What users are saying about

AdRoll

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74 Ratings

LinkedIn Marketing Solutions

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110 Ratings

AdRoll

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74 Ratings
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Score 7.5 out of 101

LinkedIn Marketing Solutions

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110 Ratings
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Score 7.5 out of 101

Add comparison

Likelihood to Recommend

AdRoll

AdRoll is great for those who have a strong creative department and want the ability to retarget users who land on their site. AdRoll is also great for prospecting as you can upload your database and AdRoll will prospect lookalikes. For folks who want to track users on social (Facebook and Instagram), AdRoll does wonders. You also have the ability to email prospects which is another great way to build a unique database.
Stefanie Cash profile photo

LinkedIn Marketing Solutions

It's especially good for B2B Marketing. Can't see it being that successful on the B2C side
Gerry Dapergolas profile photo

Feature Rating Comparison

Ad Network Integration

AdRoll
7.5
LinkedIn Marketing Solutions
Data Transfer
AdRoll
7.7
LinkedIn Marketing Solutions
DSP integration
AdRoll
7.4
LinkedIn Marketing Solutions

Ad Campaigns

AdRoll
7.9
LinkedIn Marketing Solutions
Ad campaign creation
AdRoll
8.2
LinkedIn Marketing Solutions
Ad deployment
AdRoll
8.4
LinkedIn Marketing Solutions
Display advertising
AdRoll
8.3
LinkedIn Marketing Solutions
Ad display and retargeting segmentation
AdRoll
8.1
LinkedIn Marketing Solutions
Sequence targeting
AdRoll
6.4
LinkedIn Marketing Solutions

Ad Reporting & Analytics

AdRoll
7.0
LinkedIn Marketing Solutions
Ad dashboards
AdRoll
7.6
LinkedIn Marketing Solutions
Ad performance reports
AdRoll
7.4
LinkedIn Marketing Solutions
Ad conversion tracking
AdRoll
6.5
LinkedIn Marketing Solutions
Ad attribution reporting
AdRoll
6.8
LinkedIn Marketing Solutions
Cross-channel ad management
AdRoll
7.4
LinkedIn Marketing Solutions
Ad forecasting and optimization
AdRoll
6.1
LinkedIn Marketing Solutions

Pros

  • Ad placement. Our ads see good engagement where AdRoll places them.
  • Campaign customization. There are many targeting and budget options within the campaign setup.
  • Reporting. AdRoll provides simple, streamlined reporting on impressions, clicks, conversions, spend, etc.
  • Segmentation. It's pretty easy to set up conversion segments and track where we are seeing conversions.
No photo available
  • Position ad content in front of our LinkedIn audience
  • Easy to understand user interface
  • Ability to schedule content
  • Tracking and reporting on engagement and conversions
Chris Gardner profile photo

Cons

  • Full service management was the biggest selling point for us, but not a single campaign went live through our AdRoll reps without tracking errors, billing issues and lack of follow-through from their account teams. Our spend levels were high, which makes me wonder how much worse the customer service would have been if we were just spending a few thousand dollars per month.
  • Despite what they claim, AdRoll's interface is outdated (has not materially changed since 2012) and inefficient. We had to rely on their unresponsive account teams to do even the most basic updates.
  • Slow response time, despite clear service level commitments. Almost every element of our experience with their customer service can be summarized by "over-promise and under-deliver." When things went wrong, they were quick to apologize and make excuses, but the quality of service and response times never improved.
  • Attribution models are very generous to AdRoll campaigns. In one case, they attributed over a quarter of a million in eComm revenue to one of our clients based off less than $10k in ad spend. Even after adjusting down the view-through attribution windows, they still gave their campaigns a disproportionate amount of credit.
  • Finance team is not customer-facing. If you run into payment or refund issues, it will take months and many hours of back and fourth to get them resolved. We had to go through our account reps to get anything resolved, which took far more time that is would have directly with Google, Bing or Facebook.
  • Lack of billing transparency. AdRoll does not tell advertisers this, but they pre-bill for the following period's ad spend. This means that when advertisers put campaigns on pause, they will see a "credit" for future advertising, which is actually their own money. This comes across as deceptive and shady, especially given how hard it was to get refunds processed. For context, no other ad platforms we've used pre-bill for future advertising.
Adam Lewis profile photo
  • Understanding how to reach your targets can be difficult
Chris Gardner profile photo

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available
No score
No answers yet
No answers on this topic

Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
LinkedIn Marketing Solutions9.1
Based on 2 answers
I think the tool is easy to use and delivers valuable results.
Cheryl Cross profile photo

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
LinkedIn Marketing Solutions8.0
Based on 1 answer
All of my issues were resolved quickly.
Cheryl Cross profile photo

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

The worst we've tried. We switched back to AdWords after our negative experience with AdRoll and have been very happy since
Adam Lewis profile photo
LinkedIn Marketing Solutions provides targeted users that are ripe for B2B business; however, the cost to reach those users is more expensive the other social platforms. However, for awareness marketing and lead generation - LinkedIn Marketing Solutions offers great ways to connect and interact with potential B2B customers
Dustin Hovey profile photo

Return on Investment

  • We were able to convert free users to paid users because we could see they were very engaged but did not understand the value of our paid solution without a little push.
  • We were able to increase our user sign up conversion rate by retargeting engaged web visitors who DID NOT convert but should have.
  • We were able to increase our on-boarding conversion by targeting users who unsubscribed from our emails to encourage them to finish setting up their account.
No photo available
  • We spent $800 on our campaign and had a $5000 return
  • Low effort on our staff - passive enrollment means less time/ money on staff marketing efforts
  • Some applicants were irrelevant to our program
No photo available

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

LinkedIn Marketing Solutions

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details