What users are saying about

Adobe Social

39 Ratings

Oktopost

27 Ratings

Adobe Social

39 Ratings
Score 6.7 out of 101

Oktopost

27 Ratings
Score 8.9 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

Oktopost

I think Oktopost works really well for teams or for companies that want to get their staff evolved in their social promotion in order to drive traffic. It's ideal for B2B companies, and I would say that you can't do most of the things oktopost offers with any other social management tools
No photo available

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.4
Oktopost
Boolean keyword searches
Adobe Social
2.2
Oktopost
Filtering out noise/spam
Adobe Social
2.2
Oktopost
Sentiment analysis
Adobe Social
2.2
Oktopost
Broad channel coverage
Adobe Social
3.1
Oktopost

Publishing

Adobe Social
3.2
Oktopost
Content planning and scheduling
Adobe Social
4.2
Oktopost
Audience targeting
Adobe Social
3.3
Oktopost
Content optimization
Adobe Social
2.3
Oktopost
Workflow management
Adobe Social
3.2
Oktopost

Engagement

Adobe Social
2.2
Oktopost
Automated routing and prioritization
Adobe Social
2.2
Oktopost
Customer interaction histories
Adobe Social
2.2
Oktopost
Bulk actions
Adobe Social
2.1
Oktopost

Marketing

Adobe Social
2.1
Oktopost
Lead generation
Adobe Social
2.1
Oktopost
Content marketing
Adobe Social
2.2
Oktopost
Paid media management
Adobe Social
2.1
Oktopost
Campaigns and promotions
Adobe Social
2.2
Oktopost

Channel coverage/integration

Adobe Social
3.0
Oktopost
Twitter
Adobe Social
4.3
Oktopost
Facebook
Adobe Social
3.3
Oktopost
LinkedIn
Adobe Social
3.1
Oktopost
Google+
Adobe Social
3.2
Oktopost
Instagram
Adobe Social
3.0
Oktopost
Pinterest
Adobe Social
3.0
Oktopost
YouTube
Adobe Social
1.2
Oktopost

Reporting/analytics

Adobe Social
2.2
Oktopost
Campaign success analytics
Adobe Social
2.3
Oktopost
Real-time tracking
Adobe Social
2.2
Oktopost
Competitor analysis
Adobe Social
2.2
Oktopost

Account management

Adobe Social
2.6
Oktopost
Role-based user permissions & privileges
Adobe Social
3.2
Oktopost
Mobile access
Adobe Social
2.0
Oktopost

Pros

  • Adobe Social lacks strengths, as I believe Adobe themselves have acknowledged, given their decision not to continue support or development. But if I need to list three strengths, the first would be it can publish to some social media platforms with a success rate of over 50%. If that's a strength.
  • It has workflow processes, but they are over-complicated and poorly designed.
  • It has some basic analytics, but Adobe consultants usually recommend referring to Adobe Analytics instead. Which is great if you actually use Adobe Analytics.
No photo available
  • Content Curation
  • Employee advocacy
  • Social monitoring
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Cons

  • Publishing social posts is unpredictable - not every scheduled post actually gets published and nor do some of the real-time posts.
  • Publishing YouTube videos requires users to first upload the whole video to Adobe Social, which will then upload it to YouTube. So inefficient!
  • Listening tools are difficult to work with and filtering results are not easy either.
No photo available
  • Stay up to date with social channel changes
  • Integrations
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Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Adobe Social simply has too many bugs, and promised ROI metrics that either did not work, or could be found elsewhere. It simply is not worth the money. It needs a major review by Adobe.
No photo available
Oktopost9.1
Based on 7 answers
I'm 99% sure we would renew. I don't really appreciate the way the leads dashboard is set up, but that would be the only thing that makes me vulnerable to another product vs. renewing.
Lizzie Maldonado profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
Oktopost6.4
Based on 1 answer
When I have sent in questions to support, I have received answers pretty quickly and they were helpful.However, I would like to see more information on the support page rather than having to contact them directly.
Nili Molvin profile photo

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
Oktopost4.5
Based on 1 answer
There is a lack of online training videos or documentation. They have a long list of FAQ's but I would prefer a quick YouTube video instead.
Nili Molvin profile photo

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
Oktopost7.3
Based on 1 answer
As I stated earlier, I would suggest doing a quick session with the Oktopost team in order to properly set up the account and make sure you are getting the full experience.
Nili Molvin profile photo

Alternatives Considered

Hootsuite Enterprise is superior in many ways, but the biggest factor is probably that it is constantly evolving and adding new features, working directly with social media companies ahead of new releases. Adobe seems to have stopped developing their product.
Chris Cartwright profile photo
Rob Robinson profile photo

Return on Investment

  • Adobe Social allows us to insert our clients into online conversations related to their brand.
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  • Oktopost has absolutely increased employee efficiency.
  • We wouldn't be able to manage our agency's participation or client activity in LinkedIn Groups without it.
  • We dropped a far more expensive platform for Oktopost and immediately saved $300+ per month for the same (or higher) functionality.
Lizzie Maldonado profile photo

Screenshots

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Social Editions & Modules
Adobe Social
Additional Pricing Details

Oktopost

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Oktopost Editions & Modules
Oktopost
Edition
Basic
$55
Basic+
$123
Business
$476
Enterprise
$0
Additional Pricing Details