What users are saying about

ActiveDEMAND

3 Ratings
Score 10 out of 101

Right On Interactive

2 Ratings
Score 4.1 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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Right On Interactive

Right On Interactive is well suited if you need to bring in lots of data from numerous sources and be able to reference across tables to build a detailed segment. This also lends it to being more useful when a company has people that know data and have the time to dive deep into it to build lists. For teams without multiple people or dedicated people to use the system it can be cumbersome.
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Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Right On Interactive
7.0
WYSIWYG email editor
ActiveDEMAND
9.2
Right On Interactive
7.0
Dynamic content
ActiveDEMAND
9.6
Right On Interactive
Ability to test dynamic content
ActiveDEMAND
9.6
Right On Interactive
Landing pages
ActiveDEMAND
9.0
Right On Interactive
6.0
A/B testing
ActiveDEMAND
9.6
Right On Interactive
Mobile optimization
ActiveDEMAND
9.6
Right On Interactive
Email deliverability
ActiveDEMAND
9.6
Right On Interactive
7.0
List management
ActiveDEMAND
9.2
Right On Interactive
Triggered drip sequences
ActiveDEMAND
9.6
Right On Interactive
8.0

Lead Management

ActiveDEMAND
9.0
Right On Interactive
8.5
Lead nurturing
ActiveDEMAND
9.6
Right On Interactive
Lead scoring and grading
ActiveDEMAND
9.0
Right On Interactive
8.0
Data quality management
ActiveDEMAND
8.6
Right On Interactive
Automated sales alerts and tasks
ActiveDEMAND
8.6
Right On Interactive
9.0

Campaign Management

ActiveDEMAND
9.4
Right On Interactive
Calendaring
ActiveDEMAND
9.6
Right On Interactive
Event/webinar marketing
ActiveDEMAND
9.2
Right On Interactive

Social Media Marketing

ActiveDEMAND
8.6
Right On Interactive
8.0
Social sharing and campaigns
ActiveDEMAND
8.6
Right On Interactive
Social profile integration
ActiveDEMAND
8.6
Right On Interactive
8.0

Reporting & Analytics

ActiveDEMAND
9.2
Right On Interactive
8.5
Dashboards
ActiveDEMAND
8.8
Right On Interactive
9.0
Standard reports
ActiveDEMAND
9.2
Right On Interactive
8.0
Custom reports
ActiveDEMAND
9.6
Right On Interactive

Platform & Infrastructure

ActiveDEMAND
9.6
Right On Interactive
7.5
API
ActiveDEMAND
9.0
Right On Interactive
Role-based workflow & approvals
ActiveDEMAND
9.0
Right On Interactive
Customizability
ActiveDEMAND
9.6
Right On Interactive
7.0
Integration with Salesforce.com
ActiveDEMAND
10.0
Right On Interactive
8.0
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Right On Interactive
Integration with SugarCRM
ActiveDEMAND
10.0
Right On Interactive

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • It is able to pull in as many data sources as you would like.
  • It is easy to connect data across multiple sources to create segments.
  • Forces you to think about your customer lifecycle to get the most out of the software.
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Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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  • The interface is improving in recent months but it still has a way to go to catch up to competitors.
  • The system seems to be reactionary when building out campaigns instead of more proactive. You can go through the entire campaign setup and forget to check one box at the very start and have to go all the way back to just pull in a piece of personalized data.
  • Could use more integrations with marketing softwares.
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Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
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Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • It saved us a bunch of money in getting a higher tier of SFDC. The workflows it allowed us to create (using their staff writing MySQL) saved us having to double our SFDC spend to get workflows.
  • It allowed us to easily send emails to people added into SFDC campaigns buy external sales staff which saved time from manual emails.
  • The time it took the marketing team to create the campaigns could've been faster.
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Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

Right On Interactive

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Right On Interactive Editions & Modules
Right On Interactive
Edition
Outreach
$5001
Engagement
$9002
Lifecycle Marketing
$1,4003
1. up to 2 users, up to 10,000 contacts
2. up to 5 users, up to 10,000 contacts
3. up to 10 users, up to 10,000 contacts
Additional Pricing Details
All contracts are annual