What users are saying about

ActiveDEMAND

3 Ratings

DialogTech

1 Ratings

ActiveDEMAND

3 Ratings
Score 10 out of 101

DialogTech

1 Ratings
Score 9 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
No photo available

DialogTech

IfByPhone is better used as a marketing device rather than an IVR, but it is versatile enough and fairly priced that it can take care of most other jobs
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Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
DialogTech
WYSIWYG email editor
ActiveDEMAND
9.2
DialogTech
Dynamic content
ActiveDEMAND
9.6
DialogTech
Ability to test dynamic content
ActiveDEMAND
9.6
DialogTech
Landing pages
ActiveDEMAND
9.0
DialogTech
A/B testing
ActiveDEMAND
9.6
DialogTech
Mobile optimization
ActiveDEMAND
9.6
DialogTech
Email deliverability
ActiveDEMAND
9.6
DialogTech
List management
ActiveDEMAND
9.2
DialogTech
Triggered drip sequences
ActiveDEMAND
9.6
DialogTech

Lead Management

ActiveDEMAND
9.0
DialogTech
Lead nurturing
ActiveDEMAND
9.6
DialogTech
Lead scoring and grading
ActiveDEMAND
9.0
DialogTech
Data quality management
ActiveDEMAND
8.6
DialogTech
Automated sales alerts and tasks
ActiveDEMAND
8.6
DialogTech

Campaign Management

ActiveDEMAND
9.4
DialogTech
Calendaring
ActiveDEMAND
9.6
DialogTech
Event/webinar marketing
ActiveDEMAND
9.2
DialogTech

Social Media Marketing

ActiveDEMAND
8.6
DialogTech
Social sharing and campaigns
ActiveDEMAND
8.6
DialogTech
Social profile integration
ActiveDEMAND
8.6
DialogTech

Reporting & Analytics

ActiveDEMAND
9.2
DialogTech
Dashboards
ActiveDEMAND
8.8
DialogTech
Standard reports
ActiveDEMAND
9.2
DialogTech
Custom reports
ActiveDEMAND
9.6
DialogTech

Platform & Infrastructure

ActiveDEMAND
9.6
DialogTech
API
ActiveDEMAND
9.0
DialogTech
Role-based workflow & approvals
ActiveDEMAND
9.0
DialogTech
Customizability
ActiveDEMAND
9.6
DialogTech
Integration with Salesforce.com
ActiveDEMAND
10.0
DialogTech
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
DialogTech
Integration with SugarCRM
ActiveDEMAND
10.0
DialogTech

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
No photo available
  • Compared to the other IVR environments out there, IfByPhone is significantly less expensive.
  • IfByPhone allows dynamic text to speech based on information you send back from your API.
  • IfByPhone's staff was always available to help out with our systems integration.
Joshua McCloskey profile photo

Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
No photo available
  • I found the integration with our system fairly complicated. Some of the other solutions out there are a good easier to use with their automatic connection to WCF Services. IfByPhone requires gets and posts using a servo which can become tedious.
Joshua McCloskey profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
DialogTech5.0
Based on 1 answer
The only reason we would not use IfByPhone again is if our resellers do not need another IVR Solution.
Joshua McCloskey profile photo

Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available
If you have the programming resources, IfByPhone is the choice for you. If you do not have an experienced programmer, products like Voxeo would be better suited to your needs, but much more expensive.
Joshua McCloskey profile photo

Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
No photo available
  • For our business it did not work well because we have not used it yet in production. If we use this solution in the future it would save on the labor costs for our reseller tremendously.
Joshua McCloskey profile photo

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

DialogTech

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
DialogTech Editions & Modules
DialogTech
Additional Pricing Details