Adobe Audience Manager vs. Jahia Digital Experience Platform

If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.

Incentivized

In my experience, Jahia Digital Experience Platform as a CMS platform is excellent when you have a large amount of content that needs to be customized. It is also good for when you have templated content that has minor variations. I would say it is less appropriate when the content has numerous mathematical computations, or a large amount of business logic that comes into play with data processing.

Incentivized

• We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
• By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
• Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.

Incentivized

• Content management: It is very easy to update text, images, files and videos even for a non technical user.
• Multi-site Management: It has a robust multi-site management capability, It helps in maintaining multiple websites with consistent branding.
• Digital asset management: It is easier to store organize and retrieve images, videos and documents.
• It has a great built-in analytics and reporting feature.

• Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
• The AdWords integration is not easy to do.
• UI is sometimes slow and doesn't load Analyticals for more than 24 hours.

Incentivized

• It lacks the ability to manage multiple versions of a page or content in general.
• The back office interface sometimes encounters bugs or display problems.
• It's difficult to keep pre-production sites up to date in terms of content compared to production, because the time required to import/export sites is very long once the site is rich in content.

Incentivized

I would not use Jahia as it proved too complex for our needs and didn't help our over goal of customer satisfaction. Along with the man hours to build and execute, it wasn't worth the hassle

Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.

Incentivized

The interface and ergonomics are designed to facilitate the use of the product. The creation of template is easy which allows to minimize the actions necessary for the provision of content.

[I give it this rating because it] was up most of the time. There are so many scheduled reboots that I don't think it would be a good choice for a 95% SLA.

Incentivized

It's stable after upgrade to Jahia 8. Not much server down so far

Incentivized

AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.

Incentivized

As I was saying, the support makes sure to be available for any question, or any technical point that we may need to discuss about. Moreover, whenever we have an issue with the platform they get alerted and also send us an email so that we are aware. We had multiple complex topics to work on in the past, but they always have been answering our question

Incentivized

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.

Incentivized

Jahia provides a similar user experience to other CMS I have used in the past - it features a simple interface that makes navigating and learning how to use the platform easy and the ability to copy and paste content saves time and effort when building new pages. The ease in which you can manage the site in different languages is also a big plus!

Incentivized

You can create your own feature module and it can be resuable across the projects. The Java libraries is available for development of Tomcat or JSP

Incentivized

• Overall a Positive Return for Business who go All in on the Adobe Stack
• Solid work for brokering and anonymously sharing data between first and second parties
• The death of TRUE 3rd party data has lessened the effectiveness of all DMPs

Incentivized

• Our once frustrated contributors are now happy to create content with Jahia Digital Experience Platform!
• Pages are snappy and bug-free, which wasn't always the case.
• Jahia Digital Experience Platform has mapped our complex organization into nice roles and permissions.
• All our external services were nicely integrated into a modern portal.

Incentivized