What users are saying about
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Top Rated
187 Ratings
51 Ratings

Adobe Campaign

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Top Rated
187 Ratings
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Score 7.9 out of 101
51 Ratings
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Score 7.9 out of 101

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
No photo available

HCL Unica

I think it is wel suited for a business with a lot of one on one relations in the database. For example a supermarket that sells products to a client and gives a reduction on that product. It is nice if the selection process is not to complex and does not involve to many calculations. It is also nice if it is very clear what you want to follow up.In our environment we have lots of many-to-many relations. for example one product is held by more then one client. And that client might have more of those products with other clients. These kind of situation demands for a lot of calculations with derived fields(*), and there things go far too slow. Unica is probably not such a good solution for us, because our environment is too complex, and so is to process of creating the selection, we often have to change things in the selection flows. Because of the complexity it is difficult to see what the flow is exactly doing afterwoods, it also takes to much time to modify existing campaigns. The interface is not handy to work with, if you have long lists of variables, of tables or derived fields(*) you have to scroll through trough them, you can not really search them or reorder them. You can not drag and drop fields or other objects like derived fields in the flow, what would be easy if you have to make frequent changes to the proces flow. When you copy objects something the content of the object changes because the links with other objects or lost. (*) derived field: field to calculate something
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Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.2
HCL Unica
WYSIWYG email editor
Adobe Campaign
8.2
HCL Unica
Dynamic content
Adobe Campaign
8.5
HCL Unica
Ability to test dynamic content
Adobe Campaign
8.4
HCL Unica
Landing pages
Adobe Campaign
8.5
HCL Unica
A/B testing
Adobe Campaign
8.3
HCL Unica
Mobile optimization
Adobe Campaign
7.6
HCL Unica
Email deliverability
Adobe Campaign
8.6
HCL Unica
List management
Adobe Campaign
8.2
HCL Unica
Triggered drip sequences
Adobe Campaign
7.6
HCL Unica

Lead Management

Adobe Campaign
6.7
HCL Unica
Lead nurturing
Adobe Campaign
7.2
HCL Unica
Lead scoring and grading
Adobe Campaign
7.3
HCL Unica
Data quality management
Adobe Campaign
6.3
HCL Unica
Automated sales alerts and tasks
Adobe Campaign
6.0
HCL Unica

Campaign Management

Adobe Campaign
7.6
HCL Unica
Calendaring
Adobe Campaign
7.8
HCL Unica
Event/webinar marketing
Adobe Campaign
7.4
HCL Unica

Social Media Marketing

Adobe Campaign
7.9
HCL Unica
Social sharing and campaigns
Adobe Campaign
8.0
HCL Unica
Social profile integration
Adobe Campaign
7.7
HCL Unica

Reporting & Analytics

Adobe Campaign
8.2
HCL Unica
Dashboards
Adobe Campaign
8.1
HCL Unica
Standard reports
Adobe Campaign
8.5
HCL Unica
Custom reports
Adobe Campaign
7.8
HCL Unica

Platform & Infrastructure

Adobe Campaign
7.3
HCL Unica
API
Adobe Campaign
7.0
HCL Unica
Role-based workflow & approvals
Adobe Campaign
8.0
HCL Unica
Customizability
Adobe Campaign
7.6
HCL Unica
Integration with Salesforce.com
Adobe Campaign
7.8
HCL Unica
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
HCL Unica
Integration with SugarCRM
Adobe Campaign
6.5
HCL Unica

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset profile photo

HCL Unica

  • Ability to translate Multiple SQL queries into a very easy to use visual GUI.
  • Provides the ability to pre-define segments, run them once in off hours, store them in their own system tables for quick youth and a significant reduction in CPU utilization on the database.
  • It’s use of Reusable objects. Including user variables to pre-define calculations one time, macros that you can create and pass values to parameterize the SQL code And the creation of templates to easily replicate work.
  • It’s ability to bring in external data on the fly that can very easily be mapped into any flowchart.
  • It’s flexibility and creating UNIX script via triggers to automate sending of files to multiple vendors with different FTP sites
  • It’s flexibility in the output layouts that it can create.
Eric Bahme profile photo

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
No photo available

HCL Unica

  • Greater integration of real time (Interact) capabilities with outbound channels, in particular IBM eMessage Email & SMS delivery.
  • Additional outbound channels to be integrated into eMessage, including Facebook Fanpage & Twitter DM broadcasts. At the moment these are possible only through custom additional integration.
  • Support for additional marketing database technology, e.g. MySQL, Exasol, ParAccel, WX2.
  • Provision of database technology with software purchase, as Web technology (IBM WebSphere Express) is supplied for free, but no database is supplied - since IBM also market DB2, which is a supported technology it seems a shame.
Tim Biddiscombe profile photo

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available

HCL Unica

HCL Unica 8.7
Based on 12 answers
There are three main factors to renew a licence:1) Cost to migrate to another platform would be rather expensive and time consuming, plus the requirement of retraining employees to use a new tool2) It has been proven time and time again that it is a market leader in the space (10 years +)3) It can be built upon, with the addition of additional IBM EMM modules - despite theories it does have very strong digital capabilities.
Brent Banning profile photo

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo

HCL Unica

HCL Unica 8.0
Based on 1 answer
I think it is easy to use, if you don't have to do to complex selections.
No photo available

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

HCL Unica

No score
No answers yet
No answers on this topic

Support

Adobe Campaign

Adobe Campaign 3.2
Based on 4 answers
Overall support of Adobe Campaign is subpar. I enter tickets that if are not P1 just sit there for weeks. I usually have to raise any issues to my account success rep before they look good. Priority 1 issues do get looked at immediately.
No photo available

HCL Unica

HCL Unica 3.0
Based on 1 answer
I didn't use the Unica support since it is with IBM, only before.
No photo available

Implementation

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

HCL Unica

HCL Unica 7.2
Based on 2 answers
- We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process
No photo available

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
No photo available

HCL Unica

The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call center about any campaigns, you can easily validate it into the contact or response history.
Gabriel Racine profile photo

Return on Investment

Adobe Campaign

  • Our sales and clicks have drastically risen.
  • We can specifically target what drives our audience, which helps us build and solidify our strategies in the planning phase.
  • Since everything is updated via Adobe Cloud, it can get pricey when working with large amounts of data - especially for smaller businesses.
No photo available

HCL Unica

  • It helps my clients drive their business which in turn, drives more profit for them.
  • It helps my clients determine what works, and what doesn't work, in terms of their social marketing campaigns.
  • It helps navigate proper budgeting through determining what clients' users respond to, and what they find unique.
No photo available

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

HCL Unica

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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