What users are saying about

AdStage

5 Ratings

Bing Ads

72 Ratings

AdStage

5 Ratings
Score 8.2 out of 101

Bing Ads

72 Ratings
Score 7.8 out of 101

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Likelihood to Recommend

AdStage

AdStage is great for bringing together all of your channels into one place for analytics. They now have easy API access into multiple channels which allows you to really deep dive and get the most out of the data that you often can't without that API access. They also have great ways to surface this data that is easy to digest for leadership.If you already have this internally or want to build it out internally, AdStage may not be a fit outside of some great automation tools, but it's not easy to have this data done and built out internally so this is a great place to start.
Matthew Lloyd profile photo

Bing Ads

Bing Ads is definitely worth testing and scaling up if you find success with the platform. Traffic volume is lower than AdWords for nearly identical campaigns, bids, etc. Conversion to sale as a result of having less lead volume has often taken longer compared to AdWords. Organizations with smaller monthly budgets may find more success testing with less spend in Bing Ads vs AdWords.
Adam Lumley profile photo

Feature Rating Comparison

Ad Network Integration

AdStage
9.0
Bing Ads
Data Transfer
AdStage
9.0
Bing Ads
DSP integration
AdStage
9.0
Bing Ads

Ad Campaigns

AdStage
7.8
Bing Ads
Ad campaign creation
AdStage
8.0
Bing Ads
Ad deployment
AdStage
8.0
Bing Ads
Display advertising
AdStage
7.0
Bing Ads
Ad display and retargeting segmentation
AdStage
7.0
Bing Ads
Sequence targeting
AdStage
9.0
Bing Ads

Ad Reporting & Analytics

AdStage
7.8
Bing Ads
Ad dashboards
AdStage
9.0
Bing Ads
Ad performance reports
AdStage
9.0
Bing Ads
Ad conversion tracking
AdStage
9.0
Bing Ads
Ad attribution reporting
AdStage
6.0
Bing Ads
Cross-channel ad management
AdStage
8.0
Bing Ads
Ad forecasting and optimization
AdStage
6.0
Bing Ads

Pros

  • Easily pulling together API access for multiple channels into one area for in-depth reporting
  • Automation. They helped a bunch with features that LinkedIn didn't have.
  • The team. They were always super responsive and on the ball with any questions or concerns we had. The customer service was great.
  • General reporting and tieing data together.
Matthew Lloyd profile photo
  • Bing Ads is good for buying incremental traffic on top of your existing AdWords campaigns. You can import your campaign from AdWords very easily using a Bing Ads import tool.
  • Bing Ads is good for competitive markets where the avg. Cost-Per-Click (CPC) on AdWords is outside of the range you're willing to pay. Bing Ads CPCs are often significantly lower than AdWords.
  • Bing Ads allows you to simultaneously place your search ads on Bing and Yahoo at the same time.
Michael Joiner profile photo

Cons

  • We were with them in the earlier days and when they were growing larger. We experienced some of that pain with pricing changes that didn't feel quite right. But, they've fixed this now.
  • We didn't really see the usefulness at times of optimizing some of the channels through AdStage, but we loved the reporting features they had for the channels.
  • Better tiers for payment and what fits into those. Again, these are being addressed much better now.
Matthew Lloyd profile photo
  • Need to have offline sales uploads
  • Auto-tagging of ads
  • More traffic to PLAs
No photo available

Likelihood to Renew

AdStage8.0
Based on 1 answer
AdStage has been great and the only reason we wouldn't renew is if we decided to build this all out internally for API access. But, customer services is great, the product is great and I'd definitely recommend it.
Matthew Lloyd profile photo
Bing Ads7.0
Based on 1 answer
It does drive traffic and conversions, even though the scale is small.
Danil Rudoy profile photo

Usability

No score
No answers yet
No answers on this topic
Bing Ads6.0
Based on 1 answer
Usability itself is all right, I just wish it looked better.
Danil Rudoy profile photo

Support

AdStage10.0
Based on 1 answer
AdStage had great support. They got back to me quickly every time, they always had or found an answer for what I was looking for, they took my feedback well, and they were knowledgeable with the platform and any issues I had. I have worked with a lot of other companies that are slow and AdStage definitely isn't one of them.
Matthew Lloyd profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I'm actually not aware of a ton of direct competitors for what AdStage is doing right now. As mentioned before, they have some great integrations for deep analytics, they bring all of the different vendors together in one central place and they have some awesome automation tools that I have not seen around.
Matthew Lloyd profile photo
  • Smaller audience
  • Lower CPM
  • Lower CPL
  • Better ROAS
No photo available

Return on Investment

  • It's saved time for me to easily build out campaigns in Facebook and LinkedIn quickly and in scale
  • It gives people the option to get direct API access to multiple channels without having to build it all in-house
  • It allowed some great optimizations for LinkedIn which allowed us to use our spend there better
Matthew Lloyd profile photo
  • Cost-effective lead generation
  • Improve ROAS on search advertising
  • Expands reach of key messages
No photo available

Screenshots

AdStage
Bing Ads

Pricing Details

AdStage

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Bing Ads

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details