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7 Ratings
75 Ratings
7 Ratings
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Score 8.1 out of 101
75 Ratings
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Score 7.7 out of 101

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Likelihood to Recommend

AdStage

AdStage is great if you're an agency or an in-house marketer managing a lot of ad budget, a lot of campaigns, or a large number of clients and you want to get the day-to-day tasks cleared to focus on higher-brain-stem tasks. Bid and budget management are replaced by rules. Holiday sales are replaced with flighting. All of your team members can log in, access their accounts, set up their reports and have them send to clients without having to lift a finger.
J.P. VanderLinden profile photo

Bing Ads

Bing Ads, along with Google and - to a lesser extent - Yahoo Gemini are really the core three search platforms for advertisers. It is well-suited for creating and launching ad campaigns in the platform, and for tailoring those campaigns for a specific audience or demographic. Additionally, it provides solid reporting capabilities to get data on campaign performance for optimization and strategy creation.
Leah Jakaitis profile photo

Feature Rating Comparison

Ad Network Integration

AdStage
7.5
Bing Ads
Data Transfer
AdStage
6.0
Bing Ads
DSP integration
AdStage
9.0
Bing Ads

Ad Campaigns

AdStage
7.5
Bing Ads
Ad campaign creation
AdStage
8.0
Bing Ads
Ad deployment
AdStage
8.0
Bing Ads
Display advertising
AdStage
7.0
Bing Ads
Ad display and retargeting segmentation
AdStage
7.0
Bing Ads
Sequence targeting
AdStage
7.5
Bing Ads

Ad Reporting & Analytics

AdStage
8.5
Bing Ads
Ad dashboards
AdStage
8.7
Bing Ads
Ad performance reports
AdStage
9.0
Bing Ads
Ad conversion tracking
AdStage
9.0
Bing Ads
Ad attribution reporting
AdStage
8.0
Bing Ads
Cross-channel ad management
AdStage
8.3
Bing Ads
Ad forecasting and optimization
AdStage
8.0
Bing Ads

Pros

  • AdStage has a great onboarding process. We have a dedicated support rep who walked our entire team through each of the three major sections of AdStage, talked about use cases and even recorded the training so we could provide it to other, future team members.
  • The real power of AdStage for us is in the Automation. You can set up rules for when to do things like increase budget or raise bids on certain ad channels. If something is doing well, push more money to it without ever logging in. Likewise, if something is tanking it gets turned off without you having to be at your computer. It frees up our team to focus on more strategic, creative endeavors by handling the "grunt work".
  • The ability to create custom metrics is a real plus. Sometimes, even with systems as advanced as Google and Facebook are, they just don't understand how to set up what you want to measure. Maybe I want to know the cost for all purchases across apps and my website? AdStage's custom metrics let me design that, and then use it in my reports, dashboards or rules.
J.P. VanderLinden profile photo
  • Bing tends to have a higher conversion rate than Google, mainly because of the nature of the users on Bing tend to be a bit older
  • Bing's universal event tracking, essentially a code that is placed on every page of your site, now allows you to utilise re-marketing lists to its fullest, as well as tracking and displaying your conversion points in the engine
Ade Fowler profile photo

Cons

  • We were with them in the earlier days and when they were growing larger. We experienced some of that pain with pricing changes that didn't feel quite right. But, they've fixed this now.
  • We didn't really see the usefulness at times of optimizing some of the channels through AdStage, but we loved the reporting features they had for the channels.
  • Better tiers for payment and what fits into those. Again, these are being addressed much better now.
Matthew Lloyd profile photo
  • Newer features. Bing doesn't seem to come out with new features as soon as Google Adwords. They are always one step behind.
  • Better support. The Google Adwords team is always contacting us to help improve our campaigns. I never hear from Bing Ads support.
  • Bigger audience. While not specifically the fault of Bing Ads, Bing needs to increase market share. That is the only way they will compete with Google.
Jeff Moriarty profile photo

Likelihood to Renew

AdStage8.0
Based on 1 answer
AdStage has been great and the only reason we wouldn't renew is if we decided to build this all out internally for API access. But, customer services is great, the product is great and I'd definitely recommend it.
Matthew Lloyd profile photo
Bing Ads7.0
Based on 1 answer
It does drive traffic and conversions, even though the scale is small.
Danil Rudoy profile photo

Usability

No score
No answers yet
No answers on this topic
Bing Ads6.0
Based on 1 answer
Usability itself is all right, I just wish it looked better.
Danil Rudoy profile photo

Support

AdStage10.0
Based on 1 answer
AdStage had great support. They got back to me quickly every time, they always had or found an answer for what I was looking for, they took my feedback well, and they were knowledgeable with the platform and any issues I had. I have worked with a lot of other companies that are slow and AdStage definitely isn't one of them.
Matthew Lloyd profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I'm actually not aware of a ton of direct competitors for what AdStage is doing right now. As mentioned before, they have some great integrations for deep analytics, they bring all of the different vendors together in one central place and they have some awesome automation tools that I have not seen around.
Matthew Lloyd profile photo
The other big PPC platform is Google Adwords. Google Adwords beats Bing Ads in almost every way. The only advantage Bing Ads has is the lower cost per click. What I recommend though is trying both. They are not directly competing because using both will put your company on both Google and Bing, which will increase your overall exposure.
Jeff Moriarty profile photo

Return on Investment

  • It's saved time for me to easily build out campaigns in Facebook and LinkedIn quickly and in scale
  • It gives people the option to get direct API access to multiple channels without having to build it all in-house
  • It allowed some great optimizations for LinkedIn which allowed us to use our spend there better
Matthew Lloyd profile photo
  • Great recommendations for optimization based on objectives.
  • Clunky UI hampers team's ability to scale campaign setup and optimization.
No photo available

Screenshots

AdStage
Bing Ads

Pricing Details

AdStage

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Bing Ads

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details