What users are saying about
393 Ratings
23 Ratings
393 Ratings
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Score 8.2 out of 100
23 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

Act-On

Act-On [Software] has a good online reputation and its one of the few companies with transparent pricing. It is a strong choice for businesses that value marketing insights to drive social media and CRM. I consider this software a versatile digital marketing partner because of its scalability to meet every need of the business.
Toby Bottin | TrustRadius Reviewer

Nutshell

This can be used for different industries, healthcare, IT, retail or any company with a customer service line, big or small. if i had to ask, i would say "Do you have any type of filing system that you use?" "anything where you are keeping track of personal/ business information." Do you need access to information on a day to day basis?If they do , then this can be used , especially if you need to keep track of the numbers; we like how we can see if are things going up or down.
Catherine Corass | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Act-On
9.2
Nutshell
WYSIWYG email editor
Act-On
9.4
Nutshell
Dynamic content
Act-On
9.2
Nutshell
Ability to test dynamic content
Act-On
9.0
Nutshell
Landing pages
Act-On
9.0
Nutshell
A/B testing
Act-On
9.4
Nutshell
Mobile optimization
Act-On
9.6
Nutshell
Email deliverability reporting
Act-On
8.9
Nutshell
List management
Act-On
9.4
Nutshell
Triggered drip sequences
Act-On
9.2
Nutshell

Lead Management

Act-On
9.4
Nutshell
Lead nurturing
Act-On
9.6
Nutshell
Lead scoring and grading
Act-On
9.8
Nutshell
Data quality management
Act-On
9.2
Nutshell
Automated sales alerts and tasks
Act-On
9.1
Nutshell

Campaign Management

Act-On
8.1
Nutshell
Calendaring
Act-On
6.8
Nutshell
Event/webinar marketing
Act-On
9.4
Nutshell

Social Media Marketing

Act-On
9.3
Nutshell
Social sharing and campaigns
Act-On
9.3
Nutshell
Social profile integration
Act-On
9.3
Nutshell

Reporting & Analytics

Act-On
9.1
Nutshell
Dashboards
Act-On
9.0
Nutshell
Standard reports
Act-On
8.8
Nutshell
Custom reports
Act-On
9.4
Nutshell

Platform & Infrastructure

Act-On
9.3
Nutshell
API
Act-On
9.0
Nutshell
Role-based workflow & approvals
Act-On
9.1
Nutshell
Customizability
Act-On
9.5
Nutshell
Integration with Salesforce.com
Act-On
9.5
Nutshell
Integration with Microsoft Dynamics CRM
Act-On
9.4
Nutshell
Integration with SugarCRM
Act-On
9.0
Nutshell

Sales Force Automation

Act-On
Nutshell
7.4
Customer data management / contact management
Act-On
Nutshell
9.0
Workflow management
Act-On
Nutshell
8.2
Territory management
Act-On
Nutshell
6.0
Opportunity management
Act-On
Nutshell
9.0
Integration with email client (e.g., Outlook or Gmail)
Act-On
Nutshell
7.5
Quote & order management
Act-On
Nutshell
6.7
Interaction tracking
Act-On
Nutshell
9.5
Channel / partner relationship management
Act-On
Nutshell
3.0

Customer Service & Support

Act-On
Nutshell
8.8
Case management
Act-On
Nutshell
9.7
Call center management
Act-On
Nutshell
8.0

Marketing Automation

Act-On
Nutshell
8.2
Lead management
Act-On
Nutshell
8.5
Email marketing
Act-On
Nutshell
8.0

CRM Project Management

Act-On
Nutshell
8.9
Task management
Act-On
Nutshell
9.0
Reporting
Act-On
Nutshell
8.8

CRM Reporting & Analytics

Act-On
Nutshell
8.1
Forecasting
Act-On
Nutshell
8.0
Pipeline visualization
Act-On
Nutshell
7.8
Customizable reports
Act-On
Nutshell
8.6

Customization

Act-On
Nutshell
8.2
Custom fields
Act-On
Nutshell
7.7
Custom objects
Act-On
Nutshell
9.0
Scripting environment
Act-On
Nutshell
9.0
API for custom integration
Act-On
Nutshell
7.0

Security

Act-On
Nutshell
7.5
Single sign-on capability
Act-On
Nutshell
9.0
Role-based user permissions
Act-On
Nutshell
6.0

Social CRM

Act-On
Nutshell
7.8
Social data
Act-On
Nutshell
7.6
Social engagement
Act-On
Nutshell
8.0

Integrations with 3rd-party Software

Act-On
Nutshell
8.0
Marketing automation
Act-On
Nutshell
8.0
Compensation management
Act-On
Nutshell
8.0

Platform

Act-On
Nutshell
7.5
Mobile access
Act-On
Nutshell
7.5

Pros

Act-On

  • Establishes a simple but very decisive way of how to perform specialized marketing work.
  • It includes the monitoring of advertising networks or account management on digital platforms and social networks.
  • The support is solid; it takes all the suggestions and doubts I have regarding the software.
Korey Migdal | TrustRadius Reviewer

Nutshell

  • Customization - we are able to make Nutshell make the most sense for our company and processes
  • Scheduling - the ability to set tasks allows us to never forget a follow-up call or email
  • Tags - allow us to prioritize leads and segment our customers and potential customers
  • Communication - the ability to tag colleagues in notes for callbacks or updates to accounts is very helpful to keep everyone on the same page
  • Email History - being able to blind copy all our email communication to Nutshell, allows us to have email threads and notes all in one place
Jennifer Callaghan | TrustRadius Reviewer

Cons

Act-On

  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
Anonymous | TrustRadius Reviewer

Nutshell

  • SWOT analysis --- currently we put this in as custom fields but they don't link up at all and are hard to read/navigate. We also use the custom fields for other information we want to capture. It would be nice to build those in so they can show the info as bullet points or something --- currently paragraph form and hard to find things at a glance.
  • Funnel could use some work. Only shows how many leads are currently in that part of the pipeline which doesn't give us a good historical comparison.
Laci Fitch | TrustRadius Reviewer

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

Nutshell

Nutshell 10.0
Based on 1 answer
This is perfect for a small business / Home based business with SaaS. Nutshell constantly adds new features and the price is much better than more robust software like Salesforce.
Dan Aylward | TrustRadius Reviewer

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

Nutshell

Nutshell 9.0
Based on 1 answer
Very easy to use, great for small office
Dan Aylward | TrustRadius Reviewer

Reliability and Availability

Act-On

Act-On 9.1
Based on 28 answers
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
Eric Kinaitis, MBA | TrustRadius Reviewer

Nutshell

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 26 answers
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
Anonymous | TrustRadius Reviewer

Nutshell

No score
No answers yet
No answers on this topic

Support Rating

Act-On

Act-On 7.3
Based on 78 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

Nutshell

Nutshell 9.5
Based on 2 answers
Nutshell's support team has always been great and they tend to go above and beyond. They are polite, friendly, personable and great listeners. They are also great about sending follow up emails too.
Jennifer Callaghan | TrustRadius Reviewer

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Anonymous | TrustRadius Reviewer

Nutshell

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

Nutshell

No score
No answers yet
No answers on this topic

Implementation Rating

Act-On

Act-On 8.6
Based on 44 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

Nutshell

Nutshell 8.0
Based on 2 answers
Implementation is difficult everytime but this was relatively simple due to the small amount of data we moved
Dan Aylward | TrustRadius Reviewer

Alternatives Considered

Act-On

Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
Kyle Moloo | TrustRadius Reviewer

Nutshell

Well, my team had trials for these others and they all prefer Nutshell for different reasons. I prefer it as I need a user-friendly software to help me out as I am not a big tech guy. I have heard others in the office say things like they like the way activities are scheduled better, or the way nothing ever gets accidentally erased if they hard crash or power goes out.
Gregory Palenschat | TrustRadius Reviewer

Scalability

Act-On

Act-On 9.1
Based on 1 answer
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
Anonymous | TrustRadius Reviewer

Nutshell

No score
No answers yet
No answers on this topic

Return on Investment

Act-On

  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
Danielle Armour | TrustRadius Reviewer

Nutshell

  • Nutshell's mobility has provided significant ROI for me since we've started using the CRM. I've been able to provide immediate feedback to clients, schedule meetings from the field with confidence, and much more.
  • Nutshell's tagging features have helped us craft custom mailing/email lists. We struggled to do this in the past.
Phil Curtolo | TrustRadius Reviewer

Screenshots

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Nutshell

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Nutshell Editions & Modules

Edition
Starter$201
Pro$351
Pro+$701
  1. per user, per month
Additional Pricing Details

Rating Summary

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