ActiveDEMAND vs. Right On Interactive

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.

Right On Interactive is well suited if you need to bring in lots of data from numerous sources and be able to reference across tables to build a detailed segment. This also lends it to being more useful when a company has people that know data and have the time to dive deep into it to build lists. For teams without multiple people or dedicated people to use the system it can be cumbersome.

Incentivized

• Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
• Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
• Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.

• It is able to pull in as many data sources as you would like.
• It is easy to connect data across multiple sources to create segments.
• Forces you to think about your customer lifecycle to get the most out of the software.

Incentivized

• Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
• Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
• One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
• I also wish the reports autorefreshed more frequently.
• ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
• Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.

• The interface is improving in recent months but it still has a way to go to catch up to competitors.
• The system seems to be reactionary when building out campaigns instead of more proactive. You can go through the entire campaign setup and forget to check one box at the very start and have to go all the way back to just pull in a piece of personalized data.
• Could use more integrations with marketing softwares.

Incentivized

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there

• Simplified email marketing and event management
• Better tracking of leads
• Better intelligence about which initiatives are working well and where future opportunities lie
• Less reliant on IT department/third party to execute our online marketing

• It saved us a bunch of money in getting a higher tier of SFDC. The workflows it allowed us to create (using their staff writing MySQL) saved us having to double our SFDC spend to get workflows.
• It allowed us to easily send emails to people added into SFDC campaigns buy external sales staff which saved time from manual emails.
• The time it took the marketing team to create the campaigns could've been faster.

Incentivized