AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.
N/A
Serpstat
Score 9.3 out of 10
Small Businesses (1-50 employees)
Serpstat offers a comprehensive SEO toolset, giving users control over their online visibility.
A pivotal asset for committed enterprises seeking elevated rankings and fortified online commercial footprint. With an arsenal exceeding 50 potent tools, Serpstat addresses the following:
🔍 Competitor Insights: Recognize and assess key players in any market.
📊 Content Strategy: Evaluate and Generate - obtain top-tier, ranking-oriented content.
🚀 Comprehensive SEO Oversight:…
$59
per month
Pricing
Adobe Advertising Cloud
Serpstat
Editions & Modules
No answers on this topic
Individual
$59
per month
Team
$119
per month
Agency
$479
per month
Offerings
Pricing Offerings
Adobe Advertising Cloud
Serpstat
Free Trial
No
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
$59 per user
Additional Details
—
Each plan includes access to 230 Google databases.
To meet the demands of big enterprises, Serpstat offers specific services to enterprise customers.
More Pricing Information
Community Pulse
Adobe Advertising Cloud
Serpstat
Features
Adobe Advertising Cloud
Serpstat
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adobe Advertising Cloud
6.6
8 Ratings
11% below category average
Serpstat
-
Ratings
Data Transfer
6.88 Ratings
00 Ratings
DSP integration
6.48 Ratings
00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adobe Advertising Cloud
5.8
9 Ratings
29% below category average
Serpstat
-
Ratings
Ad campaign creation
7.19 Ratings
00 Ratings
Ad deployment
7.09 Ratings
00 Ratings
Display advertising
4.79 Ratings
00 Ratings
Ad display and retargeting segmentation
5.29 Ratings
00 Ratings
Sequence targeting
5.28 Ratings
00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adobe Advertising Cloud
6.8
9 Ratings
13% below category average
Serpstat
-
Ratings
Ad dashboards
6.29 Ratings
00 Ratings
Ad performance reports
5.99 Ratings
00 Ratings
Ad conversion tracking
7.47 Ratings
00 Ratings
Ad attribution reporting
6.78 Ratings
00 Ratings
Cross-channel ad management
7.78 Ratings
00 Ratings
Ad forecasting and optimization
7.28 Ratings
00 Ratings
SEO
Comparison of SEO features of Product A and Product B
Adobe Advertising Cloud
-
Ratings
Serpstat
9.3
15 Ratings
18% above category average
Keyword analysis
00 Ratings
10.015 Ratings
Backlink management
00 Ratings
8.714 Ratings
SERP ranking tracking
00 Ratings
9.215 Ratings
Page grader
00 Ratings
10.011 Ratings
Competitive analysis
00 Ratings
8.815 Ratings
Site audit / diagnostics
00 Ratings
10.015 Ratings
Site recommendations
00 Ratings
8.88 Ratings
Task management
00 Ratings
9.24 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Adobe Advertising Cloud
-
Ratings
Serpstat
9.7
14 Ratings
24% above category average
Local SEO
00 Ratings
9.812 Ratings
Social SEO
00 Ratings
9.57 Ratings
Mobile SEO
00 Ratings
9.45 Ratings
Global SEO
00 Ratings
10.013 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
If you are looking for an affordable all-in-one SEO tool to manage multiple websites then Serpstat is a great option. It is not the best in category for any one feature, but it offers a wide range of very good SEO tools, all housed in a single app. If you are serious with SEO, this will not be your only tool but it will save you the cost and trouble of managing several different SEO monthly subscriptions for various tools.
Serpstat has an incredible Chrome extension. It allows us to perform an on-page analysis, domain analysis, and look at on-page SEO parameters. Rather than logging into Serpstat I'm easily able to access and view competitor and our own analytics at a moment's notice.
We love using the organic keyword tool to help us track keyword positions over time and benchmark against ourselves and our competitors. These reports also give a dashboard view of all keywords, along with keyword volume, keyword competition, and the average cost per keyword.
Being a global company it's important to not only view rankings in the US, but other major countries as well. With Serpstat we are able to view how our website performs all around the world.
As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
As a complete product, Serpstat stands with other industry tools. Keyword data is good, but again, as someone who purchased a basic plan to demo the product, limited information really turns me away.
Compared to other industry tools, Serpstat is literally right in the middle. There doesn't seem to be any differentiation that makes it stand out against Ahrefs or SEMRush. Perhaps something exclusive to Serpstat would make the product more alluring.
Share counting doesn't seem too useful, especially as an SEO tool. The content marketing tools are going in the right path, but do not provide enough information to really be useful.
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Serpstat is great to use on the desktop. Being able to get around the site is easy, and using tools such as rank tracking and filtering are intuitive if you’ve used other SEO software. However, their app is not mobile friendly. I do a lot of my work on mobile when traveling or when dad’ing, and it would be much appreciated for the the app to have better mobile UI functionality. I know I’m dreaming, but other SEO software I use is able to accomplish this.
Things like filtering and how powerful it is are not aa easy to understand until you watch some tutorial videos. I think making this feature more intuitive would also help the sites early on adoption from new users.
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
I believe I've only contacted support once because I had a question about access to a feature, and they told me it wasn't available on the plan I was on. No big deal, they were polite and prompt to respond and answered my question to my satisfaction. I haven't had any real issues with the software, so I haven't needed much in the way of support outside of that question, but I have no reason to believe their support wouldn't be helpful in more pressing situations.
It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.
I have used Google Analytics and found it to be good, but limiting. Serpstat does have a much more transparent way to identify, and examine the wealth of SEO links that my sites have. I've tried a few other free programs online for tracking ranks and I looked into other paid versions for SEO tracking. None of them had a good balance between value for money paid. Serpstat finds a good home in value and return.
We had a positive ROI with Serpstat in under a month. The time it saved us with website audits and the ability to cancel other monthly subscriptions, and redundant SEO tools, was a huge positive for us.
We save dozens of hours a month with SEO research by being able to use a single app for the majority of our SEO work where we used to have to jump back and forth between several different tools.
We've been able to offer prospective clients a free website audit as a lead-in for our marketing services. Serpstat has made it fast, easy and inexpensive to offer this valuable service.