ActiveCampaign vs Zoho CRM

• ActiveCampaign has high delivery rates.
• ActiveCampaign allows for high levels of customization for content, as well as contact information.
• ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
• ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.

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• The integration with Zoho Campaigns and Zoho Desk is fantastic. It is really easy to access data from [Zoho] CRM for both support and marketing-related purposes by using the integrations.
• It is also really easy to set up follow ups with leads you are in conversation with.
• There is a high degree of automation that is also built into the system that our sales team uses frequently. Email and reminders are well integrated into [Zoho] CRM.
• We like that we can pay based on the number of seats we need and increase or decrease that whenever we want to add or remove new users.
• Being able to define the roles and access level of each user we add into [Zoho] CRM is a really useful feature.

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• The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
• I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
• While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
• The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.

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• Navigation can be a little daunting because there are so many options. So not as intuitive to use
• Events are really important in my business & wish there was more ability to schedule recurring meetings for multiple attendees. For example, I cannot schedule meetings every 3 weeks.
• Meeting reminders are nice but cannot customize text and limited to only 2 days prior.

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• I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
• Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.

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• We are a new startup and growing rapidly, hence we have been able to capture more then 200-300 leads in the past few months using the Zoho Forms.
• Our live chat option was pathetic before using the Zoho CRM, hence now we are able to immediately respond to tens of queries on a daily basis using the mobile app.
• Once Leads were captured, converting them into deals was not being tracked professionally before using Zoho CRM, but now thanks to Zoho CRM deals funnel, we are able to onboard more than 50 customers smoothly over the past few months.

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