What users are saying about
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Top Rated
699 Ratings

ActiveCampaign

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Top Rated
699 Ratings
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Score 8.8 out of 100
15 Ratings
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Score 9 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign works really well for managing traffic from social media adverts, or for triggering a marketing campaign to a distribution list and then managing all the steps that follow. The CRM part is still appropriate for all clients, but for some client types, the automation may not be appropriate, depending on the sector and client relationship.
Julie Barber | TrustRadius Reviewer

Contactually, by Compass

Contactually is a very powerful CRM, even though it is extremely simple to use. It is very intuitive and fun to use! Their templates for nurturing and follow-up are phenomenal, so if you have a sales cycle, this is the tool for you. I even use it to keep track of family and acquaintances' interactions, as Contactually can alert me when it's been 30 days since the last time I talked to person A. The only reason I don't give it a 10 is because price has been going up in recent years.
Barbara Carneiro | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
Contactually, by Compass
WYSIWYG email editor
ActiveCampaign
8.0
Contactually, by Compass
Dynamic content
ActiveCampaign
8.6
Contactually, by Compass
Ability to test dynamic content
ActiveCampaign
8.1
Contactually, by Compass
Landing pages
ActiveCampaign
7.2
Contactually, by Compass
A/B testing
ActiveCampaign
8.7
Contactually, by Compass
Mobile optimization
ActiveCampaign
8.4
Contactually, by Compass
Email deliverability reporting
ActiveCampaign
9.0
Contactually, by Compass
List management
ActiveCampaign
8.9
Contactually, by Compass
Triggered drip sequences
ActiveCampaign
9.3
Contactually, by Compass

Lead Management

ActiveCampaign
8.5
Contactually, by Compass
Lead nurturing
ActiveCampaign
8.8
Contactually, by Compass
Lead scoring and grading
ActiveCampaign
8.3
Contactually, by Compass
Data quality management
ActiveCampaign
8.4
Contactually, by Compass
Automated sales alerts and tasks
ActiveCampaign
8.6
Contactually, by Compass

Campaign Management

ActiveCampaign
8.3
Contactually, by Compass
Calendaring
ActiveCampaign
8.0
Contactually, by Compass
Event/webinar marketing
ActiveCampaign
8.6
Contactually, by Compass

Social Media Marketing

ActiveCampaign
8.6
Contactually, by Compass
Social sharing and campaigns
ActiveCampaign
8.7
Contactually, by Compass
Social profile integration
ActiveCampaign
8.5
Contactually, by Compass

Reporting & Analytics

ActiveCampaign
8.6
Contactually, by Compass
Dashboards
ActiveCampaign
8.7
Contactually, by Compass
Standard reports
ActiveCampaign
8.6
Contactually, by Compass
Custom reports
ActiveCampaign
8.5
Contactually, by Compass

Platform & Infrastructure

ActiveCampaign
8.8
Contactually, by Compass
API
ActiveCampaign
8.9
Contactually, by Compass
Role-based workflow & approvals
ActiveCampaign
8.5
Contactually, by Compass
Customizability
ActiveCampaign
8.7
Contactually, by Compass
Integration with Salesforce.com
ActiveCampaign
8.8
Contactually, by Compass
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Contactually, by Compass
Integration with SugarCRM
ActiveCampaign
8.8
Contactually, by Compass

Sales Force Automation

ActiveCampaign
Contactually, by Compass
8.8
Customer data management / contact management
ActiveCampaign
Contactually, by Compass
9.8
Workflow management
ActiveCampaign
Contactually, by Compass
9.6
Territory management
ActiveCampaign
Contactually, by Compass
8.9
Opportunity management
ActiveCampaign
Contactually, by Compass
9.4
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Contactually, by Compass
9.9
Contract management
ActiveCampaign
Contactually, by Compass
6.0
Quote & order management
ActiveCampaign
Contactually, by Compass
6.0
Interaction tracking
ActiveCampaign
Contactually, by Compass
9.8
Channel / partner relationship management
ActiveCampaign
Contactually, by Compass
9.8

Customer Service & Support

ActiveCampaign
Contactually, by Compass
9.1
Case management
ActiveCampaign
Contactually, by Compass
9.7
Call center management
ActiveCampaign
Contactually, by Compass
8.0
Help desk management
ActiveCampaign
Contactually, by Compass
9.7

Marketing Automation

ActiveCampaign
Contactually, by Compass
9.7
Lead management
ActiveCampaign
Contactually, by Compass
9.8
Email marketing
ActiveCampaign
Contactually, by Compass
9.6

CRM Project Management

ActiveCampaign
Contactually, by Compass
6.3
Task management
ActiveCampaign
Contactually, by Compass
7.0
Billing and invoicing management
ActiveCampaign
Contactually, by Compass
5.0
Reporting
ActiveCampaign
Contactually, by Compass
7.0

CRM Reporting & Analytics

ActiveCampaign
Contactually, by Compass
7.0
Forecasting
ActiveCampaign
Contactually, by Compass
7.0
Pipeline visualization
ActiveCampaign
Contactually, by Compass
7.0
Customizable reports
ActiveCampaign
Contactually, by Compass
7.0

Customization

ActiveCampaign
Contactually, by Compass
7.0
Custom fields
ActiveCampaign
Contactually, by Compass
7.0
Custom objects
ActiveCampaign
Contactually, by Compass
7.0
Scripting environment
ActiveCampaign
Contactually, by Compass
7.0
API for custom integration
ActiveCampaign
Contactually, by Compass
7.0

Security

ActiveCampaign
Contactually, by Compass
7.5
Single sign-on capability
ActiveCampaign
Contactually, by Compass
9.0
Role-based user permissions
ActiveCampaign
Contactually, by Compass
6.0

Social CRM

ActiveCampaign
Contactually, by Compass
8.4
Social data
ActiveCampaign
Contactually, by Compass
9.9
Social engagement
ActiveCampaign
Contactually, by Compass
7.0

Integrations with 3rd-party Software

ActiveCampaign
Contactually, by Compass
9.9
Marketing automation
ActiveCampaign
Contactually, by Compass
9.9

Platform

ActiveCampaign
Contactually, by Compass
9.4
Mobile access
ActiveCampaign
Contactually, by Compass
9.4

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

Contactually, by Compass

  • The get connected prompts is a very useful feature.
  • Good data consolidation picked up from a variety of sources.
  • Once added, the contact profiles are updated regularly with how the contacts' LinkedIn profile would change.
Anonymous | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

Contactually, by Compass

  • Pipeline functions. It's pretty bare minimum right now.
  • Capturing text and phone calls outside the app. It's hard to remember to initiate both from the app.
  • Calendar function. You should be able to edit the calendar in Contactually and it would sync with your Google calendar.
Leilani Chin | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Contactually, by Compass

Contactually, by Compass 1.0
Based on 1 answer
Just doesn't provide the sophistication that I seek. It's a simple solution with some innovation automation relatively speaking, but ideal for individuals and small businesses with basic CRM needs.
Anonymous | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Contactually, by Compass

Contactually, by Compass 7.0
Based on 1 answer
Easy to use, does not require a strong technical background at all.
Anonymous | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

Contactually, by Compass

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

Contactually, by Compass

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Contactually, by Compass

No score
No answers yet
No answers on this topic

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Contactually, by Compass

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

Contactually, by Compass

It seemed to have everything that I wanted and wasn't too expensive.
Leilani Chin | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Contactually, by Compass

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Contactually, by Compass

  • It's had a very positive impact in building and maintaining my relationships. The ROI has been positive as an affordable and user-friendly CRM.
Sabrina Marshall-Wojtewicz | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Contactually, by Compass

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Contactually, by Compass Editions & Modules

Edition
Professional$69.001
Accelerator$119.001
  1. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Contactually, by Compass
9.0

Likelihood to Renew

ActiveCampaign
9.0
Contactually, by Compass
1.0

Usability

ActiveCampaign
8.2
Contactually, by Compass
7.0

Reliability and Availability

ActiveCampaign
9.1
Contactually, by Compass

Performance

ActiveCampaign
8.6
Contactually, by Compass

Support Rating

ActiveCampaign
6.5
Contactually, by Compass

In-Person Training

ActiveCampaign
7.3
Contactually, by Compass

Implementation Rating

ActiveCampaign
8.5
Contactually, by Compass

Scalability

ActiveCampaign
8.8
Contactually, by Compass

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