85 Ratings
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Score 8 out of 101
49 Ratings
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Score 8.3 out of 101

Likelihood to Recommend

Adobe Marketing Cloud

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
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Oracle Siebel Enterprise Marketing Suite

Use it when you need one platform that can provide integration among all cloud products - Email Marketing, Marketing Analytics, Web Marketing, Events Management, Loyalty Management, Campaign/Dialogue Management and Marketing Resource Management.Don't use it when users are not very technical.
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Pros

Adobe Marketing Cloud

  • Integration with several tools of the Adobe Suite and the main marketing platforms
  • Amazing analytics platform. It enables both simple day-to-day analyses and more robust analyses, with customized models of assignment, anomaly identification features, and others.
  • Customizable. The Marketing Cloud is moldable according to your business needs.
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Oracle Siebel Enterprise Marketing Suite

  • Siebel EMS offered useful customer insight and more effective dialogue with recipients by delivering the right message to the right customer at the right time.
  • Siebel EMS was very effective for loyalty lifecycle and retention by seamlessly integrating with marketing and CRM platforms.
  • Siebel EMS was instrumental in aligning marketing, sales and analytics divisions.
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Cons

Adobe Marketing Cloud

  • Price - it's very expensive which leaves it out of reach for mid-level and smaller companies
  • clunky visuals - competitors like Oracle have a more aesthetically appealing interface, though less functionality
  • constantly changing, names of modules are changing as Adobe acquires new tech and phases it into existing cloud
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Oracle Siebel Enterprise Marketing Suite

  • Siebel EMS tools have a long learning curve and are not very easy to use.
  • Siebel products do not integrate very well with thirds party products/services.
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Likelihood to Renew

Adobe Marketing Cloud

Adobe Marketing Cloud 6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
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Oracle Siebel Enterprise Marketing Suite

Oracle Siebel Enterprise Marketing Suite 10.0
Based on 1 answer
A very conservative data security policy limits the organization to a hosted solution. At particular issue is the tendency of cloud based CRMs to have data centres based in the US, a major issue for Canadian consumers. Once you have integrated a system of this size and complexity, and have the staff resources to utilize it effectively, it's hard to justify a move to an alternative. Consider Siebel if you are a conservatively run organization with a large database of customers and a big marketing team
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Alternatives Considered

Adobe Marketing Cloud

Adobe's feature set is more robust and progressive. I don't want to invest significantly in technology, just to feel like I'm going to have to upgrade within a few years. I have more confidence that Adobe's products will scale over time than I do in IBM's products, with the exception of Watson.
No photo available

Oracle Siebel Enterprise Marketing Suite

Siebel offers a lot of the same functionality as the major cloud based CRM's. Its flexibility for custom configuration is a definite advantage if you have the resources. Like other enterprise CRM's you need some dedicated staffing to get the most out of the system. As the industry, Oracle included, continue to push to cloud based solutions, Siebel (and some of its competitors) seem a bit under-loved, particularly in terms of user experience. If you are committed to going with a hosted solution and you have a large marketing team with the financial resources to keep yourself on up-to-date versions then Siebel should be considered
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Return on Investment

Adobe Marketing Cloud

  • Provides a substantial savings in software costs.
  • Decreases time spent on projects.
  • Reduces the chance for inconsistency and errors.
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Oracle Siebel Enterprise Marketing Suite

  • Overall great positive ROI with clean and clear customer relationship management leading to higher customer satisfaction.
  • For small business, ROI may not turn out to be positive as cost can be very high compared incremental gain.
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Pricing Details

Adobe Marketing Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle Siebel Enterprise Marketing Suite

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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