What users are saying about
Top Rated
76 Ratings
31 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101
Top Rated
76 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.2 out of 101

Add comparison

Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

Kentico

Are you currently using ASP.NET technology stack? If so do you need to integrate with any third party systems? If so this is the right tool for you.
Are you looking to move into the cloud, specifically the Azure cloud? If so Kentico 8 is set up extremely well to play nice with the cloud.
Do you need to have a digital marketing solution for your site? Kentico 8 provides an excellent all in one solution for this.
Brian McKeiver profile photo

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
Kentico
Collection of first-party data
Adobe Audience Manager
9.5
Kentico
Collection of third-party data
Adobe Audience Manager
9.0
Kentico
Access to Third-party Data Providers
Adobe Audience Manager
9.0
Kentico

Data Classification

Adobe Audience Manager
8.5
Kentico
Audience taxonomy
Adobe Audience Manager
8.5
Kentico
Tag Management
Adobe Audience Manager
8.0
Kentico
Data Analysis Dashboard
Adobe Audience Manager
9.0
Kentico

Ad Network Integration

Adobe Audience Manager
8.0
Kentico
Data Transfer
Adobe Audience Manager
8.0
Kentico
DSP integration
Adobe Audience Manager
8.0
Kentico

DMP Analytics

Adobe Audience Manager
8.0
Kentico
Campaign Analytics
Adobe Audience Manager
7.5
Kentico
Audience Analytics
Adobe Audience Manager
8.5
Kentico

Security

Adobe Audience Manager
Kentico
9.2
Role-based user permissions
Adobe Audience Manager
Kentico
9.2

Platform & Infrastructure

Adobe Audience Manager
Kentico
8.5
API
Adobe Audience Manager
Kentico
8.7
Internationalization / multi-language
Adobe Audience Manager
Kentico
8.2

Web Content Creation

Adobe Audience Manager
Kentico
8.1
WYSIWYG editor
Adobe Audience Manager
Kentico
7.7
Code quality / cleanliness
Adobe Audience Manager
Kentico
7.8
Admin section
Adobe Audience Manager
Kentico
9.1
Page templates
Adobe Audience Manager
Kentico
8.2
Library of website themes
Adobe Audience Manager
Kentico
4.8
Mobile optimization / responsive design
Adobe Audience Manager
Kentico
9.3
Publishing workflow
Adobe Audience Manager
Kentico
9.1
Form generator
Adobe Audience Manager
Kentico
8.4

Web Content Management

Adobe Audience Manager
Kentico
7.8
Content taxonomy
Adobe Audience Manager
Kentico
8.0
SEO support
Adobe Audience Manager
Kentico
8.3
Bulk management
Adobe Audience Manager
Kentico
7.2
Availability / breadth of extensions
Adobe Audience Manager
Kentico
8.0
Community / comment management
Adobe Audience Manager
Kentico
7.7

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo
  • Full-feature CMS - Kentico is the whole shebang; it includes analytics, social media, email marketing, and doesn't require plugins.
  • User Interface - Kentico's user interface was redesigned in version 8, and was a vast improvement over version 7. Things are easy to find, and you can customize your dashboard.
  • Flexibility - my group feels that we can build anything a client would want or need within Kentico, if for some reason it wasn't there already.
Jessica Hester profile photo

Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo
  • I think Kentico could make it easier to set up the staging environments. It took our IT team longer than expected to build out DEV --> TESTING --> QA --> PRODUCTION environments in Azure. But, when they were done it works better than we had hoped.
  • I'd suggest Kentico building in a block of consulting time into the purchase price to make implementation go faster.
  • I think Kentico needs to update its list of "qualified" partners on their website. We selected one from the list and it turned out to be a total train wreck and our next agency had to basically start over as the first agency made so many major errors like an infinite loop in the SQL database.
Richard Peterson profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Kentico9.2
Based on 22 answers
Since Kentico offers perpetual licenses the only additional cost is for support if I need it. Its pretty fantastic as many other CMS products charge annual license fees based on the number of servers it is deployed to or the number of content contributor logins which can get expensive fast
Jon East profile photo

Usability

No score
No answers yet
No answers on this topic
Kentico9.0
Based on 3 answers
It seriously is one of the best interfaces I have ever used. I also love the fact that I can use UI personalization to secure any functionality by user or role that I don't want that role to have access to. The best part is the customization of the UI, I can add in any button, tab, or menu item I want through it, no code required.
Brian McKeiver profile photo

Support

No score
No answers yet
No answers on this topic
Kentico9.3
Based on 3 answers
Their support staff is friendly, knowledgeable, and will work with you until your issue is fixed. This could take a few phone calls back and forth, but they are very diligent in helping you.
Jessica Hester profile photo

Implementation

No score
No answers yet
No answers on this topic
Kentico10.0
Based on 1 answer
The system provides many opportunities to integrate and enhance the platform and makes it easy to do so.
No photo available

Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo
Kentico is a lot easier, more fluent and slicker than these products. It is easy to setup, use and teach others, so content can be managed by multiple users without any special training or skills i.e coding. It is definitely a lot more expensive so you are paying for a premium service but if you are a large organization it is worth it.
Alex Kimber profile photo

Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo
  • Kentico has been an extremely vital selling point for any website that we create since it offers all the characteristics needed.
Dimitris Rakopoulos profile photo

Screenshots

Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Audience Manager Editions & Modules
Adobe Audience Manager
Additional Pricing Details

Kentico

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Kentico Editions & Modules
Kentico
Edition
Kentico CMS Base License for 1 Website
$4,4991
Kentico CMS Base License for 10 Websites
$16,9991
Kentico CMS Base License for Unlimited Sites
$27,9991
Kentico EMS License for 1 Website
$19,9991
Kentico EMS License for 10 Websites
$39,9991
Kentico EMS License for Unlimited Licenses
$69,9991
Kentico CMS Ultimate License for 1 Website
$9,9991
Kentico CMS Ultimate License for 10 Websites
$29,9991
Kentico CMS Ultimate License for Unlimited Websites
$49,9991
Kentico EMS Corporate
$399,0002
1. Lifetime License per Seat
2. Unlimited Users, Websites, Environments, Server Deployment, Source Code, Premium Support
Additional Pricing Details