What users are saying about

Screaming Frog

Top Rated
64 Ratings

Dynamic Tag Management

39 Ratings
Score 8.1 out of 101

Screaming Frog

Top Rated
64 Ratings
Score 9.2 out of 101

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Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

Screaming Frog

It does almost everything I need it to do. But I've heard and can imagine a scenario where a more enterprise-level crawler is necessary for pages with hundred of thousands or even millions of pages. This goes back to my previous comment about it seeming to take a lot of CPU power.
Ari Roth profile photo

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Screaming Frog
Role-based user permissions
Dynamic Tag Management
10.0
Screaming Frog

Tag Management

Dynamic Tag Management
7.7
Screaming Frog
Tag library
Dynamic Tag Management
5.0
Screaming Frog
Tag variable mapping
Dynamic Tag Management
7.1
Screaming Frog
Ease of writing custom tags
Dynamic Tag Management
8.3
Screaming Frog
Rules-driven tag execution
Dynamic Tag Management
8.4
Screaming Frog
Tag performance monitoring
Dynamic Tag Management
8.4
Screaming Frog
Improved page load times
Dynamic Tag Management
9.0
Screaming Frog
Mobile app tagging
Dynamic Tag Management
8.0
Screaming Frog
Library of JavaScript extensions
Dynamic Tag Management
7.1
Screaming Frog

Data Management & Integrity

Dynamic Tag Management
7.0
Screaming Frog
Event tracking
Dynamic Tag Management
9.0
Screaming Frog
Mobile event tracking
Dynamic Tag Management
9.0
Screaming Frog
Data distribution management
Dynamic Tag Management
7.0
Screaming Frog
Universal data layer
Dynamic Tag Management
9.0
Screaming Frog
Automated error checking
Dynamic Tag Management
1.0
Screaming Frog

SEO

Dynamic Tag Management
Screaming Frog
6.8
Keyword analysis
Dynamic Tag Management
Screaming Frog
6.4
Backlink management
Dynamic Tag Management
Screaming Frog
6.7
SERP ranking tracking
Dynamic Tag Management
Screaming Frog
6.0
Page grader
Dynamic Tag Management
Screaming Frog
6.1
Competitive analysis
Dynamic Tag Management
Screaming Frog
7.0
Site audit / diagnostics
Dynamic Tag Management
Screaming Frog
9.3
Site recommendations
Dynamic Tag Management
Screaming Frog
7.6
Task management
Dynamic Tag Management
Screaming Frog
5.0

SEO Channels

Dynamic Tag Management
Screaming Frog
9.2
Local SEO
Dynamic Tag Management
Screaming Frog
9.6
Social SEO
Dynamic Tag Management
Screaming Frog
8.7
Mobile SEO
Dynamic Tag Management
Screaming Frog
9.2
Global SEO
Dynamic Tag Management
Screaming Frog
9.5

SEO Platform & Account Management

Dynamic Tag Management
Screaming Frog
8.1
Multi-domain support
Dynamic Tag Management
Screaming Frog
8.7
Integration with web analytics tools
Dynamic Tag Management
Screaming Frog
7.5

Pros

  • Rules: There are a wide variety of native triggers that are included for both plain vanilla HTML and single page applications that allow for many specific combinations of triggers.
  • QA: The plugin that allows for QA within the console makes it easy to tell if a rule is firing or not without the creation of a separate environment.
  • Version Control: It is mercifully simple to roll back to an earlier version if something goes awry. Remember, no matter how good your QA, something will eventually slip through. It's much better to be able to roll back with a couple clicks.
Gitai Ben-Ammi profile photo
  • Crawling client sites of up to thousands of pages. Gives you almost every tool that you need to do a proper SEO audit.
  • Custom extractions using CSSpath, Xpath, or Regex. I'm not even a techy, but their support section here is a huge help with the provided examples.
  • Customer service and support - Dan is ALWAYS very prompt to respond with helpful answers on Twitter if needed.
Ari Roth profile photo

Cons

  • Single Page Applications: While it's greatly improved over the years, being able to accurately target certain actions on single page applications. In particular, applications built on React are difficult. The addition of a hash change trigger was quite useful, but more is definitely needed.
  • Data Elements: Great new tool, but I need it to be easier to create. I'm not an inherently technical individual, and the main benefit of tag management is reducing the need for technical people.
Gitai Ben-Ammi profile photo
  • It's slow on slow machines.
  • It's a bit of a resource hog.
  • It could go even further and add some intelligence and direction to it's wonderful analytics. No reason it couldn't provide recommendations.
Joe Preston profile photo

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
Screaming Frog10.0
Based on 2 answers
It has a free version and a paid version - if you find the free version has what you need, it's easy to use that until you need to do some more custom reviews of websites
Amanda Tessier profile photo

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
Screaming Frog8.0
Based on 1 answer
It needs a more intuitive GUI. It just seems like it is built for a technical SEO specialist rather than a general user.
James Egan profile photo

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
No photo available
Screaming Frog is must have if you are into detailed analyses of your company website. There are other alternatives but the price/quality equation is simply excellent.
No photo available

Return on Investment

  • The key factor is that my devs are not tied up with petty things like adding JS or advertising pixels. Simple work like that can be handled by me while they work on feature development.
  • Release cycle is much shorter when a dev is needed, say for a direct call rule that involves JS being written. We don't have to go through the normal release cycle and can do it on an ad hoc basis without all the rigmarole of a hot fix.
Gitai Ben-Ammi profile photo
  • It allowed us to provide reports to content editors allowing them to fix their pages.
No photo available

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Screaming Frog

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details