Likelihood to Recommend When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Read full review DialogTech is well suited for franchise business models for both the franchisor and franchisee. For the franchisor, we have great insight into all of the calls that are happening for all locations. We can see what channels are driving the most high-quality calls and where we are seeing areas of opportunity. We utilize this data to coach our franchisees and digital agencies on where to spend more digital dollars and where to pull back from.
Read full review Pros Customer Service - this company EXCELS at customer service, always answering our questions and being helpful. Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts. Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs. Read full review It is reliable and never goes down. The reporting is simple to use and provides the right data. The customer service is great, they always answer the phone. Gregg Towsley Marketing Consultant - SEO Consultant & Internet Marketing Professional
Read full review Cons Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc. Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this). One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions). I also wish the reports autorefreshed more frequently. ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool. Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc. Read full review Improving the reporting to include graphic displays/data visualization natively rather than exporting to Excel. Customize call length reporting and filtering. Options now are <1 minute, 1-5 minutes, etc. But < 2 minutes is a better option because it takes a minute just to get through prompts and listen to a voicemail greeting. Read full review Likelihood to Renew The only reason we would not use IfByPhone again is if our resellers do not need another IVR Solution.
Read full review Support Rating They were typically easy to deal with, and solved our issues quickly, especially later in our use time. In the beginning, it was sometimes difficult to get a fast resolution because the nature of our problems resided in partnerships that they had with vendors for telecom routes.
Read full review Alternatives Considered Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Read full review DialogTech has more pricing options. The onboarding process flows very smoothly and professionally. Their interface is very user-friendly and they offer continuous support via their communication channel and resources provided. The setup is very easy and fast to get going with. I am very content with their current solutions overall.
Read full review Return on Investment Simplified email marketing and event management Better tracking of leads Better intelligence about which initiatives are working well and where future opportunities lie Less reliant on IT department/third party to execute our online marketing Read full review Overall they offer a good service at a fair price Their reverse look-up fees are to high limiting the amount of call data collected Read full review ScreenShots