Adobe Captivate vs. iSpring Market

Captivate is well suited for instruction designers who want to build attractive, personalized, interactive, energetic lessons. It's also a good choice for someone who wants to build something innovative because Captivate gives the developer so much control over so many aspects.

But if someone wanted something built quickly, generically and didn't care about holding the viewer's attention, then Captivate might be an expensive tool. That person might be more satisfied with a cheaper and easier to learn authoring tool.

Incentivized

iSpring Market is suited for small organizations with limited staff and limited IT resources. Allowing users to self-register is a huge time-saver for small organizations. SEO, Google Tag Manager and SSO are included and easy to set up. For the most part, the documentation is good and the help desk provides timely customer service. iSpring Market is not the best tool for larger and more sophisticated organization. It's extremely difficult to get global reporting data, it doesn't import data from other systems, and it only exports a limited amount of data for use in other applications such as business intelligence software.

• Quickly adding in graphics, text, and interactive buttons.
• Has extensive variables and branching for additional customization, beyond the competition.
• Has 360 degree capability which competitors don't offer (I have not used this feature).
• High degree of customization and personalization.
• True responsive screen display on all devices, viewable as you are creating the training. This is different than some competitors - some just shrink the screen, but Adobe Captivate allows actually removing or moving or changing items at different screen sizes.
• If you like Flash, it has Flash output, although it's going away in 2020. Personally, I think this is an outdated technology.
• Many advanced capabilities. I chose this product due to the capabilities.
• Comes with assets, templates, people, head shots, and full body—excellent.
• Adobe Captivate is the authoring tool. It integrates with Adobe Captivate Prime - which I highly recommend if you want to truly take advantage of all of its features in reporting, administration, compliance, and social learning. (I didn't use Prime because you essentially need 100+ students to affordably use Prime.) If you look at my chart of what Captivate is capable of, I can't say that Captivate has a lot of the reporting features because they are part of Prime/SCORM, although, with Captivate's customization, you might be able to do most of them if you are up to it, but I did not.

Incentivized

• It is easy to use.
• It works with Stripe.
• The UI is clean and intuitive for customers.

• Clunky interface, it takes a lot of extra clicks to get places compared to other Adobe apps and competitor's eLearning software.
• Would be nice if it was part of creative cloud, or at least in the group of apps you can add through Creative Cloud.
• More regular and meaningful updates. Compared to flagship apps like Photoshop, Illustrator, etc. Captivate is like the read headed step child. Competitors excel at providing regular updates with clear change documentation. How are we still using Captivate 2019 in 2022?
• The interface feels like it is still stuck in the 90s, would be nice if it was more modern and better in-line with flagship adobe offerings.
• Variables and associated menus are a nuisance to work with vs some of the clever drop down and content-sensitive options in Articulate Storyline.

Incentivized

• There are few global reporting features. I can get specific information on a user or a course, but there is no easy way to find users who made an account and didn't enroll in a course. You have to look at every user, or download spreadsheets and search.
• There are very few hooks available to Zapier to transfer data to other services.
• You can't transfer data into the iSpring Market using Zapier, so we can't use our member management system to populate courses.

We have hundreds of courses that were created in Adobe Captivate. It will take us a while to convert to Articulate. We'll need a license for another year and/or until Adobe comes out with a true update to the software.

Incentivized

Adobe Captivate does take some getting used to. There are features that are much more convoluted than they need to be, but overall it is a great product with a some excellent features. Being in a pretty small market, Adobe Captivate and Articulate Storyline dominate the space. They are not the same software, but allow for eLearning authoring. Each has their benefit and their downside, but, for me, Adobe Captivate edges out Storyline.

Incentivized

It is difficult to get in touch with Adobe Captivate support. With a seemingly limited number of resources, mostly outsourced, getting in contact with someone to help troubleshoot an issue is challenging. Typically wait times are long, and the desired path to resolution is to use an existing knowledge base or a self-help guide. It is certainly not a user-friendly experience.

Incentivized

I'm only aware of the problems Adobe Captivate had with SumTotal LMS and Upside LMS, requiring extensive contact with both internal and external support staff to fix the problems. We had no problems at all with Articulate.

Incentivized

I think that Articulate360 is more user-friendly and has a cleaner, more updated look. If you can edit a PDF, then you can use Articulate 360. Adobe Captivate may be more challenging for the designer, but it has more features. We chose Adobe Captivate because we want the option to create interactive learning environments. Adobe Captivate plays well with the other Adobe design products including Photoshop, Illustrator, and Premier. Additionally, Adoe Captivate is highly compatible with Cornerstone, our preferred Learning Management Systems.

Incentivized

We picked iSpring Market because of cost, maintenance, and easy of use.

• Adobe Captivate has allowed our instructors to engage students in ways we never have before.
• Instructors who have used Adobe Captivate in our organization have reported higher levels of engagement with their courses and their students, theoretically leading to improved assessment of student performance.

Incentivized

• We have saved thousands of dollars a year in licensing fees compared with other products we used.
• We have eliminated the need for contractors, to build content for iSpring Market, saving tens of thousands of dollars, because we can publish directly into the system using iSpring Suite.
• We get 80% fewer help desk requests for enrollment and payment compared to the last two products we used.