Adobe Analytics vs. Oracle Analytics Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Analytics
Score 8.3 out of 10
N/A
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help…N/A
Oracle Analytics Cloud
Score 8.0 out of 10
N/A
The Oracle Analytics Cloud service is a public cloud service that provides a full set of capabilities to explore and perform collaborative analytics.
$16
per month per user
Pricing
Adobe AnalyticsOracle Analytics Cloud
Editions & Modules
No answers on this topic
Professional - BYOL
$0.3226
OCPU per hour
Enterprise - BYOL
$0.3226
OCPU per hour
Oracle Analytics Server for Oracle Cloud Infrastructure
$1.75
OCPU per hour
Professional
$16.00
per month per user
Enterprise
$80.00
per month per user
Offerings
Pricing Offerings
Adobe AnalyticsOracle Analytics Cloud
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsOCPUs represent physical CPU cores. Most CPU architectures, including x86, execute two threads per physical core, so 1 OCPU is the equivalent of 2 vCPUs for x86-based compute. The per-hour OCPU rate customers are billed at is therefore twice the vCPU price since they receive two vCPUs of compute power for each OCPU.
More Pricing Information
Community Pulse
Adobe AnalyticsOracle Analytics Cloud
Considered Both Products
Adobe Analytics
Chose Adobe Analytics
Adobe Analytics is the most established data analytics solution which offers its users [an] excellent data analytics experience providing great and useful data analytics. The interface is very straightforward allowing new users to concentrate [on] quality services production. …
Chose Adobe Analytics
Adobe Analytics is the complete solution that is the perfect one-stop shop for any analytically driven company. Data can be collected, presented, and used for all day-to-day decisions that go into a business. Other tools are fine, but Adobe Analytics has been one that has stood …
Oracle Analytics Cloud
Chose Oracle Analytics Cloud
Oracle Analytics Cloud provides a more comprehensive and refined understanding of customers through thoughtful market segmentation compared to Adobe Analytics. Oracle is able to offer our managers a much more insightful narrative about buying habits and preferences. Has been …
Top Pros
Top Cons
Features
Adobe AnalyticsOracle Analytics Cloud
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Adobe Analytics
9.0
8 Ratings
15% above category average
Oracle Analytics Cloud
-
Ratings
Lead Conversion Tracking9.08 Ratings00 Ratings
Bounce Rate Measurement8.68 Ratings00 Ratings
Device and Browser Reporting8.78 Ratings00 Ratings
Pageview Tracking9.18 Ratings00 Ratings
Event Tracking9.38 Ratings00 Ratings
Reporting in real-time9.18 Ratings00 Ratings
Referral Source Tracking8.98 Ratings00 Ratings
Customizable Dashboards9.48 Ratings00 Ratings
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Adobe Analytics
-
Ratings
Oracle Analytics Cloud
8.4
25 Ratings
3% above category average
Pixel Perfect reports00 Ratings8.123 Ratings
Customizable dashboards00 Ratings8.825 Ratings
Report Formatting Templates00 Ratings8.325 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Adobe Analytics
-
Ratings
Oracle Analytics Cloud
8.3
29 Ratings
3% above category average
Drill-down analysis00 Ratings9.128 Ratings
Formatting capabilities00 Ratings8.228 Ratings
Integration with R or other statistical packages00 Ratings7.822 Ratings
Report sharing and collaboration00 Ratings8.325 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Adobe Analytics
-
Ratings
Oracle Analytics Cloud
8.5
26 Ratings
2% above category average
Publish to Web00 Ratings8.124 Ratings
Publish to PDF00 Ratings9.125 Ratings
Report Versioning00 Ratings8.224 Ratings
Report Delivery Scheduling00 Ratings8.723 Ratings
Delivery to Remote Servers00 Ratings8.519 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Adobe Analytics
-
Ratings
Oracle Analytics Cloud
8.5
25 Ratings
6% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings8.625 Ratings
Location Analytics / Geographic Visualization00 Ratings8.521 Ratings
Predictive Analytics00 Ratings8.220 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Adobe Analytics
-
Ratings
Oracle Analytics Cloud
9.7
22 Ratings
13% above category average
Multi-User Support (named login)00 Ratings9.921 Ratings
Role-Based Security Model00 Ratings9.021 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings10.022 Ratings
Single Sign-On (SSO)00 Ratings10.018 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Adobe Analytics
-
Ratings
Oracle Analytics Cloud
9.7
18 Ratings
20% above category average
Responsive Design for Web Access00 Ratings10.016 Ratings
Mobile Application00 Ratings9.08 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings9.917 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Adobe Analytics
-
Ratings
Oracle Analytics Cloud
9.6
17 Ratings
20% above category average
REST API00 Ratings9.914 Ratings
Javascript API00 Ratings8.913 Ratings
iFrames00 Ratings9.97 Ratings
Java API00 Ratings9.913 Ratings
Themeable User Interface (UI)00 Ratings8.913 Ratings
Customizable Platform (Open Source)00 Ratings9.98 Ratings
Best Alternatives
Adobe AnalyticsOracle Analytics Cloud
Small Businesses
StatCounter
StatCounter
Score 9.0 out of 10
BrightGauge
BrightGauge
Score 9.0 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 8.9 out of 10
Reveal
Reveal
Score 9.9 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.8 out of 10
Jaspersoft Community Edition
Jaspersoft Community Edition
Score 9.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe AnalyticsOracle Analytics Cloud
Likelihood to Recommend
8.5
(182 ratings)
8.7
(33 ratings)
Likelihood to Renew
10.0
(42 ratings)
-
(0 ratings)
Usability
6.7
(33 ratings)
-
(0 ratings)
Availability
8.2
(12 ratings)
-
(0 ratings)
Performance
7.9
(11 ratings)
-
(0 ratings)
Support Rating
3.8
(41 ratings)
10.0
(1 ratings)
In-Person Training
1.3
(5 ratings)
-
(0 ratings)
Online Training
7.0
(5 ratings)
-
(0 ratings)
Implementation Rating
8.1
(10 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
7.3
(6 ratings)
-
(0 ratings)
Product Scalability
9.9
(2 ratings)
-
(0 ratings)
Professional Services
7.8
(5 ratings)
-
(0 ratings)
User Testimonials
Adobe AnalyticsOracle Analytics Cloud
Likelihood to Recommend
Adobe
Adobe Analytics is better than some other tools as it feels better set up for actual "analysis", rather than simply "reporting". The power of Workspace allows you to drag 'n' drop at ease which makes you are far more in control of your own analysis/discovery/exploration. However, regards the final reports and dashboards' look 'n' feel the Workspace PDF output is lacking visually compared to other products like Google's Looker. To engage with less technical end users sometimes Looker feels the better, more polished option.
Read full review
Oracle
Oracle Data Visualization is very effective if used in an enterprise context with huge volumes of data coming from different systems. It supports dashboard and reporting capabilities and is easy to scale. It also allows you to leverage machine learning capabilities to extract hidden data trends. Visualization capabilities are powerful but not so various if compared to other solutions on the market. If you want to present a dashboard to an executive audience and you want to make your dashboards beautiful you must adapt them through PowerPoint.
Read full review
Pros
Adobe
  • They've been really an industry standard tool in analytics for a long, long time. They've got the trusted brand and the reputation, a wonderful community behind it. It is always nice, having that level of support where you can meet other practitioners. It's a great benefit because I can meet other people who have already pushed the tool a lot farther than I have. And it's a great place to get ideas in that way. We came from a world where we were running on a homegrown system that we'd use to do click tracking. You get some advantages on that of the customization, but losing out on community of support was one of the big reasons why we decided to move beyond that and implement Adobe Analytics instead.
Read full review
Oracle
  • Available without of the box connectors for Salesforce and oracle Saas Cloud. This is a huge plus for our business since we don't need another middleware solution just for this sake.
  • We are able to connect to our on-prem SQL Server database where we have our RMA database and other applications seamlessly without writing custom APIs.
  • OAC writes directly into ADW which is another advantage for loading Excel files into ADW after dataflow transformations.
  • OAC allows replication of the database from fusion ERP and lets us create subject areas using the data modeler.
Read full review
Cons
Adobe
  • Most of the problems that Adobe Analytics as of now is having, it is getting addressed in a newer tool called Web Desk DK from implementation. They are already addressing that issue with the new tool and also the time data with the customer general analytics. So there is something not in workspace analysis and this is what they're addressing in customer general analytics. Which is good.
Read full review
Oracle
  • Reports that output data to portable and mobile devices should be in a better and more appropriate form and improved.
  • In the beginning, the initial settings take some time, which I think requires a smart wizard to set up and get started.
  • Must add mores diagrams and graphs
Read full review
Likelihood to Renew
Adobe
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Read full review
Oracle
No answers on this topic
Usability
Adobe
Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.
Read full review
Oracle
No answers on this topic
Reliability and Availability
Adobe
I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
Read full review
Oracle
No answers on this topic
Performance
Adobe
Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within
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Oracle
No answers on this topic
Support Rating
Adobe
I barely see any communication from Adobe Analytics. The content on the web is also not that great or easy to read. I would recommend a better communication about the product and the new addons information to come to its user by a better mean.
Read full review
Oracle
Oracle Analytics Support team is very proactive and I have never had a situation where I had to wait for more than a day or two to get my issues resolved. This is a very big help for us and we appreciate Oracle and its team for guaranteeing that experience.
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In-Person Training
Adobe
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Read full review
Oracle
No answers on this topic
Online Training
Adobe
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
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Oracle
No answers on this topic
Implementation Rating
Adobe
One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
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Oracle
No answers on this topic
Alternatives Considered
Adobe
I think Adobe's been around longer as a product but Tealium, from when I did research, it has auto-tagging. So one of my biggest pet peeves is when I'm rolling out new features, and whether it's an app or a website, is that I have to go speak with our metrics team or tagging team and we have to come up with these different strategies. Okay, how are we gonna tag it? What are we going to name it? It just seems like a lot of wasted time in my opinion. I want to track everything. I want to know every single thing these people are doing. We shouldn't have to have this conversation if we tag this, you might not have time to tag this right away for MVP. It's like that to me right now. That shouldn't even be a conversation. I should be able to release a feature, I should be able to just automatically go pull reports on that. And just figure out exactly what they were doing.
Read full review
Oracle
Oracle Business Intelligence Cloud Service (OBICS) does well in terms of handling data, creating joins, managing database relationships, and data integration from multiple sources. However, the visualisation features on Oracle Business Intelligence Cloud Service (OBICS) are limited when compared to other business intelligence tools like Looker or Tableau. Again, the choice of tool depends on your specific requirements. Both provide different features and both are good at what they offer.
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Contract Terms and Pricing Model
Adobe
Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
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Oracle
No answers on this topic
Scalability
Adobe
My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.
Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.
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Oracle
No answers on this topic
Professional Services
Adobe
The professional services team is one of the best teams for complex adobe analytics implementations, especially for clients having multiple website and mobile applications. However, the cost of professional services is a bit high which makes few clients opt out of it, but for large scale implementations they are very helpful
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Oracle
No answers on this topic
Return on Investment
Adobe
  • I like to think it's positive. It's a very steep learning curve, so we do face a lot of challenges with adoption inside of the companies. My team and I evangelize this and also who's in charge of data and advanced analytics, but it's very hard to leverage that with typical business analysis people. These are people who live their life in Excel and SQL and Power BI. They just use this very occasionally and by only looking at that sort of aggregate data, they miss out on behavior and what actually happens in execution. And because it's such a steep learning curve, we do have a challenge pushing it in there.
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Oracle
  • ROI is better than average; the product pays for itself in the long run
  • Ease of use, which is very important in today's busy environments.
  • Can be costly based on the amount of user licensing, which is a flat cost per user.
Read full review
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