What users are saying about
106 Ratings
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Score 7.6 out of 101
4 Ratings
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Score 5 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

IBM Marketing Operations

It's not a modern tool, however, the engine is strong and has all features of a project management. But today's tools are very flexible and their UI is very modern and allows end users to create fields/forms and various validations. In terms of API as well, new modern tools are very advanced.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
IBM Marketing Operations
WYSIWYG email editor
Adobe Campaign
7.4
IBM Marketing Operations
Dynamic content
Adobe Campaign
8.3
IBM Marketing Operations
Ability to test dynamic content
Adobe Campaign
8.3
IBM Marketing Operations
Landing pages
Adobe Campaign
7.9
IBM Marketing Operations
A/B testing
Adobe Campaign
7.3
IBM Marketing Operations
Mobile optimization
Adobe Campaign
7.9
IBM Marketing Operations
Email deliverability
Adobe Campaign
8.7
IBM Marketing Operations
List management
Adobe Campaign
8.1
IBM Marketing Operations
Triggered drip sequences
Adobe Campaign
7.2
IBM Marketing Operations

Lead Management

Adobe Campaign
6.8
IBM Marketing Operations
Lead nurturing
Adobe Campaign
7.3
IBM Marketing Operations
Lead scoring and grading
Adobe Campaign
7.2
IBM Marketing Operations
Data quality management
Adobe Campaign
6.4
IBM Marketing Operations
Automated sales alerts and tasks
Adobe Campaign
6.1
IBM Marketing Operations

Campaign Management

Adobe Campaign
7.3
IBM Marketing Operations
Calendaring
Adobe Campaign
7.4
IBM Marketing Operations
Event/webinar marketing
Adobe Campaign
7.3
IBM Marketing Operations

Social Media Marketing

Adobe Campaign
7.9
IBM Marketing Operations
Social sharing and campaigns
Adobe Campaign
8.1
IBM Marketing Operations
Social profile integration
Adobe Campaign
7.8
IBM Marketing Operations

Reporting & Analytics

Adobe Campaign
7.8
IBM Marketing Operations
Dashboards
Adobe Campaign
8.0
IBM Marketing Operations
Standard reports
Adobe Campaign
8.2
IBM Marketing Operations
Custom reports
Adobe Campaign
7.2
IBM Marketing Operations

Platform & Infrastructure

Adobe Campaign
7.3
IBM Marketing Operations
API
Adobe Campaign
7.1
IBM Marketing Operations
Role-based workflow & approvals
Adobe Campaign
8.1
IBM Marketing Operations
Customizability
Adobe Campaign
7.6
IBM Marketing Operations
Integration with Salesforce.com
Adobe Campaign
7.5
IBM Marketing Operations
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
IBM Marketing Operations
Integration with SugarCRM
Adobe Campaign
6.3
IBM Marketing Operations

Pros

  • The application Integrates easily with CRM, has a large storage area and flexible storage capabilities and includes web tracking and automated workflows making automation simple.
  • It is a great social marketing tool that allows you to get even closer to your client with ease.
  • Adobe makes the process of setting up and running a campaign across multiple different platforms very fast and easy. I also like all of the tracking features. Analytics are extremely important in today's marketing world to know what is most effective.
Parveen Dudy profile photo
  • The tactic creation workflow inside Marketing Operations is really strong and flexible
  • Integration of Marketing Operations with IBM Campaign is one good area
  • Integration with IBM Interact is strong area
No photo available

Cons

  • While the software overall is easy to use, some of the setup menus can be confusing. It can be challenging to find the right tools as every campaign program works differently and we have used many over the years.
  • Some have complained about the steep learning curve. However, this can be offset by a comprehensive implementation strategy.
  • It crashes occasionally, which makes working difficult. Further, this system isn't super user-friendly.
Parveen Dudy profile photo
  • The User Interface is one of the areas where a lot of work is required
  • Debugging Marketing Operations is very tough, the logs don't provide enough information. Basic features like who updated the record and at what time is lacking
  • The tool should open up more configuration changes in hands of users. You can't even put custom system validations if you want
No photo available

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Meets and exceeds the requirements of the business with highly customizable components.
Khoa Nguyen profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We haven't tried any other marketing programs like this to compare to. Still in implementation.
Brandon Stuhr profile photo
No answers on this topic

Return on Investment

  • It's driven up our sales/clicks 100%. Now that we're able to target our audience and what drives them, we're able to determine what the best course of action is with our online marketing campaigns.
  • I really wouldn't say there's much of a negative connotation, except for the fact that everything is updated via Adobe Cloud, so it can get kind of pricey if you're a smaller agency – either yearly subscription, or a monthly fee.
No photo available
  • The business wants to go less to IT, however, the tool doesn't allow much in hands of end user so it's has a negative impact in terms of flexibility
  • In terms of integration with various tools like Campaign and Interact, the tool has a positive impact
No photo available

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

IBM Marketing Operations

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

IBM Marketing Operations More Information