What users are saying about
17 Ratings
31 Ratings
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Score 7.8 out of 101
17 Ratings
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Score 6.4 out of 101

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Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

Jahia

I believe that Jahia is best suited for companies where updating content online is not restricted to one or just a few people. If you own a small company/website, that does not need to change content, pages or promotions frequently then maybe Jahia will not be very useful for you.
Marcio Vizoli profile photo

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
Jahia
Collection of first-party data
Adobe Audience Manager
9.5
Jahia
Collection of third-party data
Adobe Audience Manager
9.0
Jahia
Access to Third-party Data Providers
Adobe Audience Manager
9.0
Jahia

Data Classification

Adobe Audience Manager
8.5
Jahia
Audience taxonomy
Adobe Audience Manager
8.5
Jahia
Tag Management
Adobe Audience Manager
8.0
Jahia
Data Analysis Dashboard
Adobe Audience Manager
9.0
Jahia

Ad Network Integration

Adobe Audience Manager
8.0
Jahia
Data Transfer
Adobe Audience Manager
8.0
Jahia
DSP integration
Adobe Audience Manager
8.0
Jahia

DMP Analytics

Adobe Audience Manager
8.0
Jahia
Campaign Analytics
Adobe Audience Manager
7.5
Jahia
Audience Analytics
Adobe Audience Manager
8.5
Jahia

Security

Adobe Audience Manager
Jahia
8.4
Role-based user permissions
Adobe Audience Manager
Jahia
8.4

Platform & Infrastructure

Adobe Audience Manager
Jahia
7.8
API
Adobe Audience Manager
Jahia
7.9
Internationalization / multi-language
Adobe Audience Manager
Jahia
7.7

Web Content Creation

Adobe Audience Manager
Jahia
7.0
WYSIWYG editor
Adobe Audience Manager
Jahia
7.5
Code quality / cleanliness
Adobe Audience Manager
Jahia
7.7
Admin section
Adobe Audience Manager
Jahia
7.9
Page templates
Adobe Audience Manager
Jahia
7.8
Library of website themes
Adobe Audience Manager
Jahia
4.1
Mobile optimization / responsive design
Adobe Audience Manager
Jahia
7.6
Publishing workflow
Adobe Audience Manager
Jahia
6.6
Form generator
Adobe Audience Manager
Jahia
7.1

Web Content Management

Adobe Audience Manager
Jahia
6.7
Content taxonomy
Adobe Audience Manager
Jahia
9.0
SEO support
Adobe Audience Manager
Jahia
8.2
Bulk management
Adobe Audience Manager
Jahia
7.3
Availability / breadth of extensions
Adobe Audience Manager
Jahia
4.7
Community / comment management
Adobe Audience Manager
Jahia
4.5

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo
  • Easy to upload and manage content.
  • Easy to install, and supports on-prem and cloud.
  • Easy to customize and build your own modules that may be enterprise specific.
C Collin profile photo

Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo
  • Jahia would benefit from broader marketing and user-base. Great software, hidden gem still.
  • Functionality-wise, adding an email campaign capability would really round out a full end-to-end stack.
Piyush Patel profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Jahia1.0
Based on 1 answer
I would not use Jahia as it proved too complex for our needs and didn't help our over goal of customer satisfaction. Along with the man hours to build and execute, it wasn't worth the hassle
Robert Evans profile photo

Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo
Liferay is a good product with a broad community and a strong integration capability but a weak contribution interface and no website management easiness.Drupal is good for simple website needs, with a very large community and modules. But it's architecture is too unstable, from version to version, for long term selection and there is not much integration possibility for corporate IT requirements (banking for ex). Both lack in term of hot deployment and agility/industrialization. Adobe Experience Manager is a good product, but with much higher pricing; and so with lower ROI.
Cédric Fourneau profile photo

Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo
  • It's secure
  • Helps to deliver a message or explains a product
  • It doesn't have direct impact on overall business objectives—it only supports those objectives
Tomek Baginski profile photo

Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Jahia

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details