40 Ratings
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Score 9.4 out of 101
39 Ratings
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Score 8.1 out of 101

Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

Matomo Analytics (formerly Piwik)

This software can be installed manually or via a third party installer. Those less happy with coding may prefer to check availability of Piwik via the web host before choosing it as a preferred option. That aside, the important issue when choosing any analytics package is whether it tracks the range of data that you need. Piwik is very rich in this respect.
Sharon Hurley Hall profile photo

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Matomo Analytics (formerly Piwik)
Role-based user permissions
Dynamic Tag Management
10.0
Matomo Analytics (formerly Piwik)

Tag Management

Dynamic Tag Management
8.6
Matomo Analytics (formerly Piwik)
Tag library
Dynamic Tag Management
7.7
Matomo Analytics (formerly Piwik)
Tag variable mapping
Dynamic Tag Management
8.4
Matomo Analytics (formerly Piwik)
Ease of writing custom tags
Dynamic Tag Management
9.0
Matomo Analytics (formerly Piwik)
Rules-driven tag execution
Dynamic Tag Management
8.7
Matomo Analytics (formerly Piwik)
Tag performance monitoring
Dynamic Tag Management
9.3
Matomo Analytics (formerly Piwik)
Improved page load times
Dynamic Tag Management
9.7
Matomo Analytics (formerly Piwik)
Mobile app tagging
Dynamic Tag Management
9.3
Matomo Analytics (formerly Piwik)
Library of JavaScript extensions
Dynamic Tag Management
7.1
Matomo Analytics (formerly Piwik)

Data Management & Integrity

Dynamic Tag Management
7.4
Matomo Analytics (formerly Piwik)
Event tracking
Dynamic Tag Management
9.7
Matomo Analytics (formerly Piwik)
Mobile event tracking
Dynamic Tag Management
9.7
Matomo Analytics (formerly Piwik)
Data distribution management
Dynamic Tag Management
7.0
Matomo Analytics (formerly Piwik)
Universal data layer
Dynamic Tag Management
9.7
Matomo Analytics (formerly Piwik)
Automated error checking
Dynamic Tag Management
1.0
Matomo Analytics (formerly Piwik)

Pros

Dynamic Tag Management

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran profile photo

Matomo Analytics (formerly Piwik)

  • Piwik does a great job of allowing customized campaign tracking to try and hit marketing or funding goals.
  • The robust plugin architecture allows for a large amount of custom development to track very specific needs. The availability of a REST API also allows you to build in support for Piwik to your in-house applications which can enable developers to track bugs with more precision.
  • The dashboard structure allows you to create specialized views for specific user roles so that you can give a specific focus to a small subsection of the reported data. This is an excellent way to show non-technical users only the portion of the data they are interested in without getting bogged down into the details.
No photo available

Cons

Dynamic Tag Management

  • It is only available with Adobe Marketing Cloud so you can't buy it as an independent product.
  • It is easier to use than Google Tag Manager, but not nearly as popular.
  • Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud.
Richard Perroset profile photo

Matomo Analytics (formerly Piwik)

  • I wish there were some additional pre-formatted tiles/tabs to choose from
  • Creating custom data sets for tiles/tabs is not straightforward and there isn't much in the way of explanations on how to do it
  • I have clicked the "WP-Piwik - SEO" button in setting/statistics but can't seem to get the data to populate. Again, not much in the way of "Help" on the site to assist in figuring it out.
Jeff Wallace profile photo

Likelihood to Renew

Dynamic Tag Management

Dynamic Tag Management 10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo

Matomo Analytics (formerly Piwik)

Matomo Analytics (formerly Piwik) 8.7
Based on 13 answers
Given, that I do not make a decision wherever to buy the product, I think the biggest culprit would be name recognition (that Piwik currently lacks compared to Google Analytics and such). Also, not to put it into negative light, but being "free" raises eyebrows, as being a lesser software
Mike Tihonchik profile photo

Usability

Dynamic Tag Management

Dynamic Tag Management 5.0
Based on 2 answers
It is easy to use at a basic level, however without JavaScript resource you will struggle.
Barry Mann profile photo

Matomo Analytics (formerly Piwik)

Matomo Analytics (formerly Piwik) 9.0
Based on 3 answers
Piwik succeeds in presenting me (and my associates and my clients...) large amounts of data in a user friendly way. The interface and functionality can easily be customized. While some enhancements do need technical background (API calls by programming language from the webserver or javascript), others are easy to use (goal / event tracking)
Hendrik Schaper profile photo

Support

Dynamic Tag Management

Dynamic Tag Management 10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo

Matomo Analytics (formerly Piwik)

Matomo Analytics (formerly Piwik) 10.0
Based on 1 answer
Because Matomo Analytics is an open source platform all the users are collectively helping each other and providing instructions on how to install the application, use it, build it and improve this great platform.
Jean Franco profile photo

Implementation

Dynamic Tag Management

Dynamic Tag Management 10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo

Matomo Analytics (formerly Piwik)

Matomo Analytics (formerly Piwik) 9.0
Based on 1 answer
Only one hiccup when we were using a beta installation. Other than that, smooth sailing.
Erik Rühling profile photo

Alternatives Considered

Dynamic Tag Management

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
No photo available

Matomo Analytics (formerly Piwik)

We have used Google Analytics before for one of our online tools and we switched to Matomo for the other web applications we have. We did that because Matomo is free but mostly since we wanted us to own the data on these sensitive apps and not share it with third parties. Since we have the data locally, we can now apply machine learning techniques to improve the systems even more.
Cristian Bodnarasec profile photo

Return on Investment

Dynamic Tag Management

  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
Abishek Kumar profile photo

Matomo Analytics (formerly Piwik)

  • By using Piwik, we can better identify keywords used to search for the website and by targeting those keywords on search engine advertising (Google, Bing, Yahoo), it helps with conversion and also saves us money by cutting down guess work.
  • By using Piwik graphs, it helps to save our employees time in creating pie charts and bar charts to present to upper management.
  • Since Piwik is free to use, there is no reason not to implement it. Most likely, with your website, you will already have access to SQL and hosting package. There is minimal cost to implementing Piwik.
M. Tan profile photo

Screenshots

Dynamic Tag Management

Pricing Details

Dynamic Tag Management

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Dynamic Tag Management Editions & Modules

Additional Pricing Details

Matomo Analytics (formerly Piwik)

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Matomo Analytics (formerly Piwik) Editions & Modules

On-premise Edition
Free download (open source)$0
Content Optimization Bundle$5792
Growth Bundle$1,1492
Premium Bundle$1,4992
Email Support Subscription$2,0902
  1. per installation
SaaS Edition
Essential$91
Business$291
Enterprise$1992
Free 30 day trial$03
  1. number of pageviews (monthly traffic)
  2. your requirements and monthly traffic
  3. limited to 30 days
Additional Pricing Details
On-premise Edition is free to download and install on your own servers: free download at https://matomo.org/download/ Individual features can be purchased from $19/year: see all features at https://plugins.matomo.org/premium SaaS Edition (Matomo Cloud) starts from $9/month: see transparent pricing at https://matomo.org/pricing

Rating Summary

Likelihood to Recommend

Dynamic Tag Management
9.7
Matomo Analytics (formerly Piwik)
8.9

Likelihood to Renew

Dynamic Tag Management
10.0
Matomo Analytics (formerly Piwik)
8.7

Usability

Dynamic Tag Management
5.0
Matomo Analytics (formerly Piwik)
9.0

Support

Dynamic Tag Management
10.0
Matomo Analytics (formerly Piwik)
10.0

Implementation

Dynamic Tag Management
10.0
Matomo Analytics (formerly Piwik)
9.0

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