, you reach out to your account manager who either fixes the issue or gets you to the right person. We've had no downtime.
  • Platform is very accessible to those who know how to manage the back end software.
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Tealium
  • Simple tag management that is tough to beat. So many solutions that are incredibly simple to setup and gather data for.
  • Security around the data is key and Tealium excels in this area.
  • The speed impact of the tag setup is key to optimizing and allowing our web properties to run more effectively, which is a better experience for the end user.
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Cons
Acquia
  • Support responds pretty quickly to critical tickets, but they can be slow to respond on non-urgent items. Some of what we experienced may have been related to a newer ticketing system recently implemented.
  • Standard support covers business days/hours but only critical support is available outside those times. We typically schedule our website updates for the weekend or "off" hours when only critical support is available.
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Tealium
  • Audiences—don't they technically exist in Tealium? They are just streamed—no count, no backfill, etc.
  • Working backward to identify issues involves lots of clicking in the UI, going from audience to audience attribute, badge to event attribute, and so on.
  • You have to wait for a Real-Time event to see the payload. There is no sample or other option.
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Likelihood to Renew
Acquia
We're moving away from Drupal as a platform. Drupal 8 and 9 were simply too overburdened and difficult to maintain compared to other offerings. PHP seems like a dying language so we are currently in the process of migrating all of our Drupal 7 functionality and custom modules to a Python/Django/Wagtail platform. This doesn't mean Acquia isn't a great service, they are professional and top-knotch, but the only way we'd say with them is if I didn't complete the migration.
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Tealium
I already know that my company has no plans to discontinue use of Tealium. We are heavily reliant on it due to a huge number of product teams and developers we would have to work with to place tags across many pages. Tealium is already there on the pages, and our application/product teams are familiar with how to integrate it. It is just the simplest way to ensure that new data requirements are implemented in a timely manner.
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Usability
Acquia
It's a great user interface. It's always being updated and I've never noticed a bad update that increased the complexity or reduced
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Tealium
Tealium iQ Tag Management System does exactly what it is intended for, it manages vendortags. Changes can be made to websites and apps in minutes. The frontend is well structured, updates are easy to carry out, and Tealium support is available at all times.
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Reliability and Availability
Acquia
No answers on this topic
Tealium
It's been flawless as far as I am concerned.
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Performance
Acquia
No answers on this topic
Tealium
Sometimes publishing can take longer than expected
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Support Rating
Acquia
Every time we have had an issue, Acquia support has responded promptly and worked with us as a team to solve the problem. The Acquia support team is global and we have literally had interactions with all of their support offices, yet the experience has been the same - top notch
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Tealium
The support team often is so quick to respond and so helpful when it comes to working with the needs of my clients and being able to resolve potential shortcomings or technical issues or surrounding the tool. There have been times more recently that I’ve gotten more generic service rather than the tailored experience that I have come to expect.
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Online Training
Acquia
No answers on this topic
Tealium
Did what we needed to onboard us onto the platform
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Implementation Rating
Acquia
It was implemented when I got there. I don't know how it was prior.
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Tealium
Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.
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Alternatives Considered
Acquia
We chose Acquia for a much better UI that gave non-analytical marketers and easy to use tool where they could create their own reports. The campaign side of things also had an easier to use UI as well, that made the targeting of audiences much easier.
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Tealium
Tealium Customer Data Hub can do it all in one. Whereas, I think by using multiple Tealium Customer Data Hubs, we can utilize what each tool is really good at. In an ideal world, we'd like to use Tealium Customer Data Hub for everything, but one thing that we struggle with is Audience Segmentation, and we are looking for a one touch solution, without a lot of the work since the data is already there.
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Contract Terms and Pricing Model
Acquia
No answers on this topic
Tealium
Like anything it could be cheaper but we still feel we get value from it.
Read full review
Scalability
Acquia
The DXP tools can handle millions of requests and can scale automatically to fit your needs. We have clients that use only part of the DXP tools and have a small usage, but even in these cases they see great value in using tools like personalization and CDP.
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Tealium
Never had an issue, scales as we use it.
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Professional Services
Acquia
No answers on this topic
Tealium
Very easy to work with and relatively cost effective
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Return on Investment
Acquia
  • Acquia has helped us to stabilize and optimize our website performance, lowering page load times and dramatically decreasing the frequency of issues experienced by end-users.
  • Acquia SOLR search provided a much-improved search experience on our website.
  • Acquia's PCI-compliant hosting has helped us to remain compliant and cyber-secure.
  • We are working to implement Acquia Site Studio and Acquia Personalization now and expect those to improve our operation agility and ability to drive more relevant experiences to our various website visitors.
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Tealium
  • There has been a near immeasurable return on customer data and improvement of our quality for our physical products due to be in tune with the customer. This has changed our way of doing things for the better to gain a better flow and overall workplace experience.
  • A negative is that Tealium AudienceStream becomes harder to manuever and use data analytics for when a database has been existing for a fairly large amount of time. It goes from an agile ship to a huge vessel that takes many components to be able to move.
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ScreenShots

Tealium Customer Data Hub Screenshots

Screenshot of Data Supply ChainScreenshot of Data LayerScreenshot of Connector MarketplaceScreenshot of Live Event TrackingScreenshot of AudienceStream Dashboard