What users are saying about
39 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101
38 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.1 out of 101

Add comparison

Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

Matomo (formerly Piwik)

This software can be installed manually or via a third party installer. Those less happy with coding may prefer to check availability of Piwik via the web host before choosing it as a preferred option. That aside, the important issue when choosing any analytics package is whether it tracks the range of data that you need. Piwik is very rich in this respect.
Sharon Hurley Hall profile photo

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Matomo (formerly Piwik)
Role-based user permissions
Dynamic Tag Management
10.0
Matomo (formerly Piwik)

Tag Management

Dynamic Tag Management
7.5
Matomo (formerly Piwik)
Tag library
Dynamic Tag Management
5.0
Matomo (formerly Piwik)
Tag variable mapping
Dynamic Tag Management
6.6
Matomo (formerly Piwik)
Ease of writing custom tags
Dynamic Tag Management
8.0
Matomo (formerly Piwik)
Rules-driven tag execution
Dynamic Tag Management
8.3
Matomo (formerly Piwik)
Tag performance monitoring
Dynamic Tag Management
8.3
Matomo (formerly Piwik)
Improved page load times
Dynamic Tag Management
9.0
Matomo (formerly Piwik)
Mobile app tagging
Dynamic Tag Management
8.0
Matomo (formerly Piwik)
Library of JavaScript extensions
Dynamic Tag Management
7.1
Matomo (formerly Piwik)

Data Management & Integrity

Dynamic Tag Management
7.0
Matomo (formerly Piwik)
Event tracking
Dynamic Tag Management
9.0
Matomo (formerly Piwik)
Mobile event tracking
Dynamic Tag Management
9.0
Matomo (formerly Piwik)
Data distribution management
Dynamic Tag Management
7.0
Matomo (formerly Piwik)
Universal data layer
Dynamic Tag Management
9.0
Matomo (formerly Piwik)
Automated error checking
Dynamic Tag Management
1.0
Matomo (formerly Piwik)

Pros

  • Rules: There are a wide variety of native triggers that are included for both plain vanilla HTML and single page applications that allow for many specific combinations of triggers.
  • QA: The plugin that allows for QA within the console makes it easy to tell if a rule is firing or not without the creation of a separate environment.
  • Version Control: It is mercifully simple to roll back to an earlier version if something goes awry. Remember, no matter how good your QA, something will eventually slip through. It's much better to be able to roll back with a couple clicks.
Gitai Ben-Ammi profile photo
  • Access to the raw data, and allowing us the ability to customize as needed.
  • Painless install, for the most part. It was nice to be able to customize the interface.
  • I really love the mobile app, which make it easy to get insights on the go.
  • A perfect replacement for Google Analytics for us when we needed to know we were in control of the data.
No photo available

Cons

  • Single Page Applications: While it's greatly improved over the years, being able to accurately target certain actions on single page applications. In particular, applications built on React are difficult. The addition of a hash change trigger was quite useful, but more is definitely needed.
  • Data Elements: Great new tool, but I need it to be easier to create. I'm not an inherently technical individual, and the main benefit of tag management is reducing the need for technical people.
Gitai Ben-Ammi profile photo
  • Being able to compare one time period to another within a widget would be useful.
  • Real time data.
No photo available

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
Matomo (formerly Piwik)8.7
Based on 13 answers
Piwik provides all the data we need and does a good job organizing it, so we would be moving backwards if we started with a new product.
No photo available

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
Matomo (formerly Piwik)9.0
Based on 3 answers
Piwik succeeds in presenting me (and my associates and my clients...) large amounts of data in a user friendly way. The interface and functionality can easily be customized. While some enhancements do need technical background (API calls by programming language from the webserver or javascript), others are easy to use (goal / event tracking)
Hendrik Schaper profile photo

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
Matomo (formerly Piwik)9.0
Based on 1 answer
Only one hiccup when we were using a beta installation. Other than that, smooth sailing.
Erik Rühling profile photo

Alternatives Considered

Since we are using it almost exclusively with the implementation of Adobe Media Optimizer, we have not considered using a different tag management software.
Jay Corcoran profile photo
I've used both Piwik and Google Analytic. I still prefer Piwik for it's more user friendly interface compared to Google Analytic. For most users, Piwik would be sufficient to provide the statistics required for planning. Google Analytics has more functions that complicates matter and makes things more confusing. Most users would find a cheap, easy to implement option and more importantly, easier to manage option to be a better solution.
M. Tan profile photo

Return on Investment

  • It has sped up the coding time of individual website 10 fold.
  • The rate of failure of tracking pixels to fire has dropped dramatically.
  • It has significantly sped up the progress of getting individual clients implemented into AMO.
Jay Corcoran profile photo
  • By using Piwik, we can better identify keywords used to search for the website and by targeting those keywords on search engine advertising (Google, Bing, Yahoo), it helps with conversion and also saves us money by cutting down guess work.
  • By using Piwik graphs, it helps to save our employees time in creating pie charts and bar charts to present to upper management.
  • Since Piwik is free to use, there is no reason not to implement it. Most likely, with your website, you will already have access to SQL and hosting package. There is minimal cost to implementing Piwik.
M. Tan profile photo

Screenshots

Dynamic Tag Management

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Matomo (formerly Piwik)

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
On-premise Edition is free. SaaS Edition (Cloud) starts from $65/month. On-premise Edition (Enterprise) starts from $5,900/year.