What users are saying about

Screaming Frog

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Top Rated
83 Ratings
39 Ratings
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Score 8.3 out of 101

Screaming Frog

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Top Rated
83 Ratings
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Score 9.2 out of 101

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Likelihood to Recommend

Dynamic Tag Management

DTM is best when you have a large enterprise, 10,000+ web pages to deliver and requires secure proprietary web data. It does require pre-planning, strategy and staff to implement, managed and test prior to going live. For smaller website implementations, Google Analytics is free, easy to implement and analyze.
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Screaming Frog

Screaming Frog is the best tool to crawl any site, anywhere, hands down. We use it for all of our SEO auditing purposes. We also use it to quality check new builds in both staging and live environments, some behind password restrictions and other various logins. Even our project management team has found use with it to quickly check changes across multiple pages instead of going to each page one by one. This tool is not the tool for you if you are looking for something to generate auditing reports. This will not will not make a pretty PDF of it's findings for you to show management or send to a client. It gives your raw data which you can export into a CSV or Excel, but will not help in the reporting process if you are looking for something to auto generate a report or insights.
Anthony Daronzio profile photo

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Screaming Frog
Role-based user permissions
Dynamic Tag Management
10.0
Screaming Frog

Tag Management

Dynamic Tag Management
7.5
Screaming Frog
Tag library
Dynamic Tag Management
5.0
Screaming Frog
Tag variable mapping
Dynamic Tag Management
6.5
Screaming Frog
Ease of writing custom tags
Dynamic Tag Management
7.9
Screaming Frog
Rules-driven tag execution
Dynamic Tag Management
8.3
Screaming Frog
Tag performance monitoring
Dynamic Tag Management
8.3
Screaming Frog
Improved page load times
Dynamic Tag Management
9.0
Screaming Frog
Mobile app tagging
Dynamic Tag Management
8.0
Screaming Frog
Library of JavaScript extensions
Dynamic Tag Management
7.1
Screaming Frog

Data Management & Integrity

Dynamic Tag Management
7.0
Screaming Frog
Event tracking
Dynamic Tag Management
9.0
Screaming Frog
Mobile event tracking
Dynamic Tag Management
9.0
Screaming Frog
Data distribution management
Dynamic Tag Management
7.0
Screaming Frog
Universal data layer
Dynamic Tag Management
9.0
Screaming Frog
Automated error checking
Dynamic Tag Management
1.0
Screaming Frog

SEO

Dynamic Tag Management
Screaming Frog
7.0
Keyword analysis
Dynamic Tag Management
Screaming Frog
6.4
Backlink management
Dynamic Tag Management
Screaming Frog
7.1
SERP ranking tracking
Dynamic Tag Management
Screaming Frog
7.0
Page grader
Dynamic Tag Management
Screaming Frog
6.4
Competitive analysis
Dynamic Tag Management
Screaming Frog
7.4
Site audit / diagnostics
Dynamic Tag Management
Screaming Frog
9.4
Site recommendations
Dynamic Tag Management
Screaming Frog
7.3
Task management
Dynamic Tag Management
Screaming Frog
5.0

SEO Channels

Dynamic Tag Management
Screaming Frog
8.7
Local SEO
Dynamic Tag Management
Screaming Frog
9.0
Social SEO
Dynamic Tag Management
Screaming Frog
7.9
Mobile SEO
Dynamic Tag Management
Screaming Frog
8.7
Global SEO
Dynamic Tag Management
Screaming Frog
9.1

SEO Platform & Account Management

Dynamic Tag Management
Screaming Frog
8.5
Multi-domain support
Dynamic Tag Management
Screaming Frog
8.9
Integration with web analytics tools
Dynamic Tag Management
Screaming Frog
8.0

Pros

  • The ability to measure the start and end of an online process to determine where web visitor's are falling out or not completing things such as login, web forms, and shopping cart
  • Measure website traffic
  • Measure and report shopping cart funnel
  • Can be customized to fit your unique business needs
No photo available
  • Best tool to crawl a site, hands down.
  • Configurable for custom data extractions.
  • In-depth exports for reporting.
  • Configurable connections to Analytics and Search Console.
  • Wealth of online documentation.
Anthony Daronzio profile photo

Cons

  • People who worked on DTM only can navigate and process the rules, so there should not be a criteria complete the processing rules.
  • Framework kind of option should be available
  • Troubleshooting documents should be available in Google for implementation
Abishek Kumar profile photo
  • Customizing the crawler - It takes a little bit of playing around with the settings to understand what each of them controls and what options need to be checked or unchecked to get the right amount of information.
  • Cannot Crawl a large site - Screaming Frog runs out of memory when asked to crawl a large site, even after playing around with memory settings and allocating additional memory.
Brynna Baldauf profile photo

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
Screaming Frog10.0
Based on 3 answers
The tool has become integrated into our teams daily workings and I have yet to find a tool other than scremaing frog to replicate all of our use cases for it. It's a great tool and we're sticking with it
Anthony Daronzio profile photo

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
Screaming Frog7.0
Based on 2 answers
Easy for me to use because I have using the product for a long time and understand the ins and outs of it. If I was a newbie, I would be completely lost. It does take some prior knowledge to operate this software and understanding of what a crawl means
Anthony Daronzio profile photo

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
Screaming Frog10.0
Based on 1 answer
I have had very little issues with the software, most of which can be answered with the very extensive online documentation. However the few times I have had to ask for support, they have been nothing but helpful.
Anthony Daronzio profile photo

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
Screaming Frog7.0
Based on 1 answer
If the software was a little easier to use for beginners, there really wouldn't be an issue
Anthony Daronzio profile photo

Alternatives Considered

The one thing GTM has over DTM is that there are a bunch of hosted pixels by companies like Facebook. Otherwise, it's incredibly inferior. The DTM UI is easier, more intuitive, and more comprehensible. Debugging is easier as well, and the triggers are better defined in DTM. Version control is far superior and it's so easy to tell what tags are firing and when. I went from DTM to GTM when switching jobs and was so relieved when my new company made the switch to DTM. I'm much happier and it's much easier now.
Gitai Ben-Ammi profile photo
I like that it's a desktop client actually. I like ti that I can stop something myself, rather than have some bot out of my control tear into a web site, consuming all it's content
Joe Preston profile photo

Return on Investment

  • The key factor is that my devs are not tied up with petty things like adding JS or advertising pixels. Simple work like that can be handled by me while they work on feature development.
  • Release cycle is much shorter when a dev is needed, say for a direct call rule that involves JS being written. We don't have to go through the normal release cycle and can do it on an ad hoc basis without all the rigmarole of a hot fix.
Gitai Ben-Ammi profile photo
  • We speed up the process of analyzing a client's website
  • We create an internal structure map of the website with just one click
  • Reports with different errors help make quick fixes
Roman Yarovyi profile photo

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Screaming Frog

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details