Adobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and delivering marketing content.
N/A
Oracle Fusion Service
Score 6.0 out of 10
N/A
Oracle Service Cloud is the help desk and customer experience management platform from Oracle. The technology was developed and supported by RightNow Technologies as RightNow CX for cloud-based call center automation, until that company's acquisition by Oracle in 2011 for about $1.5 billion.
So one of the primary focuses in the company has been SEO, and it does not seem well suited to SEO. For instance, how we set up the alt image tags. It's pretty tricky and there are multiple steps to do that. So I would like to see an Adobe Experience Manager that is more focused on out-of-the-box solutions for SEO, schema coding, alt image tags, and other sorts of SEO functionality to have that more built into the vanilla version of the product. Well suited? It's very good at scalability. And because we're managing such a large number of hotel properties, it works well for an enterprise.
Oracle Service [(formerly Oracle Service Cloud)] is well suited for cross-channel contact center service which includes live chats, virtual assistants, email support and case management. It has a social tool that keeps tabs on your customer interactions within your social media platforms and your website. You can provide your customers with a knowledge base for self-service with information that they need by posting content and resources.
It is able to support our incoming volume. We're one of the largest in what we do in the country, and we've not had any issues in terms of how it performs, or how it scales our customers coming in. It's a fairly stable platform. It is also a very intuitive platform in us being able to give our business users the ability to come make changes and request additions without going through a huge lift in getting those requests implemented. It has also been a very developer-friendly platform for my team to be able to develop, adapt, and build. We're also expanding on being able to use AEM both as a pure content management solution and also as a headless content solution. So that way we are trying to build a unified content platform that would allow us to create, publish, and manage content across channels from one place. So it's fairly intuitive that way. It's fairly scalable. Obviously, the modern tooling helps, but overall I think it's been a good experience.
Oracle Service cloud handles incident management extremely well. It can accept requests from multiple channels. That includes email, website, phone, chat, SMS & some social.
Oracle Service cloud provides a knowledge base that can be used by customers or by agents. It can move consumers to self service for most issues. It also has good feedback from customers and agents so that the knowledge can continue to be updated to push people to more self service.
Oracle has a good consumer portal that can be used as a website or typically is used in conjunction with a main website as a contact center or help center site. This allows the contact center to manage both the knowledge and the request and the interactions with the customers.
Oracle Service cloud is built to provide a turn key solution for CRM/Contact center with some minor configuration. But it also has the ability to be highly customized to meet any companies needs. Much of that work can be done via the configuration options already in the system. It also have a full set of SOAP and Rest APIs for integrating to other systems.
I think some of the key things that can be done better is today we have more point solutions for different things like personalization. We have Adobe Target and for email marketing, we have Adobe Campaign Marketer and all that kind of stuff. But truly I have worked both as an implementation partner for Adobe as well as now I'm a client of Adobe. Being in both those shoes, I can say that we can do a lot better in terms of beefing up the capabilities of AEM, bringing personalization and search and content search experience closer together. It would definitely put Adobe Experience Manager in a different league if we can bring all those personalization capabilities together. I think initially the content management systems, the market was mostly meant to serve static sites. It never matured into that full-scale content personalization being married together. I think that's one area where if those integrations rather than being point solutions, if those capabilities can be made more native to AEM, I think it would definitely be a big sell for a lot of customers.
This is only an occasional, user problem; when searching for specific records, at times we receive an error that the maximum size has been exceeded and therefore does not yield any results. This is particularly frustrating when trying to search for a specific street address across several years.
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
Although RightNow is extremely flexible, the flexibility comes with a price. It is often not intuitive which settings you need to change (and under which menus these setting are buried) to enable the system to do what you want. Also, sometimes the system can do things you need, but you don't initially realize it. When RightNow sells a system to a new customer, I think it should come with X hours of consulting time with a RightNow expert. The customer should be able to consult with this expert over the next year to get advice concerning how to configure the system to achieve desired needs. Often RightNow Support would just answer "no" when I asked if I could do something, but then I would find another way to achieve my goals after talking with other companies using RightNow.
From our learning curve until we got better. I'd say as we're moving forward and we're making more customizations and we're getting used to it, I'd say it's about a seven or an eight. But as more innovations and more information comes out from Adobe as they make more changes and they make improvements, I'd say they're getting probably about an eight right now.
The learning curve is fairly steep; but for something that has this much capability, it's nearly impossible to make it "easy". The layout and organization are at least reasonably intuitive. The hardest part-- the "weakest link"-- is the portal development (where you can build help centers and other end-user pages.) The capabilities there are significant, but the learning curve for that part is especially steep and it takes a fair amount of expertise to be able to update it.
Being part of Adobe Suite means you are already notified when the tool has any outages. However, I have never faced unplanned outages. Whenever you face any issue with the site, it is clearly stated if there were any planned outages and how quickly you will be back to normal. So, I will say that even the outages are planned and managed in a great way like their other services.
With respect to performance, Adobe experience manager is one of the best in the CMS space. We didn't observe frequent slowness on platform, however the systems which are accessing experience manager should be of good specifications without which slowness would be observed. Adobe experience manager works well in integration with other solutions, unless the destination application is designed to trigger frequent calls to AEM.
We use a lot of tabs and fields on our incident workspace, which should slow the system down, but it's still quite fast, and we continue to optimize whatever is possible.
Adobe Experience Manager, in all its capacity, is a great alternative to any other CMS you are using. It helps in rapid development and makes life easier for maintaining the website for multi-language sites. Technical know-how is eliminated at content authoring. Better documentation in terms of live examples with videos would be appreciated.
The vendor offers customer support to users who maybe stuck in usage of the platform in a number of options and this ensures that one does not get frustrated at all in using the platform. This enhances the trust held by the clients concerning Oracle CX Service [(formerly Oracle Service Cloud)].
Most of our training was given while doing user acceptance testing, and getting the system approved by the market. When ever we were in doubt, our implementer helped us along. Later on we started exploring by our selves.
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Work with a RightNow expert during the implementation. Explain features that would you like to have. Often, somebody who really knows the system can show you what you need to do to achieve the desired results. Where a RightNow support engineer or a consultant might say "the system can't do that," a RightNow application engineer will listen to what you need, and often come up with an alternate path to achieve it
At Canadian Tire Financial, in the time I've been there, we've always used AEM, but in past places I've used WordPress, I've used Squarespace. Things that are more general user-friendly where you're like building your own blog or you're creating a small business website where it's basically just text, you're not intaking information or something like that. I think the customization options in AEM are huge. My experiences with WordPress were pretty straightforward. Again, it was like, I don't know, like college newspaper website or something like that where you're just like putting content up for people to look at. You're not necessarily taking in any other information. Maybe you might allow people to log in or something and save articles or something pretty straightforward, but then even then I remember that stuff taking me forever to do, to figure out and scroll through tons and tons and tons of documentation. It's just not fun. No one enjoys doing that and then even then you might not have the answer available to you. And that's so frustrating. Hey, it's super user-friendly, figuring out the content editor is pretty straightforward. You're not clicking around and being, "what the heck am I looking at?" Or you're not looking at a bazillion menus to be like, "maybe the thing I want is in here." I can't stand that. I want to be able to look at a page, see what I'm going to be getting in production, and then publish it. I don't want to look around in menus to figure out how to add something to a page.
TCS' customers who also selected Oracle Service Cloud over Salesforce Service Cloud and GE's ServiceMax in the Mfg. vertical in which I work, did so because of the robust ability of Oracle Service Cloud and its APIs to integrate with other value-add solutions for manufacturers such as IoT applications, Big Data Analytics, and Field Service applications.
Instead of being directly involved in the tool purchase, I am involved in analysis or what we can use to maximize the tool. Small organizations may find it expensive. However, if the team or organization focuses more on your ROI or the features you will get, then it will definitely be worth it. Pricing is based on a number of factors, including team size or the use of the tool. The user can select the pricing option that best fits their needs based on the number of form submissions they make or the number of pages they wish to publish on their global/multisite sites.
The professional services team within adobe is one of the best in terms of technical and solutioning knowledge. However, considering the billing charges of adobe professional services team, it is always recommended to involve them during platform initial setup or when a complex solution is to be built with platform customizations.
This actually has been great for our websites. In the time that I've been with the company, we've seen at least the profitability of our websites because we are measuring that through analytics. We've seen it double since using it. We were using it when I first started with the company, but we've gotten better at how we're using it and really optimizing the use as well as the design. I think that that's made a huge difference. We've seen a huge jump in the performance of our websites with maintaining users and the e-commerce side of it.
We have an internal chargeback for servers and we anticipate that the cloud will save us some money or be cost neutral for us.
We plan to see a reduction in the need for data center staff and server provisioning as we move more environments to the cloud.
We are now responsible for our own destiny with the ability to ramp up and down our servers based on need. We can also monitor our costs more closely with the metered service and turn off the environments when we are not using them.
