What users are saying about

ActiveCampaign

Top Rated
58 Ratings

Zoho CRM

311 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

Zoho CRM

311 Ratings
Score 7.7 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Zoho CRM

Zoho is great for anyone who has to handle a customer database -- large or small. With the customizable views, reports, dashboards, you can be sure that you are getting everything you need from the software. The ability to add customizable modules is also extremely helpful. As for less appropriate scenarios, I truly don't have any. Being a portfolio of companies, we use this across the board... our companies range from large to small, and it's been great for all of them
Ashley Gennett profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Zoho CRM
WYSIWYG email editor
ActiveCampaign
7.7
Zoho CRM
Dynamic content
ActiveCampaign
7.4
Zoho CRM
Ability to test dynamic content
ActiveCampaign
7.5
Zoho CRM
Landing pages
ActiveCampaign
6.7
Zoho CRM
A/B testing
ActiveCampaign
7.2
Zoho CRM
Mobile optimization
ActiveCampaign
7.7
Zoho CRM
Email deliverability
ActiveCampaign
8.3
Zoho CRM
List management
ActiveCampaign
8.1
Zoho CRM
Triggered drip sequences
ActiveCampaign
9.3
Zoho CRM

Reporting & Analytics

ActiveCampaign
7.0
Zoho CRM
Dashboards
ActiveCampaign
7.1
Zoho CRM
Standard reports
ActiveCampaign
7.3
Zoho CRM
Custom reports
ActiveCampaign
6.7
Zoho CRM

Sales Force Automation

ActiveCampaign
Zoho CRM
8.1
Customer data management / contact management
ActiveCampaign
Zoho CRM
8.3
Workflow management
ActiveCampaign
Zoho CRM
8.0
Territory management
ActiveCampaign
Zoho CRM
7.8
Opportunity management
ActiveCampaign
Zoho CRM
8.3
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Zoho CRM
7.7
Contract management
ActiveCampaign
Zoho CRM
8.3
Quote & order management
ActiveCampaign
Zoho CRM
7.9
Interaction tracking
ActiveCampaign
Zoho CRM
8.4
Channel / partner relationship management
ActiveCampaign
Zoho CRM
8.2

Customer Service & Support

ActiveCampaign
Zoho CRM
6.9
Case management
ActiveCampaign
Zoho CRM
6.8
Call center management
ActiveCampaign
Zoho CRM
7.1
Help desk management
ActiveCampaign
Zoho CRM
6.8

Marketing Automation

ActiveCampaign
Zoho CRM
7.6
Lead management
ActiveCampaign
Zoho CRM
7.8
Email marketing
ActiveCampaign
Zoho CRM
7.4

CRM Project Management

ActiveCampaign
Zoho CRM
7.8
Task management
ActiveCampaign
Zoho CRM
7.9
Billing and invoicing management
ActiveCampaign
Zoho CRM
7.4
Reporting
ActiveCampaign
Zoho CRM
8.0

CRM Reporting & Analytics

ActiveCampaign
Zoho CRM
8.0
Forecasting
ActiveCampaign
Zoho CRM
7.9
Pipeline visualization
ActiveCampaign
Zoho CRM
8.1
Customizable reports
ActiveCampaign
Zoho CRM
8.1

Customization

ActiveCampaign
Zoho CRM
7.9
Custom fields
ActiveCampaign
Zoho CRM
8.0
Custom objects
ActiveCampaign
Zoho CRM
7.6
Scripting environment
ActiveCampaign
Zoho CRM
8.1
API for custom integration
ActiveCampaign
Zoho CRM
8.1

Security

ActiveCampaign
Zoho CRM
8.6
Single sign-on capability
ActiveCampaign
Zoho CRM
8.9
Role-based user permissions
ActiveCampaign
Zoho CRM
8.3

Social CRM

ActiveCampaign
Zoho CRM
7.7
Social data
ActiveCampaign
Zoho CRM
7.7
Social engagement
ActiveCampaign
Zoho CRM
7.7

Integrations with 3rd-party Software

ActiveCampaign
Zoho CRM
7.1
Marketing automation
ActiveCampaign
Zoho CRM
7.2
Compensation management
ActiveCampaign
Zoho CRM
7.1

Platform

ActiveCampaign
Zoho CRM
7.6
Mobile access
ActiveCampaign
Zoho CRM
7.6

Pros

  • Automations (based on tagging a user from your codebase via their API, start sending that user an email sequence)
  • Campaign Builder (as good as other tools such as Mailchimp)
  • Pricing (pay per contact, not per email sent. AND email addresses can be added to multiple lists and only count as 1 contact, unlike Mailchimp which would consider that 2 contacts)
Ben Gelsey profile photo
  • Links all companies to their Parent Companies, which for our industry, is a big deal.
  • We like how we can customize any report, field, smart rule, dashboard, etc.
  • It is extremely simple to export any information we need.
Ashley Gennett profile photo

Cons

  • One-to-one email automation (all automations have unsubscribe / impersonal req'd fields)
  • Sometimes the Chrome plugin does not work properly.
  • The email builder could use improvement on the UX end.
No photo available
  • Support - ZOHO Support is a little rough sometimes a revamp of their support team or additional training could work out in their best interest.
  • Implementation- ZOHO CRM is so customizable, you may want to consider hiring someone who has gone through it to help implement it for your company.
Scott French profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Zoho CRM7.6
Based on 19 answers
We went through an exhaustive process doing this evaluation and in the process took the time to really understand the objectives and requirements of all groups within the organization. Now that the system is in place it needs to be used and refined over a long period to time in order to get the full value. As a result you need to consider the long-term and renewal knowing that the system will get better the more you use it.
James Lochran profile photo

Usability

No score
No answers yet
No answers on this topic
Zoho CRM7.8
Based on 3 answers
Zoho CRM is extremely intuitive and allows users complete visibility of sales data through reports/analytics. The platform has wide native integration with other cloud-based business solutions. But, it's fairly simple to write scripts with their publicly available API.
No photo available

Support

No score
No answers yet
No answers on this topic
Zoho CRM4.0
Based on 4 answers
Horrible experience. They should send regular apologies and refunds to all existing customers.
Ajay Gupta profile photo

Online Training

No score
No answers yet
No answers on this topic
Zoho CRM8.2
Based on 2 answers
Training was basic, and didn't really cover more advanced aspects of using the product.
No photo available

Implementation

No score
No answers yet
No answers on this topic
Zoho CRM8.0
Based on 4 answers
The CRM is only as good as the data you put into it. Spend the time up-front to clean up your old data sources prior to importing them into Zoho
Ron Sherwood profile photo

Alternatives Considered

ActiveCampaign is the only option (compared to ConstantContact and MailChimp) for creating marketing automations and drip campaigns. If you don't need automation, Constant Contact and MailChimp are a lot easier to use.
Tracy Beers profile photo
ZoHo was selected for budgetary purposes and while I think it's a perfectly usable and valuable tool, I found Sage and SalesForce easier to use and easier to get new employees acclimated to quicker.
No photo available

Return on Investment

  • It helped me to grow my list substantially in just 3 months.
  • It helped me to increase traffic on my website.
  • This application played a very important role in the success of our new product which we launched in the first quarter of this financial year. We got very good response on our promotional campaign.
No photo available
  • Deals don't fall through the cracks like before, one deal we were able to follow up on and won, paid for a year of service +
Scott French profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
Additional Pricing Details

Zoho CRM

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Zoho CRM Editions & Modules
Zoho CRM
Edition
Standard
`121
Professional
$201
Enterprise
$351
1. per user, per month
Additional Pricing Details