What users are saying about

TubeMogul

19 Ratings

Adobe Media Optimizer

27 Ratings
Score 7 out of 101

TubeMogul

19 Ratings
Score 7.4 out of 101

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Likelihood to Recommend

Adobe Media Optimizer

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran profile photo

TubeMogul

Of the DSPs in which I am familiar, TubeMogul's platform is the easiest to obtain premium publisher inventory... something they definitely push on their clients; but it is something they should be bragging about. It consolidates your deals into one easy interface from which you can either conduct an "on demand deal" or do a direct reservation. Their on demand deal is super easy since TubeMogul buys the publishers' inventory beforehand for its clients to then use. All you have to do to get access to this inventory is click a button. So simple
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Feature Rating Comparison

Ad Network Integration

Adobe Media Optimizer
TubeMogul
6.8
Data Transfer
Adobe Media Optimizer
TubeMogul
6.4
DSP integration
Adobe Media Optimizer
TubeMogul
7.1

Ad Campaigns

Adobe Media Optimizer
TubeMogul
6.7
Ad campaign creation
Adobe Media Optimizer
TubeMogul
6.5
Ad deployment
Adobe Media Optimizer
TubeMogul
6.6
Display advertising
Adobe Media Optimizer
TubeMogul
7.5
Ad display and retargeting segmentation
Adobe Media Optimizer
TubeMogul
6.0
Sequence targeting
Adobe Media Optimizer
TubeMogul
6.9

Ad Reporting & Analytics

Adobe Media Optimizer
TubeMogul
5.7
Ad dashboards
Adobe Media Optimizer
TubeMogul
7.3
Ad performance reports
Adobe Media Optimizer
TubeMogul
6.7
Ad conversion tracking
Adobe Media Optimizer
TubeMogul
5.2
Ad attribution reporting
Adobe Media Optimizer
TubeMogul
3.1
Cross-channel ad management
Adobe Media Optimizer
TubeMogul
6.4
Ad forecasting and optimization
Adobe Media Optimizer
TubeMogul
5.5

Pros

  • The implementation process is very streamlined as far as single site implementation. Once installed and your desired tracking metrics are rolling in. It is easy for you to build your portfolios to be modeled to achieve these goals and do it in the most efficient way.
  • The reporting aspect of the program also is one of its greatest benefits. No longer do you have to base the success of a paid search campaign on blurry metrics like CTR and SERP rankings. Media optimizer gives you the ability to track complete conversions all the way back to the paid ad that resulted in conversion, as well as the keyword that was searched.
  • Before the actual optimization process begins, and the dollars start being spent, there is a period of learning for the tool that allows it to conduct hypothetical, but statistical based modeling that allows you to see what sort of optimization to expect before turning on the tool and spending actual budget.
Jay Corcoran profile photo
  • Great customer support.
  • Easy to operate and navigate platform.
Keith LeMontang profile photo

Cons

  • The product is expensive.
  • The product sometimes has issues recognizing our users and remembering their profile information.
  • The product can be challenging when gathering specific reports.
Evan M. Stoskopf, MBA profile photo
  • Performance based pricing models. Do not offer cost per completed view model, only dynamic CPM.
Keith LeMontang profile photo

Likelihood to Renew

Adobe Media Optimizer1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo
TubeMogul4.0
Based on 2 answers
I am not aware of the reasons to cancel a certain platform, but if we were i'd assume it's because of the missing features, lack of quality inventory and brand safety measures. I assume the contact would be renewed if above-mentioned reasons changed
Olesya Zinovieva profile photo

Usability

Adobe Media Optimizer9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo
TubeMogul10.0
Based on 1 answer
No answer on this topic is available.

Support

Adobe Media Optimizer7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Media Optimizer8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I think it's a good way to automate and take more control during the digital advertising process.You can have access to a lot of data, spreadsheets and statistics, but that is difficult to manage at the beginning.
Benjamin Cornejo profile photo
It once again depends on the objective on the campaign and what the client is looking to achieve.
Keith LeMontang profile photo

Return on Investment

  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
Evan M. Stoskopf, MBA profile photo
  • Real time optimizations to campaign. By having access to a dashboard we are able to pivot to stronger performance and pivot away from weaker performance.
Keith LeMontang profile photo

Pricing Details

Adobe Media Optimizer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

TubeMogul

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details