What users are saying about

Kentico

Top Rated
72 Ratings

Adobe Audience Manager

31 Ratings
Score 7.7 out of 101

Kentico

Top Rated
72 Ratings
Score 8.5 out of 101

Add comparison

Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

Kentico

Well suited for marketers that do not have in-house web programming or web designing resources available. Less appropriate for people that aren't computer savvy (i.e. don't know how to use basic programs like email, Excel, PowerPoint) or for those who are not detail-oriented because if you skip certain steps when adding/editing content, your webpage won't render correctly and/or create negative impact for search engine optimization without you knowing it.
No photo available

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
Kentico
Collection of first-party data
Adobe Audience Manager
9.5
Kentico
Collection of third-party data
Adobe Audience Manager
9.0
Kentico
Access to Third-party Data Providers
Adobe Audience Manager
9.0
Kentico

Data Classification

Adobe Audience Manager
8.5
Kentico
Audience taxonomy
Adobe Audience Manager
8.5
Kentico
Tag Management
Adobe Audience Manager
8.0
Kentico
Data Analysis Dashboard
Adobe Audience Manager
9.0
Kentico

Ad Network Integration

Adobe Audience Manager
8.0
Kentico
Data Transfer
Adobe Audience Manager
8.0
Kentico
DSP integration
Adobe Audience Manager
8.0
Kentico

DMP Analytics

Adobe Audience Manager
8.0
Kentico
Campaign Analytics
Adobe Audience Manager
7.5
Kentico
Audience Analytics
Adobe Audience Manager
8.5
Kentico

Security

Adobe Audience Manager
Kentico
9.0
Role-based user permissions
Adobe Audience Manager
Kentico
9.0

Platform & Infrastructure

Adobe Audience Manager
Kentico
8.7
API
Adobe Audience Manager
Kentico
8.4
Internationalization / multi-language
Adobe Audience Manager
Kentico
9.0

Web Content Creation

Adobe Audience Manager
Kentico
8.5
WYSIWYG editor
Adobe Audience Manager
Kentico
8.9
Code quality / cleanliness
Adobe Audience Manager
Kentico
8.6
Admin section
Adobe Audience Manager
Kentico
9.3
Page templates
Adobe Audience Manager
Kentico
9.3
Library of website themes
Adobe Audience Manager
Kentico
4.8
Mobile optimization / responsive design
Adobe Audience Manager
Kentico
9.6
Publishing workflow
Adobe Audience Manager
Kentico
9.3
Form generator
Adobe Audience Manager
Kentico
8.7

Web Content Management

Adobe Audience Manager
Kentico
8.9
Content taxonomy
Adobe Audience Manager
Kentico
8.8
SEO support
Adobe Audience Manager
Kentico
8.8
Bulk management
Adobe Audience Manager
Kentico
8.9
Availability / breadth of extensions
Adobe Audience Manager
Kentico
9.4
Community / comment management
Adobe Audience Manager
Kentico
8.3

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo
  • I love the intuitive top and left navigation within the content management platform. I can easily find what section, sub-section, and page I'm looking to edit
  • For creating content, the WYSIWYG editor is so intuitive; it feels like you're working on an MS Word doc!
  • The tab for adding metadata in simple fields takes away the headache of having to hunt and peck through code to add H1 tag, page description etc.
  • The image library is easy to edit and manage
No photo available

Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo
  • Kentico needs to invest in more enterprise class environment management utilities -- example: global CDN support via the CMS is sorely lacking. There are work-arounds, but it should be more elegant.
  • The Kentico staging module could be improved to support the concept of bundled releases. Current staging module functionality is good, but could be improved.
  • Kentico ecommerce support is a touch immature. While content management is superb, Kentico lags in this area when compared to many open source ecommerce engines.
  • Kentico is lacking MVC support. 99% of the time this isn't an issue for the end-user or business user, but can be a hurdle for technology teams depending on the team's makeup.
Eric Wiley profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Kentico9.2
Based on 22 answers
I don't see the industry producing a better product than this anytime soon after using many other of the CMS platforms out there.
Albert Hovingh profile photo

Usability

No score
No answers yet
No answers on this topic
Kentico9.0
Based on 3 answers
They are Excellent, but not perfect, there are a couple of minor features they have that I would [like to] see them improve upon.
Albert Hovingh profile photo

Support

No score
No answers yet
No answers on this topic
Kentico9.3
Based on 3 answers
They truly are amazing with how fast they get back to us on issues. Almost all of the time the support team is able to answer our issues with direct and to the point information.
Brian McKeiver profile photo

Implementation

No score
No answers yet
No answers on this topic
Kentico10.0
Based on 1 answer
The system provides many opportunities to integrate and enhance the platform and makes it easy to do so.
No photo available

Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo
When compared to the above solutions the value that Kentico offers is much higher when compared to the price of these other solutions. Kentico will do 90% of what Sitecore and Ektron and Adobe do, and those other solutions will do 90% of what Kentico does. In my opinion they basically do all of the same thing these days. So when it comes down to paying for that functionality why would you pay up to 2, 4, or 10x more?
Brian McKeiver profile photo

Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo
  • Lead conversion - form setup is extremely easy and will send an automatic email to the right people.
  • Increased employee efficiency - Kentico definitely makes our job, and our clients' jobs easier, because the admin panel is user-friendly and its file management/organization is very well laid out.
  • Profit margin - Kentico helps us retain a nice profit margin, because it is easy to design and develop.
Jessica Hester profile photo

Screenshots

Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Audience Manager Editions & Modules
Adobe Audience Manager
Additional Pricing Details

Kentico

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Kentico Editions & Modules
Kentico
Edition
Kentico CMS Base License for 1 Website
$4,4991
Kentico CMS Base License for 10 Websites
$16,9991
Kentico CMS Base License for Unlimited Sites
$27,9991
Kentico EMS License for 1 Website
$19,9991
Kentico EMS License for 10 Websites
$39,9991
Kentico EMS License for Unlimited Licenses
$69,9991
Kentico CMS Ultimate License for 1 Website
$9,9991
Kentico CMS Ultimate License for 10 Websites
$29,9991
Kentico CMS Ultimate License for Unlimited Websites
$49,9991
Kentico EMS Corporate
$399,0002
1. Lifetime License per Seat
2. Unlimited Users, Websites, Environments, Server Deployment, Source Code, Premium Support
Additional Pricing Details