What users are saying about

AdRoll

70 Ratings
Score 7.4 out of 101

LinkedIn Marketing Solutions

104 Ratings
Score 7.7 out of 101

Add comparison

Likelihood to Recommend

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
No photo available

LinkedIn Marketing Solutions

If you want to do awareness campaigns for a brand or product, LinkedIn can be very helpful. Most of the ad units work well for this type of campaign. So using campaigns for thought leadership is great.I've yet to see LinkedIn Marketing Solutions being very good for lead gen, despite being a big part of the platform's offering. I've done it for several clients and it just hasn't produced good results. I also think that while InMail looks and sounds great on paper and in theory, there too have I ever seen much success. It's not surprising since I rarely look at them when they're sent to me personally. The really odd thing is that they seems to know this, because reps have typically steered me away from any type of ad unit other than sponsored content.
Jarad Matula, MBA profile photo

Feature Rating Comparison

Ad Network Integration

AdRoll
7.4
LinkedIn Marketing Solutions
Data Transfer
AdRoll
7.5
LinkedIn Marketing Solutions
DSP integration
AdRoll
7.2
LinkedIn Marketing Solutions

Ad Campaigns

AdRoll
7.8
LinkedIn Marketing Solutions
Ad campaign creation
AdRoll
8.1
LinkedIn Marketing Solutions
Ad deployment
AdRoll
8.4
LinkedIn Marketing Solutions
Display advertising
AdRoll
8.2
LinkedIn Marketing Solutions
Ad display and retargeting segmentation
AdRoll
8.1
LinkedIn Marketing Solutions
Sequence targeting
AdRoll
6.3
LinkedIn Marketing Solutions

Ad Reporting & Analytics

AdRoll
6.9
LinkedIn Marketing Solutions
Ad dashboards
AdRoll
7.5
LinkedIn Marketing Solutions
Ad performance reports
AdRoll
7.4
LinkedIn Marketing Solutions
Ad conversion tracking
AdRoll
6.5
LinkedIn Marketing Solutions
Ad attribution reporting
AdRoll
6.7
LinkedIn Marketing Solutions
Cross-channel ad management
AdRoll
7.3
LinkedIn Marketing Solutions
Ad forecasting and optimization
AdRoll
6.0
LinkedIn Marketing Solutions

Pros

  • Simple retargeting via integration with Marketing Automation platforms
  • Cross-platform ad personalization capabilities
  • Simplified campaign management and optimization
No photo available
  • Be really specific with your targeting - target specific job titles, companies, seniority etc
  • Easy to use platform - anyone can start an ads campaign within minutes (provided that you have your content assets ready)
  • The analytics you get for your ad campaigns are really helpful and linkedin also often sends you optimising tips
Gerry Dapergolas profile photo

Cons

  • They could make their documentation more easy to understand such that it is more user-friendly for first time users, so we don't have to reach out to support for more information.
  • They could have the functionality of more design options on the page. I had to externally make the ad have the background I wanted and upload it. But having editing capabilities on site would be easier.
  • I would like to see them expand into other aspects of advertising, not just remarketing and retargeting ads.
No photo available
  • UI: While they are consistently pushing updates, the LinkedIn Marketing UI still has room for improvement. It's reporting is sparse, and I frequently receive error codes while trying to create and execute campaigns.
  • Lack of Integrations: LinkedIn Marketing tends to guard their API, making it difficult to import your data into other reporting tools like Hubspot.
  • CPL: The average cost per lead on LinkedIn is $200, which is extremely high compared to Facebook and other social platforms with marketing capabilities. I'd only recommend using LinkedIn Marketing if you're selling a high-value B2B product.
Emily Muhoberac profile photo

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available
No score
No answers yet
No answers on this topic

Usability

AdRoll10.0
Based on 3 answers
I find most of the functions usable, but can see room for improvement in some areas
Adam Sabados profile photo
LinkedIn Marketing Solutions9.0
Based on 2 answers
I think the tool is easy to use and delivers valuable results.
Cheryl Cross profile photo

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
LinkedIn Marketing Solutions8.0
Based on 1 answer
All of my issues were resolved quickly.
Cheryl Cross profile photo

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Cheaper and easier to use!
No photo available
While both Facebook & Twitter marketing platforms have a much lower CPL, the targeting criteria makes it difficult for B2B companies (as people don't generally put professional information on these platforms). We generated very few leads on these platforms, and do not devote our marketing spend to either of them
Emily Muhoberac profile photo

Return on Investment

  • We were able to convert free users to paid users because we could see they were very engaged but did not understand the value of our paid solution without a little push.
  • We were able to increase our user sign up conversion rate by retargeting engaged web visitors who DID NOT convert but should have.
  • We were able to increase our on-boarding conversion by targeting users who unsubscribed from our emails to encourage them to finish setting up their account.
No photo available
  • We spent $800 on our campaign and had a $5000 return
  • Low effort on our staff - passive enrollment means less time/ money on staff marketing efforts
  • Some applicants were irrelevant to our program
No photo available

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

LinkedIn Marketing Solutions

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details