comScore Digital Analytix (discontinued) vs. SessionCam (discontinued)

DAx has the features, very advanced features (mentioned later) that a power user needs, and is highly customizable, but doesn't require software or hardware ownership. For those capabilities that are not currently there, the customer reporting team often finds a workable solution that we can present to our client.
For the more basic users and executives, the dashboard often meets their needs; else the report tab can help with quick access to metrics that have already been built by analysts.
Lastly, the level of complex analysis in the tool still impresses. You can analyze web events at the event level, visit level and visitor level. You can apply filters at the report level (for all three - event, visit and visitor) or metric level (again for all three levels). On top of that, they have a concept of scope and rules which, combined with the 3 levels, can really allow a power analyst to ask just about any question and get an answer.

SessionCam works well for helping you figure out what is and isn't working with a small or mid-sized business website. It can give you valuable insights regarding the flow of the user's movements on the site, and where the user might hit a dead end. Its reporting capabilities might not be powerful enough for more complex situations.

Incentivized

• DAx has a really flexible user interface and if implemented correctly has the potential for great reporting.
• StreamSense is an excellent video counting add on for DAx. Gets very granular data.
• The virtual sites concept really makes segmenting data very efficient and logical.

• Session replay.
• Integration with Google Analytics.
• Struggle score.

Incentivized

• While I know they are making strides in this area, Digital Analytix is definitely built with power users in mind. The learning curve can be steep.
• Because the platform is non-restrictive in terms of label/variable naming, power users need to have intimate knowledge of their schema in order to build reports on their custom variables.

• They only did one part of an audit and said they were going to finish it, but never did. I've followed up with the account person and haven't heard back. This is a recent development this didn't happen with 2 other audits they did.
• It has aspects to try and narrow down the data, but it's still a lot of data to parse, so in the end, it still takes a lot of time to truly use it.

Incentivized

My company does not utilize Digital Analytix for our own service, we simply provide professional services for it. As such, I can't really answer this question in a meaningful way.

Very good support and super helpful implementation specialists.

Incentivized

I have proficiency with Google, Adobe and IBM (formerly Unica's) enterprise offerings. For companies primarily interested in basic reporting, managing a lot of users with very similar needs, and who don't necessarily have the in-house manpower or expertise to build a lot of reporting from scratch Google and Adobe's offerings can typically be safer choices. comScore and Unica offer a more advanced, analyst friendly tool that can be essential for targeted marketing and for a more flexible implementation and can still do all the things that their competitors can do - if you're satisfied with the learning curve for basic users, the advanced capabilities of comScore make this a very worthwhile tool for a digital business.

I have never used any other similar tool and I am happy to say they proved exactly what we need.

Incentivized

• I have confidence that current and future content will be captured accurately.

• Allowed us to improve our website in-house
• Relatively low cost solution
• Customer engagement and sales on website increased

Incentivized