| Product | Rating | Most Used By | Product Summary | Starting Price |
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 ActiveCampaign | Score8.6 out of 10 | N/A | ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow. | $180 per year (single user) |
 Microsoft 365 | Score8.7 out of 10 | N/A | Microsoft 365 (formerly Office 365) is a Microsoft Cloud subscription service that includes Microsoft Office products (Word, Excel, PowerPoint, OneNote, Outlook, Publisher, and Access). The software can be installed across multiple devices and ensures that users always have the most up-to-date version of the included Office applications. | $5 Per User Per Month |
 Zoho CRM | Score8.4 out of 10 | N/A | Zoho CRM is a simple, very low-cost CRM option for the smaller end of the SMB segment. The product has several useful integrations with other products, including QuickBooks, and Google Apps and Google Docs. The product also has an integrated project management module. | $14 per month |
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| ActiveCampaign | Microsoft 365 | Zoho CRM | |
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| Considered Multiple Products | Chose ActiveCampaign The really big difference between ActiveCampaign the the competition, is the power of the automation that you can get with AC. Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info Chose ActiveCampaign ActiveCampaign focuses much more on automation and email marketing. It also has highly advanced customization in both marketing campaigns and contacts, allowing them to tag and send content based on the interaction that the contact has had. ActiveCampaign offers custom email, … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign Incentivized Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign I moved to Zoho Campaigns and Zoho CRM on the basis that they were integrated with a wider package, but the graphics and fonts are far better with ActiveCampaign. Zoho Campaigns didn't even integrate as well with Zoho Forms as expected, and I missed a bunch of responses. … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign ActiveCampaign is the king of the hill when it comes to email marketing, customer management, and customer acquisition. No other software that I am aware of allows people to customize the customer experience in the way that ActiveCampaign does. No other software takes a person … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign Being a small business, the automations combined with the ability to integrate into our API / website was the real gamechanger. Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign You have a better personalization tool with ActiveCampaign and also it has a better performance on analytics and custom reports. We choose ActiveCampaign over the rest because it better satisfies our needs as a marketing agency, and also it has a better performance with our … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign Much more complex than Mailchimp, offering a lot more functionality and much better value. Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign A lot more flexibility and way better support Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign ActiveCampaign has a lot of features over other tools So, the good thing about this software is that integrate some other software function in a really good platform (a bit expensive, but worth it) How easy is to set up campaigns, automation, landing pages, forms, etc.. make it … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign It's easier to use than most, it has a broader trigger options for drip campaigns, great tagging and segmenting systems, the pipelines are easy to use, the best customer service, and the best drip campaigns layout. We rarely experience bugs. Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign It is very simple and much more friendly. It allows integration with my marketing programs. In the cost-benefit ratio it has greater advantages. I like its dashboard, it is easy to work with. The other platforms have made the mailing process difficult, increasing your cost per … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign Incentivized Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign AC came as a recommendation from my website professional. I don't recall the former one he used but when he suggested that I used AC, I trusted his guidance and have never regretted the decision. He set it all up very easily and integrated my offers with AC's interface. Voila. … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign Better price, better functionality, more user friendly Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign ConvertKit - I found CK to be much more limited and I hAtEd the text editor. Also, all their videos featured millennials with big hats and beards. I never saw myself anywhere. AC had much better customer service, even though the price was high. Mailchimp was great to start with … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign Active Campaign offers the same as Infusionsoft, only much affordable. It offers much more than Maximizer and Bitrix24 did at the time that I tried them. Overall, Active Campaign is the superior product in my opinion. Since day 1, I have liked most things about Active Campaign … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign Infusionsoft was terrible for us, but other than Infusionsoft every other CRM product I've used seemed better (from a sales perspective) than AC. HubSpot I think is the nice middle between user-friendly and simple for a company of our size. Again, if you are smaller than we are … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose ActiveCampaign I selected ActiveCampaign in order to expand our possibilities for sales and exploration in marketing. We've used Emma as well for a long time, and honestly, I think I prefer the mail blast section of Emma/Campaign Monitor because I'm used to it and they have tons of great … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info | Chose Microsoft 365 Both Google and Dropbox have programs for creating content. They can get the job done but there is a reason Microsft 365 is an industry standard. You can pull together a bunch of different apps and try to get them to communicate together if you want. But it will be a headache. … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info | Chose Zoho CRM ActiveCampaign is easier to start with a scale up, I did it on my own without a consultant and enjoy using it everyday now. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Zoho CRM We went with Zoho CRM because of the affordability and so we can increase our contact limit without costing us too much - that's the main drawback with CRMs like ActiveCampaign, Hubspot and Cloze - they get costly as you increase contact limits, so I feel they're more for … Invited by TrustRadius (TR) on Vendor's Behalf A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info Chose Zoho CRM
Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Zoho CRM We required a full-featured corporate working tool, and Hubspot wasn't the most excellent alternative. We were guaranteed that Zoho CRM may fill up the holes in our earlier framework. Furthermore, Zoho is fantastically cost-effective for indeed the most minor endeavors, giving … Invited by TrustRadius (TR) on Vendor's Behalf A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info Chose Zoho CRM We selected ZOHO over the above - specifically Salesforce - initially because of the price. Secondly, we do not have the technical expertise and budget to do a lot of customization at this time. So, we needed a product that had a good user interface, and that was flexible and … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Zoho CRM While some of these other tools can act as a basic CRM, it has strengths in other areas, like mass email campaigns. Zoho is great for data manipulation and quoting/invoicing. But Zoho strengths are, at the same time lack results in the email marketing component because of its … Invited by TrustRadius (TR) on Vendor's Behalf A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Zoho CRM My experience with Zift is that it is cumbersome and hard to use. Also, response time is poor, at least in the implementation I used. I did not select Zoho, but I am pleased with it. Invited by TrustRadius (TR) on Vendor's Behalf A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info Chose Zoho CRM Salesforce Microsoft Project Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Zoho CRM Zoho CRM is similar to Salesforce in that it integrates well with other platforms. Zoho CRM has a lot more features available and is newer than Salesforce, so it seems like it has better features than Salesforce did. We selected Zoho CRM for the robust options they had … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Zoho CRM Zoho is a much more matured product, ready to be deployed with no intensive initial customization needed. Its favorable pricing model makes it faster to reach a positive ROI (HubSpot is free, but every advanced feature needs an upgrade). One of our critical requirements was the … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info |
| Key User Insights | |||
| Would buy again | |||
98% Would buy again 492 Answers | 96% Would buy again 195 Answers | 93% Would buy again 232 Answers | |
| Delivers good value for the price | |||
98% Delivers good value for the price 471 Answers | 97% Delivers good value for the price 179 Answers | 97% Delivers good value for the price 233 Answers | |
| Happy with the feature set | |||
98% Happy with the feature set 493 Answers | 98% Happy with the feature set 198 Answers | 96% Happy with the feature set 238 Answers | |
| Lived up to sales and marketing promises | |||
97% Lived up to sales and marketing promises 454 Answers | 94% Lived up to sales and marketing promises 134 Answers | 95% Lived up to sales and marketing promises 189 Answers | |
| Implementation went as expected | |||
94% Implementation went as expected 458 Answers | 95% Implementation went as expected 142 Answers | 87% Implementation went as expected 187 Answers | |
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| ActiveCampaign | Microsoft 365 | Zoho CRM | |
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| Small Businesses |  Vbout Score9.9 out of 10 |  Google Workspace Score9.1 out of 10 |  Salesflare Score10 out of 10 |
| Medium-sized Companies |  Bloomreach Score9.2 out of 10 | Google Workspace Score9.1 out of 10 |  Kintone Score9.7 out of 10 |
| Enterprises |  Iterable Score8.2 out of 10 |  Microsoft 365 Business Premium Score9 out of 10 |  Oracle Sales Score8.9 out of 10 |
| All Alternatives | View all alternatives | View all alternatives | View all alternatives |
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| Likelihood to Recommend | 8.6 | 8.4 | 9.1 |
| Likelihood to Renew | 10.0 | 9.5 | 7.6 |
| Usability | 9.3 | 8.7 | 7.8 |
| Availability | 9.1 | - | 8.8 |
| Performance | 7.3 | - | 8.5 |
| Support Rating | 1.3 | 8.9 | 6.1 |
| In-Person Training | 9.1 | - | 8.0 |
| Online Training | 7.3 | - | 5.5 |
| Implementation Rating | 10.0 | 9.0 | 5.6 |
| Configurability | 6.4 | - | 5.1 |
| Contract Terms and Pricing Model | - | - | 9.5 |
| Ease of integration | 9.1 | - | 7.2 |
| Product Scalability | 1.0 | - | 5.7 |
| Professional Services | - | - | 8.3 |
| Vendor post-sale | 6.4 | - | 7.7 |
| Vendor pre-sale | 7.3 | - | 7.8 |
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| ScreenShots | ActiveCampaign Screenshots      | Zoho CRM Screenshots  |
