Adobe Experience Manager vs. Salesforce CMS

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Experience Manager
Score 8.0 out of 10
N/A
Adobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and delivering marketing content.N/A
Salesforce CMS
Score 8.2 out of 10
N/A
Salesforce Marketing Cloud Personalization (formerly Salesforce CMS) is a hybrid CMS allowing users to author content once and deliver it anywhere, in or out of Salesforce. Users create content, define content access, and define channels so they can share content and limit access to appropriate contributors. For an experience built with Salesforce, users can choose from two of the company's “what-you-see-is-what-you-get” (WYSIWYG) tools: Experience Builder and Commerce Page Designer. If the user…N/A
Pricing
Adobe Experience ManagerSalesforce CMS
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Experience ManagerSalesforce CMS
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe Experience ManagerSalesforce CMS
Considered Both Products
Adobe Experience Manager
Chose Adobe Experience Manager
I think AEM is more robust for an enterprise-sized company. It has more security around it, and then definitely you have to have enough knowledge to be able to use it and then interact. It enables a lot of the integration with other third-party tools. So we use Salesforce and …
Salesforce CMS

No answer on this topic

Top Pros
Top Cons
Features
Adobe Experience ManagerSalesforce CMS
Security
Comparison of Security features of Product A and Product B
Adobe Experience Manager
8.4
38 Ratings
6% above category average
Salesforce CMS
8.5
23 Ratings
6% above category average
Role-based user permissions8.438 Ratings8.523 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Experience Manager
8.0
33 Ratings
1% above category average
Salesforce CMS
8.5
22 Ratings
10% above category average
API7.829 Ratings8.522 Ratings
Internationalization / multi-language8.129 Ratings8.518 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Adobe Experience Manager
7.5
38 Ratings
0% above category average
Salesforce CMS
8.4
19 Ratings
10% above category average
WYSIWYG editor7.433 Ratings8.516 Ratings
Code quality / cleanliness6.734 Ratings8.518 Ratings
Admin section7.034 Ratings8.516 Ratings
Page templates7.637 Ratings8.417 Ratings
Library of website themes7.326 Ratings8.013 Ratings
Mobile optimization / responsive design7.835 Ratings8.317 Ratings
Publishing workflow8.135 Ratings8.517 Ratings
Form generator7.629 Ratings8.515 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Adobe Experience Manager
7.3
37 Ratings
5% above category average
Salesforce CMS
8.5
19 Ratings
15% above category average
Content taxonomy7.731 Ratings8.416 Ratings
SEO support7.133 Ratings8.015 Ratings
Bulk management7.136 Ratings8.417 Ratings
Availability / breadth of extensions7.534 Ratings8.617 Ratings
Community / comment management7.130 Ratings8.919 Ratings
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Adobe Experience ManagerSalesforce CMS
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User Ratings
Adobe Experience ManagerSalesforce CMS
Likelihood to Recommend
8.5
(83 ratings)
9.5
(23 ratings)
Likelihood to Renew
8.8
(6 ratings)
-
(0 ratings)
Usability
8.3
(48 ratings)
7.1
(8 ratings)
Availability
8.6
(5 ratings)
-
(0 ratings)
Performance
8.0
(5 ratings)
-
(0 ratings)
Support Rating
7.4
(11 ratings)
8.0
(7 ratings)
Implementation Rating
8.7
(2 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
9.5
(2 ratings)
-
(0 ratings)
Professional Services
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
Adobe Experience ManagerSalesforce CMS
Likelihood to Recommend
Adobe
So one of the primary focuses in the company has been SEO, and it does not seem well suited to SEO. For instance, how we set up the alt image tags. It's pretty tricky and there are multiple steps to do that. So I would like to see an Adobe Experience Manager that is more focused on out-of-the-box solutions for SEO, schema coding, alt image tags, and other sorts of SEO functionality to have that more built into the vanilla version of the product. Well suited? It's very good at scalability. And because we're managing such a large number of hotel properties, it works well for an enterprise.
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Salesforce
Salesforce CMS is well suited for anything sales. If you need information on an account, want to touch your old accounts, need to get a better idea of ownership by vertical, or want to estimate revenue from your pipeline, it is very A-OK. We use Salesforce to open, close, and study prospects to later convert them into closed deals. There is a section for notes to detail about each and every account. You can add contacts in, complete with their title, email, cell phones, and other additional info, and since our program is sync'ed up with Outreach.io you can make an immediate call from the Salesforce page. It's a must if you are growing your company and want to stay organized within multiple departments.
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Pros
Adobe
  • It is able to support our incoming volume. We're one of the largest in what we do in the country, and we've not had any issues in terms of how it performs, or how it scales our customers coming in. It's a fairly stable platform. It is also a very intuitive platform in us being able to give our business users the ability to come make changes and request additions without going through a huge lift in getting those requests implemented. It has also been a very developer-friendly platform for my team to be able to develop, adapt, and build. We're also expanding on being able to use AEM both as a pure content management solution and also as a headless content solution. So that way we are trying to build a unified content platform that would allow us to create, publish, and manage content across channels from one place. So it's fairly intuitive that way. It's fairly scalable. Obviously, the modern tooling helps, but overall I think it's been a good experience.
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Salesforce
  • Easy to use, just like Salesforce's other products. Many users can sit down and figure it out in no time, and with a little training become power users.
  • Fast and secure - Salesforce is a leader in the cloud world so you get consistently fast results and security that is top notch in the industry.
  • Accessible from anywhere - if you use cloud CMS already this is a no-brainer, but for those that do in-house CMS still, this is a major difference. Mobile access from anywhere on the planet without a VPN is something you just can't do without the cloud.
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Cons
Adobe
  • I think some of the key things that can be done better is today we have more point solutions for different things like personalization. We have Adobe Target and for email marketing, we have Adobe Campaign Marketer and all that kind of stuff. But truly I have worked both as an implementation partner for Adobe as well as now I'm a client of Adobe. Being in both those shoes, I can say that we can do a lot better in terms of beefing up the capabilities of AEM, bringing personalization and search and content search experience closer together. It would definitely put Adobe Experience Manager in a different league if we can bring all those personalization capabilities together. I think initially the content management systems, the market was mostly meant to serve static sites. It never matured into that full-scale content personalization being married together. I think that's one area where if those integrations rather than being point solutions, if those capabilities can be made more native to AEM, I think it would definitely be a big sell for a lot of customers.
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Salesforce
  • Platform is so robust it can be overwhelming when starting a report from scratch
  • Key words in the Search column have to be fairly specific
  • Lot's of training is Salesforce Trailhead that it can be a bit daunting to decide what to learn about that is applicable to our organization
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Likelihood to Renew
Adobe
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
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Salesforce
No answers on this topic
Usability
Adobe
From our learning curve until we got better. I'd say as we're moving forward and we're making more customizations and we're getting used to it, I'd say it's about a seven or an eight. But as more innovations and more information comes out from Adobe as they make more changes and they make improvements, I'd say they're getting probably about an eight right now.
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Salesforce
It's super awkward if you aren't familiar with it. I have several years' experience in both my organization's salesforce as well as others and there are still things that trip me up. I think Salesforce can get to a point where it's TOO bloated with all this information, all these integrations, what-have-you, that it can be difficult to find what you need in a timely manner or it creates a hiccup in workflows that you then have to work around. On the other hand, once these issues are identified, there is the possibility to manipulate Salesforce into creating automated workarounds. So, at least it allows for that. I think it's an issue of having so many options for bolt-ons that you start to lose perspective and functionality. You tend to lose focus on usability for users.
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Reliability and Availability
Adobe
Being part of Adobe Suite means you are already notified when the tool has any outages. However, I have never faced unplanned outages. Whenever you face any issue with the site, it is clearly stated if there were any planned outages and how quickly you will be back to normal. So, I will say that even the outages are planned and managed in a great way like their other services.
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Salesforce
No answers on this topic
Performance
Adobe
With respect to performance, Adobe experience manager is one of the best in the CMS space. We didn't observe frequent slowness on platform, however the systems which are accessing experience manager should be of good specifications without which slowness would be observed. Adobe experience manager works well in integration with other solutions, unless the destination application is designed to trigger frequent calls to AEM.
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Salesforce
No answers on this topic
Support Rating
Adobe
Adobe Experience Manager, in all its capacity, is a great alternative to any other CMS you are using. It helps in rapid development and makes life easier for maintaining the website for multi-language sites. Technical know-how is eliminated at content authoring. Better documentation in terms of live examples with videos would be appreciated.
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Salesforce
I'm not sure - we have hired a person/team that are Salesforce Admin so when I have a question or need support I go in-house. But, I know Salesforce has incredible L+D and trainings available for free to help users develop in their skillsets.
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Implementation Rating
Adobe
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
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Salesforce
No answers on this topic
Alternatives Considered
Adobe
At Canadian Tire Financial, in the time I've been there, we've always used AEM, but in past places I've used WordPress, I've used Squarespace. Things that are more general user-friendly where you're like building your own blog or you're creating a small business website where it's basically just text, you're not intaking information or something like that. I think the customization options in AEM are huge. My experiences with WordPress were pretty straightforward. Again, it was like, I don't know, like college newspaper website or something like that where you're just like putting content up for people to look at. You're not necessarily taking in any other information. Maybe you might allow people to log in or something and save articles or something pretty straightforward, but then even then I remember that stuff taking me forever to do, to figure out and scroll through tons and tons and tons of documentation. It's just not fun. No one enjoys doing that and then even then you might not have the answer available to you. And that's so frustrating. Hey, it's super user-friendly, figuring out the content editor is pretty straightforward. You're not clicking around and being, "what the heck am I looking at?" Or you're not looking at a bazillion menus to be like, "maybe the thing I want is in here." I can't stand that. I want to be able to look at a page, see what I'm going to be getting in production, and then publish it. I don't want to look around in menus to figure out how to add something to a page.
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Salesforce
Salesforce has a wide variety of services and its user interface was easy to understand and use. Our teams [thought] Salesforce to be better. When we were comparing the features as per our Marketing and Branding teams needs and uses, Salesforce came out on the top.
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Contract Terms and Pricing Model
Adobe
Instead of being directly involved in the tool purchase, I am involved in analysis or what we can use to maximize the tool. Small organizations may find it expensive. However, if the team or organization focuses more on your ROI or the features you will get, then it will definitely be worth it. Pricing is based on a number of factors, including team size or the use of the tool. The user can select the pricing option that best fits their needs based on the number of form submissions they make or the number of pages they wish to publish on their global/multisite sites.
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Salesforce
No answers on this topic
Professional Services
Adobe
The professional services team within adobe is one of the best in terms of technical and solutioning knowledge. However, considering the billing charges of adobe professional services team, it is always recommended to involve them during platform initial setup or when a complex solution is to be built with platform customizations.
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Salesforce
No answers on this topic
Return on Investment
Adobe
  • This actually has been great for our websites. In the time that I've been with the company, we've seen at least the profitability of our websites because we are measuring that through analytics. We've seen it double since using it. We were using it when I first started with the company, but we've gotten better at how we're using it and really optimizing the use as well as the design. I think that that's made a huge difference. We've seen a huge jump in the performance of our websites with maintaining users and the e-commerce side of it.
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Salesforce
  • It helps us to keep track of any potential conflicts between sales organizations.
  • It allows us to have robust reporting for every sales team and the overall organization.
  • It gives us a solid platform for our day-to-day work rather than using multiple software.
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