What users are saying about
40 Ratings
27 Ratings
40 Ratings
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Score 6.8 out of 101
27 Ratings
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Score 9 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

Oktopost

It is most suited for businesses that require a medium to high level of promotion and distribution and where tracking is required. It is also very suitable for campaigns that require lead tracking and conversions
No photo available

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Oktopost
Boolean keyword searches
Adobe Social
2.1
Oktopost
Filtering out noise/spam
Adobe Social
2.1
Oktopost
Sentiment analysis
Adobe Social
2.1
Oktopost
Broad channel coverage
Adobe Social
3.1
Oktopost

Publishing

Adobe Social
3.1
Oktopost
Content planning and scheduling
Adobe Social
4.1
Oktopost
Audience targeting
Adobe Social
3.1
Oktopost
Content optimization
Adobe Social
2.2
Oktopost
Workflow management
Adobe Social
3.1
Oktopost

Engagement

Adobe Social
2.1
Oktopost
Automated routing and prioritization
Adobe Social
2.1
Oktopost
Customer interaction histories
Adobe Social
2.1
Oktopost
Bulk actions
Adobe Social
2.1
Oktopost

Marketing

Adobe Social
2.1
Oktopost
Lead generation
Adobe Social
2.1
Oktopost
Content marketing
Adobe Social
2.1
Oktopost
Paid media management
Adobe Social
2.0
Oktopost
Campaigns and promotions
Adobe Social
2.1
Oktopost

Channel coverage/integration

Adobe Social
2.9
Oktopost
Twitter
Adobe Social
4.2
Oktopost
Facebook
Adobe Social
3.1
Oktopost
LinkedIn
Adobe Social
3.1
Oktopost
Google+
Adobe Social
3.1
Oktopost
Instagram
Adobe Social
3.0
Oktopost
Pinterest
Adobe Social
3.0
Oktopost
YouTube
Adobe Social
1.1
Oktopost

Reporting/analytics

Adobe Social
2.1
Oktopost
Campaign success analytics
Adobe Social
2.1
Oktopost
Real-time tracking
Adobe Social
2.1
Oktopost
Competitor analysis
Adobe Social
2.1
Oktopost

Account management

Adobe Social
2.6
Oktopost
Role-based user permissions & privileges
Adobe Social
3.1
Oktopost
Mobile access
Adobe Social
2.0
Oktopost

Pros

  • Social Follower Growth Data: the dashboard made it easy to keep track of the upticks in our following across our numerous pages. IT cut down tabulation time from 4 hours to 15 minutes.
  • Ability to tag posts: The tagging of posts with multiple things allowed us to attribute the engagements and impressions to definitive campaigns and intitiatives.
  • Bespoke reports: Though we needed help setting them up, the bespoke reports created were very helpful in analyzing data referential to keywords.
No photo available
  • The Message Asset and Autoposter feature are hugely useful for broadcasting content at different times. This allows us to reach our entire audience on Twitter and Google+, rather than just sending messages once.
  • The support is outstanding. Anytime you have a question, it WILL be answered.
Jerod Morris profile photo

Cons

  • When you download the reports, Adobe Social can only provide reports in a text form. The platform cannot produce reports with images such as graphs or images of the engagement.
Melissa Butler profile photo
  • The reporting feature has had a few bugs, but they were quickly fixed once pointed out.
Jerod Morris profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Unfortunately, I was using a corporate account for a company that I no longer work for. However, in an individual capacity, I would 100% renew Adobe Social, as well as recommend it to any future employers that I have
Christopher Mclaughlin profile photo
Oktopost9.1
Based on 7 answers
The amount of labor required to accomplish the same tasks is not remotely close to using Oktopost
Ed Romaine profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
Oktopost6.4
Based on 1 answer
When I have sent in questions to support, I have received answers pretty quickly and they were helpful.However, I would like to see more information on the support page rather than having to contact them directly.
Nili Molvin profile photo

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
Oktopost4.5
Based on 1 answer
There is a lack of online training videos or documentation. They have a long list of FAQ's but I would prefer a quick YouTube video instead.
Nili Molvin profile photo

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
Oktopost7.3
Based on 1 answer
As I stated earlier, I would suggest doing a quick session with the Oktopost team in order to properly set up the account and make sure you are getting the full experience.
Nili Molvin profile photo

Alternatives Considered

Hootsuite Enterprise is superior in many ways, but the biggest factor is probably that it is constantly evolving and adding new features, working directly with social media companies ahead of new releases. Adobe seems to have stopped developing their product.
Chris Cartwright profile photo
I've used HootSuite in the past. It can't compare. The message asset and autoposting feature are invaluable.
Jerod Morris profile photo

Return on Investment

  • Unable to pull reports on moderation activities as there is no way to pull reports based on conversation tags.
  • No integration with Instagram
  • Reporting is lacking in information, often missing key elements.
Chris Cartwright profile photo
  • With Oktopost we are able to track the number of leads that come in from every campaign. Together with the SFDC integration we are able to see the exact value each campaign, post or message has added to our company.
Nili Molvin profile photo

Screenshots

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Social Editions & Modules
Adobe Social
Additional Pricing Details

Oktopost

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Oktopost Editions & Modules
Oktopost
Edition
Basic
$55
Basic+
$123
Business
$476
Enterprise
$0
Additional Pricing Details