What users are saying about

AdRoll

70 Ratings

AdRoll

70 Ratings
Score 7.4 out of 101

Post Affiliate Pro

1 Ratings
Score 10 out of 101

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Likelihood to Recommend

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
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Post Affiliate Pro

Post Affiliate Pro is suitable for any online business that's interested in more sales that come from affiliate partners (and are willing to pay them commission from sales).
Luis McDonnell profile photo

Feature Rating Comparison

Ad Network Integration

AdRoll
7.4
Post Affiliate Pro
Data Transfer
AdRoll
7.5
Post Affiliate Pro
DSP integration
AdRoll
7.2
Post Affiliate Pro

Ad Campaigns

AdRoll
7.8
Post Affiliate Pro
10.0
Ad campaign creation
AdRoll
8.1
Post Affiliate Pro
10.0
Ad deployment
AdRoll
8.4
Post Affiliate Pro
10.0
Display advertising
AdRoll
8.2
Post Affiliate Pro
10.0
Ad display and retargeting segmentation
AdRoll
8.1
Post Affiliate Pro
Sequence targeting
AdRoll
6.3
Post Affiliate Pro

Ad Reporting & Analytics

AdRoll
6.9
Post Affiliate Pro
10.0
Ad dashboards
AdRoll
7.5
Post Affiliate Pro
10.0
Ad performance reports
AdRoll
7.4
Post Affiliate Pro
10.0
Ad conversion tracking
AdRoll
6.5
Post Affiliate Pro
10.0
Ad attribution reporting
AdRoll
6.7
Post Affiliate Pro
10.0
Cross-channel ad management
AdRoll
7.3
Post Affiliate Pro
Ad forecasting and optimization
AdRoll
6.0
Post Affiliate Pro

Pros

  • Self Service Platform is easily designed and makes getting a new campaign or making changes easy.
  • Reporting provides clear insight into the platforms and creative driving sales.
  • The pricing is reasonable for the time savings that AdRoll produces.
No photo available
  • Tracking works brilliantly.
  • Split commission feature is great.
  • Multiple tracking methods, SEO friendly links are included.
  • SaaS version - didn't have to install anything.
Luis McDonnell profile photo

Cons

  • Full service management was the biggest selling point for us, but not a single campaign went live through our AdRoll reps without tracking errors, billing issues and lack of follow-through from their account teams. Our spend levels were high, which makes me wonder how much worse the customer service would have been if we were just spending a few thousand dollars per month.
  • Despite what they claim, AdRoll's interface is outdated (has not materially changed since 2012) and inefficient. We had to rely on their unresponsive account teams to do even the most basic updates.
  • Slow response time, despite clear service level commitments. Almost every element of our experience with their customer service can be summarized by "over-promise and under-deliver." When things went wrong, they were quick to apologize and make excuses, but the quality of service and response times never improved.
  • Attribution models are very generous to AdRoll campaigns. In one case, they attributed over a quarter of a million in eComm revenue to one of our clients based off less than $10k in ad spend. Even after adjusting down the view-through attribution windows, they still gave their campaigns a disproportionate amount of credit.
  • Finance team is not customer-facing. If you run into payment or refund issues, it will take months and many hours of back and fourth to get them resolved. We had to go through our account reps to get anything resolved, which took far more time that is would have directly with Google, Bing or Facebook.
  • Lack of billing transparency. AdRoll does not tell advertisers this, but they pre-bill for the following period's ad spend. This means that when advertisers put campaigns on pause, they will see a "credit" for future advertising, which is actually their own money. This comes across as deceptive and shady, especially given how hard it was to get refunds processed. For context, no other ad platforms we've used pre-bill for future advertising.
Adam Lewis profile photo
  • More detailed guides for setting up some features would be great.
  • I would also appreciate a new theme design.
Luis McDonnell profile photo

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available
No score
No answers yet
No answers on this topic

Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
They have helped us solve problems, and have been available when we've had questions. They've also helped us optimize campaigns and improve our overall use of the product
Adam Sabados profile photo
No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

The worst we've tried. We switched back to AdWords after our negative experience with AdRoll and have been very happy since
Adam Lewis profile photo
Post Affiliate Pro contains more features than its competitors, and you can get it for a better price as well.
Luis McDonnell profile photo

Return on Investment

  • Increased are our return on ad spend
  • Decreased our cost per conversions
  • Decreased our threshold for interaction. We have decreased the number of times we must show an ad to user to get them to convert.
Nadalie Dias profile photo
  • More sales
  • Cost savings on marketing
Luis McDonnell profile photo

Screenshots

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
AdRoll Editions & Modules
AdRoll
Additional Pricing Details

Post Affiliate Pro

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Post Affiliate Pro Editions & Modules
Post Affiliate Pro
On-premise Edition
STARTER
$4701
ELITE
$1,9701
NETWORK
$4,9701
1. per installation
SaaS Edition
PRO
$971
ULTIMATE
$1971
NETWORK
$4771
1. month
Additional Pricing Details