What users are saying about
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Top Rated
78 Ratings
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Top Rated
347 Ratings

ActiveCampaign

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Top Rated
78 Ratings
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Score 8.6 out of 101

Zoho CRM

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Top Rated
347 Ratings
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Score 7.8 out of 101

Likelihood to Recommend

ActiveCampaign

ActiveCampaign works well for onboarding, deadline countdowns, informational emails, and marketing. I think that ActiveCampaign could improve it's one-to-one sales email options to really be an all in one solution with it's CRM.
No photo available

Zoho CRM

Well suited for basic sales and pipeline management. Not appropriate if those leads or prospects need to be transferred into other organizations or companies. Good to use on more individualized sales teams, but not particularly great when it comes to collaborations. Limited tagging and chatting options for collaborative sales.If you are planning to work a pipeline to generate sales and are not in need of a great deal of communication between employees, this will be great for you.
Andrew McClean profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.9
Zoho CRM
WYSIWYG email editor
ActiveCampaign
7.7
Zoho CRM
Dynamic content
ActiveCampaign
7.6
Zoho CRM
Ability to test dynamic content
ActiveCampaign
7.7
Zoho CRM
Landing pages
ActiveCampaign
6.8
Zoho CRM
A/B testing
ActiveCampaign
7.4
Zoho CRM
Mobile optimization
ActiveCampaign
7.8
Zoho CRM
Email deliverability
ActiveCampaign
8.3
Zoho CRM
List management
ActiveCampaign
8.4
Zoho CRM
Triggered drip sequences
ActiveCampaign
9.4
Zoho CRM

Reporting & Analytics

ActiveCampaign
7.2
Zoho CRM
Dashboards
ActiveCampaign
7.2
Zoho CRM
Standard reports
ActiveCampaign
7.4
Zoho CRM
Custom reports
ActiveCampaign
7.1
Zoho CRM

Sales Force Automation

ActiveCampaign
Zoho CRM
8.3
Customer data management / contact management
ActiveCampaign
Zoho CRM
8.5
Workflow management
ActiveCampaign
Zoho CRM
8.2
Territory management
ActiveCampaign
Zoho CRM
8.1
Opportunity management
ActiveCampaign
Zoho CRM
8.5
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Zoho CRM
7.8
Contract management
ActiveCampaign
Zoho CRM
8.4
Quote & order management
ActiveCampaign
Zoho CRM
8.0
Interaction tracking
ActiveCampaign
Zoho CRM
8.7
Channel / partner relationship management
ActiveCampaign
Zoho CRM
8.5

Customer Service & Support

ActiveCampaign
Zoho CRM
7.4
Case management
ActiveCampaign
Zoho CRM
7.3
Call center management
ActiveCampaign
Zoho CRM
7.5
Help desk management
ActiveCampaign
Zoho CRM
7.3

Marketing Automation

ActiveCampaign
Zoho CRM
7.9
Lead management
ActiveCampaign
Zoho CRM
8.0
Email marketing
ActiveCampaign
Zoho CRM
7.8

CRM Project Management

ActiveCampaign
Zoho CRM
8.0
Task management
ActiveCampaign
Zoho CRM
8.2
Billing and invoicing management
ActiveCampaign
Zoho CRM
7.6
Reporting
ActiveCampaign
Zoho CRM
8.2

CRM Reporting & Analytics

ActiveCampaign
Zoho CRM
8.2
Forecasting
ActiveCampaign
Zoho CRM
8.1
Pipeline visualization
ActiveCampaign
Zoho CRM
8.4
Customizable reports
ActiveCampaign
Zoho CRM
8.1

Customization

ActiveCampaign
Zoho CRM
8.2
Custom fields
ActiveCampaign
Zoho CRM
7.9
Custom objects
ActiveCampaign
Zoho CRM
7.9
Scripting environment
ActiveCampaign
Zoho CRM
8.3
API for custom integration
ActiveCampaign
Zoho CRM
8.5

Security

ActiveCampaign
Zoho CRM
8.8
Single sign-on capability
ActiveCampaign
Zoho CRM
9.1
Role-based user permissions
ActiveCampaign
Zoho CRM
8.5

Social CRM

ActiveCampaign
Zoho CRM
7.7
Social data
ActiveCampaign
Zoho CRM
7.7
Social engagement
ActiveCampaign
Zoho CRM
7.7

Integrations with 3rd-party Software

ActiveCampaign
Zoho CRM
7.7
Marketing automation
ActiveCampaign
Zoho CRM
7.7
Compensation management
ActiveCampaign
Zoho CRM
7.7

Platform

ActiveCampaign
Zoho CRM
8.0
Mobile access
ActiveCampaign
Zoho CRM
8.0

Pros

ActiveCampaign

  • Marketing Automation
  • Click/Link Tracking
  • Email Integration with Gmail via a Chrome extension
No photo available

Zoho CRM

  • Zoho CRM has an incredible amount of features, from tagging contacts to social media integration (LinkedIn, Facebook, etc) and email capabilities.
  • Zoho CRM is very customizable. The entire look and feel of each page and account can be customized to fit your organization's needs.
  • Zoho CRM is just one of the products offered under Zoho's suite of software products. It easily integrates with other enterprise software like Zoho Project Management and Zoho email.
Adam Montgomery profile photo

Cons

ActiveCampaign

  • One-to-one email automation (all automations have unsubscribe / impersonal req'd fields)
  • Sometimes the Chrome plugin does not work properly.
  • The email builder could use improvement on the UX end.
No photo available

Zoho CRM

  • Zoho's modules for user profiles are able to be customized, but the layout applies to all users in the CRM, so you cannot tailor your user layout to a specific account or user types. This causes the pages to become pretty busy pretty quickly.
  • Zoho allows you to export reports as CSV or XLS files, but inserts its own column of Zoho user IDs, so you have to open up these files to edit them and remove that column to use the file for other applications, such as importing a list of email addresses to a ESP
  • Zoho support takes... well, forever. That's probably where the company could use the most improvement. It once took us 5 months to get a response about something. They've definitely made improvements, but it could still use work.
Elaine Foster profile photo

Likelihood to Renew

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert profile photo

Zoho CRM

Zoho CRM 7.6
Based on 19 answers
The rating is based on:
  • Satisfaction with the product
  • Ability to extend the product to meet new and unanticipated needs
  • Ability to manage the cost of the service as needed
Peter Marquez profile photo

Usability

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert profile photo

Zoho CRM

Zoho CRM 7.8
Based on 3 answers
Zoho CRM is extremely intuitive and allows users complete visibility of sales data through reports/analytics. The platform has wide native integration with other cloud-based business solutions. But, it's fairly simple to write scripts with their publicly available API.
No photo available

Reliability and Availability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert profile photo

Zoho CRM

Zoho CRM 9.0
Based on 1 answer
No answer on this topic is available.

Performance

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert profile photo

Zoho CRM

Zoho CRM 9.0
Based on 1 answer
No answer on this topic is available.

Support

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
I have only had to reach out to ActiveCampaign support a couple of times, and every time they have helped me out quickly and efficiently. They get back to you pretty quickly and usually have the solution figured out within just a couple of message exchanges. Please keep in mind I use the simple features of ActiveCampaign, so if there's a complication solution you're looking for help with, your experience with support might be a little different.
Ben Marcoux Roofing Lead Generation Expert profile photo

Zoho CRM

Zoho CRM 4.0
Based on 4 answers
Horrible experience. They should send regular apologies and refunds to all existing customers.
Ajay Gupta profile photo

Online Training

ActiveCampaign

No score
No answers yet
No answers on this topic

Zoho CRM

Zoho CRM 8.2
Based on 2 answers
Training was basic, and didn't really cover more advanced aspects of using the product.
No photo available

Implementation

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Ben Marcoux Roofing Lead Generation Expert profile photo

Zoho CRM

Zoho CRM 8.0
Based on 4 answers
The CRM is only as good as the data you put into it. Spend the time up-front to clean up your old data sources prior to importing them into Zoho
Ron Sherwood profile photo

Alternatives Considered

ActiveCampaign

ActiveCampaign is closest in proximity to Infusionsoft but falls short of in most every area except price. It is not in the same ballpark as Pardot, Marketo and HubSpot. To be fair, however, one also has to pay a great deal more for those solutions.
No photo available

Zoho CRM

ZoHo was selected for budgetary purposes and while I think it's a perfectly usable and valuable tool, I found Sage and SalesForce easier to use and easier to get new employees acclimated to quicker.
No photo available

Scalability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert profile photo

Zoho CRM

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • ActiveCampaign is not inexpensive, so that's something to think about. If you need help and perspective for sales management, it's worth it.
  • Positively, it threw me into the ring of the newest methods of sales.
  • It has helped us organize our plan and the folks that are already engaged in our programming.
Sarah Bandy profile photo

Zoho CRM

  • The integration capabilities have driven business by playing a role in the automated gathering of web site visitor data, responding to visits, and managing follow-up communication weeks after first contact. The product has paid for itself several time over.
  • Key Client Facing Benefits:
  • -- Automated relationship management
  • -- Better client communication and follow-up
  • -- Simple development of landing pages and conversion process
  • Key Sales Facing Benefits:
  • -- Tracking account process
  • -- Better forecasting
  • -- Better time management
Peter Marquez profile photo

Pricing Details

ActiveCampaign

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

ActiveCampaign
Additional Pricing Details

Zoho CRM

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$12*
1.  /user/month

Zoho CRM Editions & Modules

Zoho CRM
Edition
Standard
$121
Professional
$201
Enterprise
$351
1. per user, per month
Additional Pricing Details

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