What users are saying about
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Top Rated
296 Ratings
Top Rated
436 Ratings

ActiveCampaign

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Top Rated
296 Ratings
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Score 8.9 out of 100
Top Rated
436 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampain is a full-featured enterprise-level email system, with integrations for any number of automations with any length of sequencing. Due to the depth of features and abilities, it isn't a lightweight email platform that can be learned in a weekend. If you just need to send out a monthly or weekly email blast to all of your contacts, this isn't the system for you. However, if you need to be able to tag and segment each and every one of your contacts—no matter how many—based on interests, page visits to your website, buying history, and interests in your emails while being able to create personalized, highly segmented emails to educate and inspire more visits and loyalty while increasing amount and frequency of purchases, then this should be in your final list for review and testing.
Stephen Scott | TrustRadius Reviewer

Zoho CRM

Well suited for basic sales and pipeline management. Not appropriate if those leads or prospects need to be transferred into other organizations or companies. Good to use on more individualized sales teams, but not particularly great when it comes to collaborations. Limited tagging and chatting options for collaborative sales.If you are planning to work a pipeline to generate sales and are not in need of a great deal of communication between employees, this will be great for you.
Andrew McClean | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.3
Zoho CRM
WYSIWYG email editor
ActiveCampaign
8.1
Zoho CRM
Dynamic content
ActiveCampaign
8.3
Zoho CRM
Ability to test dynamic content
ActiveCampaign
7.9
Zoho CRM
Landing pages
ActiveCampaign
7.1
Zoho CRM
A/B testing
ActiveCampaign
8.5
Zoho CRM
Mobile optimization
ActiveCampaign
8.2
Zoho CRM
Email deliverability reporting
ActiveCampaign
8.8
Zoho CRM
List management
ActiveCampaign
8.6
Zoho CRM
Triggered drip sequences
ActiveCampaign
9.4
Zoho CRM

Lead Management

ActiveCampaign
7.8
Zoho CRM
Lead nurturing
ActiveCampaign
7.7
Zoho CRM
Lead scoring and grading
ActiveCampaign
7.8
Zoho CRM
Data quality management
ActiveCampaign
7.2
Zoho CRM
Automated sales alerts and tasks
ActiveCampaign
8.3
Zoho CRM

Campaign Management

ActiveCampaign
7.9
Zoho CRM
Calendaring
ActiveCampaign
7.1
Zoho CRM
Event/webinar marketing
ActiveCampaign
8.7
Zoho CRM

Social Media Marketing

ActiveCampaign
8.2
Zoho CRM
Social sharing and campaigns
ActiveCampaign
8.8
Zoho CRM
Social profile integration
ActiveCampaign
7.6
Zoho CRM

Reporting & Analytics

ActiveCampaign
7.8
Zoho CRM
Dashboards
ActiveCampaign
7.9
Zoho CRM
Standard reports
ActiveCampaign
7.8
Zoho CRM
Custom reports
ActiveCampaign
7.7
Zoho CRM

Platform & Infrastructure

ActiveCampaign
8.2
Zoho CRM
API
ActiveCampaign
8.8
Zoho CRM
Role-based workflow & approvals
ActiveCampaign
7.9
Zoho CRM
Customizability
ActiveCampaign
7.9
Zoho CRM
Integration with Salesforce.com
ActiveCampaign
8.1
Zoho CRM
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.3
Zoho CRM
Integration with SugarCRM
ActiveCampaign
8.2
Zoho CRM

Sales Force Automation

ActiveCampaign
Zoho CRM
7.7
Customer data management / contact management
ActiveCampaign
Zoho CRM
8.0
Workflow management
ActiveCampaign
Zoho CRM
8.1
Territory management
ActiveCampaign
Zoho CRM
7.7
Opportunity management
ActiveCampaign
Zoho CRM
8.0
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Zoho CRM
7.1
Contract management
ActiveCampaign
Zoho CRM
7.5
Quote & order management
ActiveCampaign
Zoho CRM
7.5
Interaction tracking
ActiveCampaign
Zoho CRM
8.3
Channel / partner relationship management
ActiveCampaign
Zoho CRM
7.5

Customer Service & Support

ActiveCampaign
Zoho CRM
7.5
Case management
ActiveCampaign
Zoho CRM
7.6
Call center management
ActiveCampaign
Zoho CRM
7.4
Help desk management
ActiveCampaign
Zoho CRM
7.6

Marketing Automation

ActiveCampaign
Zoho CRM
8.0
Lead management
ActiveCampaign
Zoho CRM
8.1
Email marketing
ActiveCampaign
Zoho CRM
8.0

CRM Project Management

ActiveCampaign
Zoho CRM
7.9
Task management
ActiveCampaign
Zoho CRM
8.1
Billing and invoicing management
ActiveCampaign
Zoho CRM
7.7
Reporting
ActiveCampaign
Zoho CRM
7.9

CRM Reporting & Analytics

ActiveCampaign
Zoho CRM
8.0
Forecasting
ActiveCampaign
Zoho CRM
7.8
Pipeline visualization
ActiveCampaign
Zoho CRM
8.0
Customizable reports
ActiveCampaign
Zoho CRM
8.2

Customization

ActiveCampaign
Zoho CRM
8.4
Custom fields
ActiveCampaign
Zoho CRM
8.5
Custom objects
ActiveCampaign
Zoho CRM
8.4
Scripting environment
ActiveCampaign
Zoho CRM
8.5
API for custom integration
ActiveCampaign
Zoho CRM
8.1

Security

ActiveCampaign
Zoho CRM
8.2
Single sign-on capability
ActiveCampaign
Zoho CRM
8.1
Role-based user permissions
ActiveCampaign
Zoho CRM
8.3

Social CRM

ActiveCampaign
Zoho CRM
7.4
Social data
ActiveCampaign
Zoho CRM
7.4
Social engagement
ActiveCampaign
Zoho CRM
7.4

Integrations with 3rd-party Software

ActiveCampaign
Zoho CRM
7.5
Marketing automation
ActiveCampaign
Zoho CRM
7.7
Compensation management
ActiveCampaign
Zoho CRM
7.3

Platform

ActiveCampaign
Zoho CRM
7.0
Mobile access
ActiveCampaign
Zoho CRM
7.0

Pros

ActiveCampaign

  • Email automation - Automated email marketing to potential customers, follow up with existing customers, and automated messaging to outside parties.
  • Flow building - This software allows companies to build simple or complicated sequences in a visual builder so that you can see exactly where people are in the sequence of messages.
  • CRM - Customer relationship data. Maintaining data points across a user journey (tagging a UTM source, current activity. If you have someone - and want to know where they are in the journey, there's a way to find that data and label a profile with that).
  • Integrations - ActiveCampaign integrates with almost everything. Seamlessly. You can trigger behaviors in other apps through Zapier, or import data from other software you use. It's a very easy experience to integrate with others.
  • Customer support - Every team member I've encountered has been exceptionally helpful. They are probably the bar for customer support in the tech industry, to be honest.
  • Email systems for the long-haul (and for sequences and emails that are expected to bring in a lot of $$$). Email marketing should be 30-50% of revenue for most businesses. It's THE platform that we recommend for coaches and other businesses to help them earn 6 & 7 figures from email. You can track A LOT of data through this software as a platform, which makes it a great candidate for businesses who want to grow and visualize where their customers are in the overall purchase process, as well as maintaining them as multiple purchases customers.
page V | TrustRadius Reviewer

Zoho CRM

  • Zoho CRM has an incredible amount of features, from tagging contacts to social media integration (LinkedIn, Facebook, etc) and email capabilities.
  • Zoho CRM is very customizable. The entire look and feel of each page and account can be customized to fit your organization's needs.
  • Zoho CRM is just one of the products offered under Zoho's suite of software products. It easily integrates with other enterprise software like Zoho Project Management and Zoho email.
Adam Montgomery | TrustRadius Reviewer

Cons

ActiveCampaign

  • ActiveCampaign is so powerful and so versatile that it can sometimes be a challenge to use. There are certainly plenty of online resources available to help you get up to speed, but there are times when the process can seem a little overwhelming. I got a lot of help by attending a "Study Hall" in-person classroom session that was sponsored by the company. Chris Davis was the instructor; he did an amazing job of clarifying priorities and procedures for getting the most out of ActiveCampaign. After going to that session my productivity with ActiveCampaign increased enormously, but in retrospect, I felt like I should have been able to get that kind of expert guidance with the software much earlier, instead of using ActiveCampaign at far less than its maximum capability for several years before feeling like I was really getting my feet on the ground.
  • There doesn't seem to be a way to create or accommodate multiple email addresses for a single contact in the system. When people get into the system with multiple email addresses, they show up as multiple contacts. This can create problems with proper list segmentation; it should be easy enough to resolve this problem, but it's a nagging headache whenever it pops up.
Tim Bost | TrustRadius Reviewer

Zoho CRM

  • I do wish it was a bit "smarter" that it could sense duplicate entries and simply update fields when it recognizes a dupe.
  • I wish it had an easier integration with our marketing platform, Hubspot.
  • I wish there was a way to mass update information, via spreadsheet upload, WITHOUT having the Zoho ID.
Ashley Gennett | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 8 answers
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Zoho CRM

Zoho CRM 7.6
Based on 19 answers
We went through an exhaustive process doing this evaluation and in the process took the time to really understand the objectives and requirements of all groups within the organization. Now that the system is in place it needs to be used and refined over a long period to time in order to get the full value. As a result you need to consider the long-term and renewal knowing that the system will get better the more you use it.
James Lochran | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.3
Based on 6 answers
It's a lovely clean interface and easy to customize! It can sometimes be a little slow in that some elements require multiple clicks (eg: selecting an email to edit as part of an automation) but overall it's quick and easy.
Arlene Caffrey | TrustRadius Reviewer

Zoho CRM

Zoho CRM 8.0
Based on 4 answers
There are some other paid apps. But Zoho CRM is decent for all kinds of businesses and it comes with a free price tag.
Oral Tosun | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Zoho CRM

Zoho CRM 9.0
Based on 1 answer
No answer on this topic is available.

Performance

ActiveCampaign

ActiveCampaign 8.1
Based on 2 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Zoho CRM

Zoho CRM 9.0
Based on 1 answer
No answer on this topic is available.

Support Rating

ActiveCampaign

ActiveCampaign 8.9
Based on 8 answers
There are a few different ways to get support:
  • Chatbox in the lower corner. This is tech support, and they can answer a slew of different questions on demand (during service hours).
  • 1:1 support calls - 30 minutes of 1:1 call with a team member to address your needs
  • Rep - You can have calls and emails into your rep.
Every person I've come in contact with really goes above and beyond to answer questions, and provide support for your needs. The owners of the company must have really invested in this part of their business, because it's the bar that all other companies should be evaluated by (personal opinion). One minor caveat - Our client does have a rep, and there was a misunderstanding (we were held accountable for information we didn't know, so there could still be some growth with expectation setting & understanding their company user journey), but the reason why they didn't set our expectations was because they were trying to support our needs (providing answers to questions). My understanding is that the company is working and growing in this area, and we've had many instances where a team member worked past hours or over and above to help us.
page V | TrustRadius Reviewer

Zoho CRM

Zoho CRM 4.0
Based on 4 answers
Horrible experience. They should send regular apologies and refunds to all existing customers.
Ajay Gupta | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 7.4
Based on 3 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Zoho CRM

Zoho CRM 8.0
Based on 4 answers
The CRM is only as good as the data you put into it. Spend the time up-front to clean up your old data sources prior to importing them into Zoho
Ron Sherwood | TrustRadius Reviewer

Alternatives Considered

ActiveCampaign

ActiveCampaign strikes the right balance of simplicity versus power. Unlike heavyweights such as AWeber, ActiveCampaign is a breeze to use. However, at the other side of the spectrum other easy to use tools like MailChimp are severely lacking in their ability to integrate automations with your website's business logic. Based on hitting the sweet spot, I can clearly recommend ActiveCampaign over it's competitors to most website businesses.
Ben Gelsey | TrustRadius Reviewer

Zoho CRM

I tried a lot of different software trying to find the one that gave me everything, which I found within ZOHO. It wasn't the CRM that sold me on ZOHO, it was the Subscriptions and it's integration within CRM that sold me on ZOHO. I'm glad I picked it, the CRM has been easy to adapt to and easy for the boss to get the reports out he wants.
Scott French | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Zoho CRM

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
  • The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.
Nicholas De Salvo | TrustRadius Reviewer

Zoho CRM

  • The organization which is helping our sales team not miss a beat! We are following up without having to dig for information etc.
  • We close more sales when we have a clear activity list and can assess leads etc but using the scoring options
  • We are able to get our work done in a user-friendly environment. It helps the day run much smoother.
Sarah Lohsl | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Additional Pricing Details

Zoho CRM

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$12*

* /user/month

Zoho CRM Editions & Modules

Edition
Standard$121
Professional$201
Enterprise$351
  1. per user, per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Zoho CRM
7.9

Likelihood to Renew

ActiveCampaign
9.1
Zoho CRM
7.6

Usability

ActiveCampaign
8.3
Zoho CRM
8.0

Reliability and Availability

ActiveCampaign
9.4
Zoho CRM
9.0

Performance

ActiveCampaign
8.1
Zoho CRM
9.0

Support Rating

ActiveCampaign
8.9
Zoho CRM
4.0

Online Training

ActiveCampaign
Zoho CRM
8.2

Implementation Rating

ActiveCampaign
7.4
Zoho CRM
8.0

Scalability

ActiveCampaign
9.4
Zoho CRM

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