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3 Ratings
25 Ratings
3 Ratings
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Score 10 out of 101
25 Ratings
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Score 9.4 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
No photo available

GreenRope

There's no such thing as a CRM that doesn't have its complications and headaches. I have tried a lot of them and ultimately like GreenRope heads and shoulders above the rest. GreenRope is particularly suited for small to medium sized businesses who do not have the budget or need for a SalesForce install, or the engineers necessary to make other CRM software work. If you want a more sophisticated system than an email responder like MailChimp or Constant Contact, you need to have a CRM. So ask yourself what you are looking to automate in your business and then go for a solution that has the ability to scale with you. A CRM is a commitment to long term growth and automation, and you should see it as an investment -- both in cash and in time. I don't have a programmer and have managed to get a lot of functionality out of GreenRope (all DIY). And I'm always adding to it with no limits in sight.
Alicia Dearn profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
GreenRope
WYSIWYG email editor
ActiveDEMAND
9.2
GreenRope
Dynamic content
ActiveDEMAND
9.6
GreenRope
Ability to test dynamic content
ActiveDEMAND
9.6
GreenRope
Landing pages
ActiveDEMAND
9.0
GreenRope
A/B testing
ActiveDEMAND
9.6
GreenRope
Mobile optimization
ActiveDEMAND
9.6
GreenRope
Email deliverability
ActiveDEMAND
9.6
GreenRope
List management
ActiveDEMAND
9.2
GreenRope
Triggered drip sequences
ActiveDEMAND
9.6
GreenRope

Lead Management

ActiveDEMAND
9.0
GreenRope
Lead nurturing
ActiveDEMAND
9.6
GreenRope
Lead scoring and grading
ActiveDEMAND
9.0
GreenRope
Data quality management
ActiveDEMAND
8.6
GreenRope
Automated sales alerts and tasks
ActiveDEMAND
8.6
GreenRope

Campaign Management

ActiveDEMAND
9.4
GreenRope
Calendaring
ActiveDEMAND
9.6
GreenRope
Event/webinar marketing
ActiveDEMAND
9.2
GreenRope

Social Media Marketing

ActiveDEMAND
8.6
GreenRope
Social sharing and campaigns
ActiveDEMAND
8.6
GreenRope
Social profile integration
ActiveDEMAND
8.6
GreenRope

Reporting & Analytics

ActiveDEMAND
9.2
GreenRope
Dashboards
ActiveDEMAND
8.8
GreenRope
Standard reports
ActiveDEMAND
9.2
GreenRope
Custom reports
ActiveDEMAND
9.6
GreenRope

Platform & Infrastructure

ActiveDEMAND
9.6
GreenRope
API
ActiveDEMAND
9.0
GreenRope
Role-based workflow & approvals
ActiveDEMAND
9.0
GreenRope
Customizability
ActiveDEMAND
9.6
GreenRope
Integration with Salesforce.com
ActiveDEMAND
10.0
GreenRope
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
GreenRope
Integration with SugarCRM
ActiveDEMAND
10.0
GreenRope

Sales Force Automation

ActiveDEMAND
GreenRope
8.3
Customer data management / contact management
ActiveDEMAND
GreenRope
9.3
Workflow management
ActiveDEMAND
GreenRope
9.3
Territory management
ActiveDEMAND
GreenRope
7.0
Opportunity management
ActiveDEMAND
GreenRope
9.5
Integration with email client (e.g., Outlook or Gmail)
ActiveDEMAND
GreenRope
10.0
Contract management
ActiveDEMAND
GreenRope
3.8
Quote & order management
ActiveDEMAND
GreenRope
9.5
Interaction tracking
ActiveDEMAND
GreenRope
9.6
Channel / partner relationship management
ActiveDEMAND
GreenRope
6.6

Customer Service & Support

ActiveDEMAND
GreenRope
9.4
Case management
ActiveDEMAND
GreenRope
9.6
Call center management
ActiveDEMAND
GreenRope
9.0
Help desk management
ActiveDEMAND
GreenRope
9.5

Marketing Automation

ActiveDEMAND
GreenRope
9.5
Lead management
ActiveDEMAND
GreenRope
9.6
Email marketing
ActiveDEMAND
GreenRope
9.3

CRM Project Management

ActiveDEMAND
GreenRope
9.5
Task management
ActiveDEMAND
GreenRope
9.3
Billing and invoicing management
ActiveDEMAND
GreenRope
9.6
Reporting
ActiveDEMAND
GreenRope
9.6

CRM Reporting & Analytics

ActiveDEMAND
GreenRope
8.9
Forecasting
ActiveDEMAND
GreenRope
8.6
Pipeline visualization
ActiveDEMAND
GreenRope
8.9
Customizable reports
ActiveDEMAND
GreenRope
9.3

Customization

ActiveDEMAND
GreenRope
8.5
Custom fields
ActiveDEMAND
GreenRope
8.9
Custom objects
ActiveDEMAND
GreenRope
8.9
Scripting environment
ActiveDEMAND
GreenRope
7.0
API for custom integration
ActiveDEMAND
GreenRope
9.3

Security

ActiveDEMAND
GreenRope
9.3
Single sign-on capability
ActiveDEMAND
GreenRope
8.6
Role-based user permissions
ActiveDEMAND
GreenRope
10.0

Social CRM

ActiveDEMAND
GreenRope
9.0
Social data
ActiveDEMAND
GreenRope
9.0
Social engagement
ActiveDEMAND
GreenRope
9.0

Integrations with 3rd-party Software

ActiveDEMAND
GreenRope
9.0
Marketing automation
ActiveDEMAND
GreenRope
9.0
Compensation management
ActiveDEMAND
GreenRope
9.0

Platform

ActiveDEMAND
GreenRope
8.6
Mobile access
ActiveDEMAND
GreenRope
8.6

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • Great customer support.
  • Easy to use interface.
  • Great price
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Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
No photo available
  • The only thing I can say is that it has so many features that I do not think I have had the time to use and evaluate. I think I am probably missing out of a lot of great features.
  • GreenRope has many email templates but seem to be directed to specific industries like retail, restaurants, etc. Would like to see more email templates.
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Likelihood to Renew

No score
No answers yet
No answers on this topic
GreenRope8.8
Based on 8 answers
I love GreenRope. I see it only getting better and a staff that is dedicated to making it better.
No photo available

Usability

No score
No answers yet
No answers on this topic
GreenRope6.6
Based on 4 answers
It does everything I need when I'm at my computer. I would just like to have greater functionality in the iphone app. I have discussed with Greenrope my issues and they appear to be working on these issues
Lance Labno profile photo

Support

No score
No answers yet
No answers on this topic
GreenRope7.3
Based on 2 answers
Right from the beginning, GreenRope's staff have been extremely helpful with getting us setup and answering all of our questions. In addition to chat support, the documentation provided within GreenRope itself is detailed and easily accessible. GreenRope is also really good about letting you know that they are available - and how to contact them. My questions/requests are answered quickly, every time.
Raylene Wall profile photo

Implementation

No score
No answers yet
No answers on this topic
GreenRope8.2
Based on 1 answer
I think there are some cheat sheets and best practises lists that could be created that would save a business a lot of time and frustration. BUT, even as it is, the frustrations and challenges disappear as things start working. I am going to be offering up a few of the tricks I have learned to the team at GreenRope to share with other users because when customers offer valuable work arounds that they find helpful to others, we accomplish a few things. The coders get an idea of things that aren't working quite as expected so they can look into fixes, other customers get benefit and we all win
Renee Charbonneau profile photo

Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available
We were using Goldmine prior to transitioning to GreenRope. The cost of Goldmine was the main reason we went looking for another CRM software and discovered that Goldmine at the time did not have some of the features of GreenRope and the price was just right.
No photo available

Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
No photo available
  • It does a great job with automation and keeps us constantly in front of our prospects and customers.
  • Being a small company it has saved us a ton of money since the majority of our marketing and sales can be completed within the CRM.
No photo available

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

GreenRope

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$399*
1.  Per Account
GreenRope Editions & Modules
GreenRope
Edition
Starter
$1491
Prime
$1991
Pro
$2491
Premium
$2991
Powerhouse
$3491
Supreme
$4491
Ultimate
$6991
1. Per Month [Unlimited Users]
Additional Pricing Details
All price plans include unlimited users, unlimited emails, and all features.