What users are saying about
29 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.5 out of 101
37 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.4 out of 101

Likelihood to Recommend

Adobe Media Optimizer

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran profile photo

Zendesk Sell

Zendesk sell is best for organizations that want a clean and simple, yet powerfully effective CRM tool. It's intuitive, extremely user-friendly, supplies lots of video tutorials and access to the California team for FAQ's, and has all the features other, more complicated, expensive CRM's have. Great for institutions that have a need to tailor their database to fit your needs; and track sales, tasks, and pipeline projects in graphic form. It's affordable and has a great app for mobile phones that allows access to contacts, notes, tasks, and a workable platform while on the go in real time. It's simple to teach new users how to navigate and utilize. Adding or deleting users is simple, and access to the CRM information can be limited/private or made public for the entire team to access. Not as costly as some of the competing products, so if you are on a tight budget this may be the tool for you.
No photo available

Feature Rating Comparison

Sales Force Automation

Adobe Media Optimizer
Zendesk Sell
8.2
Customer data management / contact management
Adobe Media Optimizer
Zendesk Sell
8.7
Workflow management
Adobe Media Optimizer
Zendesk Sell
6.8
Territory management
Adobe Media Optimizer
Zendesk Sell
7.4
Opportunity management
Adobe Media Optimizer
Zendesk Sell
9.2
Integration with email client (e.g., Outlook or Gmail)
Adobe Media Optimizer
Zendesk Sell
8.6
Contract management
Adobe Media Optimizer
Zendesk Sell
8.4
Quote & order management
Adobe Media Optimizer
Zendesk Sell
8.0
Interaction tracking
Adobe Media Optimizer
Zendesk Sell
8.8
Channel / partner relationship management
Adobe Media Optimizer
Zendesk Sell
7.8

Customer Service & Support

Adobe Media Optimizer
Zendesk Sell
7.0
Case management
Adobe Media Optimizer
Zendesk Sell
7.6
Call center management
Adobe Media Optimizer
Zendesk Sell
6.8
Help desk management
Adobe Media Optimizer
Zendesk Sell
6.7

Marketing Automation

Adobe Media Optimizer
Zendesk Sell
7.7
Lead management
Adobe Media Optimizer
Zendesk Sell
8.2
Email marketing
Adobe Media Optimizer
Zendesk Sell
7.2

CRM Project Management

Adobe Media Optimizer
Zendesk Sell
7.6
Task management
Adobe Media Optimizer
Zendesk Sell
7.7
Billing and invoicing management
Adobe Media Optimizer
Zendesk Sell
7.0
Reporting
Adobe Media Optimizer
Zendesk Sell
8.2

CRM Reporting & Analytics

Adobe Media Optimizer
Zendesk Sell
8.5
Forecasting
Adobe Media Optimizer
Zendesk Sell
8.0
Pipeline visualization
Adobe Media Optimizer
Zendesk Sell
9.0
Customizable reports
Adobe Media Optimizer
Zendesk Sell
8.7

Customization

Adobe Media Optimizer
Zendesk Sell
8.5
Custom fields
Adobe Media Optimizer
Zendesk Sell
9.1
Custom objects
Adobe Media Optimizer
Zendesk Sell
8.3
Scripting environment
Adobe Media Optimizer
Zendesk Sell
8.8
API for custom integration
Adobe Media Optimizer
Zendesk Sell
7.9

Security

Adobe Media Optimizer
Zendesk Sell
9.3
Single sign-on capability
Adobe Media Optimizer
Zendesk Sell
9.4
Role-based user permissions
Adobe Media Optimizer
Zendesk Sell
9.2

Social CRM

Adobe Media Optimizer
Zendesk Sell
7.3
Social data
Adobe Media Optimizer
Zendesk Sell
7.7
Social engagement
Adobe Media Optimizer
Zendesk Sell
6.9

Integrations with 3rd-party Software

Adobe Media Optimizer
Zendesk Sell
6.4
Marketing automation
Adobe Media Optimizer
Zendesk Sell
6.9
Compensation management
Adobe Media Optimizer
Zendesk Sell
6.0

Platform

Adobe Media Optimizer
Zendesk Sell
9.4
Mobile access
Adobe Media Optimizer
Zendesk Sell
9.4

Pros

Adobe Media Optimizer

  • The implementation process is very streamlined as far as single site implementation. Once installed and your desired tracking metrics are rolling in. It is easy for you to build your portfolios to be modeled to achieve these goals and do it in the most efficient way.
  • The reporting aspect of the program also is one of its greatest benefits. No longer do you have to base the success of a paid search campaign on blurry metrics like CTR and SERP rankings. Media optimizer gives you the ability to track complete conversions all the way back to the paid ad that resulted in conversion, as well as the keyword that was searched.
  • Before the actual optimization process begins, and the dollars start being spent, there is a period of learning for the tool that allows it to conduct hypothetical, but statistical based modeling that allows you to see what sort of optimization to expect before turning on the tool and spending actual budget.
Jay Corcoran profile photo

Zendesk Sell

  • My favorite piece is the Tasks connected to the Clients OR the Deals themselves that keep the process moving with the right steps, and helps our team from doubling our work, or missing a piece that is crucial for the completion of the sale.
  • The email integration helps to keep all things housed in one place also, so that you're not bouncing back and forth in multiple platforms to stay on top of the orders.
  • Customizations are a HUGE part of why we use Base CRM right now. We can make sure we are recording all of the right information, and not wasting time by having to fill in or skip over content that doesn't apply to our business model.
  • I also like the ability to tied Deals to multiple people, especially as Referrals come across, so we don't forget how we got in touch with different clients.
bryan robison profile photo

Cons

Adobe Media Optimizer

  • At the time it was missing some of the features available with Marin Software and Kenshoo regarding keyword filtering and the ability to quickly add new keywords.
Tony Guarnaccia profile photo

Zendesk Sell

  • Email updates are a little delayed (seems like 10 mins or so). Therefore, I still use my email client about 50% of the time instead of being 100% in Base all the time.
  • Some of the reports that might be useful to be are not available on the professional level. If I could pay to have them just for me, I would, but me getting the Activity reports requires me upgrading all users to Enterprise which seems like exorbitant pricing for a couple of reports.
Matt Meinel profile photo

Likelihood to Renew

Adobe Media Optimizer

Adobe Media Optimizer 1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo

Zendesk Sell

Zendesk Sell 3.0
Based on 1 answer
We have moved on to a more robust option of CMS.
Jeremy Doyle profile photo

Usability

Adobe Media Optimizer

Adobe Media Optimizer 9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo

Zendesk Sell

Zendesk Sell 7.0
Based on 1 answer
It really is easy to use, but just not enough behind it.
Jeremy Doyle profile photo

Support

Adobe Media Optimizer

Adobe Media Optimizer 7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo

Zendesk Sell

Zendesk Sell 6.0
Based on 1 answer
The support team is good, but not great.
Jeremy Doyle profile photo

Online Training

Adobe Media Optimizer

No score
No answers yet
No answers on this topic

Zendesk Sell

Zendesk Sell 7.0
Based on 1 answer
This product has a great backing of users, but needs more options direct from Base CRM on all operations of the software. YouTube videos do a great job of helping implement, and the back end support is a great help as well. The CRM is a great free option, and should be treated as such.
Jeremy Doyle profile photo

Implementation

Adobe Media Optimizer

Adobe Media Optimizer 8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo

Zendesk Sell

Zendesk Sell 8.0
Based on 1 answer
Simple, and straight forward.
Jeremy Doyle profile photo

Alternatives Considered

Adobe Media Optimizer

We have only gone with the Adobe Media Optimizer, as it seemed the most appropriate tool for what we wanted to use it for and offered an optimization tool as well as a reporting platform that others didn't. We took into account the abilities of Marin software and Navis, but none could offer the benefits that AMO could
Jay Corcoran profile photo

Zendesk Sell

It does everything Salesforce was doing only easier and the mobile app was much better and cheaper. I have been able to both run a sales team and do the sysadmin and setup work on base as a sales manager.
Matt Meinel profile photo

Return on Investment

Adobe Media Optimizer

  • We have seen 12:1 ROI in some clients within the first 3 weeks of being up and live on the service. This is where you can go in and adjust portfolio objectives and make changes accordingly.
  • It has freed up a lot of time that we had previously spent manually monitoring and managing individual paid search accounts. While a lot of that time is still spent with the accounts, it is spent in AMO, checking and adjusting portfolio goals and weighting objectives to achieve maximum benefit.
  • It is important to make sure to allow AMO to take time to learn, and make sure that it is receiving enough information to learn and make decisions properly. We've found that slower moving PPC account that don't receive tons of traffic often need to utilize secondary objectives in their portfolios to "feed" the system enough info to learn and act.
Jay Corcoran profile photo

Zendesk Sell

  • Using Base has allowed us to double the number of active sales and partner engagements that we can keep track of and make progress on.
  • This has led to us being able to follow up on many smaller deals that were falling through the cracks.
Matt Meinel profile photo

Pricing Details

Adobe Media Optimizer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Zendesk Sell

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison