What users are saying about
41 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.1 out of 101
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 10 out of 101

Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

iContact Pro Select

If you use PRWeb already and are looking for a tool that integrates well with that program and offers additional functionality with email and social media then Vocus is great. If you don't use PRWeb or prefer an email tool with more functionality and ease of use, Vocus is not the best choice.
No photo available

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
iContact Pro Select
Boolean keyword searches
Adobe Social
2.0
iContact Pro Select
Filtering out noise/spam
Adobe Social
2.0
iContact Pro Select
Sentiment analysis
Adobe Social
2.0
iContact Pro Select
Broad channel coverage
Adobe Social
3.0
iContact Pro Select

Publishing

Adobe Social
3.0
iContact Pro Select
Content planning and scheduling
Adobe Social
4.0
iContact Pro Select
Audience targeting
Adobe Social
3.0
iContact Pro Select
Content optimization
Adobe Social
2.0
iContact Pro Select
Workflow management
Adobe Social
3.0
iContact Pro Select

Engagement

Adobe Social
2.0
iContact Pro Select
Automated routing and prioritization
Adobe Social
2.0
iContact Pro Select
Customer interaction histories
Adobe Social
2.0
iContact Pro Select
Bulk actions
Adobe Social
2.0
iContact Pro Select

Marketing

Adobe Social
2.0
iContact Pro Select
Lead generation
Adobe Social
2.0
iContact Pro Select
Content marketing
Adobe Social
2.0
iContact Pro Select
Paid media management
Adobe Social
2.0
iContact Pro Select
Campaigns and promotions
Adobe Social
2.0
iContact Pro Select

Channel coverage/integration

Adobe Social
2.9
iContact Pro Select
Twitter
Adobe Social
4.0
iContact Pro Select
Facebook
Adobe Social
3.0
iContact Pro Select
LinkedIn
Adobe Social
3.0
iContact Pro Select
Google+
Adobe Social
3.0
iContact Pro Select
Instagram
Adobe Social
3.0
iContact Pro Select
Pinterest
Adobe Social
3.0
iContact Pro Select
YouTube
Adobe Social
1.0
iContact Pro Select

Reporting/analytics

Adobe Social
2.0
iContact Pro Select
Campaign success analytics
Adobe Social
2.0
iContact Pro Select
Real-time tracking
Adobe Social
2.0
iContact Pro Select
Competitor analysis
Adobe Social
2.0
iContact Pro Select

Account management

Adobe Social
2.5
iContact Pro Select
Role-based user permissions & privileges
Adobe Social
3.0
iContact Pro Select
Mobile access
Adobe Social
2.0
iContact Pro Select

Pros

Adobe Social

  • Integration with Site Catalyst could be of benefit as long as a subject matter expert in both platforms provides guidance
  • Some of the terms reporting can be useful at times to determine overall reach of a campaign across platforms
  • Recent update to newest version did bring some noticable improvements.
No photo available

iContact Pro Select

  • Ease and speed of getting out a PR release
  • Getting started with creating a new activity is just a few clicks
  • The ability to build a campaign and connect different emails, social media posts and PR releases in to one project with overall metrics.
No photo available

Cons

Adobe Social

  • The publising tool is quite limited in terms of number of platforms it publishes to, as well as the functionality of being able to tweak posts within a platform
  • The customer service provided in support of this product leaves an enormous amount to be desired.
  • Adobe Social can be very slow to load and have it bring up the pages you actually want it to bring up
  • Much of the functionality of Adobe Social often doesn't work, and what does is not very ituitive to the user
No photo available

iContact Pro Select

  • For the campaign management feature, provide a campaign diagram to better track campaigns.
  • For the reporting and analysis feature, provide a scheduled report delivery option.
  • Provide podcasts as another form of technical support.
No photo available

Likelihood to Renew

Adobe Social

Adobe Social 5.4
Based on 11 answers
I wasn't in charge of making the actual management decision, but I would absolutely renew Adobe Social. As I mentioned, it provides strong and in-depth analytics and listening tools. The reports that it generates are very thorough and easy to read. I loved the platform and would recommend it to anyone
Robert Randle profile photo

iContact Pro Select

iContact Pro Select 6.1
Based on 3 answers
Now that we have had the opportunity to try an enterprise wide marketing solution, I think we should look at other tools and programs that have greater flexibility and ease of use. If the tool does not happen to have PR Web then so be it. We may not see the cost savings with PR announcements but if the other tools have increased email functionality then we can part with more money on the PR side like we have in the past
No photo available

Usability

Adobe Social

Adobe Social 2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo

iContact Pro Select

No score
No answers yet
No answers on this topic

Support

Adobe Social

Adobe Social 8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available

iContact Pro Select

No score
No answers yet
No answers on this topic

Online Training

Adobe Social

Adobe Social 6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available

iContact Pro Select

No score
No answers yet
No answers on this topic

Implementation

Adobe Social

Adobe Social 5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available

iContact Pro Select

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Social

Adobe Social is like the Cadillac of Social Listening tools. It provides everything from analytics, sentiment, custom reporting, campaign organization and geography of engagement. To be able to access social media accounts, publish content, create reports and track influencers was a big deal. It was the best decision our company could have made.
Melissa Butler profile photo

iContact Pro Select

I was not the end decision maker so I went along with the marketing direction where we needed to consolidate all of our email into one tool to better understand all of our marketing efforts. I don't know that if I was the end decision maker if I would have chosen Vocus
No photo available

Return on Investment

Adobe Social

  • efficiency
  • post performance
No photo available

iContact Pro Select

  • By condensing all of our email needs in one program we have seen a better snap shot of our activities and overall metrics.
  • Our emails that may have been sent in Outlook in the past or another CRM are now being sent in Vocus and look more branded and we can see who is opening important communications that need to be read. This helps us determine if we need to resend.
  • Learning a new software is never easy but I feel like Vocus could have had more readily accessible tools or done a better job with the on boarding process.
No photo available

Pricing Details

Adobe Social

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Social Editions & Modules

Adobe Social
Additional Pricing Details

iContact Pro Select

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

iContact Pro Select Editions & Modules

iContact Pro Select
Edition
Basic
$3001
Plus
$6001
Pro
$1,0001
Enterprise
$2,5001
1. per month
Additional Pricing Details

Add comparison