What users are saying about

Adobe Social

39 Ratings
Score 6.7 out of 101

iContact Pro Select

8 Ratings
Score 8.8 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
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iContact Pro Select

If you use PRWeb already and are looking for a tool that integrates well with that program and offers additional functionality with email and social media then Vocus is great. If you don't use PRWeb or prefer an email tool with more functionality and ease of use, Vocus is not the best choice.
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Feature Rating Comparison

Listening/monitoring

Adobe Social
2.4
iContact Pro Select
Boolean keyword searches
Adobe Social
2.2
iContact Pro Select
Filtering out noise/spam
Adobe Social
2.2
iContact Pro Select
Sentiment analysis
Adobe Social
2.2
iContact Pro Select
Broad channel coverage
Adobe Social
3.1
iContact Pro Select

Publishing

Adobe Social
3.3
iContact Pro Select
Content planning and scheduling
Adobe Social
4.2
iContact Pro Select
Audience targeting
Adobe Social
3.3
iContact Pro Select
Content optimization
Adobe Social
2.3
iContact Pro Select
Workflow management
Adobe Social
3.3
iContact Pro Select

Engagement

Adobe Social
2.2
iContact Pro Select
Automated routing and prioritization
Adobe Social
2.2
iContact Pro Select
Customer interaction histories
Adobe Social
2.3
iContact Pro Select
Bulk actions
Adobe Social
2.1
iContact Pro Select

Marketing

Adobe Social
2.1
iContact Pro Select
Lead generation
Adobe Social
2.1
iContact Pro Select
Content marketing
Adobe Social
2.2
iContact Pro Select
Paid media management
Adobe Social
2.1
iContact Pro Select
Campaigns and promotions
Adobe Social
2.2
iContact Pro Select

Channel coverage/integration

Adobe Social
3.0
iContact Pro Select
Twitter
Adobe Social
4.3
iContact Pro Select
Facebook
Adobe Social
3.3
iContact Pro Select
LinkedIn
Adobe Social
3.1
iContact Pro Select
Google+
Adobe Social
3.2
iContact Pro Select
Instagram
Adobe Social
3.0
iContact Pro Select
Pinterest
Adobe Social
3.0
iContact Pro Select
YouTube
Adobe Social
1.2
iContact Pro Select

Reporting/analytics

Adobe Social
2.2
iContact Pro Select
Campaign success analytics
Adobe Social
2.3
iContact Pro Select
Real-time tracking
Adobe Social
2.2
iContact Pro Select
Competitor analysis
Adobe Social
2.2
iContact Pro Select

Account management

Adobe Social
2.6
iContact Pro Select
Role-based user permissions & privileges
Adobe Social
3.2
iContact Pro Select
Mobile access
Adobe Social
2.0
iContact Pro Select

Pros

  • Adobe Social lacks strengths, as I believe Adobe themselves have acknowledged, given their decision not to continue support or development. But if I need to list three strengths, the first would be it can publish to some social media platforms with a success rate of over 50%. If that's a strength.
  • It has workflow processes, but they are over-complicated and poorly designed.
  • It has some basic analytics, but Adobe consultants usually recommend referring to Adobe Analytics instead. Which is great if you actually use Adobe Analytics.
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  • Ease and speed of getting out a PR release
  • Getting started with creating a new activity is just a few clicks
  • The ability to build a campaign and connect different emails, social media posts and PR releases in to one project with overall metrics.
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Cons

  • Publishing social posts is unpredictable - not every scheduled post actually gets published and nor do some of the real-time posts.
  • Publishing YouTube videos requires users to first upload the whole video to Adobe Social, which will then upload it to YouTube. So inefficient!
  • Listening tools are difficult to work with and filtering results are not easy either.
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  • The email function is not user intuitive. It takes a while to get used to knowing where each of the buttons are hiding in the icons at the top of the screen. It also seems that only in the template function can merge fields be added.
  • Some features of other email programs seem to be missing or not working as well like the "view the email in a browser" function and being able to create an email sign up form for placement on our website.
  • Adding people to the email from options is a long and multi-step process that seems overkill.
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Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Adobe Social simply has too many bugs, and promised ROI metrics that either did not work, or could be found elsewhere. It simply is not worth the money. It needs a major review by Adobe.
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iContact Pro Select6.1
Based on 3 answers
Now that we have had the opportunity to try an enterprise wide marketing solution, I think we should look at other tools and programs that have greater flexibility and ease of use. If the tool does not happen to have PR Web then so be it. We may not see the cost savings with PR announcements but if the other tools have increased email functionality then we can part with more money on the PR side like we have in the past
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Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
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No score
No answers yet
No answers on this topic

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
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No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
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No score
No answers yet
No answers on this topic

Alternatives Considered

Hootsuite Enterprise is superior in many ways, but the biggest factor is probably that it is constantly evolving and adding new features, working directly with social media companies ahead of new releases. Adobe seems to have stopped developing their product.
Chris Cartwright profile photo
I was not the end decision maker so I went along with the marketing direction where we needed to consolidate all of our email into one tool to better understand all of our marketing efforts. I don't know that if I was the end decision maker if I would have chosen Vocus
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Return on Investment

  • Scheduling posts for client approval has streamlined our process.
  • The inability to schedule video posts on Twitter has created extra work at times for Community Managers.
  • The analytics portion is hardly used anymore due to different algorithms, not a great return on investment.
  • Moderation through Adobe gives us a great way to keep track of engaged users on our pages.
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  • By condensing all of our email needs in one program we have seen a better snap shot of our activities and overall metrics.
  • Our emails that may have been sent in Outlook in the past or another CRM are now being sent in Vocus and look more branded and we can see who is opening important communications that need to be read. This helps us determine if we need to resend.
  • Learning a new software is never easy but I feel like Vocus could have had more readily accessible tools or done a better job with the on boarding process.
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Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Social Editions & Modules
Adobe Social
Additional Pricing Details

iContact Pro Select

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
iContact Pro Select Editions & Modules
iContact Pro Select
Edition
Basic
$3001
Plus
$6001
Pro
$1,0001
Enterprise
$2,5001
1. per month
Additional Pricing Details