ActiveCampaign vs. Zoho CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveCampaign
Score 7.9 out of 10
N/A
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
$9
per month
Zoho CRM
Score 8.3 out of 10
N/A
Zoho CRM is a simple, very low-cost CRM option for the smaller end of the SMB segment. The product has several useful integrations with other products, including QuickBooks, and Google Apps and Google Docs. The product also has an integrated project management module.
$14
per month
Pricing
ActiveCampaignZoho CRM
Editions & Modules
No answers on this topic
Standard
$14.00
Per User/Per Month
Professional
$23.00
Per User/Per Month
Enterprise
$40.00
Per User/Per Month
Ultimate
$52.00
Per User/Per Month
Plus
$57.00
Per User/Per Month
Offerings
Pricing Offerings
ActiveCampaignZoho CRM
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee$14 /user/month
Additional Details
More Pricing Information
Community Pulse
ActiveCampaignZoho CRM
Considered Both Products
ActiveCampaign
Chose ActiveCampaign
ActiveCampaign focuses much more on automation and email marketing. It also has highly advanced customization in both marketing campaigns and contacts, allowing them to tag and send content based on the interaction that the contact has had. ActiveCampaign offers custom email, …
Chose ActiveCampaign
Being a small business, the automations combined with the ability to integrate into our API / website was the real gamechanger.
Chose ActiveCampaign
You have a better personalization tool with ActiveCampaign and also it has a better performance on analytics and custom reports. We choose ActiveCampaign over the rest because it better satisfies our needs as a marketing agency, and also it has a better performance with our …
Chose ActiveCampaign
ActiveCampaign has a lot of features over other tools
So, the good thing about this software is that integrate some other software function in a really good platform (a bit expensive, but worth it)
How easy is to set up campaigns, automation, landing pages, forms, etc.. make it …
Chose ActiveCampaign
It's easier to use than most, it has a broader trigger options for drip campaigns, great tagging and segmenting systems, the pipelines are easy to use, the best customer service, and the best drip campaigns layout. We rarely experience bugs.
Chose ActiveCampaign
ActiveCampaign is cheaper with just as much (if not more) capability. Mailchimp is very easy to use, but so is ActiveCampaign. They have very similar uses, so it's all preference. Mailchimp seems to continuously raise their prices, but I am happy with the cost of …
Chose ActiveCampaign
It is very simple and much more friendly. It allows integration with my marketing programs. In the cost-benefit ratio it has greater advantages. I like its dashboard, it is easy to work with. The other platforms have made the mailing process difficult, increasing your cost per …
Chose ActiveCampaign
Infusionsoft was terrible for us, but other than Infusionsoft every other CRM product I've used seemed better (from a sales perspective) than AC. HubSpot I think is the nice middle between user-friendly and simple for a company of our size. Again, if you are smaller than we are …
Zoho CRM
Chose Zoho CRM
  1. I started with Infusionsoft (now Keap) years ago. Quite expensive to on-board ($2K+ in training) plus monthly fee was $179. Abandoned after 8 months because it could not allow me to invoice clients by the hour.
  2. I Googled "alternatives" to Infusionsoft. I found Podio. It was …
Chose Zoho CRM
We went with Zoho CRM because of the affordability and so we can increase our contact limit without costing us too much - that's the main drawback with CRMs like ActiveCampaign, Hubspot and Cloze - they get costly as you increase contact limits, so I feel they're more for …
Chose Zoho CRM
ActiveCampaign is easier to start with a scale up, I did it on my own without a consultant and enjoy using it everyday now.
Chose Zoho CRM
While some of these other tools can act as a basic CRM, it has strengths in other areas, like mass email campaigns. Zoho is great for data manipulation and quoting/invoicing. But Zoho strengths are, at the same time lack results in the email marketing component because of its …
Chose Zoho CRM
To be honest this tool was already implemented at the company when I started with them. But what I can tell, is that I've worked with multiple CRM tools in the past and Zoho is the best one. It's a piece of cake to work with the tool, it's really flexible, the learning curve is …
Chose Zoho CRM
Our company switched from the Salesforce CRM to Zoho CRM because Salesforce was much too complex. We were able to set up some good reports, but no one could ever find anything in Salesforce. I also was unable to edit any copy in there, for example, we had drip campaigns that I …
Top Pros
Top Cons
Features
ActiveCampaignZoho CRM
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
8.9
664 Ratings
14% above category average
Zoho CRM
-
Ratings
WYSIWYG email editor9.5581 Ratings00 Ratings
Dynamic content9.1520 Ratings00 Ratings
Ability to test dynamic content8.8471 Ratings00 Ratings
Landing pages7.9338 Ratings00 Ratings
A/B testing9.2380 Ratings00 Ratings
Mobile optimization9.4526 Ratings00 Ratings
Email deliverability reporting7.1631 Ratings00 Ratings
List management9.7650 Ratings00 Ratings
Triggered drip sequences9.7574 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
7.5
524 Ratings
3% below category average
Zoho CRM
-
Ratings
Lead nurturing automation9.3491 Ratings00 Ratings
Lead scoring and grading8.0359 Ratings00 Ratings
Data quality management9.3401 Ratings00 Ratings
Automated sales alerts and tasks9.3355 Ratings00 Ratings
Lead segmentation and distribution1.81 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
9.6
374 Ratings
23% above category average
Zoho CRM
-
Ratings
Calendaring9.7295 Ratings00 Ratings
Event/webinar marketing9.6286 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
9.6
287 Ratings
24% above category average
Zoho CRM
-
Ratings
Social sharing and campaigns9.7254 Ratings00 Ratings
Social profile integration9.5250 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
8.4
627 Ratings
11% above category average
Zoho CRM
-
Ratings
Dashboards8.0597 Ratings00 Ratings
Standard reports8.0584 Ratings00 Ratings
Custom reports9.2377 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveCampaign
9.3
491 Ratings
20% above category average
Zoho CRM
-
Ratings
API9.6391 Ratings00 Ratings
Role-based workflow & approvals9.3267 Ratings00 Ratings
Customizability9.5420 Ratings00 Ratings
Integration with Salesforce.com9.492 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.860 Ratings00 Ratings
Integration with SugarCRM9.856 Ratings00 Ratings
Third-party software integrations7.520 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
ActiveCampaign
-
Ratings
Zoho CRM
7.7
274 Ratings
0% above category average
Customer data management / contact management00 Ratings8.3266 Ratings
Workflow management00 Ratings7.9253 Ratings
Territory management00 Ratings7.3186 Ratings
Opportunity management00 Ratings8.2240 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings7.4239 Ratings
Contract management00 Ratings7.5191 Ratings
Quote & order management00 Ratings7.6190 Ratings
Interaction tracking00 Ratings7.9237 Ratings
Channel / partner relationship management00 Ratings7.2182 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
ActiveCampaign
-
Ratings
Zoho CRM
7.1
210 Ratings
6% below category average
Case management00 Ratings7.2203 Ratings
Call center management00 Ratings6.9163 Ratings
Help desk management00 Ratings7.3181 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
ActiveCampaign
-
Ratings
Zoho CRM
8.1
253 Ratings
7% above category average
Lead management00 Ratings8.2248 Ratings
Email marketing00 Ratings8.0210 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
ActiveCampaign
-
Ratings
Zoho CRM
7.8
251 Ratings
3% above category average
Task management00 Ratings8.1236 Ratings
Billing and invoicing management00 Ratings7.7171 Ratings
Reporting00 Ratings7.8230 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
ActiveCampaign
-
Ratings
Zoho CRM
7.9
246 Ratings
4% above category average
Forecasting00 Ratings7.6206 Ratings
Pipeline visualization00 Ratings7.9224 Ratings
Customizable reports00 Ratings8.1237 Ratings
Customization
Comparison of Customization features of Product A and Product B
ActiveCampaign
-
Ratings
Zoho CRM
7.9
265 Ratings
4% above category average
Custom fields00 Ratings8.4263 Ratings
Custom objects00 Ratings7.9210 Ratings
Scripting environment00 Ratings7.3170 Ratings
API for custom integration00 Ratings7.8193 Ratings
Security
Comparison of Security features of Product A and Product B
ActiveCampaign
-
Ratings
Zoho CRM
8.4
253 Ratings
1% above category average
Single sign-on capability00 Ratings8.4220 Ratings
Role-based user permissions00 Ratings8.4248 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
ActiveCampaign
-
Ratings
Zoho CRM
8.1
158 Ratings
11% above category average
Social data00 Ratings8.1157 Ratings
Social engagement00 Ratings8.1149 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
ActiveCampaign
-
Ratings
Zoho CRM
7.7
200 Ratings
7% above category average
Marketing automation00 Ratings7.8197 Ratings
Compensation management00 Ratings7.5130 Ratings
Platform
Comparison of Platform features of Product A and Product B
ActiveCampaign
-
Ratings
Zoho CRM
7.7
219 Ratings
3% above category average
Mobile access00 Ratings7.7219 Ratings
Best Alternatives
ActiveCampaignZoho CRM
Small Businesses
Vbout
Vbout
Score 9.6 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Creatio
Creatio
Score 9.2 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Creatio
Creatio
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ActiveCampaignZoho CRM
Likelihood to Recommend
7.7
(676 ratings)
8.2
(298 ratings)
Likelihood to Renew
8.4
(25 ratings)
7.0
(38 ratings)
Usability
7.7
(38 ratings)
8.5
(170 ratings)
Availability
9.1
(5 ratings)
9.2
(5 ratings)
Performance
7.1
(5 ratings)
8.1
(6 ratings)
Support Rating
1.3
(41 ratings)
6.2
(67 ratings)
In-Person Training
9.1
(2 ratings)
8.0
(1 ratings)
Online Training
7.3
(1 ratings)
6.5
(7 ratings)
Implementation Rating
8.7
(14 ratings)
5.9
(14 ratings)
Configurability
6.4
(4 ratings)
8.1
(112 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
9.5
(21 ratings)
Ease of integration
9.0
(4 ratings)
7.1
(5 ratings)
Product Scalability
1.3
(5 ratings)
7.7
(4 ratings)
Professional Services
-
(0 ratings)
8.3
(7 ratings)
Vendor post-sale
6.4
(4 ratings)
8.6
(12 ratings)
Vendor pre-sale
7.2
(4 ratings)
8.7
(12 ratings)
User Testimonials
ActiveCampaignZoho CRM
Likelihood to Recommend
ActiveCampaign
ActiveCampaign is brilliant for small businesses wanting a secure, reliable and user friendly email capture software that filters users emails into the appropriate category/tags and have endless options when it comes to having different lead magnets and ways users may sign up. It's been super handy for my small business to send regular emails and be able to analyse the success rates and open rates of emails and the ability to resend them with a different subject line. It's made email marketing really easy peasy.
Read full review
Zoho
For customizing a CRM without needing specialist support, Zoho CRM is great. The admin UI is pretty intuitive and easy to use. Zoho CRM also works great for tracking contact records and relationships to other records. For instance, we run 10+ different programs, and we need to track every contact's relationship to any and all of our programs. Besides the program relationship, we also track organization/employer relationships, host site relationships for interns, team relationships for several of our programs, and we are starting to track grant disbursement as well. Zoho CRM's "joiner modules" handle all of these different connection points fairly well, though the data import process can be a pain.
Read full review
Pros
ActiveCampaign
  • The graphic design is very good, especially fonts, colours and templates
  • Flexibility of design and functionality
  • Takes a little while to learn it, but generally user-friendly
  • Looks very professional but doesn't cost much to get started
  • There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out.
Read full review
Zoho
  • Zoho CRM has so much space to capture lots of information.
  • Zoho CRM can be customized for your organization's needs.
  • Zoho CRM is great for running reports to help make business decisions.
  • We love all the different dashboards we can create.
Read full review
Cons
ActiveCampaign
  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
Read full review
Zoho
  • our team found it very challenging to integrate directly to our wordpress site
  • while there may be a way to integrate to the SMS system, we have not discovered how a sales rep would be able to get an sms when customers leave their contact info (not through the app)
  • we have one team member who still works with outlook calendar. it was easy to integrate with google calendar, but a second calendar, depending upon the user
Read full review
Likelihood to Renew
ActiveCampaign
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
Read full review
Zoho
i have already renewed my subscription twice. I am in the 3rd Year now. I have been using it for a while and have been recommending to my friends as well.. have attended ZOHOLICs the annual program of zoho and it gave me new insights of managing the crm solutoin.
Read full review
Usability
ActiveCampaign
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Read full review
Zoho
The methodology of the 'out of the box' user interface is fairly easy to learn. In some cases however, the interface is not consistent throughout the software. Upgrades to the interface has certainly improved some of this--- but now we are seeing the same kinds of inconsistencies across Zoho apps, particularly those more recently added to their platform. This issue is not major in that everybody on staff seems able to learn how to work the programs--- it's just annoying and less than efficient when inconsistent user interfaces or inconsistent terms are used in the programs and/or the requisite documentation.
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Reliability and Availability
ActiveCampaign
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Read full review
Zoho
I've not yet experienced any unscheduled downtime with Zoho CRM. Furthermore, planned maintenance is really well communicated in ZOHO CRM, and a 'banner ad' is prominently positioned on the ZOHO CRM system notifying of times/dates when maintenance is scheduled and the system may be down for a period.
Read full review
Performance
ActiveCampaign
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Read full review
Zoho
Using zoho by itself has never been a problem. However one has to check for its compatibility/sync with other software. For example, it does not have a clear and full sync with getresponse since a long long time
Read full review
Support Rating
ActiveCampaign
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Read full review
Zoho
We did the training and that was a huge waste of money. The information provided was basic and the instructor was sloppy (he even forgot to turn off his mic when he used the restroom - no one should ever hear what we heard). I offered up a 9 because we were able to find what we needed on your website.
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In-Person Training
ActiveCampaign
No answers on this topic
Zoho
It was harder to learn when there were mostly real estate users in the room. We are sales solely.
Read full review
Online Training
ActiveCampaign
No answers on this topic
Zoho
The online training consisted of watching youtube videos and pre-recorded webinars. They helped us learn what we needed, but there's still a need to learn more and where to access that information.
Read full review
Implementation Rating
ActiveCampaign
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
Read full review
Zoho
When you switch CRMs, you can automatically assume everything isn’t going to match up correctly. We had used Salesforce for 10+ years and had a ton of data and customizations. It was not a clean transfer, but we were able to sort it all out. The only issue that really bothered me was Zoho support. Even simple questions couldn’t be answered over chat, and we would have some team members try for hours to find the right answer
Read full review
Alternatives Considered
ActiveCampaign
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
Read full review
Zoho
Zoho is the only product we have used. Our company is fairly new and before purchasing Zoho a few years ago, client files were only saved and looked at through our company server. Because of how great Zoho has been, we have never considered looking for another product because there really is no need
Read full review
Contract Terms and Pricing Model
ActiveCampaign
No answers on this topic
Zoho
I think Zoho CRM is priced at a reasonable amount. Simply put, you get what you pay for and Zoho does not disappoint. My organization is comfortable with what we pay and pleased with continually renewing the software. The billing frequency is just right. There are no complaints on our end
Read full review
Scalability
ActiveCampaign
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Read full review
Zoho
We're still in the early stages of scaling this across departments. We have high aspirations of doing this, but it takes time to migrate to the new system and to help people get acquainted of doing their work in a different way thru Zoho.
Read full review
Professional Services
ActiveCampaign
No answers on this topic
Zoho
In addition to being a user of Zoho CRM, we are a reseller as well. Often, at times our Partners request for on-boarding the platform configuration for them. During such requirements, we have utilized the Professional services team directly from the Zoho CRM team. Our partner feedback was quite positive, throughout.
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Return on Investment
ActiveCampaign
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
Read full review
Zoho
  • ROI is good, providing your entire team is involved with the program and uses it
  • During busy season, Zoho keeps the flow going with reminders for quote follow-ups
  • Our company saw an estimated 20% gain in closing sales that went through Zoho as compared to quotes not answered through Zoho
Read full review
ScreenShots

ActiveCampaign Screenshots

Screenshot of tagging, that when combined with conditional content helps to put the right message in front of each customer.Screenshot of marketing automationScreenshot of audience segmentation based on engagement, purchase activity, lead score, or any other dimensionScreenshot of live chat, site messaging, email, and a unified inbox that can be used to build relationships with customers.Screenshot of the CRM, which helps sales reps to get more done in less time

Zoho CRM Screenshots

Screenshot of Deals - Cash in on all opportunities. Close more deals. Great sales management is all about prioritizing, tracking, and monitoring the deals in your pipeline. Zoho CRM gives you everything you need to manage deals across territories and sales structures.Screenshot of Activities - Keep track of all the tasks, meetings, calls, events, or activity records. Neatly organize the numerous records along with the activities associated to them such as follow-up, pre sales and post sales activities, phone conversations etc.