Adobe Advertising Cloud vs. Madison Logic Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Advertising Cloud
Score 8.5 out of 10
N/A
AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.N/A
Madison Logic Platform
Score 8.2 out of 10
N/A
The Madison Logic Platform is an account-based marketing product that includes an ABM-centric data management platform (DMP) that allows users to target ads and other content on an account basis. Activate ABM integrates with the user's CRM and Marketing Automation platforms, and leverages the vendor's network of 1,600+ B2B publishers for content syndication.N/A
Pricing
Adobe Advertising CloudMadison Logic Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Advertising CloudMadison Logic Platform
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Adobe Advertising CloudMadison Logic Platform
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adobe Advertising Cloud
7.7
8 Ratings
2% above category average
Madison Logic Platform
-
Ratings
Data Transfer7.68 Ratings00 Ratings
DSP integration7.88 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adobe Advertising Cloud
7.2
9 Ratings
10% below category average
Madison Logic Platform
-
Ratings
Ad campaign creation7.99 Ratings00 Ratings
Ad deployment7.89 Ratings00 Ratings
Display advertising6.29 Ratings00 Ratings
Ad display and retargeting segmentation6.99 Ratings00 Ratings
Sequence targeting6.98 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adobe Advertising Cloud
7.8
9 Ratings
1% above category average
Madison Logic Platform
-
Ratings
Ad dashboards7.59 Ratings00 Ratings
Ad performance reports7.09 Ratings00 Ratings
Ad conversion tracking8.37 Ratings00 Ratings
Ad attribution reporting7.48 Ratings00 Ratings
Cross-channel ad management8.48 Ratings00 Ratings
Ad forecasting and optimization8.18 Ratings00 Ratings
Best Alternatives
Adobe Advertising CloudMadison Logic Platform
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.7 out of 10
Leadfeeder
Leadfeeder
Score 7.7 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 7.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.5 out of 10
Enterprises
Marketing Solutions by Criteo
Marketing Solutions by Criteo
Score 8.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Advertising CloudMadison Logic Platform
Likelihood to Recommend
7.9
(16 ratings)
10.0
(2 ratings)
Likelihood to Renew
1.8
(2 ratings)
-
(0 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
3.3
(8 ratings)
-
(0 ratings)
Implementation Rating
8.0
(2 ratings)
-
(0 ratings)
User Testimonials
Adobe Advertising CloudMadison Logic Platform
Likelihood to Recommend
Adobe
I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
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Madison Logic
In the past few years, I've worked with several content syndication service providers. And the industry has progressed significantly. I'm happy to say that this year's lead quality is especially good! Our ABM program has very strict standards, and the team adheres to those requirements. Team members who are always quick to respond. Willing to swap out stale leads. They're a definite must-see!
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Pros
Adobe
  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.
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Madison Logic
  • Data insights
  • Performance reports
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Cons
Adobe
  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
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Madison Logic
  • Integrations were having some issues, but these were swiftly resolved.
  • This account-based interface from Madison Logic isn't as easy to use as others that I've used in the past.
  • More social media platforms like Instagram and Facebook should be included, in my opinion.
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Likelihood to Renew
Adobe
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
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Madison Logic
No answers on this topic
Usability
Adobe
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
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Madison Logic
No answers on this topic
Support Rating
Adobe
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
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Madison Logic
No answers on this topic
Implementation Rating
Adobe
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
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Madison Logic
No answers on this topic
Alternatives Considered
Adobe
It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.
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Madison Logic
Madison Logic Platform is used specifically at my organization for tracking campaigns run through them. Tableau is more of a company-wide platform used to track all demand generation performance. I personally like the Madison Logic Platform because it is easy to use, and the support I have received from the Madison Logic team has been amazing.
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Return on Investment
Adobe
  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
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Madison Logic
  • To help me decide which accounts to focus on, I have access to insightful analytics.
  • Exceptional support teams are always there for us.
  • There is a lot of contact information that is either correct or has been updated.
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ScreenShots