What users are saying about
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Top Rated
515 Ratings

Adobe Analytics

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Top Rated
515 Ratings
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Score 7.8 out of 100
74 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Adobe Analytics

I think Adobe Analytics is well suited for small or large businesses with the brain power to understand how the platform works and then use it to its full extent. It is a powerful platform that can become costly. I would not recommend AA to people who are beginners or have a limited budget for analytics.
Liz Wade | TrustRadius Reviewer

Oracle Analytics Cloud

Oracle Analytics Cloud is well suited for an environment where the data warehouse is well defined with star schema structures. It may not work if the data structure is not well defined in terms of complex reporting. OAC's Day By Day app is a clear win and a cool addition to executives whether it is integration with Slack or for identifying issues in realtime.
Shifa Nazumudeen | TrustRadius Reviewer

Feature Rating Comparison

BI Standard Reporting

Adobe Analytics
Oracle Analytics Cloud
8.4
Pixel Perfect reports
Adobe Analytics
Oracle Analytics Cloud
7.7
Customizable dashboards
Adobe Analytics
Oracle Analytics Cloud
8.7
Report Formatting Templates
Adobe Analytics
Oracle Analytics Cloud
8.8

Ad-hoc Reporting

Adobe Analytics
Oracle Analytics Cloud
8.7
Drill-down analysis
Adobe Analytics
Oracle Analytics Cloud
9.1
Formatting capabilities
Adobe Analytics
Oracle Analytics Cloud
8.9
Integration with R or other statistical packages
Adobe Analytics
Oracle Analytics Cloud
8.0
Report sharing and collaboration
Adobe Analytics
Oracle Analytics Cloud
8.8

Report Output and Scheduling

Adobe Analytics
Oracle Analytics Cloud
8.6
Publish to Web
Adobe Analytics
Oracle Analytics Cloud
8.7
Publish to PDF
Adobe Analytics
Oracle Analytics Cloud
8.6
Report Versioning
Adobe Analytics
Oracle Analytics Cloud
8.6
Report Delivery Scheduling
Adobe Analytics
Oracle Analytics Cloud
8.8
Delivery to Remote Servers
Adobe Analytics
Oracle Analytics Cloud
8.5

Data Discovery and Visualization

Adobe Analytics
Oracle Analytics Cloud
7.9
Pre-built visualization formats (heatmaps, scatter plots etc.)
Adobe Analytics
Oracle Analytics Cloud
8.1
Location Analytics / Geographic Visualization
Adobe Analytics
Oracle Analytics Cloud
7.8
Predictive Analytics
Adobe Analytics
Oracle Analytics Cloud
7.7

Access Control and Security

Adobe Analytics
Oracle Analytics Cloud
8.6
Multi-User Support (named login)
Adobe Analytics
Oracle Analytics Cloud
8.8
Role-Based Security Model
Adobe Analytics
Oracle Analytics Cloud
8.3
Multiple Access Permission Levels (Create, Read, Delete)
Adobe Analytics
Oracle Analytics Cloud
8.8
Single Sign-On (SSO)
Adobe Analytics
Oracle Analytics Cloud
8.6

Mobile Capabilities

Adobe Analytics
Oracle Analytics Cloud
8.6
Responsive Design for Web Access
Adobe Analytics
Oracle Analytics Cloud
8.4
Dedicated iOS Application
Adobe Analytics
Oracle Analytics Cloud
9.0
Dedicated Android Application
Adobe Analytics
Oracle Analytics Cloud
8.9
Dashboard / Report / Visualization Interactivity on Mobile
Adobe Analytics
Oracle Analytics Cloud
8.0

Application Program Interfaces (APIs) / Embedding

Adobe Analytics
Oracle Analytics Cloud
8.1
REST API
Adobe Analytics
Oracle Analytics Cloud
8.4
Javascript API
Adobe Analytics
Oracle Analytics Cloud
8.4
iFrames
Adobe Analytics
Oracle Analytics Cloud
6.7
Java API
Adobe Analytics
Oracle Analytics Cloud
8.6
Themeable User Interface (UI)
Adobe Analytics
Oracle Analytics Cloud
8.6
Customizable Platform (Open Source)
Adobe Analytics
Oracle Analytics Cloud
7.9

Pros

Adobe Analytics

  • Next Page Flow reports provide a quick and easy way to see what path customers are taking on the website.
  • The flexibility that creating segments gives the user for analysis purposes is great. A lot of insights can be generated when different segments are compared.
  • The web interface allows for users to quickly pick up on how to use Adobe Analytics, which is a huge advantage over just pointing people to where the raw data can be found since middle management and executives shouldn't be spending time coding and trying to get the data into a visually useful format.
Albert Ihm | TrustRadius Reviewer

Oracle Analytics Cloud

  • 1: Data Integration: I love that at Whirlpool we have several different databases in the same place and we can extract and combine data easily.
  • 2: Connection with multiple systems: A lot of companies use Oracle Business Intelligence Cloud Service, so it means that they are seeing a lot of different use cases and improving the tool constantly.
  • 3: Data extraction: Extracting data is much easier than writing a SQL code. So many different types of users can take advantage of that.
Gabriel Chiararia | TrustRadius Reviewer

Cons

Adobe Analytics

  • No proper governance on all the dashboards, users creates dozens of dashboards and leave it on the server with 100s of versions.
  • Overall implementation is cumbersome and time-consuming.
  • Need proper tagging on all of your platforms as well as all hits and instances.
Anonymous | TrustRadius Reviewer

Oracle Analytics Cloud

  • Performance of the tool: While Oracle Business Intelligence Cloud Service (OBICS) can handle large volumes of data as well, it becomes quite unstable and slow when number of concurrent users is high.
  • Limited visualisation options for reporting.
  • Difficult to integrate with other non-Oracle tools. This is especially needed since visualisation options are limited.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Analytics

Adobe Analytics 9.8
Based on 29 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts | TrustRadius Reviewer

Oracle Analytics Cloud

No score
No answers yet
No answers on this topic

Usability

Adobe Analytics

Adobe Analytics 10.0
Based on 10 answers
It has amazing functionalities but the usability is still far from friendly. You have to really want to use the tool to learn how it works and we've had several cases of people who are not as comfortable with data and reporting who just gave up using it because they can't understand how to.
Anonymous | TrustRadius Reviewer

Oracle Analytics Cloud

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Analytics

Adobe Analytics 9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
Anonymous | TrustRadius Reviewer

Oracle Analytics Cloud

No score
No answers yet
No answers on this topic

Performance

Adobe Analytics

Adobe Analytics 8.5
Based on 4 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Jonathon Frampton | TrustRadius Reviewer

Oracle Analytics Cloud

No score
No answers yet
No answers on this topic

Support Rating

Adobe Analytics

Adobe Analytics 6.5
Based on 23 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand | TrustRadius Reviewer

Oracle Analytics Cloud

No score
No answers yet
No answers on this topic

In-Person Training

Adobe Analytics

Adobe Analytics 3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon | TrustRadius Reviewer

Oracle Analytics Cloud

No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
Anonymous | TrustRadius Reviewer

Oracle Analytics Cloud

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Analytics

Adobe Analytics 8.0
Based on 7 answers
It is a large effort to implement. Throwing a developer with zero experience with Adobe Analytics with no support is a REALLY BAD IDEA!!! Having experienced developers working as a team is crucial to a strong implementation. I say this because I have experienced both scenarios. I was the only developer on an implementation project and I had no experience with Adobe Analytics. As a result I made many architecturally bad decisions which lead to a rigid fragile implementation that eventually was scraped. It took some hard lessons to learn that Adobe Analytics was not as simple as their sales reps make it sound. Using the Adobe Dynamic Tag Manager made sequential implementations incredibly STRONG. Having a DTM to manage the code was a miracle and a life saver!!! If you plan on doing a big enterprise level implementation, please seriously consider using the Adobe Dynamic Tag Manager!!! it made code maintenance super slick and easy which is super important for a developer!!!
Vagner Polund | TrustRadius Reviewer

Oracle Analytics Cloud

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Analytics

Adobe Analytics runs a close 3 with Google Analytics and pales in comparison with Webtrends. I inherited management of Adobe, but if I had my choice I'd switch to Webtrends if not for their ease of SQL customization and their ability to easily create bitstream data without costly add-ons. When you work as an analyst, telling your boss that you need more money for software they've already purchased does not go over well. I could finagle it, but with so many key pieces relying on our web data, it's not worth it.
Nathan Collins | TrustRadius Reviewer

Oracle Analytics Cloud

The major advantage of Oracle Business Intelligence Cloud Service comes in when a user has an Oracle centric development environment. As mentioned earlier, Oracle Business Intelligence Cloud Service is built keeping OBIEE and Cloud in mind. This is purely to provide Cloud advantages to their traditional on-premise Oracle Business Intelligence Enterprise Edition customers. As mentioned earlier, this tool provides 2 different hybrid solutions and one full cloud solution. Oracle Business Intelligence Cloud Service does not have a path for other tools to migrate. Oracle Business Intelligence Cloud Service has a Visual Analyzer which is a game changer. This provides all the Visualizations that all other tools combined can provide.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Analytics

  • Positive impact is that the analytics data provided by Adobe Analytics allowed my former company to have great awareness on the most current browser and touch device usage that people were using to access our sites.
  • Positive impact is that the analytics department was able to provide a great range of information on how to approach a marketing campaign or strategy by targeting certain demographics that appeared to be interested in certain parts or aspects of the site.
  • Positive impact was increased employee efficiency, since we had better access to how to support customers and users accessing the site.
Chris McCue | TrustRadius Reviewer

Oracle Analytics Cloud

  • Essbase delivers well on the business objectives with executive reporting.
  • Essbase works well for financial close reporting purposes.
  • Essbase is good for providing a single source of data for company actuals, forecast and budget data.
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Oracle Analytics Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Analytics
8.1
Oracle Analytics Cloud
8.6

Likelihood to Renew

Adobe Analytics
9.8
Oracle Analytics Cloud

Usability

Adobe Analytics
10.0
Oracle Analytics Cloud

Reliability and Availability

Adobe Analytics
9.0
Oracle Analytics Cloud

Performance

Adobe Analytics
8.5
Oracle Analytics Cloud

Support Rating

Adobe Analytics
6.5
Oracle Analytics Cloud

In-Person Training

Adobe Analytics
3.6
Oracle Analytics Cloud

Online Training

Adobe Analytics
8.0
Oracle Analytics Cloud

Implementation Rating

Adobe Analytics
8.0
Oracle Analytics Cloud

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