What users are saying about
4 Ratings
27 Ratings
4 Ratings
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Score 5 out of 100
27 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6.2 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

GreenRope

There's no such thing as a CRM that doesn't have its complications and headaches. I have tried a lot of them and ultimately like GreenRope heads and shoulders above the rest. GreenRope is particularly suited for small to medium sized businesses who do not have the budget or need for a SalesForce install, or the engineers necessary to make other CRM software work. If you want a more sophisticated system than an email responder like MailChimp or Constant Contact, you need to have a CRM. So ask yourself what you are looking to automate in your business and then go for a solution that has the ability to scale with you. A CRM is a commitment to long term growth and automation, and you should see it as an investment -- both in cash and in time. I don't have a programmer and have managed to get a lot of functionality out of GreenRope (all DIY). And I'm always adding to it with no limits in sight.
Alicia Dearn | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
GreenRope
WYSIWYG email editor
ActiveDEMAND
9.2
GreenRope
Dynamic content
ActiveDEMAND
9.6
GreenRope
Ability to test dynamic content
ActiveDEMAND
9.6
GreenRope
Landing pages
ActiveDEMAND
9.0
GreenRope
A/B testing
ActiveDEMAND
9.6
GreenRope
Mobile optimization
ActiveDEMAND
9.6
GreenRope
Email deliverability reporting
ActiveDEMAND
9.6
GreenRope
List management
ActiveDEMAND
9.2
GreenRope
Triggered drip sequences
ActiveDEMAND
9.6
GreenRope

Lead Management

ActiveDEMAND
9.0
GreenRope
Lead nurturing
ActiveDEMAND
9.6
GreenRope
Lead scoring and grading
ActiveDEMAND
9.0
GreenRope
Data quality management
ActiveDEMAND
8.6
GreenRope
Automated sales alerts and tasks
ActiveDEMAND
8.6
GreenRope

Campaign Management

ActiveDEMAND
9.4
GreenRope
Calendaring
ActiveDEMAND
9.6
GreenRope
Event/webinar marketing
ActiveDEMAND
9.2
GreenRope

Social Media Marketing

ActiveDEMAND
8.6
GreenRope
Social sharing and campaigns
ActiveDEMAND
8.6
GreenRope
Social profile integration
ActiveDEMAND
8.6
GreenRope

Reporting & Analytics

ActiveDEMAND
9.2
GreenRope
Dashboards
ActiveDEMAND
8.8
GreenRope
Standard reports
ActiveDEMAND
9.2
GreenRope
Custom reports
ActiveDEMAND
9.6
GreenRope

Platform & Infrastructure

ActiveDEMAND
9.6
GreenRope
API
ActiveDEMAND
9.0
GreenRope
Role-based workflow & approvals
ActiveDEMAND
9.0
GreenRope
Customizability
ActiveDEMAND
9.6
GreenRope
Integration with Salesforce.com
ActiveDEMAND
10.0
GreenRope
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
GreenRope
Integration with SugarCRM
ActiveDEMAND
10.0
GreenRope

Sales Force Automation

ActiveDEMAND
GreenRope
8.4
Customer data management / contact management
ActiveDEMAND
GreenRope
9.6
Workflow management
ActiveDEMAND
GreenRope
9.1
Territory management
ActiveDEMAND
GreenRope
8.3
Opportunity management
ActiveDEMAND
GreenRope
9.8
Integration with email client (e.g., Outlook or Gmail)
ActiveDEMAND
GreenRope
9.5
Contract management
ActiveDEMAND
GreenRope
3.8
Quote & order management
ActiveDEMAND
GreenRope
8.9
Interaction tracking
ActiveDEMAND
GreenRope
9.8
Channel / partner relationship management
ActiveDEMAND
GreenRope
6.6

Customer Service & Support

ActiveDEMAND
GreenRope
9.7
Case management
ActiveDEMAND
GreenRope
9.8
Call center management
ActiveDEMAND
GreenRope
9.7
Help desk management
ActiveDEMAND
GreenRope
9.8

Marketing Automation

ActiveDEMAND
GreenRope
9.2
Lead management
ActiveDEMAND
GreenRope
8.9
Email marketing
ActiveDEMAND
GreenRope
9.6

CRM Project Management

ActiveDEMAND
GreenRope
9.7
Task management
ActiveDEMAND
GreenRope
9.6
Billing and invoicing management
ActiveDEMAND
GreenRope
9.8
Reporting
ActiveDEMAND
GreenRope
9.8

CRM Reporting & Analytics

ActiveDEMAND
GreenRope
8.9
Forecasting
ActiveDEMAND
GreenRope
8.8
Pipeline visualization
ActiveDEMAND
GreenRope
8.3
Customizable reports
ActiveDEMAND
GreenRope
9.5

Customization

ActiveDEMAND
GreenRope
8.4
Custom fields
ActiveDEMAND
GreenRope
9.1
Custom objects
ActiveDEMAND
GreenRope
8.2
Scripting environment
ActiveDEMAND
GreenRope
7.0
API for custom integration
ActiveDEMAND
GreenRope
9.1

Security

ActiveDEMAND
GreenRope
8.6
Single sign-on capability
ActiveDEMAND
GreenRope
8.6
Role-based user permissions
ActiveDEMAND
GreenRope
8.6

Social CRM

ActiveDEMAND
GreenRope
9.0
Social data
ActiveDEMAND
GreenRope
9.0
Social engagement
ActiveDEMAND
GreenRope
9.0

Integrations with 3rd-party Software

ActiveDEMAND
GreenRope
9.2
Marketing automation
ActiveDEMAND
GreenRope
9.0
Compensation management
ActiveDEMAND
GreenRope
9.5

Platform

ActiveDEMAND
GreenRope
7.8
Mobile access
ActiveDEMAND
GreenRope
7.8

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

GreenRope

  • GreenRope provides a full-featured application at ALL pricing levels. You don't have to 'upgrade' to get better features - you've got them all right away. I really appreciated this!
  • GreenRope doesn't charge per user (i.e., administrator of the system). Other systems require additional fees when adding administrators to your account. GreenRope makes it easy for me to get help with the CRM by adding more of my people, without adding multiple fees.
  • Customer Service at GreenRope rocks! They really want to help you get started well. The training and set-up calls are fantastic. For any support issues that have come up (usually newbie questions!) I've always received a prompt response. I can't say enough about their support.
  • There are many ways for me to customize my data sets, for management and segmentation of contacts, specific to my industry and business needs.
  • Dashboard customization - as a visual learner, the presentation of information on my screen is important to me, and GreenRope allows me the ability to customize colours, icons, and sizes of things in my dashboard. This is helpful for my creativity and productivity.
Raylene Wall | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

GreenRope

  • The project management software - while usable in its current form - can still benefit from further development. But I've noticed that they are working on it, so it seems they are aware of this area of opportunity.
  • This is a little thing, but I'd like the ability to drill into specific tasks from more areas, and mark them complete quickly or make notes on them.
  • I honestly don't have many suggestions. I use their ticket system to make suggestions when they occur to me, and they tend to incorporate suggestions very quickly into subsequent builds.
Andrea Hill | TrustRadius Reviewer

Likelihood to Renew

ActiveDEMAND

No score
No answers yet
No answers on this topic

GreenRope

GreenRope 8.8
Based on 8 answers
They have monthly renewals, so at any time you can cancel and not feel like they are holding your money. Their customer support is easy to work with. Their ticketing system to communicate with you about service issues is fantastic(which is included in the monthly fee) allows you to track issues. We use the ticketing system and add it to our website. This gives people the ability to communicate with us 24/7.
Lance Labno | TrustRadius Reviewer

Usability

ActiveDEMAND

No score
No answers yet
No answers on this topic

GreenRope

GreenRope 6.6
Based on 4 answers
It takes time to learn this system. It is not going to happen over night, but once you master it it will be worth it. I am already seeing some great results, all I have to do is keep learning.
Renee Charbonneau | TrustRadius Reviewer

Support Rating

ActiveDEMAND

No score
No answers yet
No answers on this topic

GreenRope

GreenRope 7.3
Based on 2 answers
Many times I have to repeat the issue several times before the person understands correctly. There was also an instant where support was not available when help was needed, had to wait for a response and it was a business day.
Anonymous | TrustRadius Reviewer

Implementation Rating

ActiveDEMAND

No score
No answers yet
No answers on this topic

GreenRope

GreenRope 8.2
Based on 1 answer
I think there are some cheat sheets and best practises lists that could be created that would save a business a lot of time and frustration. BUT, even as it is, the frustrations and challenges disappear as things start working. I am going to be offering up a few of the tricks I have learned to the team at GreenRope to share with other users because when customers offer valuable work arounds that they find helpful to others, we accomplish a few things. The coders get an idea of things that aren't working quite as expected so they can look into fixes, other customers get benefit and we all win
Renee Charbonneau | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

GreenRope

We chose GreenRope.com because they were the best fit. We already had a marketing email strategy with Constant Contact so choosing a CRM with those capabilities was very important when making our decision. Everything we were already doing could be in 1 place instead of needing to login to several different outlets to reach our goals and objectives. For example, email marketing (Constant Contact), website tracking (our Host), client tracking (spreadsheets), Calendars (Outlook), etc. Now we do everything, email marketing, track leads, have a work flow, track website visitors, post events and forecast all with 1 login. It's great!!
Wendy Tibus | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

GreenRope

  • It has helped us from an efficiency standpoint to organize, keep track off, and communicate with our contacts.
  • We have high functionality and great features for a great cost.
  • People with varying levels of computer experience can use GreenRope and many of its features.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

GreenRope

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$399*

* Per Account

GreenRope Editions & Modules

Edition
Starter$1491
Prime$1991
Pro$2491
Premium$2991
Powerhouse$3491
Supreme$4491
Ultimate$6991
  1. Per Month [Unlimited Users]
Additional Pricing Details
All price plans include unlimited users, unlimited emails, and all features.

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
GreenRope
8.9

Likelihood to Renew

ActiveDEMAND
GreenRope
8.8

Usability

ActiveDEMAND
GreenRope
6.6

Performance

ActiveDEMAND
GreenRope
8.2

Support Rating

ActiveDEMAND
GreenRope
7.3

Implementation Rating

ActiveDEMAND
GreenRope
8.2

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