Adobe Advertising Cloud vs Serpstat | TrustRadius

What users are saying about

Score 8.4 out of 10

Based on 63 reviews and ratings

Score 8.6 out of 10

Based on 17 reviews and ratings

Feature Rating Comparison

Adobe Advertising Cloud

Serpstat

Data Transfer

DSP integration

Adobe Advertising Cloud

Serpstat

Ad campaign creation

Ad deployment

Display advertising

Ad display and retargeting segmentation

Sequence targeting

Adobe Advertising Cloud

Serpstat

Ad dashboards

Ad performance reports

Ad conversion tracking

Ad attribution reporting

Cross-channel ad management

Ad forecasting and optimization

Adobe Advertising Cloud

Serpstat

Keyword analysis

Backlink management

SERP ranking tracking

Page grader

Competitive analysis

Site audit / diagnostics

Site recommendations

Adobe Advertising Cloud

Serpstat

Local SEO

Social SEO

Mobile SEO

Global SEO

Adobe Advertising Cloud

Serpstat

Multi-domain support

Integration with web analytics tools

Pros

An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
Automation for delegating many tasks that can be a hassle to accomplish.

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Verified User

Manager in Marketing

Furniture Company, 11-50 employees

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Serpstat has an incredible Chrome extension. It allows us to perform an on-page analysis, domain analysis, and look at on-page SEO parameters. Rather than logging into Serpstat I'm easily able to access and view competitor and our own analytics at a moment's notice.
We love using the organic keyword tool to help us track keyword positions over time and benchmark against ourselves and our competitors. These reports also give a dashboard view of all keywords, along with keyword volume, keyword competition, and the average cost per keyword.
Being a global company it's important to not only view rankings in the US, but other major countries as well. With Serpstat we are able to view how our website performs all around the world.

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Head of Digital Marketing

YachtLifeInternet, 11-50 employees

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Cons

As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.

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Marketing and Business Administrator

Rabren General Contractors, Inc.Construction, 51-200 employees

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As a complete product, Serpstat stands with other industry tools. Keyword data is good, but again, as someone who purchased a basic plan to demo the product, limited information really turns me away.
Compared to other industry tools, Serpstat is literally right in the middle. There doesn't seem to be any differentiation that makes it stand out against Ahrefs or SEMRush. Perhaps something exclusive to Serpstat would make the product more alluring.
Share counting doesn't seem too useful, especially as an SEO tool. The content marketing tools are going in the right path, but do not provide enough information to really be useful.

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SEO Manager

ConnectWiseComputer Software, 501-1000 employees

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Likelihood to Renew

Adobe Advertising Cloud 1.8

Based on 2 answers

As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space

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Verified User

Employee in Marketing

Retail Company, 1001-5000 employees

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No score

No answers yet

No answers on this topic

Usability

Adobe Advertising Cloud 9.0

Based on 1 answer

It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.

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Search Marketing Strategist

Gcommerce SolutionsMarketing and Advertising, 11-50 employees

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No score

No answers yet

No answers on this topic

Support Rating

Adobe Advertising Cloud 3.8

Based on 4 answers

They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.

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President & CEO

ICC Management, LLC / Haley Fox BlogPublic Relations and Communications, 1-10 employees

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Serpstat 10.0

Based on 2 answers

I believe I've only contacted support once because I had a question about access to a feature, and they told me it wasn't available on the plan I was on. No big deal, they were polite and prompt to respond and answered my question to my satisfaction. I haven't had any real issues with the software, so I haven't needed much in the way of support outside of that question, but I have no reason to believe their support wouldn't be helpful in more pressing situations.

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Software Engineer

Kingmaker SoftwareMarketing & Advertising, 1-10 employees

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Implementation Rating

Adobe Advertising Cloud 8.0

Based on 1 answer

It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.

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Search Marketing Strategist

Gcommerce SolutionsMarketing and Advertising, 11-50 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

An issue I touched on is how out of control budgeting is with Adobe Media Optimizer, recommending a budget of 30% just in one keyword is when I realized that something was amiss with how Adobe Media Optimizer tracks budgets and keywords. This issue not the case with Google Marketing Platform where the ads are rarely recommended to be high budgets. Of course Adobe Media Optimizer is much more suited to business that are in various platforms and while Google Marketing does support quite a few engines there are a few essentials that Adobe Media Optimizer still has.

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Verified User

Manager in Marketing

Furniture Company, 11-50 employees

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I have used Google Analytics and found it to be good, but limiting. Serpstat does have a much more transparent way to identify, and examine the wealth of SEO links that my sites have. I've tried a few other free programs online for tracking ranks and I looked into other paid versions for SEO tracking. None of them had a good balance between value for money paid. Serpstat finds a good home in value and return.

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Founder and Ring Master

The Imperial OPAPerforming Arts, 11-50 employees

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Return on Investment

This has increased the number of clients.
This has increased the amount of productivity and time we can spend on clients.
This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.

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Verified User

Program Manager in Other

Computer Software Company, 201-500 employees

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Serpstat has helped increase web traffic of numerous clients up to 3,000%
With clients having better web traffic, I'm able to close clients at a higher rate.

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Senior Growth Marketing Manager

Galactic FedInternet, 1-10 employees

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Screenshots

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See All (5) Serpstat Screenshots

Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Adobe Advertising Cloud Editions & Modules

—

Additional Pricing Details

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General

Free Trial

—

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

Optional

$69*

* per user

Serpstat Editions & Modules

Edition

Lite	$69¹
Standart	$149¹
Advanced	$299¹
Enterprise	$499¹

per month

Additional Pricing Details

Big enterprises have specific demands: aside from our self-service-model we offer specific services to enterprise customers. We’ll find an ultimate solution, that will fit your unique needs and benefit your business. If you would like to learn more, please contact us.

Rating Summary

Adobe Advertising Cloud

Serpstat

Adobe Advertising Cloud

Serpstat

Adobe Advertising Cloud

Serpstat

Adobe Advertising Cloud

Serpstat

Adobe Advertising Cloud

Serpstat

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