What users are saying about

Dynamic Tag Management

39 Ratings
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Score 8.2 out of 101

Matomo (formerly Piwik)

Top Rated
35 Ratings
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Score 8 out of 101

Add comparison

Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

Matomo (formerly Piwik)

I found that implementation of the system overall was very easy and that providing custom URLs that hooked into a specific dashboard without requiring a login mechanism worked very well. This makes it easy to fold in a Piwik installation as a replacement within a hosting management system, such as CPanel.
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Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Matomo (formerly Piwik)
Role-based user permissions
Dynamic Tag Management
10.0
Matomo (formerly Piwik)

Tag Management

Dynamic Tag Management
7.6
Matomo (formerly Piwik)
Tag library
Dynamic Tag Management
5.0
Matomo (formerly Piwik)
Tag variable mapping
Dynamic Tag Management
7.0
Matomo (formerly Piwik)
Ease of writing custom tags
Dynamic Tag Management
8.2
Matomo (formerly Piwik)
Rules-driven tag execution
Dynamic Tag Management
8.4
Matomo (formerly Piwik)
Tag performance monitoring
Dynamic Tag Management
8.4
Matomo (formerly Piwik)
Improved page load times
Dynamic Tag Management
9.0
Matomo (formerly Piwik)
Mobile app tagging
Dynamic Tag Management
8.0
Matomo (formerly Piwik)
Library of JavaScript extensions
Dynamic Tag Management
7.1
Matomo (formerly Piwik)

Data Management & Integrity

Dynamic Tag Management
7.0
Matomo (formerly Piwik)
Event tracking
Dynamic Tag Management
9.0
Matomo (formerly Piwik)
Mobile event tracking
Dynamic Tag Management
9.0
Matomo (formerly Piwik)
Data distribution management
Dynamic Tag Management
7.0
Matomo (formerly Piwik)
Universal data layer
Dynamic Tag Management
9.0
Matomo (formerly Piwik)
Automated error checking
Dynamic Tag Management
1.0
Matomo (formerly Piwik)

Pros

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran profile photo
  • Community edition available for no charge
  • LDAP module available
Andrew Meyer profile photo

Cons

  • The initial training can be challenging, especially for people without a strong coding background, but it isn't impossible.
  • The publishing process is relatively intuitive, but could be improved upon.
  • As it is a newer program for Adobe, support is limited.
Jay Corcoran profile photo
  • User Interface could be cleaned up a little. It can be difficult to navigate between monitored sites.
Andrew Meyer profile photo

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
Matomo (formerly Piwik)8.7
Based on 13 answers
The price is always right - free. Of course, a donation is accepted and it looks as if the developers have made the most of such. In addition, you are in control and own all the data.
Erik Rühling profile photo

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
Matomo (formerly Piwik)9.0
Based on 3 answers
Piwik succeeds in presenting me (and my associates and my clients...) large amounts of data in a user friendly way. The interface and functionality can easily be customized. While some enhancements do need technical background (API calls by programming language from the webserver or javascript), others are easy to use (goal / event tracking)
Hendrik Schaper profile photo

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
Matomo (formerly Piwik)9.0
Based on 1 answer
Only one hiccup when we were using a beta installation. Other than that, smooth sailing.
Erik Rühling profile photo

Alternatives Considered

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
No photo available
Google Analytics
Preethi Menon profile photo

Return on Investment

  • Excellent ROI investment "if" strategy and roll out are prioritized appropriately. Because this is a custom solution, Adobe does not provide this level of guidance.
  • From a project management timeline perspective, if the team rolling this out tries to tag everything, then they will quickly run out of time and overextend resource hours.
No photo available
  • Better customer service
Preethi Menon profile photo

Screenshots

Dynamic Tag Management

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Matomo (formerly Piwik)

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
On-premise Edition is free. SaaS Edition (Cloud) starts from $65/month. On-premise Edition (Enterprise) starts from $5,900/year.