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Adobe Experience Manager Review
September 11, 2023

Adobe Experience Manager Review

Katelyn Wong | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Others

Overall Satisfaction with Adobe Experience Manager

So for Canadian Tire Financial Services, we use Adobe Experience Manager for all of our online offerings, so our banking portal, our credit card applications, and our landing pages for social and paid search. A generic non-authenticated, non-banking portal website with all our card comparison options and stuff like that. So basically any content that's online for us is on AEM.
  • N/A
  • Our current challenge right now is moving to the React tech stack. So all of our developers have been working on that and there's been a decent amount of friction with it. But that's just any sort of new tech stack happening that's going to happen. So it was to be expected.
  • Another con is just simply having that non-agile development requirement to be like, "Hey, we wanna see this happen. Okay, now we've got to wait six weeks for that to get deployed to production." But again, that's the sort of thing that just is a normal part of doing business with development.
  • In terms of return on investment, getting new credit card customers in is huge for a bank that is a credit card company. If we weren't able to intake applications, you know, 24/7, if we were relying on people going in and handwriting an application, it just wouldn't be possible for us to continue onboarding new customers. Having an online credit card application is a given nowadays. No one's applying in a brick-and-mortar store for a credit card these days. So being able to do stuff like that, being able to provide people with same-day credit card information so that when they're done applying and they are instantly approved, they can immediately go and use that in our Canadian stores. Giving them that purchasing power immediately is huge. Being able to add that credit card to their mobile wallet as soon as they're instantly improved. And again, that gives them more purchasing power. So just the idea that someone can go from a paid search ad, go to our landing page, see exactly what kind of card products we offer, apply, get approved, and then 10 minutes later be shopping is huge.
I think it's really usable. I think it's really easy to get into. I've been onboarded for it for a little while now, but I remember being onboarded pretty quickly, you know, six years ago, five years ago.
  • The digital asset management in Adobe Experience Manager is fantastic. I do like that.
  • Multi-site management. We've got three different websites and basically two websites for each, those in English and French. So it would get nuts otherwise, but it's super easy to find what I'm looking for in AEM.
At Canadian Tire Financial, in the time I've been there, we've always used AEM, but in past places I've used WordPress, I've used Squarespace. Things that are more general user-friendly where you're like building your own blog or you're creating a small business website where it's basically just text, you're not intaking information or something like that. I think the customization options in AEM are huge. My experiences with WordPress were pretty straightforward. Again, it was like, I don't know, like college newspaper website or something like that where you're just like putting content up for people to look at. You're not necessarily taking in any other information. Maybe you might allow people to log in or something and save articles or something pretty straightforward, but then even then I remember that stuff taking me forever to do, to figure out and scroll through tons and tons and tons of documentation. It's just not fun. No one enjoys doing that and then even then you might not have the answer available to you. And that's so frustrating. Hey, it's super user-friendly, figuring out the content editor is pretty straightforward. You're not clicking around and being, "what the heck am I looking at?" Or you're not looking at a bazillion menus to be like, "maybe the thing I want is in here." I can't stand that. I want to be able to look at a page, see what I'm going to be getting in production, and then publish it. I don't want to look around in menus to figure out how to add something to a page.

Do you think Adobe Experience Manager delivers good value for the price?

Not sure

Are you happy with Adobe Experience Manager's feature set?

Yes

Did Adobe Experience Manager live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Experience Manager go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Experience Manager again?

Yes

I think it does everything that we need to do. Pretty frictionless by and large. I think I've already kind of covered this, but I think that a lot of other content management systems that I've used in the past do struggle with having to basically do a French and English page at the same time. There are obviously development options you can have for a lot of those other ones. I find it pretty tough to use and they do rely on you building a second site. Whereas with the internationalization translator, you can be like, okay, "well this is what that's called in both English and French, and it's going to be the same." It also makes it straightforward for making changes and then you can track those changes as well.

What else do I really like? Being able to customize all of your components, you do have those development options. Yes, they do take a long time, but you know, you're not just stuck with what's out of the box. I don't want to name names, but there are other content management systems out there that really don't give you options to plug in whatever you want. You're just stuck with whatever tools they give you and making those work, which is always tough. I feel like we've managed to make it work because there are so many customization options. If we wanna see something happen, it's just a matter of finding someone who can develop that. Like we haven't really run into it. That's an absolutely a hundred percent not possible thing to do so far. There are things that we obviously can't manage within AEM, like security stuff, like firewall and stuff like that, obviously. Maybe that theoretically is something that I don't even know if you'd wanna do that.