ActiveCampaign vs Zoho CRM

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).

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Ben Gelsey

Staff Engineer

InsigniacLeisure, Travel & Tourism, 1-10 employees

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Zoho CRM

Zoho is great for anyone who has to handle a customer database -- large or small. With the customizable views, reports, dashboards, you can be sure that you are getting everything you need from the software. The ability to add customizable modules is also extremely helpful. As for less appropriate scenarios, I truly don't have any. Being a portfolio of companies, we use this across the board... our companies range from large to small, and it's been great for all of them

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Ashley Gennett

Marketing Coordinator

Cosmo DeNicola CompaniesEvents Services, 201-500 employees

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Feature Rating Comparison

ActiveCampaign

7.8

Zoho CRM

—

WYSIWYG email editor

7.7

—

Dynamic content

7.4

—

Ability to test dynamic content

7.5

—

Landing pages

6.7

—

A/B testing

7.2

—

Mobile optimization

7.7

—

Email deliverability

8.3

—

List management

8.1

—

Triggered drip sequences

9.3

—

ActiveCampaign

7.0

Zoho CRM

—

Dashboards

7.1

—

Standard reports

7.3

—

Custom reports

6.7

—

ActiveCampaign

—

Zoho CRM

8.1

Customer data management / contact management

—

8.3

Workflow management

—

8.0

Territory management

—

7.8

Opportunity management

—

8.3

Integration with email client (e.g., Outlook or Gmail)

—

7.7

Contract management

—

8.3

Quote & order management

—

7.9

Interaction tracking

—

8.4

Channel / partner relationship management

—

8.2

ActiveCampaign

—

Zoho CRM

6.9

Case management

—

6.8

Call center management

—

7.1

Help desk management

—

6.8

ActiveCampaign

—

Zoho CRM

7.6

Lead management

—

7.8

Email marketing

—

7.4

ActiveCampaign

—

Zoho CRM

7.8

Task management

—

7.9

Billing and invoicing management

—

7.4

Reporting

—

8.0

ActiveCampaign

—

Zoho CRM

8.0

Forecasting

—

7.9

Pipeline visualization

—

8.1

Customizable reports

—

8.1

ActiveCampaign

—

Zoho CRM

7.9

Custom fields

—

8.0

Custom objects

—

7.6

Scripting environment

—

8.1

API for custom integration

—

8.1

ActiveCampaign

—

Zoho CRM

8.6

Single sign-on capability

—

8.9

Role-based user permissions

—

8.3

ActiveCampaign

—

Zoho CRM

7.7

Social data

—

7.7

Social engagement

—

7.7

ActiveCampaign

—

Zoho CRM

7.1

Marketing automation

—

7.2

Compensation management

—

7.1

ActiveCampaign

—

Zoho CRM

7.6

Mobile access

—

7.6

Pros

Automations (based on tagging a user from your codebase via their API, start sending that user an email sequence)
Campaign Builder (as good as other tools such as Mailchimp)
Pricing (pay per contact, not per email sent. AND email addresses can be added to multiple lists and only count as 1 contact, unlike Mailchimp which would consider that 2 contacts)

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Ben Gelsey

Staff Engineer

InsigniacLeisure, Travel & Tourism, 1-10 employees

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Links all companies to their Parent Companies, which for our industry, is a big deal.
We like how we can customize any report, field, smart rule, dashboard, etc.
It is extremely simple to export any information we need.

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Ashley Gennett

Marketing Coordinator

Cosmo DeNicola CompaniesEvents Services, 201-500 employees

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Cons

One-to-one email automation (all automations have unsubscribe / impersonal req'd fields)
Sometimes the Chrome plugin does not work properly.
The email builder could use improvement on the UX end.

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Verified User

Partner in Other

Graphic Design Company, 1-10 employees

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Support - ZOHO Support is a little rough sometimes a revamp of their support team or additional training could work out in their best interest.
Implementation- ZOHO CRM is so customizable, you may want to consider hiring someone who has gone through it to help implement it for your company.

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Scott French

Installer/sales

Right Now MobilityHospital & Health Care, 1-10 employees

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Likelihood to Renew

No score

No answers yet

No answers on this topic

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Zoho CRM7.6

Based on 19 answers

We went through an exhaustive process doing this evaluation and in the process took the time to really understand the objectives and requirements of all groups within the organization. Now that the system is in place it needs to be used and refined over a long period to time in order to get the full value. As a result you need to consider the long-term and renewal knowing that the system will get better the more you use it.

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James Lochran

Sales and Marketing consultant

Independent consultantMarketing and Advertising, 1-10 employees

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Usability

No score

No answers yet

No answers on this topic

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Zoho CRM7.8

Based on 3 answers

Zoho CRM is extremely intuitive and allows users complete visibility of sales data through reports/analytics. The platform has wide native integration with other cloud-based business solutions. But, it's fairly simple to write scripts with their publicly available API.

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Verified User

C-Level Executive in Corporate

Management Consulting Company, 1-10 employees

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Support

No score

No answers yet

No answers on this topic

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Zoho CRM4.0

Based on 4 answers

Horrible experience. They should send regular apologies and refunds to all existing customers.

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Ajay Gupta

Attorney / Founder

Gupta Legal CenterLegal Services, 1-10 employees

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Online Training

No score

No answers yet

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Zoho CRM8.2

Based on 2 answers

Training was basic, and didn't really cover more advanced aspects of using the product.

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Verified User

Consultant in Marketing

Internet Company, 1-10 employees

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Implementation

No score

No answers yet

No answers on this topic

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Zoho CRM8.0

Based on 4 answers

The CRM is only as good as the data you put into it. Spend the time up-front to clean up your old data sources prior to importing them into Zoho

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Ron Sherwood

Senior Account Manager

Novus Media Today Group, LLCOnline Media, 11-50 employees

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Alternatives Considered

ActiveCampaign is the only option (compared to ConstantContact and MailChimp) for creating marketing automations and drip campaigns. If you don't need automation, Constant Contact and MailChimp are a lot easier to use.

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Tracy Beers

Owner

Snowsports Marketing GroupMarketing and Advertising, 1-10 employees

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ZoHo was selected for budgetary purposes and while I think it's a perfectly usable and valuable tool, I found Sage and SalesForce easier to use and easier to get new employees acclimated to quicker.

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Verified User

Employee in Sales

1001-5000 employees

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Return on Investment

It helped me to grow my list substantially in just 3 months.
It helped me to increase traffic on my website.
This application played a very important role in the success of our new product which we launched in the first quarter of this financial year. We got very good response on our promotional campaign.

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Verified User

Manager in Sales

11-50 employees

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Deals don't fall through the cracks like before, one deal we were able to follow up on and won, paid for a year of service +

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Scott French

Installer/sales

Right Now MobilityHospital & Health Care, 1-10 employees

View all 56 answers on this topic

Pricing Details

ActiveCampaign

General

Free Trial

—

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

ActiveCampaign Editions & Modules

ActiveCampaign

—

Additional Pricing Details

—

Zoho CRM

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

Zoho CRM Editions & Modules

Zoho CRM

Edition

Standard

`121

Professional

$201

Enterprise

$351

1. per user, per month

Additional Pricing Details

—

ActiveCampaign vs Zoho CRM

Add comparison

Likelihood to Recommend

ActiveCampaign

Zoho CRM

Feature Rating Comparison

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability

List management

Triggered drip sequences

Dashboards

Standard reports

Custom reports

Customer data management / contact management

Workflow management

Territory management

Opportunity management

Integration with email client (e.g., Outlook or Gmail)

Contract management

Quote & order management

Interaction tracking

Channel / partner relationship management

Case management

Call center management

Help desk management

Lead management

Email marketing

Task management

Billing and invoicing management

Reporting

Forecasting

Pipeline visualization

Customizable reports

Custom fields

Custom objects

Scripting environment

API for custom integration

Single sign-on capability

Role-based user permissions

Social data

Social engagement

Marketing automation

Compensation management

Mobile access

Pros

Cons

Likelihood to Renew

Usability

Support

Online Training

Implementation

Alternatives Considered

Return on Investment

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

ActiveCampaign Editions & Modules

Additional Pricing Details

Zoho CRM

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Zoho CRM Editions & Modules

Edition

Additional Pricing Details

Rating Summary