Adobe Experience Manager vs. Contentful

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Experience Manager
Score 8.1 out of 10
N/A
Adobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and delivering marketing content.N/A
Contentful
Score 8.5 out of 10
N/A
Contentful is a cloud based CMS solution that provides the ability to manage content across multiple platforms.The editing interface allows for managing content interactively and provides developers the ability to deliver the content with the programming language and template framework of their choice.
$489
Pricing
Adobe Experience ManagerContentful
Editions & Modules
No answers on this topic
Team
489/month
Community
Free
Enterprise
Custom
Offerings
Pricing Offerings
Adobe Experience ManagerContentful
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Adobe Experience ManagerContentful
Considered Both Products
Adobe Experience Manager
Chose Adobe Experience Manager
First of all, I would say the technological advancement it has. AEM consists of a comprehensive web content management system, including more marketing-friendly site templates, easy-to-use developer tools, and AI-powered content generation tools for [a] better customer …
Contentful
Chose Contentful
Contentful was affordable and much simpler than the Java based systems and preferred over a PHP solution
Top Pros
Top Cons
Features
Adobe Experience ManagerContentful
Security
Comparison of Security features of Product A and Product B
Adobe Experience Manager
7.7
38 Ratings
5% below category average
Contentful
7.5
10 Ratings
7% below category average
Role-based user permissions7.738 Ratings7.510 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Experience Manager
7.9
33 Ratings
2% above category average
Contentful
8.2
11 Ratings
6% above category average
API7.829 Ratings8.910 Ratings
Internationalization / multi-language8.029 Ratings7.48 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Adobe Experience Manager
7.4
38 Ratings
3% below category average
Contentful
7.9
12 Ratings
4% above category average
WYSIWYG editor7.433 Ratings7.34 Ratings
Code quality / cleanliness6.734 Ratings9.38 Ratings
Admin section6.934 Ratings8.210 Ratings
Page templates7.537 Ratings7.64 Ratings
Library of website themes7.226 Ratings7.52 Ratings
Mobile optimization / responsive design7.735 Ratings8.27 Ratings
Publishing workflow8.235 Ratings8.211 Ratings
Form generator7.529 Ratings7.01 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Adobe Experience Manager
7.1
37 Ratings
4% below category average
Contentful
8.4
11 Ratings
13% above category average
Content taxonomy7.531 Ratings8.510 Ratings
SEO support6.933 Ratings7.69 Ratings
Bulk management7.036 Ratings8.07 Ratings
Availability / breadth of extensions7.334 Ratings8.88 Ratings
Community / comment management6.930 Ratings9.01 Ratings
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Adobe Experience ManagerContentful
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Score 9.4 out of 10
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Score 9.4 out of 10
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User Ratings
Adobe Experience ManagerContentful
Likelihood to Recommend
8.2
(59 ratings)
8.6
(12 ratings)
Likelihood to Renew
9.0
(5 ratings)
-
(0 ratings)
Usability
8.3
(24 ratings)
-
(0 ratings)
Availability
8.6
(5 ratings)
-
(0 ratings)
Performance
8.0
(5 ratings)
-
(0 ratings)
Support Rating
7.2
(11 ratings)
-
(0 ratings)
Implementation Rating
8.7
(4 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
9.5
(2 ratings)
-
(0 ratings)
Professional Services
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
Adobe Experience ManagerContentful
Likelihood to Recommend
Adobe
Overall, Adobe Experience Manager is great and continues to power our sites as we look to scale the platform to various other areas and platforms, see previous notes. The biggest struggle is keeping our non-centralized teams up to date on how to use the tool for their very specific and minor authoring needs, the tool could be much more user-friendly and less complicated, but luckily Adobe is working on a few different solutions to this that we are exploring.
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Contentful
Well suited for our needs of multiple images for auto auctions from a variety of sellers. Pointing them to one platform is easier than attempting to use a variety of platforms as we were doing before (email, slack, Dropbox and Google Drive would randomly be used by a variety of employees )
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Pros
Adobe
  • Content and assets are managed effectively with AEM, which allows team members to utilize this content effectively.
  • Moreover, as it is part of the Adobe suite, its integration with other Adobe products such as ACS is very easy and effective, compared with others.
  • Components availability
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Contentful
  • Flexible. This CMS can be easily extended and provide access to dynamic content
  • Simple. The WYSWG is very easy to work with and identifying pages and content in the system is fairly easy
  • Clean Interface. The interface is clean and uncluttered keeping focus on the content and not other factors.
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Cons
Adobe
  • The new Touch UI interface could use a lot of improvement. Many of it is smaller detail items/features, but when using the system extensively it can become cumbersome.
  • There is a bit of a learning curve because of the depth of what Adobe Experience Manager can do. Even basic editing and page creation, while relatively simple at the most basic level, is not as intuitive and easy to use as other systems like Wordpress.
  • Development can be complicated. Although I've not personally done much in terms of dev work, my experience and what I've heard from my colleagues indicates that there are some complexities that make it not as easy to develop in as other systems.
  • The source edit option within the rich text editor does not include syntax coloring for the code, or even a different serif/monospaced font. It is the same sans serif font as the regular rich text, which makes it hard to read.
Read full review
Contentful
  • Contentful uses "references" to allow you to build very modular content. If I have a "slider" content type, I can create a "slide" content type which references a "button" content type, and so forth. This works well, but I occasionally wish there was a better solution for one-off content, like a settings page. Currently, this is done for creating an entire content type called "settings" with a single entry. Not a big deal, but not ideal, either.
  • There are a few quirks with GatsbyJS integration, etc, but these issues are being fixed and improved upon very quickly.
  • A minor gripe, but Contentful does not have a way to organize fields within an entry. Entries with many fields are somewhat tiresome to scroll through.
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Likelihood to Renew
Adobe
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
Read full review
Contentful
No answers on this topic
Usability
Adobe
Pretty easy to use and learn. Lots of great features that could make it more complex, but there are great resources to help navigate usage given it’s so widely adopted. I have used this at two different companies now, and it’s proven to be very effective in managing both brands' digital presence.
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Contentful
No answers on this topic
Reliability and Availability
Adobe
When it comes to availability, adobe experience manager is the best with little to no downtime at least during business hours. Considering the enterprise scale and critical business solutions built on experience manager, availability was our primary requirement during CMS evaluation and adobe fits best on this parameter. If there's a planned upgrade, adobe would make sure they do it in non-business hours.
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Contentful
No answers on this topic
Performance
Adobe
Page load time is important to me for search engine optimization reasons. I cannot say I have been particularly impressed by Adobe Experience Manager in this area so far. When using tools like Google's PageSpeed Insights, the reports received on our AEM pages have suggested there is a lot of room for improvement, especially when assessing mobile performance.
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Contentful
No answers on this topic
Support Rating
Adobe
Adobe Experience Manager, in all its capacity, is a great alternative to any other CMS you are using. It helps in rapid development and makes life easier for maintaining the website for multi-language sites. Technical know-how is eliminated at content authoring. Better documentation in terms of live examples with videos would be appreciated.
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Contentful
No answers on this topic
Implementation Rating
Adobe
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
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Contentful
No answers on this topic
Alternatives Considered
Adobe
AEM provides a sustainable quality of work that goes long-lasting, and we don't need to worry about future updates as AEM gives time-to-time security, patch, and platform updates. Not only updates, AEM introduces new features every now and then, which not only encourage its users but also lets us pay a good amount for it as well; apart from customizing the website, AEM also provides us with community forums that facilitate and increase customer engagement. In AEM forums, we can also rank users, give them badges and promote them to put more content on the community.
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Contentful
It´s an easy tool to help you create and/or modify websites. The best feature, in my opinion? the autosave, you can count on Contentful to have your back if anything happens, as all your work will be there where you left it. It has a friendly interface that allows you to work on the platform even if you´re new to it (I find it intuitive).
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Contract Terms and Pricing Model
Adobe
Instead of being directly involved in the tool purchase, I am involved in analysis or what we can use to maximize the tool. Small organizations may find it expensive. However, if the team or organization focuses more on your ROI or the features you will get, then it will definitely be worth it. Pricing is based on a number of factors, including team size or the use of the tool. The user can select the pricing option that best fits their needs based on the number of form submissions they make or the number of pages they wish to publish on their global/multisite sites.
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Contentful
No answers on this topic
Professional Services
Adobe
The professional services team within adobe is one of the best in terms of technical and solutioning knowledge. However, considering the billing charges of adobe professional services team, it is always recommended to involve them during platform initial setup or when a complex solution is to be built with platform customizations.
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Contentful
No answers on this topic
Return on Investment
Adobe
  • We have been able to meet our first objective of rolling out a site to replace our current Students site well within time parameters
  • We were able to deploy the site to replace our County Offices within three months, and the users have been able to turn out acceptable content
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Contentful
  • Positive - new hires are able to get onboarded quicker with us using Contentful
  • Positive - we can customize the journey of what modules/material the user sees after a course/video/article
  • Positive - it's been an overall game changer when hiring external candidates who need extensive training
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ScreenShots

Contentful Screenshots

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